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March 13, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/13/2012

American Consumers Improving Their Balance Sheets

Americans are reducing their debts and increasing their incomes � either from working longer and saving, or by investing in the financial markets. U.S. households� net worth (the value of their homes, stocks and other investments minus debts and other liabilities) rose $1.2 trillion to $58.5 trillion from October through December. The increase came as the Dow Jones Industrial Average rallied nearly 12%.

New Game For Sellers Of Businesses

Looking to sell your business? Don�t expect to throw the keys to the buyer, grab a check, and hit the exit. Today you�ll be asked to help finance the sale (typically 50% to 80%) and be paid in installments over time.

Plus many buyers will want you to continue working at the firm post sale, so they can more easily take over the managerial role without disrupting employee or customer relationships. The median sale price of a small business sold last year was $155,000, 18% less than in 2008.

Most Business Travelers Go It Alone

According to PhoCusWright research, some 30.7 million Americans or roughly 13% of the adult population, took at least one business trip last year. It was also noted that 70% of surveyed U.S. business travelers work for companies that had no policies on booking channels or supplier usage. Companies with managed travel programs were found most often to have 5,000 or more employees.

Plastic Surgeon Will Barter For A Video

Dr. Michael Salzhauer, leading Miami Plastic Surgeon at Bal Harbour PlasticSurgery Associates, recently announced �A Nose Job Love Song Giveaway.� Dr. Salzhauer�s contest involves creating your own video about needing a nose job to the newly released song �Nose Job Love� by the Groggers.

The contestant who gets the most views on YouTube will win a free Rhinoplasty, with free airfare to Miami and lodging.

For more information contact Kathryn Kelly at (508) 643-8000.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

ITEX Posts Second-Quarter Earnings For Fiscal 2012

ITEX Corporation (OTCBB:ITEX) has filed its Form 10-Q with the Securities and Exchange Commission, announcing results for its fiscal 2012 second-quarter ended January 31, 2012.

�Our two core business revenue streams, transaction fees and association fees, both increased 2% in the quarter compared to the same three month period last year, and increased 3% and 2%, respectively, for the six month period ended January 31, 2012 compared to the same period last year.

�Operational income was 20% higher than last year�s second quarter, and net income increased 65% for the six-month period ended January 31, 2012 compared to the same period last year, primarily due to the divestiture of two corporate owned offices and an increase in interest income. All in all a very good quarter and solid results for the first two quarters of fiscal 2012,� stated Steven White, Chairman and CEO.

 Second Quarter 2012 Highlights

         Revenue of $4.229 million compared to $4.417 million in the same period last year.

         Income from operations of $283,000 compared to $235,000 in the same period last year.

         Cash at end of period increased to $5.807 million from $5.386 million on July 31, 2011.

         Stockholder equity increased to $15.150 million from $14.758 million on July 31, 2011.

         Paid a $0.04 per share quarterly cash dividend in December.

On February 24, 2012, the Board of Directors of ITEX Corporation declared a quarterly cash dividend of $.04 per share payable on March 20, 2012, to stockholders of record as of the close of business on March 9, 2012.

For more information on ITEX Corporation click here.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


The Barter Company Welcomes Lynda Trotman As Media Director

The Barter Company, now in its sixteenth-year of business and based in Kennesaw (GA), has announced Lynda Trotman as the company�s new Media Director. Trotman will be responsible for facilitating all media buys and marketing/advertising for the company�s barter clients.

She joins The Barter Company team from Olympus Media LLC, located in Alpharetta (GA). Olympus Media, one of the fastest growing billboard companies in the country, was where Trotman served as National Account Manager working with national and international advertising agencies. It was also there that she worked closely with The Barter Company, utilizing barter to help develop the national department for Olympus Media.

Trotman comes to The Barter Company with almost 25 years of experience in advertising and marketing which includes, advertising sales in the OOH Industry, publishing (both national and lifestyle) as well as product and business development. She also brings her exceptional talents in market-need identification and market penetration. Trotman served as sales manager for Grandesign Advertising, a full service agency in Winter Park (FL). She was responsible there for new business development as well as developing strategic marketing, public relations, plus media and design campaigns for the agency�s clients.

�I am thrilled to be part of The Barter Company team. In my experience, this company is one of the top trade exchanges in the nation,� asserted Trotman. �My entire career has been spent in the advertising/marketing industry, and I look forward to utilizing all my expertise in working with the company�s barter clients to grow their businesses using marketing through barter.�

Ric Zampatti, The Barter Company CEO, states, �We are very proud and excited to welcome Lynda to our team. Her advertising and marketing background, plus the fact that she truly understands barter will be invaluable to our clients.�

For more info on The Barter Company, phone 770-591-4343 or click here.


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


Leverage Your Cash Flow With Barter

Every month various entities are tugging at your sleeve for a cash payout: employees, suppliers, landlords, and tax collectors to name a few. The fact is that if you don�t have enough cash at a crucial point in the chain of demands, you�re in deep water without a raft. Therefore, your company�s cash flow is most vital. It represents the every day reality of your business � the movement of money in and out of your company.

Cash flow is your company�s most valuable asset, because without it you�re out of business. The goal of good cash flow management ought to be obvious ... to have enough cash on hand when you need it. It�s a simple concept, yet in practice it really is not that simple.

The problem in analyzing your cash flow is that it involves tomorrow, which is uncertain. That�s why it is so important to learn how to leverage cash flow, deftly playing one element against another, harnessing other people�s capital, and saving cash by trading whenever possible.

The cash flow fundamental leverage rule, as practiced through the centuries, is this: Get your customers to pay you as soon as possible, preferably in advance. And at the same time attempt getting your vendors to let you take your time paying them. Vendors wishing to grow will often be patient just to get your business.

Let�s face it, asking to be paid in advance for sales and then paying vendors much later is not a piece-of-cake in today�s competitive marketplace. Therefore, it�s imperative to seriously focus on saving dollars and getting control of your company�s many costs (expenses and purchases), because that�s where the really big payoff is.

Of course sales dollars first must be used to meet obligations such as rent, insurance, utilities, salaries, and taxes. However, since dollars saved aren�t part of your income, they go right to your bottomline where they can do the most good for your business.


Money-Making Reports Available From BarterNews


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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