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The Tuesday Report

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March 15, 2005

Written by Bob Meyer, Editor of BarterNews

We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party.

Interpublic Group Renames Its Barter Company

Interpublic Group is moving its product and media barter company under the aegis of its Magna Global operation and renaming the barter company Magna Global Trading.

The New York-based barter unit had been part of the Initiative group and was formerly called Initiative Trading.

“This change is significant in that it makes the group totally agency neutral,” noted Bill Cella, the CEO of Magna, which negotiates pricing for IPG’s Initiative and Universal McCann.

Trade Exchange Owners...
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To learn more about The Competitive Edge newsletter and how it can help build your trade exchange, click here.

Industry News. . .

  • Global TransNet Corp. (OTCBB:GBJX) announced that wholly owned subsidiary LUCRAcard—a trade exchange—permits its members to “cash-out” their excess trade dollars (sales over purchases) at the end of the trading year after $30,000 in business has been transacted within the exchange.
  • Katie Harris, the daughter of Richard Harris, founder of National Commercial Exchange in St. Louis, has established a 501c3 non-profit company. Her goal is to reach children and persuade them to make responsible choices. She does so through assembly presentations involving skits that kids can relate to.

    Her mission, called “City Conquest,” came about because of the drinking related, fatal car accident her older brother Todd (Richard’s son) had in 1998 when he was 19.

    Katie’s “team” is traveling around the country to schools, churches, temples, even local jails to make a difference. They need help with expenses for postage, video productions, a van to transport the team, web site upkeep, a trailer for props, etc. If you’d like to learn more about “City Conquest,” see a promo tape, or provide donations, call National Commercial Exchange (314) 567-7890 and ask to contact Katie.
  • The worldwide barter marketplace is huge and diverse, with many facets to it. Accordingly, the International Reciprocal Trade Association (IRTA) looks at and acknowledges alternative monetary systems on their newly-upgraded web site. Some excellent material is available, including a section which provides links for little-known information about other alternative monetary systems. For more information go to
  • Don Mardak, CEO of International Monetary Systems, has concluded their first phase of funding, having secured $610,000 from three private investors. The convertible bridge loans have terms of two and three years.

    “We are pleased that this first phase of our funding program is now in place,” Mardak confirmed. “The money will enable us to proceed with negotiations on several potential acquisitions that are now in progress. We are also moving forward on the institutional placement program that we announced several weeks ago, as well as other equity lines that are currently under consideration.”
  • International Monetary Systems (OTCBB:INLM) has also announced an enhancement to its shareholder communications by maintaining a chat forum on “Creating efficient and effective investor communications has always been a priority for us at IMS,” CEO Don Mardak stressed.

    “Both our business and investor base have experienced rapid growth over the past several quarters. Using a moderated chat forum to communicate with our investors is a natural progression that will ensure the fast and free flow of information.”
  • The National Association of Trade Exchanges Board of Directors has developed a new credit policy for all BANC members. The policy has resulted in 19 BANC members getting an aggregate increase in their credit lines of $756,500, and twelve members receiving reduced credit lines totaling $495,000.

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From The Archives of BarterNews...

Vanity Fair Uses Trade To Cement Advertising

Vanity Fair is fighting the growing competition of magazine advertisers by constantly searching for ways of luring advertisers to their corner. Here’s their latest barter twist...

One of their sister publications—a nationwide chain of weekly business tabloids—is going to publish a special magazine called Businesses to Watch which will feature top-line investment information on publicly traded companies.

The barter deal is this: each participating company, placing a minimum of two national ads in Vanity Fair, gets a bartered article about the company and its investment opportunities in the new magazine.

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

Here & There...

  • Warren Buffett finds betting against U.S. currency very profitable. Berkshire Hathaway’s chairman said his company earned a gain of $1.63 billion due to his wager against the U.S. dollar. The gain enabled the company to see a 40% jump in their fourth quarter profits!

    However, Buffett is saddened by the country’s trade gap because it means a portion of our wealth is transferred to foreigners every year to support our spending, and according to Buffett it’s creating a type of “sharecropper society.”

  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) and sign up!

  • U.S. households net worth is now, according to the Federal Reserve, $48.5 trillion. Residential real estate accounts for almost $10 trillion ($17.2 trillion value minus mortgage debt of $7.5 trillion). Financial assets, including stocks, bonds, bank accounts and pension accounts, totaled $36.8 trillion.

    The value of total household assets has risen nearly 20% since the end of 2000, but borrowing has risen at a much faster pace. The outstanding debt owed by households has soared 45% in that period, the Fed reported.

  • Clear Channel Entertainment, after three years of negotiations with Chinese political and cultural leaders, will be exporting concerts and sporting events from the U.S. to China. The newly formed company is called Gehua Clear Channel Entertainment & Sports Co.

    The partners will each own 50% of the venture and will split profits equally. The company will have a 50-year right of first refusal on arranging and promoting live shows and managing various aspects of the business, including artists, ticketing, and tour merchandising.

We welcome your comments, questions, and observations.
? Copyright BarterNews 2005. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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