March 12, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Do You Have A Barter Question?
Bob Meyer founded BarterNews magazine back in 1979
many people have asked him questions about various aspects
of barter, the proven marketing and financial tool in
today's business world. This announcement is your invitation
to send Bob your question, which will be answered
confidentially. There is no charge for this service.
your question to:
back issues of "From the Desk...� can be accessed by
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newsletter for your convenience.
See you next week. . .)
IMS Highlights Of 2012
Last year 872,591 shares
of International Monetary Systems� outstanding common stock were
repurchased into treasury. This represents approximately 11% of the
outstanding company shares as of January 1, 2012. The average price
per share of all repurchases was $2.03.
During the year:
Income produced from
operations was $378,345, compared to operating income of
$515,675 in 2011.
IMS had EBITDA
(earnings before interest, taxes, depreciation and amortization)
of $1,894,123, compared to $2,170,984 the year prior.
Cash flow from
operations totaled approximately $1,410,000 compared to
$1,467,000 the prior year.
Three IMS franchises
were sold in 2012. While these territories are not yet making a
material contribution to operating income, management is optimistic
as to the future of the franchising program as a means of expanding
the IMS footprint and enhancing profitability.
The company realized the
operating efficiencies of integrating two additional markets, St.
Louis (MO) and Peterborough (ONT), for the full year of 2012, adding
approximately $270,000 to revenue.
Throughout the year, IMS
continued to significantly improve its new TNT barter software,
which allows for enhanced sales, operating, and reporting
For more information on IMS,
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
Regard New Vendors
Pro-actively � Thru Your Barter Glasses
When companies come calling on you, get in the habit of responding
differently to their solicitations by asking for reciprocity. If you
desire their products or services, here�s the approach to use.
Explain that your company would like to do business with them, if
they in turn will consider working with you on a barter arrangement.
(Depending on the size of the vendor, you may want to be introduced
to the sales manager, as the salesperson might not have the
authority to make such a decision.)
this is an entrepreneurial company, the sales-rep may be the owner.
At the point when they show an interest in your suggestion, you�ll
want to arrange a meeting where the two of you discuss the merits of
barter with your trade exchange representative.
Bottom-line: In essence, by asking a simple question you�ve changed
the dynamics of the relationship between a new vendor and your
company. At the same time, you�ve expanded your reciprocal
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Business Owners Agree On Top
Some years ago the first ever White House Small Business Conference
was hosted in Washington (DC), where 3,000 delegates from around the
country met, debating and deliberating their major needs and
After a week of intense interaction and discussion, the delegates
voted on their ten most important priorities as small business
owners. Coming in at #1 was the need for more capital. The #2
priority was the need for marketing expertise and assistance.
you surprised at the second priority? Many small business owners
are, because they just don�t place much importance on this part of
their business � even though most experts contend that marketing,
advertising, and promotion are absolutely necessary for a company to
most small companies (those with $10 million or less in annual
sales) that means budgeting from 5% to 10% of their gross sales on
this important aspect of their business. (Compare this to the
world�s largest and most successful consumer goods manufacturer,
Proctor & Gamble, which spends 25% gross sales on marketing,
promotion, and advertising efforts!)
if you�re lagging a bit in this area of your business, refocus your
efforts. Begin by considering these marketing efforts as an
investment in your company, rather than just a costly outlay.
Visionary Leaders In A
(From the book
What Makes Leaders
Great: What They Did, How They Did It & What You Can Learn From It,
written by Timothy F. Bednarz, Ph.D.)
Leaders are continually
facing situations of constant change and adaptation. Creating and
implementing a vision helps them determine ways to overcome
associated roadblocks, hindrances and employee resistance.
A carefully crafted
leadership vision provides the means for generating new and more
flexible ways of working and thinking as a group. It enables leaders
to set a specific organizational course of direction and then pursue
it by selecting, equipping, and training employees focused on the
mission and its objectives to carry it out.
Defining, selling and
emphasizing the newly-crafted vision motivates employees to
willingly and enthusiastically expend personal, emotional, and
physical energy in its pursuit. Specific organizational goals and
objectives are accepted and embraced only when employees have
�bought in� to the vision. A leader achieves this needed influence
by displaying a subservient attitude and modest stance while
conveying a �prophetic and profound vision of the future.�
The vision and its
associated direction are presented in clear terms that resonate with
employee beliefs and values. Employees can then begin to understand
and interpret the future in the context of present actions and
Through the use of
critical thinking skills, insight, intuition, active listening and
positive discourse, the leader is able to facilitate and draw out
employee opinions and beliefs. During this process the leader
constantly emphasizes how and why the employees will be better off
as a result of open and positive leadership interaction.
This consequently allows
employees to move from ambiguity toward clarity of understanding,
which helps them to develop shared insights that result in
influencing them to see the future state of the organization as a
desirable condition worth their commitment.
intuitively seem to sense the unknowable, which includes seeing
others' unique talents and abilities. These tend to influence the
decisions the leader makes, and help him or her shape a better plan
for the future.
Leaders with vision are
outstanding at conceptualizing, nurturing their own and others�
abilities to dream and think beyond the ordinary and day-to-day
limitations. They motivate across generational boundaries to enable
employee groups to learn and embrace change. And they are extremely
capable of when it comes to motivating and instilling a sense of
vision, desire, commitment, and determination in their employees.
Just as importantly, they have the innate ability to engage others
in their direction.
Inspiring the vision
implies rallying employees to acknowledge a common purpose and path
of direction. This true sense of motivation does not spring from
external rewards or threats, but internally from individual desires
of job and personal satisfaction. Intrinsic motivation results in
generating a sense of pleasure while interacting with others, as
well as while engaged in necessary projects and tasks.
Visionary leaders tend
to transcend organizational expectations along with the goals they
set for themselves and their employees. Leaders can become more
forward-thinking, craft an inspiring vision and make it a reality by
adhering to the following tips and strategies:
Generate movement by
focusing on what the best interests of their employees are, from
a long-term standpoint.
into action and commitment, by satisfying their basic human
Talk in terms of
dreams and possibilities that work to inspire the vision.
Think in terms of a
broader organizational view, as well as why it is important to
forge a new territory of organizational direction.
while still working in short steps that focus on small
Work to inspire
employees to do things without micro-managing them.
ideas to foster ownership in the vision.
Maintain the ability
to observe in an objective, unbiased manner.
Do the right thing
in all circumstances and situations.
Keep up with future
trends and how they will effect the organization.
Make consistent and
effective contributions to work tasks and team projects.
employees through speeches and pep talks that get them to work
toward the vision.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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