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March 31, 2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...03/31/2009

Barter Plays Needed Role In London Olympics

British Olympic legend Sebastian Coe (gold medals in 1980 and 1984) is chairman of London�s Olympic Committee and the 2012 Summer Games. Coe was in the U.S. recently for an international sports business conference, saying that upon his return to London he will be looking for sponsors to barter �in-kind� goods and services. Namely food and equipment needed for the Games, in lieu of cash fees for the sponsorships.

New England Trade Garners �Ink� In Boston Business Journal

Ken Meharg and Gary Oshrey�s New England Trade received coverage in the Boston Business Journal recently. The company has 1,300 members and projects $15 million in trade volume for 2009.

Logie�s Member Bartering In New York

An IRTA member exchange in Scotland is expanding its trade into the United States. European-based Hebridean Liquor Co. is bartering its products in New York through Richard Logie�s The Business Exchange, which is based in Aberdeen, Scotland.

Unusual Barter Deal Possible

The U.S. is looking into the possibility of �bartering� with Russia, wherein Russia would assist in convincing Iran to reconsider its move toward developing nuclear warheads on its long-range missiles. In return the U.S. will reconsider employing missile defense sites in Poland and the Czech Republic.

All back issues of �From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


Trade Exchange Signs Up New Vegas Hotel

David Heller, the Las Vegas ITEX franchisee, told the Las Vegas BusinessPress.com that he signed up a soon-to-open hotel in the city. �We just cut a deal on $4 million of hotel rooms (stays) for a hotel being built.� (He declined to name the property.)


Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


Non-Profits Mobilize Ships With Barter Assist

Rhonda Sands has been working on mobilizing a ship to the west coast of Africa for a number of non-profit organization for the  fall of 2010. She has isolated a few ship owners who are becoming strong candidates for bartering in this economic climate. The program is evolving and becoming stronger as it gains media and advertising partners that can add value that ship owners would be looking for.

Barterers interested in this program, or for more information, go to http://www.purposefulafrica.org or e-mail rhonda@livingpassages.org.


Vodafone Signs Barter Agreement With Thai Telecom Operator

Vodafone has announced entering into a barter-type marketing agreement with Thai telecom operator DTAC. By using DTAC�s network, Vodafone will be able to give better voice and data roaming to its customers visiting Thailand.

In return DTAC gains access to Vodafone products, devices and services, that are otherwise unavailable in Thailand. DTAC customers will also have improved roaming services when they are abroad.


* * ANNOUNCEMENT * *

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         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Big Bargains On Getaways

If you�re looking to save on a car rental, an RV rental or a cruise, we�ve got just the ticket for you.

Cars: By signing up with Auto Driveaway (autodriveaway.com) you can drive cars for free that need to be relocated. There�s no rental charge, just a refundable cash deposit of around $350. Some rental car companies also offer deals on one-way rentals in spring or fall.

Motorhomes: When an RV company repositions its vehicles to a different part of the country, it�s called a fleet move. You can save 50% or more on rental costs then, and you won�t have to pay a one way drop-off fee. Try either Cruise America (cruiseamerica.com) or El Monte RV (elmonterv.com). For a listing of hundreds of rental companies check GoRVing.com.

Cruises: Repositioning cruises during the fall and spring can cost up to 50% less per day than a regular round-trip cruise. The sooner you book, the cheaper they are. These are typically 14 to 22 day trips, with generally more time at sea and fewer port stops than a regular cruise.


Money-Making Reports Available From BarterNews


Searching For A Financial Advisor?

Many of us are clueless when it comes to choosing a financial expert. Victoria Collins teaches a course about it at the UC Irvine business school. She suggests you always remember to ask the right questions and consider all of the options.

When you�re getting started, never interview fewer than three, and use a standardized form of questions. Then rate their answers on a scale of 1 to 5. And stick to your agenda, not theirs. If they all rate high, ask the adviser for two or three referrals. Also look for mutual clients who have done business with this adviser.

Questions Collins recommends for your list would include:

How long have you been in business? What type of services do you offer? How do you differ from your competitors? How does your firm add value over your competitors? How many clients do you have? How much money do you manage? What�s your investment philosophy? How do you review and evaluate performance? How will you communicate with me, and how often? What was the worst investment mistake your firm has ever made, and what did you learn from it?

Be careful of big box firms, she advises, because they usually have their own agenda. You need personal attention that a boutique firm can offer you. One last caveat: always choose a financial adviser who uses an outside custodian to control the funds. That way, the adviser does not have access to your money.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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