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March 28, 2006

Written by Bob Meyer, Editor of BarterNews

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Cargill, World�s Largest Grain Company, Embraces Barter Program To Ensure Crop Delivery

Cargill�the largest privately-held company in the world�is bringing back a distant echo of rural barter from decades ago, when a farm family in need of medical care would trade a turkey or a sack of potatoes for a country doctor visit.

Teaming with Wells Fargo Bank, Cargill is offering to put up to $2,700 into a health savings account for an individual farmer ($5,450 for a family) in exchange for the farmer�s promise to sell Cargill a certain number of bushels of grain, at a set price, delivered at a specified time.

The farmer would still get all the money from the grain sale, while Cargill gets a firm promise of doing business � which has value to a company that trades, ships, stores, and processes grain.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

We have 75 free, informative and inspiring, articles for you in our �Secondary Capital Section.� Check it out... www.barternews.com/secondary_capital.htm.

In Conceptual Age, New Abilities Needed To Succeed

Daniel Pink, author of the book A Whole New Mind: Moving From The Information Age To The Conceptual Age, believes we�re seeing an economic evolution in the abilities necessary to succeed in business. 

He notes that our brains are divided into equal halves. And the abilities that got once worked in business used to be characteristic of the left-hemisphere: rational, analytical, SAT-like thinking. While such deduction is still necessary, it�s no longer sufficient for total success.

Pink contends the scales are beginning to tilt toward right-hemisphere abilities such as artistry, empathy and synthesis, rather than analysis.

Three forces are driving the shift:

1) An abundance of consumer goods which leads people to seek both meaning and function from products.

2) Outsourcing from Asia.

3) Automation of routine work.

His primary message is that in the age of abundance, more people are attaching a sense of meaning to their business lives. For companies that means creating products, services and experiences that have the user in mind.

The best organizations in the days ahead will have a special sense of play, an upbeat environment, and give their people something worthwhile to pursue that�s larger than themselves.

Trade Exchange Owners...
Would You Like To Make 2006 Your Greatest Year Ever? 

Then it�s time to grab-a-hold of the most powerful marketing tool in the barter industry! The Competitive Edge newsletter is a monthly, ready to use, professional 4-page publication...no work is needed! (Click here.)

Word-Of-Mouth Marketers Using Barter In Innovative Ways

Imagine trying to line up people to talk to others about the new products they�ve tried out. You don�t have to pay them cash for their efforts, they�re rewarded with �points� they can redeem for various prizes. Doesn�t sound too exciting, does it? But what if you were given $14 million for your efforts!

That�s what BzzAgent, a Boston word-of mouth specialist, has raised from venture-capital firms for their word-of-mouth marketing idea. They�ve identified and trained 130,000 consumers who like to be the first to try a product to talk it up to others. (BzzAgent has 120 clients, including such major marketers as Anheuser-Busch and Volkswagen.)

This old-fashioned way of spreading the word is growing dramatically, with Procter & Gamble having formed their own word-of-mouth buzz marketing units.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Who�s The �Wal-Mart� of Restaurants�Huge Size & Sales?

At an average of $11 million a year at each location, the Cheesecake Factory is seen as a shining example of the smart way to operate and expand a restaurant chain.

The first Cheesecake Factory opened in 1978 in Beverly Hills and has since expanded to 103 restaurants in 30 states. Their menu with 200 items is an impressive operational feat, and yet the chain has grown across the nation while maintaining its quality and culture.

Steele Platt, CEO of Yard House Restaurants, compares the Cheesecake Factory to the likes of Wal-Mart, �Before, national chains were chains like Denny�s. Cheesecake proved that a major concept with a huge size, huge sales, and huge menu could be duplicated all across the country.�

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the “box” at the end of the newsletter for the forwarding service.)


Here & There. . . 

  • Both barter industry trade associations, the International Reciprocal Trade Association (IRTA) and the National Association of Trade Exchanges (NATE), have seen their all-time top attendance conventions held in Las Vegas. The city continues to expand dramatically, and now welcomes nearly 6 million business travelers annually. In 2005, Vegas hosted more than 20,000 meetings.

    The official Las Vegas site is www.visitlasvegas.com. If you�re looking for last-minute deals go to www.vegas.com. And if you would like some great advice about the city try www.lasvegasadvisor.com.
     
  • Credit Suisse First Boston predicts that the number of urban Chinese households earning more than $5,000 a year will increase 24% annually over the next 10 years. The bank says that figure is a crucial threshold for the disposable income that creates new consumer.
     
  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) and sign up!
     
  • The National Association of Realtors is forecasting that U.S. home prices will rise about 5% in 2006, far below the double-digit rates of the last five years. Buyers are backing away because of rising interest rates and a clamp down by federal regulators on high risk home loans.
     
  • Here are two changes that might surprise you! Toyota should overtake General Motors as the world�s largest carmaker this year. And Pepsi seized the crown (from Coke) of largest cola stock market cap for the first time ever.
     
  • The 2006 Carlson Wagonlit Travel Trends survey shows Las Vegas remains the king of U.S. vacation destinations. For international travelers, the most popular option continues to be Caribbean cruising.
     
  • Harry S. Dent Jr., a well-respected economic forecaster, says the market is long overdue for a strong rally in 2006. Dent believes major commodities like gold, oil, and short-term interest rates have peaked. In addition, other investment opportunities like real estate are showing signs of weakness, all of which clear the way for a bull equity market in his opinion.

  • (Dent is known for developing the Dent Forecasting Method, an economic forecasting approach that incorporates demographic trends into traditional forecasting models.)

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