March 24, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...03/24/2009
Hotel Barter Expert Advises Independent Hoteliers
Established in 1992, Jody Merl�s Parsippany (NJ)-based
Innovative Travel Marketing specializes in hotel and travel
advertising using barter to expand buying power � exchanging
unsold room inventory for advertising placement and
It should be noted that while independent hotels have more
of a propensity to trade than hotel chains, a number of
hotel groups have made barter a highly successful,
For more information on ITM see
Trading Barter Company Network Eyes
Geneva, Switzerland-based HE-5 Resources (Pinksheets:HRRN)
has acquired Trading Barter Bank. HE-5 reports its new
purchase will be targeting acquisitions of micro-market
barter companies in North America and Europe, and merging
them with the Trading Barter Company network.
Beer For Coffee
Since 1993, Kansas City (MO)-based Boulevard Brewing Co. has
been bartering with local coffee company The Roasterie,
which receives beer for events in exchange for wholesale
rates on coffee for Boulevard�s office.
Magazine Has Bartering Tips For Brides
magazine�s April/May issue offers ideas on how to barter for
an (almost) perfect wedding. Two of the tips: Put your
trades in writing so there is no misunderstanding; and avoid
annual peak wedding times, for obvious reasons.
Knoxville�s Tradebank Expanding
Knoxville�s Tradebank reports signing up 44 local companies
the first 75 days of 2009, compared to 25 new members in the
same time period in 2008. The company has 700 members in the
An Effective Cost-Cutting Measure
Canadian Cameron Herold, founder of Vancouver-based business
consulting firm BackPocket COO, launched one of his most
effective cost-cutting measures during tough times in 2002.
He determined the average cost of business trips and told
his employees that when they spend less than that, he�d
split the savings with them. Employees tended to cut travel
expenses by 40% � fattening their own wallets and helping
the company accumulate annual savings of about $120,000.
back issues of �From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
An Open Letter From IRTA
Dear IRTA & UC Members:
Many of you have already received telephone calls from "currency
officers" of American Open Currency Standard (AOCS). This is a
�Liberty Dollar� type group that claims they are a barter exchange
that is trying to establish their silver coins as a common medium of
problem is the group is unlawfully posting many legitimate barter
exchange�s membership lists on their web site and claiming such
members are �trading partners� who are willing to accept AOCS
dollars in exchange for their goods or services.
would recommend you check-out the
www.opencurrency.com site and do a zip code search on the
�marketplace� section. If you do find your exchange�s members listed
as AOCS participants we would recommend you have your attorney
contact AOCS to request they immediately cease and desist and remove
your membership list from their site.
IRTA�s legal counsel is drafting a similar letter to be sent this
week to AOCS, a copy of which will be forwarded to you when it is
Thank you for your time and attention.
President, International Reciprocal Trade Association
Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
9 Tips For Successful
Kathy Peel, author of
The Busy Mom�s Guide to a Happy, Organized Home and founder
of Family Manager Inc., offers these tips if a little short on time
with a co-worker.
Monday and Wednesday
dinners, you both cook in double portions and pack the extra in
coolers. The next day you take that portion to the office. Now on
Tuesday and Thursday nights you�re both off kitchen duty without
grabbing fast food on the way home.
housework for decorating tasks.
Suggest to a friend that
you will help her paint her child�s bedroom if she helps you
wallpaper a bathroom.
Decide on a theme like toys, baby equipment or costume jewelry.
Invite friends to bring a few items along to swap. Without spending
a cent, everyone goes home with something �new.�
out chores with a friend.
You have a green thumb
but your closets look like they were hit by a hurricane. Your
neighbor has a black thumb but makes quick work of cluttered
closets. You plant her winter flowers and veggies. She streamlines
your pantry and garage: You both spread the beauty.
a dinner club with other couples.
Take turns playing
celebrity chef, entertain at home, and skip the pricey restaurants.
You�re a below-average cook but you wrap presents like Picasso
paints. Tell a friend you�ll wrap her gifts if she�ll bake your
family�s holiday treats. Done and done.
on the kids.
Ask three moms with like-aged children to join a holiday
baby-sitting co-op. Each mom entertains the kids for a few hours on
one of four days. Everybody saves on sitter costs and gains personal
time to shop and run errands.
up on cleaning up.
