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March 12, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/12/2012

Do You Have A Barter Question?

Since Bob Meyer founded BarterNews magazine back in 1979 many people have asked him questions about various aspects of barter, the proven marketing and financial tool in today's business world. This announcement is your invitation to send Bob your question, which will be answered confidentially. There is no charge for this service.

Send your question to:

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IMS Highlights Of 2012

Last year 872,591 shares of International Monetary Systems� outstanding common stock were repurchased into treasury. This represents approximately 11% of the outstanding company shares as of January 1, 2012. The average price per share of all repurchases was $2.03.

During the year:

  • Income produced from operations was $378,345, compared to operating income of $515,675 in 2011.
  • IMS had EBITDA (earnings before interest, taxes, depreciation and amortization) of $1,894,123, compared to $2,170,984 the year prior.
  • Cash flow from operations totaled approximately $1,410,000 compared to $1,467,000 the prior year.

Three IMS franchises were sold in 2012. While these territories are not yet making a material contribution to operating income, management is optimistic as to the future of the franchising program as a means of expanding the IMS footprint and enhancing profitability.

The company realized the operating efficiencies of integrating two additional markets, St. Louis (MO) and Peterborough (ONT), for the full year of 2012, adding approximately $270,000 to revenue.

Throughout the year, IMS continued to significantly improve its new TNT barter software, which allows for enhanced sales, operating, and reporting efficiencies.

For more information on IMS, click here. � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

  Corporate Barter,

  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

  Community Barter, and

  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3rd button from right.)

Regard New Vendors Pro-actively � Thru Your Barter Glasses

When companies come calling on you, get in the habit of responding differently to their solicitations by asking for reciprocity. If you desire their products or services, here�s the approach to use. Explain that your company would like to do business with them, if they in turn will consider working with you on a barter arrangement.

(Depending on the size of the vendor, you may want to be introduced to the sales manager, as the salesperson might not have the authority to make such a decision.)

If this is an entrepreneurial company, the sales-rep may be the owner. At the point when they show an interest in your suggestion, you�ll want to arrange a meeting where the two of you discuss the merits of barter with your trade exchange representative.

Bottom-line: In essence, by asking a simple question you�ve changed the dynamics of the relationship between a new vendor and your company. At the same time, you�ve expanded your reciprocal purchasing efforts.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Business Owners Agree On Top Priorities

Some years ago the first ever White House Small Business Conference was hosted in Washington (DC), where 3,000 delegates from around the country met, debating and deliberating their major needs and concerns.

After a week of intense interaction and discussion, the delegates voted on their ten most important priorities as small business owners. Coming in at #1 was the need for more capital. The #2 priority was the need for marketing expertise and assistance.

Are you surprised at the second priority? Many small business owners are, because they just don�t place much importance on this part of their business � even though most experts contend that marketing, advertising, and promotion are absolutely necessary for a company to continually grow.

For most small companies (those with $10 million or less in annual sales) that means budgeting from 5% to 10% of their gross sales on this important aspect of their business. (Compare this to the world�s largest and most successful consumer goods manufacturer, Proctor & Gamble, which spends 25% gross sales on marketing, promotion, and advertising efforts!)

So if you�re lagging a bit in this area of your business, refocus your efforts. Begin by considering these marketing efforts as an investment in your company, rather than just a costly outlay.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Visionary Leaders In A Different Class

(From the book What Makes Leaders Great: What They Did, How They Did It & What You Can Learn From It, written by Timothy F. Bednarz, Ph.D.)

Leaders are continually facing situations of constant change and adaptation. Creating and implementing a vision helps them determine ways to overcome associated roadblocks, hindrances and employee resistance.

A carefully crafted leadership vision provides the means for generating new and more flexible ways of working and thinking as a group. It enables leaders to set a specific organizational course of direction and then pursue it by selecting, equipping, and training employees focused on the mission and its objectives to carry it out.

Defining, selling and emphasizing the newly-crafted vision motivates employees to willingly and enthusiastically expend personal, emotional, and physical energy in its pursuit. Specific organizational goals and objectives are accepted and embraced only when employees have �bought in� to the vision. A leader achieves this needed influence by displaying a subservient attitude and modest stance while conveying a �prophetic and profound vision of the future.�

The vision and its associated direction are presented in clear terms that resonate with employee beliefs and values. Employees can then begin to understand and interpret the future in the context of present actions and steps.

Through the use of critical thinking skills, insight, intuition, active listening and positive discourse, the leader is able to facilitate and draw out employee opinions and beliefs. During this process the leader constantly emphasizes how and why the employees will be better off as a result of open and positive leadership interaction.

This consequently allows employees to move from ambiguity toward clarity of understanding, which helps them to develop shared insights that result in influencing them to see the future state of the organization as a desirable condition worth their commitment.

Visionary leaders intuitively seem to sense the unknowable, which includes seeing others' unique talents and abilities. These tend to influence the decisions the leader makes, and help him or her shape a better plan for the future.

Leaders with vision are outstanding at conceptualizing, nurturing their own and others� abilities to dream and think beyond the ordinary and day-to-day limitations. They motivate across generational boundaries to enable employee groups to learn and embrace change. And they are extremely capable of when it comes to motivating and instilling a sense of vision, desire, commitment, and determination in their employees. Just as importantly, they have the innate ability to engage others in their direction.

Inspiring the vision implies rallying employees to acknowledge a common purpose and path of direction. This true sense of motivation does not spring from external rewards or threats, but internally from individual desires of job and personal satisfaction. Intrinsic motivation results in generating a sense of pleasure while interacting with others, as well as while engaged in necessary projects and tasks.

Visionary leaders tend to transcend organizational expectations along with the goals they set for themselves and their employees. Leaders can become more forward-thinking, craft an inspiring vision and make it a reality by adhering to the following tips and strategies:

  • Generate movement by focusing on what the best interests of their employees are, from a long-term standpoint.
  • Motivate employees into action and commitment, by satisfying their basic human needs.
  • Talk in terms of dreams and possibilities that work to inspire the vision.
  • Think in terms of a broader organizational view, as well as why it is important to forge a new territory of organizational direction.
  • Remain farsighted while still working in short steps that focus on small successful outcomes.
  • Work to inspire employees to do things without micro-managing them.
  • Integrate employee ideas to foster ownership in the vision.
  • Maintain the ability to observe in an objective, unbiased manner.
  • Do the right thing in all circumstances and situations.
  • Keep up with future trends and how they will effect the organization.
  • Make consistent and effective contributions to work tasks and team projects.
  • Continually inspire employees through speeches and pep talks that get them to work toward the vision.

Money-Making Reports Available From BarterNews


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

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