Top Image




Google
Web www.barternews.com
March 8, 2016

Written by Bob Meyer, Editor of BarterNews

We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party.


Please Note: We receive e-mails from people who have signed up for the Tuesday Report, and then tell us they’re not receiving our weekly announcement. In most cases this is because they’re blocking unwanted e-mails.

To ensure that our weekly Tuesday Report e-mail announcement reaches your mail box, we suggest you add bmeyer@barternews.com to your address book or safe sender list.

If you are a frequent visitor to our site we suggest you hit the "refresh" button from time to time as we add information to our site several times a week


From the desk of Bob Meyer... 03/08/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)





For Greater Success Avoid These Advertising Mistakes

Borrowed interest.
Don't associate yourself with things that have no relevance to what you do. Stay focused on your service or product, and avoid cute pictures like animals and babies that won't help you make a sale.
 
Event sales.
Don't fall into the trap of having a sale when every other retailer is having one … every month for every minor holiday. Remember it's all about standing out, not blending in.
 
Ego trips.
Don't put yourself, or your family or employees, in your ads. Neither your smiling face nor your darling kids will convince prospective customers that you have a quality product or service.
 
Different media, different ads.
Don't run ads that bear no relationship to each other. A great concept based on an original idea should work in most types of media. You can fine tune your ads … but only to improve them.
 
Blanket advertising.
Avoid generalist publications. Make your ad budget work harder for you by creating ads that work in a limited selection of media. Find what will appeal to your specific niche of customer, and then create your ad content to suit.
 
Overabundance of ads.
Do not create too many ads. Instead, invest in superior artwork and intelligent pithy copy that people will take pleasure in hearing or reading. Make it interesting and informative so they will want to know more … and thus take the effort to check you out.


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Understanding The Business Of The Younger Generation

By Molly Meyer

Are you a Generation X'er or a Boomer who just doesn't like working with the Millennial Generation? Understanding the younger generation is a must-do for organizations these days. In just a few short years, they will be the workforce majority. Therefore organizational leaders wanting to learn how to sustain their business must learn how to capitalize on millennial employees. And to do that, you must first understand the younger generation.

By understanding my generation (also known as Generation Y, born from early 1980s to early 2000s) and why we are the way we are, you might not dislike working with us so much. So here it is — straight from a millennial.


Money-Making Reports Available From BarterNews


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here



Millennial Stereotypes:

1. We are lazy … false. While it's true that maybe we're uninterested in dressing business professional and sitting in an office from 9 to 5, that doesn't mean we won't put in the work. Ask us what we're doing at 11pm, and you might be surprised at the amount of typing, reading, coding and brainstorming we do while you’re probably sleeping.
 
2. We feel entitled … true and false. We typically don't feel entitled to a certain label or responsibility, if we aren't capable or interested in it. However, we feel that we should be given a fair shot regardless of age. A good idea is a good idea, no matter how young or old the person is sharing it.
 
3. We think we are superior … depends on what. At searching the web? True. At writing code and understanding social networks? Sometimes. At leading a Fortune 500 company? False. There are things at which our generation is notably more competent, which can be partially attributed to growing up alongside the dramatic rise in technological innovations. And there are things at which we know we aren't yet competent.
 
4. We want immediate gratification … true. Those of us growing up with the Internet at our fingertips have become conditioned to expect the same. It's not as horrendous as it sounds, though, as we expect to get more work done in less time because of it. (That's productivity, after all).
 
We have grown up with the constant reinforcement of "The sky’s the limit," and "Be all that you can be." Well, we want to be happy, and happy for us (at least for now) means a few common things. Here are some character traits that tend to define us a bit better than those some of the present stereotypes:
 
I want to make money, but I want to be valued.
We are definitely motivated by dollar signs and bonus checks — at least to a degree. If we have the opportunity to work for an organization that’s flashing us a big pay day, there's a good chance we will take it. However if that same job treats us like we're interns, undervalues us as human beings, doesn't think we can contribute, refuses to give us responsibilities, or overlooks us because of our age, gender, etc., then it's likely we won't stick around very long.
 
Sure, we might cash in on that big paycheck for a little while, but we will do so with the utmost intention of (a) finding and securing another job, or (b) becoming an entrepreneur and starting our own company. One that will probably appeal to other millennials, too. Either way, your company will hurt in the long run because we'll become the competition. And if you're not retaining the millennials, you will be left without the best and brightest of the next generation to take over when you're gone.
 
I want flexibility.
We've spent much time sitting in classrooms and reading textbooks learning about revolutions, and have learned that there is always room for improvement. After all, previous generations have taught us that. We now want to continue to stand up for ourselves, this time for a work/life balance and increasing the love we have for what we do.
 
We want the ability to work from home, to finish that report on Sunday afternoon instead of on Friday night, and to work in our casual clothes. We understand that there are some jobs that just won't work out, but there are many that could give us some degree of flexibility in how and when we prefer to work.
 
I want to give back.
Having grown up in recent decades, news has pretty much always hit our ears in real time. We've had more news thrown in our faces than any other generation up to now, and much of that news has been bad — shootings, oil spills, melting ice caps, terrorist attacks. Hearing that stuff from the time we were children, affects a person. It makes us want to sponsor the opposite of those things; we want to give back by supporting the good.
 
Giving back can mean making personal donations, but seeing as we are young (and thus have relatively small personal financial portfolios), we like supporting companies that do the donating for us. Think about all the one-for-one companies out there (Tom's Shoes is one example). We like these brands because we champion the giveback mentality. Not only are we supporting something good, but also we get to show that support for the cause by sporting the shoes amongst our peers.
 
Of course, our generation is more dynamic than I can give us credit for in this post. We cannot simply be summed up in a few traits, nor would I say that these traits define all of my generation. But these are certainly commonalities. This information is meant to be insightful, enabling you to understand, reel in, and keep a few employees from the Millennial Generation. And as a result, help you solidify the future of your organization.

 (Molly Meyer is the creative director for a marketing agency. She is also a co-author of It's My Company Too!, which uncovers the dynamics, leadership, and engagement of eight successful organizations.)


(Advertisement)

How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.
More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

about us | about b meyer | from the desk of  | contact us | issues | back issues | consulting services | entrepreneurs package FastStart | order | banner ads | first time visitors | travel section | media section | trade exchange section | corporate barter section | countertrade section | secondary capital sectionreal estate section | trade exchange news 2006 | trade exchange news 2005 | community barter section | restaurant & entertainment section | USA barter companies | global barter companies | sponsors | tuesday report | 2015 Tuesday Reports | 2014 Tuesday Reports | 2013 Tuesday Reports | 2012 Tuesday Reports | 2011 Tuesday Reports | 2010 Tuesday Reports | 2009 Tuesday Reports | 2008 Tuesday Reports | 2007 Tuesday Reports | 2006 Tuesday Reports | 2005 Tuesday Reports | 2004 Tuesday Reports | 2003 Tuesday Reports | 2002 Tuesday Reports | 2001 Tuesday Reports | 2000 Tuesday Reports | 1999 Tuesday Reports
Site Architecture & Hosting by XENET