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April 3, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 04/03/2012

Reality Show About Barter To Be Filmed In Atlanta 

Television production company Rayedar Productions Inc., will be filming a two-day session for a reality TV show on the Zander Board. Zander Board is a unique way of trading in real-time using a bulletin board. The scheduled shoot will be in Atlanta on Saturday and Sunday, the last weekend in April.

More details as they become available.

Easter Spending Bodes Well For Economy

Easter is the third biggest holiday in the U.S., behind Christmas and Valentine�s Day, according to he National Retail Federation. This year the average person is expected to spend $145.28, up 11% from last year�s $131.04. All told, a record $16.8 billion is projected to go into Easter-related spending.

A Market With Great Growth Potential

Starbucks plans to triple the size of both its work force and network in China over the next three years. And why not, the Chinese consumer drinks an average of three cups of coffee per year, well below the world�s average of 240 cups, according to a 2011 study by the China Coffee Industry Association.

Restaurant Industry Expects More Business

Although about 1% of the restaurant industry�s 560,000 locations have closed so far this year. Restaurant sales are expected to increase 1.5% over the next three months.

Market research firm Mintel Group predicts that overall restaurant industry sales for all of 2012 will increase 2.8% to $416.4 billion, following just a 1.4% gain last year. (However, sales increases are expected to come from price increases rather than from additional customer visits.)

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

UC Sets New First-Quarter Trading Record

Universal Currency (UC) finished the first quarter of 2012 with total gross trading of $1,457,708, which represents a 33% increase over the same period for 2011. For the month of February, UC trading was $465,289 and March finished at $652,896, both of which are all-time trading records for the specific month.

A special thanks goes to UC's International Broker Patty Weston, for both pro-actively brokering the system and laboriously pushing to make sure quality listings were regularly posted on their web site.

Acknowledgment additionally goes out to the entire UC family for helping make it the most robust inter-exchange trading platform in the organized barter industry.

For questions or more info on UC, you may either contact Patty at 321-397-2050 (patty@irta.com) or Ron Whitney at 757-393-2292 (ron@irta.com).


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


Eleven States With $4 Gas

As of April 2, the national average price for a gallon of gas was $3.92, according to the Automobile Association of America. In eleven states, the price for regular gas was more than $4 per gallon. Those states are as follows:

  • Alaska

  • California

  • Connecticut

  • District of Columbia

  • Hawaii

  •  Illinois

  • Indiana

  • Michigan

  •  New York

  • Oregon

  • Washington


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


Focus ALL Your Marketing Efforts � Both Cash and Trade �

Where They�ll Be Most Effective

It�s not unusual for 70% to 80% of a firm�s cash business to come from 10% to 20% of its customers � often referred to as �A-customers.� Yet don�t confuse these customers as being only cash customers.

What is an A-customer for your firm? Each business needs to develop a specific profile of its best and most profitable customer. High volume is a major ranking criterion. But be prepared to downgrade the slow-paying big spender who consistently demands extra discounts and services.

Take another look at your customer base. How many ��A�s can you identify? Where are your potential ��A�s? What strategies can be developed to keep them coming to you? And what can you be doing to secure additional candidates? This is more than a time-management exercise. It involves rethinking your overall strategic plan. Each company must keep asking itself which client category is most important for both short-term and long-term survival.

An ideal A-customer is one who makes the most significant contributions to your bottom line. This is where your barter customers contribute heavily because their trade business is incremental business ... extra business that can be especially profitable. It�s often the frosting-on-the-cake, so to speak. Sometimes this customer receives a lower level of service because he or she is not demanding, and the business is considered �only trade.�

Yet, when properly analyzed, their business often places them up there in the top category, because they contribute heavily to your profits.

So bring your employees (or team members) together and see how close they can come to designing the perfect A-customer. Write down all the criteria � it is important to your company�s future.

Use your imagination to develop this mythical entity, and you will make some interesting discoveries. Plus you will develop a benchmark that allows you to see your customers, whether cash or trade, in a new way.

Then you can focus your marketing efforts where they will do the most good ... stabilizing and increasing your customer base by adding more A-customers.


Money-Making Reports Available From BarterNews


Best Fake Sick-Day Excuses

In recognition of April Fools Day this past weekend, here are some of the creative excuses for missing work that one survey of employers revealed. (We do not suggest using them, except for telling jokes!)

         Employee said a refrigerator fell on him.

         Employee was in line at a coffee-shop when a truck carrying flour backed up and dumped the flour into her convertible.

         Employee said a deer bit him during hunting season.

         Employee�s brother-in-law was kidnapped by a drug cartel while in Mexico.

         Employee was at a bowling alley and a bucket filled with water crashed through the ceiling and hit her on the head.

         Employee�s child stuck a mint up his nose and had to go to ER to remove it.

         Employee drank antifreeze by mistake and had to go to the hospital.

         Employee ate too much at a party.

         Employee got a cold from a puppy.

         Employee got his toe caught in a vent cover.

         Employee had a headache after going to too many garage sales.

         Employee�s 12-year-old daughter stole his car, leaving him with no other way to get to work. Employee didn�t want to report it to the police.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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We welcome your comments, questions, and observations.

� Copyright BarterNews 2012. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.