Written by Bob Meyer, Editor of BarterNews
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Cargill, World�s Largest Grain Company, Embraces Barter Program To Ensure Crop Delivery
Cargill�the largest privately-held company in the world�is bringing back a distant echo of rural barter from decades ago, when a farm family in need of medical care would trade a turkey or a sack of potatoes for a country doctor visit.
Teaming with Wells Fargo Bank, Cargill is offering to put up to $2,700 into a health savings account for an individual farmer ($5,450 for a family) in exchange for the farmer�s promise to sell Cargill a certain number of bushels of grain, at a set price, delivered at a specified time.The farmer would still get all the money from the grain sale, while Cargill gets a firm promise of doing business � which has value to a company that trades, ships, stores, and processes grain.
The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility
There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?We have 75 free, informative and inspiring, articles for you in our �Secondary Capital Section.� Check it out... www.barternews.com/secondary_capital.htm.
In Conceptual Age, New Abilities Needed To Succeed
Daniel Pink, author of the book A Whole New Mind: Moving From The Information Age To The Conceptual Age, believes we�re seeing an economic evolution in the abilities necessary to succeed in business.
He notes that our brains are divided into equal halves. And the abilities that got once worked in business used to be characteristic of the left-hemisphere: rational, analytical, SAT-like thinking. While such deduction is still necessary, it�s no longer sufficient for total success.
Pink contends the scales are beginning to tilt toward right-hemisphere abilities such as artistry, empathy and synthesis, rather than analysis.
Three forces are driving the shift:
1) An abundance of consumer goods which leads people to seek both meaning and function from products.
2) Outsourcing from Asia.
3) Automation of routine work.
His primary message is that in the age of abundance, more people are attaching a sense of meaning to their business lives. For companies that means creating products, services and experiences that have the user in mind.The best organizations in the days ahead will have a special sense of play, an upbeat environment, and give their people something worthwhile to pursue that�s larger than themselves.
Trade Exchange Owners...
Word-Of-Mouth Marketers Using Barter In Innovative Ways
Imagine trying to line up people to talk to others about the new products they�ve tried out. You don�t have to pay them cash for their efforts, they�re rewarded with �points� they can redeem for various prizes. Doesn�t sound too exciting, does it? But what if you were given $14 million for your efforts!
That�s what BzzAgent, a Boston word-of mouth specialist, has raised from venture-capital firms for their word-of-mouth marketing idea. They�ve identified and trained 130,000 consumers who like to be the first to try a product to talk it up to others. (BzzAgent has 120 clients, including such major marketers as Anheuser-Busch and Volkswagen.)
This old-fashioned way of spreading the word is growing dramatically, with Procter & Gamble having formed their own word-of-mouth buzz marketing units.
Get New Money-Making Ideas And Valuable Contacts!
You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.
Who�s The �Wal-Mart� of Restaurants�Huge Size & Sales?
At an average of $11 million a year at each location, the Cheesecake Factory is seen as a shining example of the smart way to operate and expand a restaurant chain.
The first Cheesecake Factory opened in 1978 in Beverly Hills and has since expanded to 103 restaurants in 30 states. Their menu with 200 items is an impressive operational feat, and yet the chain has grown across the nation while maintaining its quality and culture.Steele Platt, CEO of Yard House Restaurants, compares the Cheesecake Factory to the likes of Wal-Mart, �Before, national chains were chains like Denny�s. Cheesecake proved that a major concept with a huge size, huge sales, and huge menu could be duplicated all across the country.�
Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.
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Here & There. . .
(Dent is known for developing the Dent Forecasting Method, an economic forecasting approach that incorporates demographic trends into traditional forecasting models.)
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