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April 3, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...04/03/07

Lenovo Begins Olympic Push, Will Utilize Barter In Effort

Computer maker Lenovo Group expects the 2008 Beijing Olympics to propel it onto the world stage. With 500 days still to go prior to the Summer Games, the company has launched an Olympic roadshow and daily Olympic-countdown spots on state-run China Central Television.

Lenovo secured Olympic sponsorship rights in 2004 for $65 million, payable in cash and trade. One of the "in-kind payments" will be the set-up of 12,000 PCs that will play a role in everything from scoring to ticketing.

Ad Agencies Must Act To Integrate Digital Media

The message going out to the ad industry from its clients is: figure out how to better integrate digital media or you will lose business. More and more clients are already demanding digital, and they will gravitate to agencies which can provide it.

In short, no matter how talented an agency’s creative team or how well the client's management likes the firm's executives, the agency is of limited value unless it embraces digital media.

Definition Of Economic Health Is Changing

With the changing demographics (68 million aging baby-boomers) taking place in the U.S., the old indicators of economic health aren’t as important as they once were. For decades we reliably counted on unemployment figures and the stock market...but soon they will be replaced in importance by health care and pensions.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)

ITEX Announces "Executive Privileges Program" To Address Industry's Biggest Challenge

ITEX Corporation (OTCBB:ITEX) is launching an Executive Privileges Program in an evolutionary move that promises to move the largest U.S. barter company to a higher plateau. The program will provide a series of key benefits to its 22,000 membership base.

"The Executive Privileges Program provides real value in areas we believe will help small businesses succeed. Members are being provided more reasons to join ITEX than merely being able to transact business in our cashless marketplace. We are expanding our business proposition with added services, delivered by well known companies," stated Steven White, Chairman and CEO.

"By adding support services for our business base, we seek to maximize our sales effectiveness and increase new member registrations through our franchise network," White explained. "We will announce the first Executive Privileges component on Tuesday, April 3, and then announce additional programs thereafter on each Monday through the end of April."

New Program Will Leverage Company's 22,000 Membership Base To Attain Leading Brands

ITEX is expanding member benefits to include new services aimed at improving member business profitability. By teaming with some of the leading brands in industry — to provide discounts, personalized services, and added value — the firm will extend services complementing those that members currently offer each other.

The Executive Privileges Program will utilize the bargaining power of the 22,000 ITEX member businesses, with their 100,000 employees, to derive benefits that individual members could not get on their own. ITEX intends to re-invest any revenue derived from the program to attract and retain more members.

Improved Web Site Launch

ITEX has also launched a new version of its web site. The purpose of the new site design is to:

·         More easily communicate ITEX community benefits to new member prospects.

·         Integrate the Executive Privilege Program offerings.

·         Change the site's look and feel to facilitate greater interaction among the company’s member businesses.

ITEX, headquartered in Bellevue (WA), processes more than $250 million a year in transactions through 22,000 member businesses managed by 95 franchisees and licensees.

For more information on ITEX contact Alan Zimmelman alan@itex.com, or go to www.itex.com.


National Trade Banc Nets $3 Million Media In White Springs Deal

National Trade Banc, headquartered in Houston (TX), has announced an agreement with White Springs Television and TalkStar Radio for handling $3 million of broadcast advertising media. "We are pleased to be working with White Springs because of their extensive reach in hard-to-penetrate markets across the United States and Canada," affirmed National Trade Banc chairman Roy Flis.

White Springs Television delivers classic motion pictures via satellite to local US stations coast to coast. TalkStar Radio provides free, high quality talk radio via satellite to radio stations across the United States and Canada.

"Media availability on White Springs networks," Flis said, "means National Trade Banc member businesses can increase sales and profitability by leveraging their surplus goods and services to pay for broadcast advertising, and thus reach new customers with extreme cost-effectiveness,"  Flis said. "It's a win-win for White Springs, National Trade Banc, and NTB members."

For more information on National Trade Banc see www.nationaltradebanc.com.


Universal Law-Of-Reciprocity Key To Trade Exchange Success

Every trade exchange owner in the world should not only be aware of the law-of-reciprocity, but using it, in the operation of their business. 

Trade exchange owners are invited to e-mail bmeyer@barternews.com for more information on how you can become "the exchange of choice" in your area. When e-mailing Bob Meyer, put "Law of Reciprocity" in the subject line.


Bartercard Operations Moving Into India

The highly fragmented barter business — a cashless transaction where one trades a product or service for another — is set for a sea change in India with Bartercard, the world's largest exchange, announcing its foray in the country.

Australia-based Bartercard plans on commencing operations in June/July. It will be the largest market yet to be entered by Bartercard, which presently has a membership of over 55,000 members/businesses and is located in 12 countries. (Over 23,000 in Australia.)

The Bartercard operations license has been given to Indian businessmen Rakesh Thapar and Ashoka Bhanwarlal Motha. Recruitment of the management team has begun and training of personnel will commence in May for India's operations.

Bartercard Chairman Wayne Sharpe pointed out, "India is a huge market with great potential and we are delighted to have made this license sale. We are actively looking to increase Bartercard's presence further in Asian countries."

For more information on Bartercard see: www.Bartercard.com.


Mexican City Utilizes Barter To Fight Crime

A newly-elected mayor is trying desperately to restore order to Tepito’s notorious inner-city barrio, but rather than raiding gang hangouts and throwing them all in the slammer the Mexican government is looking to reward them.

In a presumably last ditch effort to curb gunfighting, city officials are offering computers (reportedly worth $769) to gunslingers who give up a high-caliber weapon such as a machine gun. Folks coughing up smaller artillery will be blessed with an Xbox console.

Notably, the effort is already seeing minor success, as some 17 guns were turned in on the program's launch day.


Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

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