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March 29, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/29/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

The Monday Motivator!

20th edition of The Monday Motivator. This edition looks at the subject of money. Something we're all quite familiar with. Click here to open pdf document.

Equitrade International Adds Three Barter Exchanges

In its latest round of strategic acquisitions, Equitrade International has added three barter exchanges to its growing national brand.  Completed in the last month were acquisitions of The Barter Corp. of Allentown (PA), Pittsburgh Trade Alliance in Pittsburgh (PA) and Uber Trade in Atlanta (GA).
"These three latest acquisitions give us a firm presence in the north with over 700 new members in Pennsylvania, also adding over 500 new members to our base in Atlanta," said Equitrade CEO Jim West.
Equitrade International is a growing commercial barter clearinghouse, which arranges cashless transactions for its members who have idle capacity in their businesses. Its aggressive approach to growth promises to propel it to be one of the nation's largest such marketplaces. Headquartered in Atlanta, Equitrade also has a presence in Tennessee and Kentucky with plans to expand to other markets this year.
Equitrade's unique approach to barter provides a liquid marketplace for the sale of excess inventory and spare capacity for businesses of all types. Equitrade has also pioneered the concept of a barter bank account for consumers who have idle assets to sell. Its national online network of members provides a seamless marketplace for barter transactions between businesses and individuals alike, including media, travel and real estate.
For more info see, or
 For info on the affiliate program see, — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Prominent Promotional Approaches

To reach your customers effectively, you should become familiar with the distinct and various approaches of marketing, advertising, and public relations.
Marketing encompasses a range of tactics, such as handing out small gifts bearing your logo, maintaining a presence at trade shows or on the Internet, and providing superior customer service and product support.
Advertising, on the other hand, is simply the process of buying time or space in the print media or on the Internet, television, or radio. It lets you say whatever you wish about your product or service.
Public relation's differs from advertising in that you can't always control how or when information about your company will be presented to the public.
But when your product is mentioned in the news media, it is usually perceived as a third-party endorsement — provided the context of the story is positive or at least neutral.
To determine the best form of promotion for your company, you need to define your budget and goals.

Money-Making Reports Available From BarterNews

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.

Banker Suggests Expenditure Percentages Allocation

Robin C. Paterson, Sr. VP and chief credit officer of the American Business Bank in Los Angeles, suggests the following percentages for business expenditures of a company's revenues:
Sales — Marketing and hiring employees, so you can develop your business: 60%.
Infrastructure — Customer service and communications, so you can keep your business: 25%.
Product development — New products and services, so you can maintain a competitive edge: 8%.
Technology — Enhancing what you already have, so you aren't left behind: 5%.
Professional services — Legal and accounting, so you can keep everything legal and under control: 2%.
Grand Total: 100%.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

What's Your Most Under-Utilized Marketing Tool?

It is the back of your business card! Consider optimizing that space in the following ways:
A map of your location
A product photo
A memorable quotation
A calendar
A coupon
Your mission statement

A useful chart or graph


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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