When you spiff up your home for a party or guests, ask a neighbor
doing the same to split the rental cost of a carpet-cleaning
Traveling over the holidays?
Ask a friend to come to
your home to feed, water and exercise your pet. Return the favor and
you both save on boarding fees.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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What Percentage Of Your
Annual Sales Goes For Advertising?
you�re the typical company, you are not budgeting enough money for
advertising. Many franchisers require that 3% to 6% of sales go to
advertising�more than most small businesses spend, according to
Padgett Business Services.
�They never spend enough,� claims Don Price, marketing expert at the
Denver Small Business Development Center. Even retailers often
budget less than 2%. (The world�s largest consumer goods
manufacturer, Procter & Gamble, spends approximately 25� of every
dollar earned on advertising.)
you are a member of a trade exchange you can afford to do
considerably more in this all important department, because a
variety of advertising mediums is readily available.
Money-Making Reports Available From BarterNews
Monetary Expert Tom Greco
Pens New Book
For more than 27 years Tom
Greco has been working at the leading edge of economic and financial
restructuring. Greco authored the book,
Money: Understanding and
Creating Alternatives To Legal Tender (Chelsea Green Publishing
He�s traveled throughout
the world lecturing and working with various communities to set up
local currencies. Greco addressed the 2006 International Reciprocal
Trade Association�s (IRTA) Annual Convention. His message: The
commercial barter industry has a unique opportunity to be a major
savior of the coming currency crisis � if the industry were to unite
and develop a common currency for its use.
Greco�s new 320-page book,
The End Of Money And The
Future Of Civilization, is coming soon. Here�s a look at Greco�s
List of Tables and
1) My Purpose and My
My Personal Journey �
Seeds of Disillusionment � Awakening � In the Wake of Inflation �
E.C. Riegel � Why Yet Another Book?
2) Mega-Crisis and
Metamorphosis�Can Civilization Be Saved?
Prognostication � Exponential Growth � Limits to Growth � Paradigm
Shift � Metamorphosis � The Egg, the Caterpillar, and the Butterfly
� Get With the Program
3) The Contest for
Rulership�Two Opposing Philosophies
Elitist or Egalitarian?
� The Contest in American History: Monarchy or Republic? � Power by
4) Central Banking and the
Rise of the Money Power
Central Banking, an
Unholy Alliance � The Bank of England � Central Banking in the
United States � The First Bank of the United States � Andrew Jackson
and the �Bank War� � The Free Banking Era � The Federal Reserve �
Central Banking Spreads around the World
5) The New World Order
The Power Behind the
Central Banks � A Merging of Interests � Wars, Internal and External
� Money Power, the Key Element in the New World Order � Erosion of
6) Usury and the Engine of
Past and Present � Increasing Instability � The Magic of Compound
Interest � What�s Wrong with the Global System of Money and Banking?
� How Debt-Money is Dysfunctional � Three Aspects of Money
Dysfunction � Moral Arguments, Laws, and Practical Solutions � Keys
to Transcendence � Exchange and Finance�Two Distinct Credit
7) The Nature and Cause of
What Is Inflation? � Who
Has the Power to Inflate? � Improper Basis of Issue by Banks Is
Inflationary � Government Deficits and Inflation � The German
Hyperinflation�A Classic Case � How the Inflation Was Ended �
Constraints Upon Debasement of the Money � Responding to Inflation
8) The Separation of Money
The Separation of Church
and State�A Comparison � The Disestablishment of Monetary �Religion�
� Two Meanings of �Dollar� � Delinking from the Dollar as a Payment
Medium � Delinking from the Dollar as a Measure of Value � Stable
Value Reckoning � Toward Freedom of Exchange
9) The Evolution of
Money�From Commodity Money to Credit Money
What We Don�t Know Is
Hurting Us � Kinds of Economic Interaction � �The Ladder of Economic
Civilization� � The First Evolutionary Step�Barter to Commodity
Money � Commodity Money � Symbolic Money � The Second Evolutionary
Step�From Commodity Money to Credit Money � Two Distinct Kinds of
Money�Fractional Reserve Banking � Redeemability Abandoned � Checks
and Checkable Deposits Displace the Use of Banknotes � Gold Versus
Credit Money�A Comparison � How Credit Money Malfunctions
10) The Third Evolutionary
Stage�The Emergence of Credit Clearing
Banks and the Credit
Clearing Process � A Confusion of Language � Particle or Wave? Thing
or Relationship? � Clearing Through Banks Versus Mutual Credit
Clearing � Direct Credit Clearing Makes Conventional Money and
11) Solving the Money
The Basis of Monetary
Dysfunction � Reform or Transcendence? � Emerging Exchange
Alternatives � Separating the Functions of Money � Back to Commodity
Money? � The Unit of Account Versus the Unit of Currency � The
Measurement of Value � Proper Relationship Between Commodities
(Gold/Silver) and Credit � Confusion Caused by Legal Tender Laws
12) Credit Clearing, the
What Is Credit Clearing?
