The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
March 25, 2003
Written by Bob Meyer, Editor of BarterNews
Australia's BBX Continues Impressive Expansion, Client Base Exceeds 11,000
Fifth Acquisition Is Rorke's Tradebanc
It was but a decade ago that Michael Touma and his lovely wife Mireille (after becoming members of Contrabank, the first trade exchange startup in Australia) ventured into the barter business by opening the doors to their new inspiration--Business Barter Exchange--BBX.
With a sluggish economy in the early 90's, Touma seized upon the opportunity at hand, "Business people were suffering and cash was their biggest limitation. We started marketing and grew extremely fast."
Touma's expansionary thinking and ambitions to become the best, saw him thinking beyond the current marketing efforts. "I don't believe in just organic growth. To make an impact and to see worthwhile results requires aggressive growth and development."
BBX's latest acquisition is a plum--Bill Rorke's Tradebanc, known as "Australia's Premier Exchange." Rorke, a highly respected operator has been in the barter business for a decade as well, and serves on the IRTA Global Board of Directors.
In a letter to his members Rorke explained why he sold his exchange to BBX. "In the best interests of our members, management feels the exchange will move forward by being sold to an international operator. This move will enhance trading opportunities directly with over 11,000 BBX members in Australia and New Zealand."
BBX has 12 offices and is South Asia's second largest exchange with operations in New Zealand, and Australia's South Australia, Victoria, Tasmania, Australian Capital Territory, Queensland and New South Wales. Trade volume approximates $10 million a month. For more information: www.ebbx.com.
IRTA Barter Congress Scheduled For September 4-6
The International Reciprocal Trade Association has announced that rooms at this year's convention, to be held at the Mission Inn Golf & Tennis Resort in Orlando, Florida, will be available on a 100% trade.
The convention theme is, "Keys To The Future: Unlocking Doors To Success." For more information and registration: www.irta.com.
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More Wine Available On Trade As Grape Glut & Imports Place Wineries Under Financial Pressure
Wine consumption is growing in the U.S. but California vineyards yield more grapes than wine drinkers consume. An influx of inexpensive, quality imports also has hammered U.S. producers. As a result, in California we see wine increasingly available on barter, and in the near future we expect more wineries will join the ones already trading.
Running a trade exchange is a 24/7 effort. At every national convention trade exchange owners always talk and nod in agreement about the importance of educating their clients--making them aware of the many benefits of barter so they will be better traders.
Then they return home, and once again are inundated with simply not enough time in the day to get everything done...let along time to research and then write and layout an eye-appealing, interesting, educational and powerful marketing newsletter. One which points out and reinforces the benefits of your valuable services--each and every month...on a consistent and on-going basis.
As a trade exchange owner, you realize that having such a unique marketing tool to use for your existing members--as well as the hundreds of prospects in your marketplace--is really necessary in these competitive times. Yet who has the available time and ability to generate such a newsletter?
What's the answer...? The highly effective Competitive Edge newsletter. For almost two decades now, unfailingly, each and every month C.E. has been published for your use only. It's the professionally written and designed, yet inexpensive answer for a busy, growing exchange like yours.
Check it out...click here to see a sample copy.
As a newsletter subscriber, your exchange will also be listed here.
If you move forward this week, as a bonus you will receive 15 copies of the highly acclaimed 16-page special report, "Why and How Savvy Restaurateurs Trade." This incredibly effective hand-out shows a restaurant owner the value of joining your exchange.
Every barter company in the world is listed here click through to our global list of barter companies.
PLEASE NOTE: The Global List of Barter Companies has been updated. Check out the new companies added, as well as changes made to the existing listings. (Corrections and additions to the USA companies will be announced when completed.)
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Get New Money-Making Ideas, and Valuable Contacts!
You can obtain these ideas and contacts in every every available back-issue of BarterNews.
Coming next week... Learn how a young, 3-1/2 year-old exchange has signed on major corporate clients--Yamaha, Suzuki, Skoda, Generalli, and HB Fuller. What's their game plan? What are they doing that brings them so much success?
Here And There. . .
We welcome your comments, questions, and observations.
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