March 29, 2016
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
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The Monday Motivator!
20th edition of The Monday Motivator. This edition looks at the
subject of money. Something we're all quite familiar with.
Click here to open pdf document.
Equitrade International Adds Three
In its latest round of strategic acquisitions, Equitrade
International has added three barter exchanges to its growing
national brand. Completed in the last month were acquisitions
of The Barter Corp. of Allentown (PA), Pittsburgh Trade Alliance in
Pittsburgh (PA) and Uber Trade in Atlanta (GA).
latest acquisitions give us a firm presence in the north with over
700 new members in Pennsylvania, also adding over 500 new members to
our base in Atlanta," said Equitrade CEO Jim West.
International is a growing commercial barter clearinghouse, which
arranges cashless transactions for its members who have idle
capacity in their businesses. Its aggressive approach to growth
promises to propel it to be one of the nation's largest such
marketplaces. Headquartered in Atlanta, Equitrade also has a
presence in Tennessee and Kentucky with plans to expand to other
markets this year.
Equitrade's unique approach to barter
provides a liquid marketplace for the sale of excess inventory and
spare capacity for businesses of all types. Equitrade has also
pioneered the concept of a barter bank account for consumers who
have idle assets to sell. Its national online network of members
provides a seamless marketplace for barter transactions between
businesses and individuals alike, including media, travel and real
For more info see,
For info on the affiliate program see,
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Prominent Promotional Approaches
To reach your
customers effectively, you should become familiar with the distinct
and various approaches of marketing, advertising, and public
Marketing encompasses a range of tactics, such
as handing out small gifts bearing your logo, maintaining a presence
at trade shows or on the Internet, and providing superior customer
service and product support.
Advertising, on the other hand,
is simply the process of buying time or space in the print media or
on the Internet, television, or radio. It lets you say whatever you
wish about your product or service.
differs from advertising in that you can't always control how or
when information about your company will be presented to the public.
But when your product is mentioned in the news media, it is
usually perceived as a third-party endorsement — provided the
context of the story is positive or at least neutral.
determine the best form of promotion for your company, you need to
define your budget and goals.
Money-Making Reports Available From BarterNews
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
Banker Suggests Expenditure Percentages Allocation
Robin C. Paterson, Sr. VP and chief credit officer of the
American Business Bank in Los Angeles, suggests the following
percentages for business expenditures of a company's revenues:
Sales — Marketing and hiring employees, so you can develop your
Infrastructure — Customer service and
communications, so you can keep your business: 25%.
Product development — New products and services, so you can
maintain a competitive edge: 8%.
Enhancing what you already have, so you aren't left behind: 5%.
Professional services — Legal and accounting, so you can
keep everything legal and under control: 2%.
What's Your Most Under-Utilized
It is the back of your business card! Consider optimizing that
space in the following ways:
A map of your location
A product photo
A memorable quotation
Your mission statement
A useful chart or graph
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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content expressly prohibited without the prior written permission of BarterNews.