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March 24, 2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...03/24/2009

Hotel Barter Expert Advises Independent Hoteliers

Established in 1992, Jody Merl�s Parsippany (NJ)-based Innovative Travel Marketing specializes in hotel and travel advertising using barter to expand buying power � exchanging unsold room inventory for advertising placement and services.

It should be noted that while independent hotels have more of a propensity to trade than hotel chains, a number of hotel groups have made barter a highly successful, company-wide strategy.

For more information on ITM see www.InnovativeTravelMarketing.com.

Trading Barter Company Network Eyes Acquisitions

Geneva, Switzerland-based HE-5 Resources (Pinksheets:HRRN) has acquired Trading Barter Bank. HE-5 reports its new purchase will be targeting acquisitions of micro-market barter companies in North America and Europe, and merging them with the Trading Barter Company network. 

Beer For Coffee

Since 1993, Kansas City (MO)-based Boulevard Brewing Co. has been bartering with local coffee company The Roasterie, which receives beer for events in exchange for wholesale rates on coffee for Boulevard�s office.

Magazine Has Bartering Tips For Brides

Modern Bride magazine�s April/May issue offers ideas on how to barter for an (almost) perfect wedding. Two of the tips: Put your trades in writing so there is no misunderstanding; and avoid annual peak wedding times, for obvious reasons.

Knoxville�s Tradebank Expanding

Knoxville�s Tradebank reports signing up 44 local companies the first 75 days of 2009, compared to 25 new members in the same time period in 2008. The company has 700 members in the Knoxville area.

An Effective Cost-Cutting Measure

Canadian Cameron Herold, founder of Vancouver-based business consulting firm BackPocket COO, launched one of his most effective cost-cutting measures during tough times in 2002.

He determined the average cost of business trips and told his employees that when they spend less than that, he�d split the savings with them. Employees tended to cut travel expenses by 40% � fattening their own wallets and helping the company accumulate annual savings of about $120,000.

All back issues of �From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


An Open Letter From IRTA

Dear IRTA & UC Members:

Many of you have already received telephone calls from "currency officers" of American Open Currency Standard (AOCS). This is a �Liberty Dollar� type group that claims they are a barter exchange that is trying to establish their silver coins as a common medium of exchange.

The problem is the group is unlawfully posting many legitimate barter exchange�s membership lists on their web site and claiming such members are �trading partners� who are willing to accept AOCS dollars in exchange for their goods or services.

We would recommend you check-out the www.opencurrency.com site and do a zip code search on the �marketplace� section. If you do find your exchange�s members listed as AOCS participants we would recommend you have your attorney contact AOCS to request they immediately cease and desist and remove your membership list from their site. 

IRTA�s legal counsel is drafting a similar letter to be sent this week to AOCS, a copy of which will be forwarded to you when it is completed.

Thank you for your time and attention. 

David Wallach
President, International Reciprocal Trade Association


Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


9 Tips For Successful �Community Barter�

Kathy Peel, author of The Busy Mom�s Guide to a Happy, Organized Home and founder of Family Manager Inc., offers these tips if a little short on time and money.

         Team up with a co-worker. Monday and Wednesday dinners, you both cook in double portions and pack the extra in coolers. The next day you take that portion to the office. Now on Tuesday and Thursday nights you�re both off kitchen duty without grabbing fast food on the way home.

         Trade housework for decorating tasks. Suggest to a friend that you will help her paint her child�s bedroom if she helps you wallpaper a bathroom.

         Host a swap party. Decide on a theme like toys, baby equipment or costume jewelry. Invite friends to bring a few items along to swap. Without spending a cent, everyone goes home with something �new.�

         Trade out chores with a friend. You have a green thumb but your closets look like they were hit by a hurricane. Your neighbor has a black thumb but makes quick work of cluttered closets. You plant her winter flowers and veggies. She streamlines your pantry and garage: You both spread the beauty.

         Launch a dinner club with other couples. Take turns playing celebrity chef, entertain at home, and skip the pricey restaurants.

         Use your gifts. You�re a below-average cook but you wrap presents like Picasso paints. Tell a friend you�ll wrap her gifts if she�ll bake your family�s holiday treats. Done and done.

