March 31, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...03/31/2009
Barter Plays Needed Role In London Olympics
British Olympic legend Sebastian Coe (gold medals in 1980
and 1984) is chairman of London�s Olympic Committee and the
2012 Summer Games. Coe was in the U.S. recently for an
international sports business conference, saying that upon
his return to London he will be looking for sponsors to
barter �in-kind� goods and services. Namely food and
equipment needed for the Games, in lieu of cash fees for the
New England Trade Garners �Ink� In Boston
Ken Meharg and Gary Oshrey�s New England Trade received
coverage in the Boston Business Journal recently. The
company has 1,300 members and projects $15 million in trade
volume for 2009.
Logie�s Member Bartering In New York
An IRTA member exchange in Scotland is expanding its trade
into the United States. European-based Hebridean Liquor Co.
is bartering its products in New York through Richard
Logie�s The Business Exchange, which is based in Aberdeen,
Unusual Barter Deal Possible
The U.S. is looking into the possibility of �bartering� with
Russia, wherein Russia would assist in convincing Iran to
reconsider its move toward developing nuclear warheads on
its long-range missiles. In return the U.S. will reconsider
employing missile defense sites in Poland and the Czech
back issues of �From the Desk...� can be accessed by
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See you next week. . .)
Trade Exchange Signs Up New Vegas
David Heller, the Las Vegas ITEX franchisee, told the Las Vegas
BusinessPress.com that he signed up a soon-to-open hotel in the
city. �We just cut a deal on $4 million of hotel rooms (stays) for a
hotel being built.� (He declined to name the property.)
Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
Ships With Barter Assist
Rhonda Sands has been working on mobilizing a ship to the west coast
of Africa for a number of non-profit organization for the fall of
2010. She has isolated a few ship owners who are becoming strong
candidates for bartering in this economic climate. The program is
evolving and becoming stronger as it gains media and advertising
partners that can add value that ship owners would be looking for.
Barterers interested in this program, or for more information, go to
http://www.purposefulafrica.org or e-mail
Vodafone Signs Barter
Agreement With Thai Telecom Operator
Vodafone has announced entering into a barter-type marketing
agreement with Thai telecom operator DTAC. By using DTAC�s network,
Vodafone will be able to give better voice and data roaming to its
customers visiting Thailand.
return DTAC gains access to Vodafone products, devices and services,
that are otherwise unavailable in Thailand. DTAC customers will also
have improved roaming services when they are abroad.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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Big Bargains On Getaways
you�re looking to save on a car rental, an RV rental or a cruise,
we�ve got just the ticket for you.
signing up with Auto Driveaway (autodriveaway.com)
you can drive cars for free that need to be relocated. There�s no
rental charge, just a refundable cash deposit of around $350. Some
rental car companies also offer deals on one-way rentals in spring
When an RV company repositions its vehicles to a different part of
the country, it�s called a fleet move. You can save 50% or more on
rental costs then, and you won�t have to pay a one way drop-off fee.
Try either Cruise America (cruiseamerica.com)
or El Monte RV (elmonterv.com).
For a listing of hundreds of rental companies check
Repositioning cruises during the fall and spring can cost up to 50%
less per day than a regular round-trip cruise. The sooner you book,
the cheaper they are. These are typically 14 to 22 day trips, with
generally more time at sea and fewer port stops than a regular
Money-Making Reports Available From BarterNews
Searching For A
Many of us are clueless when it comes to choosing a financial
expert. Victoria Collins teaches a course about it at the UC Irvine
business school. She suggests you always remember to ask the right
questions and consider all of the options.
When you�re getting started, never interview fewer than three, and
use a standardized form of questions. Then rate their answers on a
scale of 1 to 5. And stick to your agenda, not theirs. If they all
rate high, ask the adviser for two or three referrals. Also look for
mutual clients who have done business with this adviser.
Questions Collins recommends for your list would include:
long have you been in business? What type of services do you offer?
How do you differ from your competitors? How does your firm add
value over your competitors? How many clients do you have? How much
money do you manage? What�s your investment philosophy? How do you
review and evaluate performance? How will you communicate with me,
and how often? What was the worst investment mistake your firm has
ever made, and what did you learn from it?
careful of big box firms, she advises, because they usually have
their own agenda. You need personal attention that a boutique firm
can offer you. One last caveat: always choose a financial adviser
who uses an outside custodian to control the funds. That way, the
adviser does not have access to your money.
How To Get More Sales In
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The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today�s New Age Of Possibility
are many forms of secondary capital�which can be defined as any
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have 70 free, informative and inspiring, articles for you in our
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Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
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