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March 18, 2014

Written by Bob Meyer, Editor of BarterNews

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Two Examples Of Barter — AKA Branded Venture Capital

Virgin Label Built On Barter

Richard Branson, the flamboyant English showman and Europe's best-known entrepreneur, has built an empire of some 200 companies. With an estimated worth of $2 billion, according to London's Sunday Times, Branson harnessed a barter strategy that enabled him to launch a myriad of businesses with minimal investment.

He calls it "branded venture capital," whereby he essentially agrees to manage a new venture and puts up the Virgin name — usually in exchange for a controlling interest — while his wealthy partners put up most of the cash. This barter strategy has helped Branson rapidly expand his brand name on a worldwide basis.

Bloomberg News Utilized Barter

Michael Bloomberg, the founder of Bloomberg News, a New York financial news and information provider, has been pushing his $1,225-a-month data terminal to the financial industry for almost a decade.

The current NYC major is fabulously successful, but Bloomberg candidly admits that it was his pro-active use of barter that enabled him to build his "brand" within the financial community.

He did so by feeding newspapers and magazines his data and news in exchange for publicity. Every news outlet that used a story acknowledged and credited Bloomberg. Consequently, his name and reputation appeared everywhere ... because of the trading arrangement.


Innovation and Leadership Continues at ITEX

Four Watershed Events in Barter's Evolution:

Barter 1.0  An unnamed cave man bartered to make getting stuff from his local friends easier by trading his gatherings for theirs. While it is impossible to go back and determine the true beginning, we'll just say that Barter 1.0 got off to a rocky start; nonetheless, it has endured for centuries.

Barter 2.0  The modern barter industry was founded in 1960 as Business Exchange (BXI) in Los Angeles, California. Mac McConnell, the creator, had a dream to craft a currency outside of the conventional banking channels. The first transactions used 'stamps', modeled loosely around the 'S & H green stamp' catalog. ITEX commenced operations in 1982 and created the ITEX dollar to facilitate transactions.  Over time ITEX acquired a number of its competitors, including BXI in 2005. ITEX is the largest trading community in the USA and Canada.

Barter 3.0 launched the first barter site on the Internet in July 1998, taking the innovative step of consolidating products, services and members into one main, online database. The Internet was expensive and difficult to enter back then but unrelenting entrepreneurial drive prevailed, as did ITEX when they acquired in June 2000.

Barter 4.0  Virtual currencies are hot and gaining acceptance, thanks to Satoshi Nakamoto's release of the Bitcoin open source protocol software, launching an innovative approach to virtual currencies. By early 2014 the total value for all virtual currencies in circulation has risen to $10 Billion; 15 times more than the entire barter industry of $600 million in circulation (which took 54 years to achieve). ITEX seized upon this momentum in two ways:

Became the first barter company to accept Bitcoin as a payment option in February, 2014; and

Announced launch of Virtual Currency Systems in March, 2014 to provide a Cloud based software platform to power virtual currency models worldwide; and

Bottom Line: ITEX leads with its continued innovation and leadership. Stay tuned for Barter 5.0!

Published by ITEX Corporation CEO, Steven White ? 2014 — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

"Instead of sitting in your kitchen with your mousetrap, you should be waving it from your rooftop, and shouting that it turns out dead mice better than anything in creation."

John P. McDonald, former CEO Casio, Inc.

According to John McDonald, the role of a company's leader is to insure the survival of the company. And since the only way a business can survive is if it sells things, the CEO must understand selling — and make his or her company more effective at it.

That's why McDonald puts first things first. This means taking the time every year to go on several sales calls himself, which he conscientiously does to build the company's annual profits.

Echoing McDonald's thinking is another extremely successful entrepreneur, former TV network mogul Ted Turner. He too made sales calls exclaiming, "I'm worth billions, but I'm not too big a wheel to make sales calls."

Another top achiever was the late Malcolm Forbes. He was very instrumental in the "selling of advertising" for Forbes magazine.

Question: Are you sitting in your kitchen with your company's products and services, or are you out shouting about it from the rooftop?

Money-Making Reports Available From BarterNews

How Do YOU Value Your Services?

Whenever there's a debate about compensation, remember the story of the Arab emir who traveled to the U.S. to have a quadruple coronary bypass performed by a special surgeon. The surgeon was an internationally recognized expert who had performed many coronary operations with extraordinary success. But he was concerned about how much to charge the royal patient.

If he overcharged, it might mean unfavorable international press and a loss of goodwill. But if he undercharged, the sultan would feel the operation was not serious enough to require this doctor's special skills. The surgeon consulted his colleagues, deciding to charge $10,000.

Then one of his friends suggested that he obtain advice from a lawyer specializing in Middle Eastern affairs. The attorney listened, pondered for a few minutes and then recommended that the surgeon submit a blank statement with a footnote, "The sultan is wise. He can do no wrong."

It was a risky suggestion. It allowed the sultan to determine the worth of the operation, yet the doctor decided to take the risk. Shortly thereafter he received a check from the sultan's royal exchequer for $100,000. The doctor was elated.

But his euphoria lasted only a few days, at which time he received a blank invoice from his attorney. It had a footnote: "The value of your expert surgical skills is exceeded only by the value of your expert's legal advice."

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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Stress — A Normal Part Of Life

Salvatore Maddi, a psychology professor at the University of California, has studied stress for 30 years. He has found that people who handle it the best are people who accept stress as a normal part of life. Stress-hardy people are more successful and stay healthier.

Maddi says it's a big mistake trying to avoid stress. If you don't treat stress as both something normal and a provocation to learn new things, pretty soon you are going to detach yourself from everything. Then your life becomes the size of a postage stamp.

If you want to become better at dealing with stress you should practice the 3 C's: commitment, control and challenge.


When stress hits, stay involved and don't pull out.


Take charge of a stressful situation. You should control the situation, not the stress.


Think of stress as normal, viewing it as an opportunity to learn. Do not let yourself fall into self-pity.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

Copyright BarterNews 2014. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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