         Co-op on the kids. Ask three moms with like-aged children to join a holiday baby-sitting co-op. Each mom entertains the kids for a few hours on one of four days. Everybody saves on sitter costs and gains personal time to shop and run errands.

         Clean up on cleaning up. When you spiff up your home for a party or guests, ask a neighbor doing the same to split the rental cost of a carpet-cleaning machine.

         Traveling over the holidays? Ask a friend to come to your home to feed, water and exercise your pet. Return the favor and you both save on boarding fees.


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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What Percentage Of Your Annual Sales Goes For Advertising?

If you�re the typical company, you are not budgeting enough money for advertising. Many franchisers require that 3% to 6% of sales go to advertising�more than most small businesses spend, according to Padgett Business Services.

�They never spend enough,� claims Don Price, marketing expert at the Denver Small Business Development Center. Even retailers often budget less than 2%. (The world�s largest consumer goods manufacturer, Procter & Gamble, spends approximately 25� of every dollar earned on advertising.)

If you are a member of a trade exchange you can afford to do considerably more in this all important department, because a variety of advertising mediums is readily available.


Money-Making Reports Available From BarterNews


Monetary Expert Tom Greco Pens New Book

For more than 27 years Tom Greco has been working at the leading edge of economic and financial restructuring. Greco authored the book, Money: Understanding and Creating Alternatives To Legal Tender (Chelsea Green Publishing Co. 2001).

He�s traveled throughout the world lecturing and working with various communities to set up local currencies. Greco addressed the 2006 International Reciprocal Trade Association�s (IRTA) Annual Convention. His message: The commercial barter industry has a unique opportunity to be a major savior of the coming currency crisis � if the industry were to unite and develop a common currency for its use.

Tom Greco�s new 320-page book, The End Of Money And The Future Of Civilization, is coming soon. Here�s a look at Greco�s latest effort.

Contents

List of Tables and Illustrations

1) My Purpose and My Journey

My Personal Journey � Seeds of Disillusionment � Awakening � In the Wake of Inflation � E.C. Riegel � Why Yet Another Book?

2) Mega-Crisis and Metamorphosis�Can Civilization Be Saved?

Prospects and Prognostication � Exponential Growth � Limits to Growth � Paradigm Shift � Metamorphosis � The Egg, the Caterpillar, and the Butterfly � Get With the Program

3) The Contest for Rulership�Two Opposing Philosophies

Elitist or Egalitarian? � The Contest in American History: Monarchy or Republic? � Power by Other Means

4) Central Banking and the Rise of the Money Power

Central Banking, an Unholy Alliance � The Bank of England � Central Banking in the United States � The First Bank of the United States � Andrew Jackson and the �Bank War� � The Free Banking Era � The Federal Reserve � Central Banking Spreads around the World

5) The New World Order

The Power Behind the Central Banks � A Merging of Interests � Wars, Internal and External � Money Power, the Key Element in the New World Order � Erosion of National Sovereignty

6) Usury and the Engine of Destruction

Monetary Stringency, Past and Present � Increasing Instability � The Magic of Compound Interest � What�s Wrong with the Global System of Money and Banking? � How Debt-Money is Dysfunctional � Three Aspects of Money Dysfunction � Moral Arguments, Laws, and Practical Solutions � Keys to Transcendence � Exchange and Finance�Two Distinct Credit Functions

7) The Nature and Cause of Inflation

What Is Inflation? � Who Has the Power to Inflate? � Improper Basis of Issue by Banks Is Inflationary � Government Deficits and Inflation � The German Hyperinflation�A Classic Case � How the Inflation Was Ended � Constraints Upon Debasement of the Money � Responding to Inflation

8) The Separation of Money and State

The Separation of Church and State�A Comparison � The Disestablishment of Monetary �Religion� � Two Meanings of �Dollar� � Delinking from the Dollar as a Payment Medium � Delinking from the Dollar as a Measure of Value � Stable Value Reckoning � Toward Freedom of Exchange

