March 18, 2014
by Bob Meyer, Editor of BarterNews
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Two Examples Of Barter —
AKA Branded Venture Capital
Virgin Label Built On Barter
Richard Branson, the flamboyant
English showman and Europe's best-known entrepreneur, has built an
empire of some 200 companies. With an estimated worth of $2 billion,
according to London's Sunday Times, Branson harnessed a
barter strategy that enabled him to launch a myriad of businesses
with minimal investment.
He calls it "branded venture
capital," whereby he essentially agrees to manage a new venture and
puts up the Virgin name — usually in exchange for a controlling
interest — while his wealthy partners put up most of the cash. This
barter strategy has helped Branson rapidly expand his brand name on
a worldwide basis.
Bloomberg News Utilized Barter
Michael Bloomberg, the founder of
Bloomberg News, a New York financial news and information
provider, has been pushing his $1,225-a-month data terminal to the
financial industry for almost a decade.
The current NYC major is fabulously
successful, but Bloomberg candidly admits that it was his pro-active
use of barter that enabled him to build his "brand" within the
He did so by feeding newspapers and
magazines his data and news in exchange for publicity. Every news
outlet that used a story acknowledged and credited Bloomberg.
Consequently, his name and reputation appeared everywhere ...
because of the trading arrangement.
Leadership Continues at ITEX
Watershed Events in Barter's Evolution:
An unnamed cave man bartered to make
getting stuff from his local friends easier by trading his
gatherings for theirs. While it is impossible to go back and
determine the true beginning, we'll just say that Barter 1.0 got off
to a rocky start; nonetheless, it has endured for centuries.
The modern barter industry was founded in 1960 as
Business Exchange (BXI)
in Los Angeles, California. Mac McConnell, the creator, had a dream
to craft a currency outside of the conventional banking channels.
The first transactions used 'stamps', modeled loosely around the 'S
& H green stamp' catalog. ITEX commenced operations in 1982 and
created the ITEX dollar to facilitate transactions. Over time ITEX
acquired a number of its competitors, including BXI in 2005. ITEX is
the largest trading community in the USA and Canada.
Ubarter.com launched the first barter site on the Internet in July
1998, taking the innovative step of consolidating products, services
and members into one main, online database. The Internet was
expensive and difficult to enter back then but unrelenting
entrepreneurial drive prevailed, as did ITEX when they acquired
Ubarter.com in June 2000.
Virtual currencies are hot and gaining acceptance, thanks to Satoshi
Nakamoto's release of the Bitcoin open source protocol software,
launching an innovative approach to virtual currencies. By early
2014 the total value for all virtual currencies in circulation has
risen to $10 Billion; 15 times more than the entire barter industry
of $600 million in circulation (which took 54 years to achieve).
ITEX seized upon this momentum in two ways:
Became the first barter company to accept Bitcoin as a payment
option in February, 2014; and
Announced launch of
Virtual Currency Systems
in March, 2014 to provide a Cloud based software platform to power
virtual currency models worldwide; and
ITEX leads with its continued innovation and leadership. Stay tuned
for Barter 5.0!
CEO, Steven White ? 2014
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
of sitting in your kitchen with your mousetrap, you should be waving
it from your rooftop, and shouting that it turns out dead mice
better than anything in creation."
—John P. McDonald, former CEO Casio,
According to John McDonald, the role of a company's leader is to
insure the survival of the company. And since the only way a
business can survive is if it sells things, the CEO must understand
selling — and make his or her company more effective at it.
That's why McDonald puts first things
first. This means taking the time every year to go on several sales
calls himself, which he conscientiously does to build the company's
Echoing McDonald's thinking is another extremely successful
entrepreneur, former TV network mogul Ted Turner. He too made sales
calls exclaiming, "I'm worth billions, but I'm not too big a wheel
to make sales calls."
Another top achiever was the late Malcolm Forbes. He was very
instrumental in the "selling of advertising" for Forbes
Question: Are you sitting in your kitchen with your company's
products and services, or are you out shouting about it from the
Money-Making Reports Available From BarterNews
How Do YOU Value Your Services?
Whenever there's a debate about compensation, remember the story of
the Arab emir who traveled to the U.S. to have a quadruple coronary
bypass performed by a special surgeon. The surgeon was an
internationally recognized expert who had performed many coronary
operations with extraordinary success. But he was concerned about
how much to charge the royal patient.
If he overcharged, it might mean unfavorable international press and
a loss of goodwill. But if he undercharged, the sultan would feel
the operation was not serious enough to require this doctor's
special skills. The surgeon consulted his colleagues, deciding to
Then one of his friends suggested that he obtain advice from a
lawyer specializing in Middle Eastern affairs. The attorney
listened, pondered for a few minutes and then recommended that the
surgeon submit a blank statement with a footnote, "The sultan is
wise. He can do no wrong."
It was a risky suggestion. It allowed the sultan to determine the
worth of the operation, yet the doctor decided to take the risk.
Shortly thereafter he received a check from the sultan's royal
exchequer for $100,000. The doctor was elated.
But his euphoria lasted only a few days, at which time he received a
blank invoice from his attorney. It had a footnote: "The value of
your expert surgical skills is exceeded only by the value of your
expert's legal advice."
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
Stress — A Normal Part Of Life
Salvatore Maddi, a psychology
professor at the University of California, has studied stress
for 30 years. He has found that people who handle it the best
are people who accept stress as a normal part of life.
Stress-hardy people are more successful and stay healthier.
Maddi says it's a big mistake trying to avoid stress. If you
don't treat stress as both something normal and a provocation to
learn new things, pretty soon you are going to detach yourself
from everything. Then your life becomes the size of a postage
If you want to become better at dealing with stress you should
practice the 3 C's: commitment, control and challenge.
When stress hits, stay involved
and don't pull out.
Take charge of a stressful
situation. You should control the situation, not the stress.
Think of stress as normal,
viewing it as an opportunity to learn. Do not let yourself fall
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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