� A Simple Example of Clearing among Banks � Settlement of Accounts
� Mutual Credit Clearing Systems as Clearing Houses � Direct Credit
Clearing�A Simple Illustration Using Four Accounts and Ten
Transactions � Balance Limits and Settlement � Providing Surety of
Contract � An Insurance Fund
13) The State of the
Alternative Exchange Movement
Two Currents of
Alternative Exchange � The Tucson Experience � Why Exchange
Alternatives Fail to Thrive � Failure of Reciprocity � Inadequate
Scale and Scope of Operation
14) How Complementary
Currencies Succeed or Fail
Architecture of the
Currency Itself � Principle 1: Who Is Qualified to Issue Currency? �
Principle 2: On What Basis Should Currency Be Issued? � Principle 3:
How Much Currency May Be Issued By Each Issuer? � Implementation
Strategies � The Situational Context � WIR � Social Money in
15) Commercial Trade
Exchanges�Their Present Limitations and Potential Future
Limiting Factors �
Limited Scale and Scope � The Value Proposition � Operations and
Agreements � Proposed Remedies � The Real Deal�Credit Clearing
Services � Tapping the Vast Potential Market � What About Taxes? �
An Eventual Cashless Trading Network
16) A Regional Economic
Development Plan Based on Credit Clearing
Approaches to Community
Economic Development � Stage I: Mapping the Territory and Import
Substitution � Stage II: Mutual Credit Clearing Provides an
Alternative Means of Payment � Sage III: The Credit of �Trusted
Issuers� Provides an Alternative Currency for Regional Circulation �
Stage IV: Support Structures for Localization�Saving, Investment,
Finance, and Education � Stage V and Beyond: Transition to an
Objective Measure of Value and Accounting Unit
17) The Next Big Thing in
Business: A Complete Web-Based Trading Platform
The Convenience of Cards
� Improving the Exchange Process�Challenge and Opportunity �
Significant Trends and �Disruptive Technologies� � Strengths and
Vulnerabilities of Political Money and Conventional Banking � From
Disruptive to Sustaining�Moving Upmarket � The Emergence of a
Complete Web-Based Trading Platform � Essential Components of the
Web-Based Trading Platform � Completing the Web-Based Trading
18) Organizational Forms
and Structures for Local Self-Determination and Complementary
Independence � The �Banjar� and the Balinese Governance Structure �
The Mondragon Cooperatives � Ways of Organizing Credit Clearing
Exchanges � Corporations � Limited Liability Companies and Limited
Liability Partnerships � Mutual Companies � Scale of Organization
19) The Role of Governments
in Establishing Economic and Financial Stability
Governments Should Do � Objectives � Rationale � Legislative
Proposals in Brief � The Role of State, Provincial, and Local
Governments � An Early Example of a Local Currency
20) Exchange, Finance, and
the Store of Value
The Store of Value �
Saving and Investment � Liberating Saving and Investment � Debt
Claims Versus Equity Claims � A Shared Equity Mortgage � Savings and
Investment within Complementary Exchange Systems
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today�s New Age Of Possibility
are many forms of secondary capital�which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
have 70 free, informative and inspiring, articles for you in our
�Secondary Capital Section.�
Get New Money-Making Ideas And
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back-issue of BarterNews.
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