9) The Evolution of Money�From Commodity Money to Credit Money

What We Don�t Know Is Hurting Us � Kinds of Economic Interaction � �The Ladder of Economic Civilization� � The First Evolutionary Step�Barter to Commodity Money � Commodity Money � Symbolic Money � The Second Evolutionary Step�From Commodity Money to Credit Money � Two Distinct Kinds of Money�Fractional Reserve Banking � Redeemability Abandoned � Checks and Checkable Deposits Displace the Use of Banknotes � Gold Versus Credit Money�A Comparison � How Credit Money Malfunctions

10) The Third Evolutionary Stage�The Emergence of Credit Clearing

Banks and the Credit Clearing Process � A Confusion of Language � Particle or Wave? Thing or Relationship? � Clearing Through Banks Versus Mutual Credit Clearing � Direct Credit Clearing Makes Conventional Money and Banking Obsolete

11) Solving the Money Problem

The Basis of Monetary Dysfunction � Reform or Transcendence? � Emerging Exchange Alternatives � Separating the Functions of Money � Back to Commodity Money? � The Unit of Account Versus the Unit of Currency � The Measurement of Value � Proper Relationship Between Commodities (Gold/Silver) and Credit � Confusion Caused by Legal Tender Laws

12) Credit Clearing, the �UnMoney�

What Is Credit Clearing? � A Simple Example of Clearing among Banks � Settlement of Accounts � Mutual Credit Clearing Systems as Clearing Houses � Direct Credit Clearing�A Simple Illustration Using Four Accounts and Ten Transactions � Balance Limits and Settlement � Providing Surety of Contract � An Insurance Fund

13) The State of the Alternative Exchange Movement

Two Currents of Alternative Exchange � The Tucson Experience � Why Exchange Alternatives Fail to Thrive � Failure of Reciprocity � Inadequate Scale and Scope of Operation

14) How Complementary Currencies Succeed or Fail

Architecture of the Currency Itself � Principle 1: Who Is Qualified to Issue Currency? � Principle 2: On What Basis Should Currency Be Issued? � Principle 3: How Much Currency May Be Issued By Each Issuer? � Implementation Strategies � The Situational Context � WIR � Social Money in Argentina

15) Commercial Trade Exchanges�Their Present Limitations and Potential Future

Limiting Factors � Limited Scale and Scope � The Value Proposition � Operations and Agreements � Proposed Remedies � The Real Deal�Credit Clearing Services � Tapping the Vast Potential Market � What About Taxes? � An Eventual Cashless Trading Network

16) A Regional Economic Development Plan Based on Credit Clearing

Approaches to Community Economic Development � Stage I: Mapping the Territory and Import Substitution � Stage II: Mutual Credit Clearing Provides an Alternative Means of Payment � Sage III: The Credit of �Trusted Issuers� Provides an Alternative Currency for Regional Circulation � Stage IV: Support Structures for Localization�Saving, Investment, Finance, and Education � Stage V and Beyond: Transition to an Objective Measure of Value and Accounting Unit

17) The Next Big Thing in Business: A Complete Web-Based Trading Platform

The Convenience of Cards � Improving the Exchange Process�Challenge and Opportunity � Significant Trends and �Disruptive Technologies� � Strengths and Vulnerabilities of Political Money and Conventional Banking � From Disruptive to Sustaining�Moving Upmarket � The Emergence of a Complete Web-Based Trading Platform � Essential Components of the Web-Based Trading Platform � Completing the Web-Based Trading Platform

18) Organizational Forms and Structures for Local Self-Determination and Complementary Exchange

Toward Economic Independence � The �Banjar� and the Balinese Governance Structure � The Mondragon Cooperatives � Ways of Organizing Credit Clearing Exchanges � Corporations � Limited Liability Companies and Limited Liability Partnerships � Mutual Companies � Scale of Organization

19) The Role of Governments in Establishing Economic and Financial Stability

What National Governments Should Do � Objectives � Rationale � Legislative Proposals in Brief � The Role of State, Provincial, and Local Governments � An Early Example of a Local Currency

20) Exchange, Finance, and the Store of Value

The Store of Value � Saving and Investment � Liberating Saving and Investment � Debt Claims Versus Equity Claims � A Shared Equity Mortgage � Savings and Investment within Complementary Exchange Systems


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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