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April 3,
2007
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...04/03/07
Lenovo Begins Olympic Push, Will Utilize
Barter In Effort
Computer maker Lenovo Group expects the 2008 Beijing
Olympics to propel it onto the world stage. With 500 days
still to go prior to the Summer Games, the company has
launched an Olympic roadshow and daily Olympic-countdown
spots on state-run China Central Television.
Lenovo secured Olympic sponsorship rights in 2004 for $65
million, payable in cash and trade. One of the "in-kind
payments" will be the set-up of 12,000 PCs that will play a
role in everything from scoring to ticketing.
Ad Agencies Must Act To Integrate Digital
Media
The message going out to the ad industry from its clients
is: figure out how to better integrate digital media or you
will lose business. More and more clients are already
demanding digital, and they will gravitate to agencies which
can provide it.
In short, no matter how talented an agency’s creative team
or how well the client's management likes the firm's
executives, the agency is of limited value unless it
embraces digital media.
Definition Of Economic Health Is Changing
With the changing demographics (68 million aging
baby-boomers) taking place in the U.S., the old indicators
of economic health aren’t as important as they once were.
For decades we reliably counted on unemployment figures and
the stock market...but soon they will be replaced in
importance by health care and pensions.
All back issues of
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See you next week. . .) |
ITEX
Announces "Executive Privileges Program" To Address Industry's
Biggest Challenge
ITEX
Corporation (OTCBB:ITEX) is launching an Executive Privileges
Program in an evolutionary move that promises to move the largest
U.S. barter company to a higher plateau. The program will provide a
series of key benefits to its 22,000 membership base.
"The Executive
Privileges Program provides real value in areas we believe will help
small businesses succeed. Members are being provided more reasons to
join ITEX than merely being able to transact business in our
cashless marketplace. We are expanding our business proposition with
added services, delivered by well known companies," stated Steven
White, Chairman and CEO.
"By adding
support services for our business base, we seek to maximize our
sales effectiveness and increase new member registrations through
our franchise network," White explained. "We will announce the first
Executive Privileges component on Tuesday, April 3, and then
announce additional programs thereafter on each Monday through the
end of April."
New Program Will
Leverage Company's 22,000 Membership Base To Attain Leading Brands
ITEX is
expanding member benefits to include new services aimed at improving
member business profitability. By teaming with some of the leading
brands in industry — to provide discounts, personalized services,
and added value — the firm will extend services complementing those
that members currently offer each other.
The Executive
Privileges Program will utilize the bargaining power of the 22,000
ITEX member businesses, with their 100,000 employees, to derive
benefits that individual members could not get on their own. ITEX
intends to re-invest any revenue derived from the program to attract
and retain more members.
Improved Web Site
Launch
ITEX has also
launched a new version of its web site. The purpose of the new site
design is to:
·
More easily
communicate ITEX community benefits to new member prospects.
·
Integrate the
Executive Privilege Program offerings.
·
Change the site's look
and feel to facilitate greater interaction among the company’s
member businesses.
ITEX,
headquartered in Bellevue (WA), processes more than $250 million a
year in transactions through 22,000 member businesses managed by 95
franchisees and licensees.
For more
information on ITEX contact Alan Zimmelman
alan@itex.com, or go to
www.itex.com.
National Trade Banc Nets $3 Million
Media In White Springs Deal
National Trade Banc, headquartered in Houston
(TX), has announced an agreement with White Springs Television and
TalkStar Radio for handling $3 million of broadcast advertising
media. "We are pleased to be working with White Springs because of
their extensive reach in hard-to-penetrate markets across the United
States and Canada," affirmed National Trade Banc chairman Roy Flis.
White Springs Television delivers classic motion pictures via
satellite to local US stations coast to coast. TalkStar Radio
provides free, high quality talk radio via satellite to radio
stations across the United States and Canada.
"Media availability on White Springs networks," Flis said, "means
National Trade Banc member businesses can increase sales and
profitability by leveraging their surplus goods and services to pay
for broadcast advertising, and thus reach new customers with extreme
cost-effectiveness," Flis said. "It's a win-win for White
Springs, National Trade Banc, and NTB members."
For more information on National Trade Banc see
www.nationaltradebanc.com.
Universal Law-Of-Reciprocity Key To Trade Exchange Success
Every trade
exchange owner in the world should not only be aware of the
law-of-reciprocity, but using it, in the operation of their
business.
Trade exchange
owners are invited to e-mail
bmeyer@barternews.com
for more information on how you can become "the exchange of choice"
in your area. When e-mailing Bob Meyer, put "Law of Reciprocity" in
the subject line.
Bartercard Operations Moving Into India
The highly
fragmented barter business — a cashless transaction where one trades
a product or service for another — is set for a sea change in India
with Bartercard, the world's largest exchange, announcing its foray
in the country.
Australia-based Bartercard plans on commencing operations in June/July. It will be
the largest market yet to be entered by Bartercard, which presently
has a membership of over 55,000 members/businesses and is located in
12 countries. (Over 23,000 in Australia.)
The Bartercard operations license has been given to Indian
businessmen Rakesh Thapar and Ashoka Bhanwarlal Motha. Recruitment
of the management team has begun and training of personnel will
commence in May for India's operations.
Bartercard Chairman Wayne Sharpe pointed out, "India is a huge
market with great potential and we are delighted to have made this
license sale. We are actively looking to increase Bartercard's
presence further in Asian countries."
For more
information on Bartercard see:
www.Bartercard.com.
Mexican City Utilizes Barter To Fight Crime
A newly-elected
mayor is trying desperately to restore order to Tepito’s notorious
inner-city barrio, but rather than raiding gang hangouts and
throwing them all in the slammer the Mexican government is looking
to reward them.
In a presumably
last ditch effort to curb gunfighting, city officials are offering
computers (reportedly worth $769) to gunslingers who give up a
high-caliber weapon such as a machine gun. Folks coughing up smaller
artillery will be blessed with an Xbox console.
Notably, the
effort is already seeing minor success, as some 17 guns were turned
in on the program's launch day.
Hotel
General Managers
Here’s
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
Collect
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
Work
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
For a
confidential introduction contact Bob Meyer via e-mail:
bmeyer@barternews.com.
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
If your
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail. |
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
There are
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
www.barternews.com/secondary_capital.htm.
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