April 3, 2012
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Reality Show About Barter To Be Filmed In Atlanta
Television production company Rayedar Productions Inc., will
be filming a two-day session for a reality TV show on the
Zander Board. Zander Board is a unique way of trading in
real-time using a bulletin board. The scheduled shoot will
be in Atlanta on Saturday and Sunday, the last weekend in
More details as they become available.
Spending Bodes Well For Economy
Easter is the third biggest holiday in the U.S., behind
Christmas and Valentine�s Day, according to he National
Retail Federation. This year the average person is expected
to spend $145.28, up 11% from last year�s $131.04. All told,
a record $16.8 billion is projected to go into
Market With Great Growth Potential
Starbucks plans to triple the size of both its work force
and network in China over the next three years. And why not,
the Chinese consumer drinks an average of three cups of
coffee per year, well below the world�s average of 240 cups,
according to a 2011 study by the China Coffee Industry
Restaurant Industry Expects More Business
Although about 1% of the restaurant industry�s 560,000
locations have closed so far this year. Restaurant sales are
expected to increase 1.5% over the next three months.
Market research firm Mintel Group predicts that overall
restaurant industry sales for all of 2012 will increase 2.8%
to $416.4 billion, following just a 1.4% gain last year.
(However, sales increases are expected to come from price
increases rather than from additional customer visits.)
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
UC Sets New
First-Quarter Trading Record
Universal Currency (UC) finished the first quarter of 2012 with
total gross trading of $1,457,708, which represents a 33% increase
over the same period for 2011. For the month of February, UC trading
was $465,289 and March finished at $652,896, both of which are
all-time trading records for the specific month.
special thanks goes to UC's International Broker Patty Weston, for
both pro-actively brokering the system and laboriously pushing to
make sure quality listings were regularly posted on their web site.
Acknowledgment additionally goes out to the entire UC family for
helping make it the most robust inter-exchange trading platform in
the organized barter industry.
questions or more info on UC, you may either contact Patty at
or Ron Whitney at 757-393-2292 (firstname.lastname@example.org).
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Eleven States With $4
of April 2, the national average price for a gallon of gas was
$3.92, according to the Automobile Association of America. In eleven
states, the price for regular gas was more than $4 per gallon. Those
states are as follows:
District of Columbia
ALL Your Marketing Efforts � Both Cash and Trade �
Where They�ll Be Most Effective
It�s not unusual for 70% to 80% of a firm�s cash business to come
from 10% to 20% of its customers � often referred to as
�A-customers.� Yet don�t confuse these customers as being only cash
What is an A-customer for your firm? Each business needs to develop
a specific profile of its best and most profitable customer. High
volume is a major ranking criterion. But be prepared to downgrade
the slow-paying big spender who consistently demands extra discounts
Take another look at your customer base. How many ��A�s can you
identify? Where are your potential ��A�s? What strategies can be
developed to keep them coming to you? And what can you be doing to
secure additional candidates? This is more than a time-management
exercise. It involves rethinking your overall strategic plan. Each
company must keep asking itself which client category is most
important for both short-term and long-term survival.
ideal A-customer is one who makes the most significant contributions
to your bottom line. This is where your barter customers contribute
heavily because their trade business is incremental business ...
extra business that can be especially profitable. It�s often the
frosting-on-the-cake, so to speak. Sometimes this customer receives
a lower level of service because he or she is not demanding, and the
business is considered �only trade.�
Yet, when properly analyzed, their business often places them up
there in the top category, because they contribute heavily to your
bring your employees (or team members) together and see how close
they can come to designing the perfect A-customer. Write down all
the criteria � it is important to your company�s future.
your imagination to develop this mythical entity, and you will make
some interesting discoveries. Plus you will develop a benchmark that
allows you to see your customers, whether cash or trade, in a new
Then you can focus your marketing efforts where they will do the
most good ... stabilizing and increasing your customer base by
adding more A-customers.
Money-Making Reports Available From BarterNews
Best Fake Sick-Day
In recognition of April
Fools Day this past weekend, here are some of the creative excuses
for missing work that one survey of employers revealed. (We do not
suggest using them, except for telling jokes!)
said a refrigerator fell on him.
was in line at a coffee-shop when a truck carrying flour backed up
and dumped the flour into her convertible.
said a deer bit him during hunting season.
brother-in-law was kidnapped by a drug cartel while in Mexico.
was at a bowling alley and a bucket filled with water crashed
through the ceiling and hit her on the head.
child stuck a mint up his nose and had to go to ER to remove it.
drank antifreeze by mistake and had to go to the hospital.
ate too much at a party.
got a cold from a puppy.
got his toe caught in a vent cover.
had a headache after going to too many garage sales.
12-year-old daughter stole his car, leaving him with no other way to
get to work. Employee didn�t want to report it to the police.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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