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Two Examples Of Barter — AKA Branded Venture Capital

Virgin Label Built On Barter

Richard Branson, the flamboyant English showman and Europe's best-known entrepreneur, has built an empire of some 200 companies. With an estimated worth of $2 billion, according to London's Sunday Times, Branson harnessed a barter strategy that enabled him to launch a myriad of businesses with minimal investment.

He calls it "branded venture capital," whereby he essentially agrees to manage a new venture and puts up the Virgin name — usually in exchange for a controlling interest — while his wealthy partners put up most of the cash. This barter strategy has helped Branson rapidly expand his brand name on a worldwide basis.

Bloomberg News Utilized Barter

Michael Bloomberg, the founder of Bloomberg News, a New York financial news and information provider, has been pushing his $1,225-a-month data terminal to the financial industry for almost a decade.

The current NYC major is fabulously successful, but Bloomberg candidly admits that it was his pro-active use of barter that enabled him to build his "brand" within the financial community.

He did so by feeding newspapers and magazines his data and news in exchange for publicity. Every news outlet that used a story acknowledged and credited Bloomberg. Consequently, his name and reputation appeared everywhere ... because of the trading arrangement.

BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

• Entrepreneur's Corner,
• Travel,
• Media,
• Trade Exchange
• Corporate Barter,
• Offset & Countertrade,
• Secondary Capital,
• Real Estate,
• Community Barter,
• Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.) "Instead of sitting in your kitchen with your mousetrap, you should be waving it from your rooftop, and shouting that it turns out dead mice better than anything in creation." —John P. McDonald, former CEO Casio, Inc. According to John McDonald, the role of a company's leader is to insure the survival of the company. And since the only way a business can survive is if it sells things, the CEO must understand selling — and make his or her company more effective at it. That's why McDonald puts first things first. This means taking the time every year to go on several sales calls himself, which he conscientiously does to build the company's annual profits. Echoing McDonald's thinking is another extremely successful entrepreneur, former TV network mogul Ted Turner. He too made sales calls exclaiming, "I'm worth billions, but I'm not too big a wheel to make sales calls." Another top achiever was the late Malcolm Forbes. He was very instrumental in the "selling of advertising" for Forbes magazine. Question: Are you sitting in your kitchen with your company's products and services, or are you out shouting about it from the rooftop? Money-Making Reports Available From BarterNews Think Barter & Grow Richer. (Click here.) How Do YOU Value Your Services? Whenever there's a debate about compensation, remember the story of the Arab emir who traveled to the U.S. to have a quadruple coronary bypass performed by a special surgeon. The surgeon was an internationally recognized expert who had performed many coronary operations with extraordinary success. But he was concerned about how much to charge the royal patient. If he overcharged, it might mean unfavorable international press and a loss of goodwill. But if he undercharged, the sultan would feel the operation was not serious enough to require this doctor's special skills. The surgeon consulted his colleagues, deciding to charge $10,000. Then one of his friends suggested that he obtain advice from a lawyer specializing in Middle Eastern affairs. The attorney listened, pondered for a few minutes and then recommended that the surgeon submit a blank statement with a footnote, "The sultan is wise. He can do no wrong." It was a risky suggestion. It allowed the sultan to determine the worth of the operation, yet the doctor decided to take the risk. Shortly thereafter he received a check from the sultan's royal exchequer for $100,000. The doctor was elated. But his euphoria lasted only a few days, at which time he received a blank invoice from his attorney. It had a footnote: "The value of your expert surgical skills is exceeded only by the value of your expert's legal advice." Is Your Trade Exchange Missing Out On Valuable New Business? If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business. Is your barter company's listing up-to-date? To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed. Here's how to get on board: To make changes to your listing click here. For new listings click here. * * ANNOUNCEMENT * * We have packages of back issues still in print, approximately 30 issues in all. To order: Click here Stress — A Normal Part Of Life Salvatore Maddi, a psychology professor at the University of California, has studied stress for 30 years. He has found that people who handle it the best are people who accept stress as a normal part of life. Stress-hardy people are more successful and stay healthier. Maddi says it's a big mistake trying to avoid stress. If you don't treat stress as both something normal and a provocation to learn new things, pretty soon you are going to detach yourself from everything. Then your life becomes the size of a postage stamp. If you want to become better at dealing with stress you should practice the 3 C's: commitment, control and challenge. Commitment: When stress hits, stay involved and don't pull out. Control: Take charge of a stressful situation. You should control the situation, not the stress. Challenge: Think of stress as normal, viewing it as an opportunity to learn. Do not let yourself fall into self-pity. (Advertisement) How To Get More Sales In Hyper-Competitive Restaurant Industry Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits. More--> The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?  We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section." Check it out... www.barternews.com/secondary_capital.htm. Get New Money-Making Ideas And Valuable Contacts! You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews. Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies. We welcome your comments, questions, and observations. Copyright BarterNews 2014. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.