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March 23, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/23/2010

ITEX New England Expands To West Coast

The Connecticut operation, now the largest franchise in the ITEX organization, has ambitiously expanded its operations across the country � all the way to San Diego. Jay Mininberg and Roger Boroway acquired the ITEX San Diego office from barter veteran Duncan Banner, who will now concentrate his energies on his new ITEX franchise in Wichita (KS).

Housing Prices To Change After Fed Actions

Dick Bove, a respected analyst with Rochdale Securities, projects that home prices will drop across the nation when the Fed stops buying mortgage-backed securities � which is slated to happen March 31. Bove doesn�t foresee a sudden change to the housing prices or mortgage rates, but over the longer term house prices will drop, he contends, as the housing market is less subsidized. Bove expects a price level to materialize that will be 10% to 15% below today�s prices.

BizXchange Introduces New Blog

A new blog is being posted by the ever-ambitious BizXchange. Titled �Barter Savvy� its goal is to educate readers about the business-to-business barter industry.

For more information click here.

Travel & Tourism Spending Drops

Expenditures on travel and tourism in the United States is decreasing. Fourth quarter spending for 2009 was down 1.3% from the year earlier, and off 5.7% from its third-quarter 2007 peak. The drop was driven by a 15.9% drop in spending on air travel.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


FROM THE PAST. . .

Two Billionaires Used Barter To Build Their Empires

Bloomberg News Fabulously Successful

Michael Bloomberg, the founder of Bloomberg News, a New York financial news and information provider, has been pushing his $1,225-a-month data terminal to the financial industry for almost a decade.

The current NYC major is fabulously successful, but Bloomberg candidly admits that it was his pro-active use of barter that enabled him to build his �brand� within the financial community.

He did so by feeding newspapers and magazines his data and news in exchange for publicity. Every news outlet that used a story acknowledged and credited Bloomberg. Consequently, his name and reputation appeared everywhere ... because of the trading arrangement.

Virgin Label Also Built On Barter

Richard Branson, the flamboyant English showman and Europe�s best-known entrepreneur, has built an empire of some 200 companies. With an estimated worth of $2 billion, according to London�s Sunday Times, Branson harnessed a barter strategy that enabled him to launch a myriad of businesses with minimal investment.

He calls it �branded venture capital,� whereby he essentially agrees to manage a new venture and puts up the Virgin name � usually in exchange for a controlling interest � while his wealthy partners put up most of the cash. This barter strategy has helped Branson rapidly expand his brand name on a worldwide basis.

* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here www.barternewsblog.com.


�Instead of sitting in your kitchen with your mousetrap, you should be waving it from your rooftop, and shouting that it turns out dead mice better than anything in creation.�

�John P. McDonald, former CEO Casio, Inc.

According to John McDonald, the role of a company�s leader is to insure the survival of the company. And since the only way a business can survive is if it sells things, the CEO must understand selling � and make his or her company more effective at it.

That�s why McDonald puts first things first. This means taking the time every year to go on several sales calls himself, which he conscientiously does to build the company�s annual profits.

Echoing McDonald�s thinking is another extremely successful entrepreneur, former TV network mogul Ted Turner. He too made sales calls exclaiming, �I�m worth billions, but I�m not too big a wheel to make sales calls.�

Another top achiever was the late Malcolm Forbes. He was very instrumental in the �selling of advertising� for Forbes magazine.

Question: Are you sitting in your kitchen with your company�s products and services, or are you out shouting about it from the rooftop?


Money-Making Reports Available From BarterNews

How Do YOU Value Your Services?

Whenever there�s a debate about compensation, remember the story of the Arab emir who traveled to the U.S. to have a quadruple coronary bypass performed by a special surgeon. The surgeon was an internationally recognized expert who had performed many coronary operations with extraordinary success. But he was concerned about how much to charge the royal patient.

If he overcharged, it might mean unfavorable international press and a loss of goodwill. But if he undercharged, the sultan would feel the operation was not serious enough to require this doctor�s special skills. The surgeon consulted his colleagues, deciding to charge $10,000.

Then one of his friends suggested that he obtain advice from a lawyer specializing in Middle Eastern affairs. The attorney listened, pondered for a few minutes and then recommended that the surgeon submit a blank statement with a footnote, �The sultan is wise. He can do no wrong.�

It was a risky suggestion. It allowed the sultan to determine the worth  of the operation, yet the doctor decided to take the risk. Shortly thereafter he received a check from the sultan�s royal exchequer for $100,000. The doctor was elated.

But his euphoria lasted only a few days, at which time he received a blank invoice from his attorney. It had a footnote: �The value of your expert surgical skills is exceeded only by the value of your expert�s legal advice.�


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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