March 23, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer... 03/23/2010
ITEX New England Expands To West Coast
The Connecticut operation, now the largest franchise in the
ITEX organization, has ambitiously expanded its operations
across the country � all the way to San Diego. Jay Mininberg
and Roger Boroway acquired the ITEX San Diego office from
barter veteran Duncan Banner, who will now concentrate his
energies on his new ITEX franchise in Wichita (KS).
Housing Prices To Change After Fed Actions
Dick Bove, a respected analyst with Rochdale Securities,
projects that home prices will drop across the nation when
the Fed stops buying mortgage-backed securities � which is
slated to happen March 31. Bove doesn�t foresee a sudden
change to the housing prices or mortgage rates, but over the
longer term house prices will drop, he contends, as the
housing market is less subsidized. Bove expects a price
level to materialize that will be 10% to 15% below today�s
BizXchange Introduces New Blog
A new blog is being posted by the ever-ambitious BizXchange.
Titled �Barter Savvy� its goal is to educate readers about
the business-to-business barter industry.
For more information
Travel & Tourism Spending Drops
Expenditures on travel and tourism in the United States is
decreasing. Fourth quarter spending for 2009 was down 1.3%
from the year earlier, and off 5.7% from its third-quarter
2007 peak. The drop was driven by a 15.9% drop in spending
on air travel.
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See you next week. . .)
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
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your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
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FROM THE PAST.
Two Billionaires Used Barter To
Build Their Empires
Bloomberg News Fabulously Successful
Michael Bloomberg, the founder of Bloomberg
News, a New York financial news and information provider, has
been pushing his $1,225-a-month data terminal to the financial
industry for almost a decade.
The current NYC major is fabulously successful,
but Bloomberg candidly admits that it was his pro-active use of
barter that enabled him to build his �brand� within the financial
He did so by feeding newspapers and magazines
his data and news in exchange for publicity. Every news outlet that
used a story acknowledged and credited Bloomberg. Consequently, his
name and reputation appeared everywhere ... because of the trading
Virgin Label Also Built On Barter
Richard Branson, the flamboyant English showman
and Europe�s best-known entrepreneur, has built an empire of some
200 companies. With an estimated worth of $2 billion, according to
London�s Sunday Times, Branson harnessed a barter strategy
that enabled him to launch a myriad of businesses with minimal
He calls it �branded venture capital,� whereby
he essentially agrees to manage a new venture and puts up the Virgin
name � usually in exchange for a controlling interest � while his
wealthy partners put up most of the cash. This barter strategy has
helped Branson rapidly expand his brand name on a worldwide basis.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
�Instead of sitting in your kitchen with your mousetrap, you should
be waving it from your rooftop, and shouting that it turns out dead
mice better than anything in creation.�
�John P. McDonald,
former CEO Casio, Inc.
According to John McDonald, the role of a company�s leader is to
insure the survival of the company. And since the only way a
business can survive is if it sells things, the CEO must understand
selling � and make his or her company more effective at it.
That�s why McDonald puts first things first. This means taking the
time every year to go on several sales calls himself, which he
conscientiously does to build the company�s annual profits.
Echoing McDonald�s thinking is another extremely successful
entrepreneur, former TV network mogul Ted Turner. He too made sales
calls exclaiming, �I�m worth billions, but I�m not too big a wheel
to make sales calls.�
Another top achiever was the late Malcolm Forbes. He was very
instrumental in the �selling of advertising� for Forbes
Question: Are you sitting in your kitchen with your company�s
products and services, or are you out shouting about it from the
Money-Making Reports Available From BarterNews
How Do YOU Value
Whenever there�s a
debate about compensation, remember the story of the Arab emir who
traveled to the U.S. to have a quadruple coronary bypass performed
by a special surgeon. The surgeon was an internationally recognized
expert who had performed many coronary operations with extraordinary
success. But he was concerned about how much to charge the royal
If he overcharged, it
might mean unfavorable international press and a loss of goodwill.
But if he undercharged, the sultan would feel the operation was not
serious enough to require this doctor�s special skills. The surgeon
consulted his colleagues, deciding to charge $10,000.
Then one of his friends
suggested that he obtain advice from a lawyer specializing in Middle
Eastern affairs. The attorney listened, pondered for a few minutes
and then recommended that the surgeon submit a blank statement with
a footnote, �The sultan is wise. He can do no wrong.�
It was a risky
suggestion. It allowed the sultan to determine the worth of
the operation, yet the doctor decided to take the risk. Shortly
thereafter he received a check from the sultan�s royal exchequer for
$100,000. The doctor was elated.
But his euphoria lasted
only a few days, at which time he received a blank invoice from his
attorney. It had a footnote: �The value of your expert surgical
skills is exceeded only by the value of your expert�s legal advice.�
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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