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March 6, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/06/2012

America�s Wealthy Losing Their Homes

Multi-million dollar homes are becoming more commonplace in America�s foreclosure pipeline. According to RealtyTrac, our nation�s wealthiest families are now losing their homes at a faster rate than the rest of the country.

Out of all foreclosure activity, the share of foreclosure activity on multi-million dollar properties � homes valued at more than $2 million � jumped by 273% ( almost triple) since 2007. Whereas more than 36,000 homes valued at $1 million or more were foreclosed on, or at least served with a notice of default, last year. RealtyTrac anticipates that number will rise in 2012.

Where To Find Cheapest Gas When Traveling

Before taking off on your next road trip, save cash by knowing where to gas up along the way. Consider these three web sites:,, and

You can also enter your start and finish address or city, and your car�s make and model, for the approximate cost of gas for the journey. Phone apps are available for both CostToDrive and GasBuddy.

All Areas Of The Country Showing Growth

Good news! The U.S. economy has started off the year with higher retail sales, more jobs and growth in home sales, in all 12 of its banking districts, as reported by the Federal Reserve.

Insiders Selling Stock

The people running America�s listed companies (those publicly-traded) are selling shares at the fastest pace since May 2011, TrimTabs Investment Research disclosed. Company insiders bought just $1 of stock for every $13 of selling.

(Company insiders sold $6.8 billion of their companies� shares in February.)

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IRTA Convention Attendees Headed For Jamaica

September 13-16 will be the dates for the 33rd annual International Reciprocal Trade Association�s (IRTA) worldwide convention. The all-inclusive Sunset Jamaica Grande Resort and Spa will he hosting the fall classic.

A 3-day registration package is now available online. Go to for complete information.

Feeling Great About Your Company Or Your Trade Exchange? Then Pass It On!

Many years ago, David Ogilvy, the famed advertising guru, was lamenting the fact that his firm had grown to the incredible size of 350 people. At first, he thought that this was a huge problem. Then it dawned on him that if each of those people were really excited to be at Ogilvy, and if each of them had ten friends, there could be 3,500 people broadcasting positive messages about his firm.

Those 3,500 people would create powerful word-of-mouth goodwill at cocktail parties and business meetings talking about Ogilvy. The best way to make such connections, despite e-mail and cell phones, is through good old-fashioned physical contact.

The same applies to every member of a trade exchange. When you pass on information about your exchange and others come aboard, you benefit � because the greater the number of products and services available, the more valuable your trade exchange becomes.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

You Get What You Give Back

By Holly Mason

Whether you�re a global powerhouse or a local non-profit, it can never hurt to give. Here�s why building a philanthropic brand is ultimately good for business.

Over the past four years, a study by Edelman has consistently shown that corporate social responsibility (CSR) strengthens consumer perceptions about brands. What�s more, the numbers even suggest a connection between that good-will and the bottomline. Last year�s results, for example, indicated more than 70% of U.S. consumers are willing to buy from brands that support good causes, and 65% worldwide say they trust socially responsible brands more than others.

While the obvious value of philanthropy is found in doing good for others, the business advantages are becoming increasingly tangible. By investing in social responsibility, brands are positioning themselves to win loyal followers � and in turn, to drive their financial objectives. It seems what goes around actually does come around.

Of course, launching a meaningful CSR program in any organization takes careful thought and planning. Here are a few of the perks � along with the potential pitfalls:

Keep It Real

It�s not enough for a business to simply declare its good intentions. Brands must become actively involved in making their communities and society better. Consumers can sniff out lip service and window dressing, and they aren�t shy about blasting brands that come off as insincere. At the very least, they�ll simply choose to take their business elsewhere.

True advocacy happens at the nexus of integrity and inspiration. Business leaders stand to gain the most when they choose causes that not only support their corporate mission, but also mirror their customers� values.

Serve Yourself

Community service and other initiatives can foster employee retention by building camaraderie and boosting morale. And when it comes to recruiting, there�s no better place to find like-minded (i.e., equally selfless) candidates.

Networking 101

Volunteering gives businesspeople a rare opportunity to meet other community leaders in a less formal setting � including potential vendors, employees, mentors, clients, strategic partners and even investors.

Instant Karma

When businesses connect with their communities, people see them in a new light. Suddenly, business leaders are seen as authentic, concerned members of society. Corporations become more human, even to the people who work there. And ultimately, it helps foster trust among employees, customers and prospects.

(Almost) Instant Gratification

One of the purest benefits to organized philanthropy is that it just feels good. This can be especially true for businesses that don�t always see the fruits of their labor. And while stacking cans at a food bank or running a 5K might not seem as impactful as serving food at a soup kitchen, it all provides a sense of accomplishment. Plus it all makes a difference in the long run.

From Tory Burch to McDonald�s to Target, the greatest brands create staying power by adopting and promoting a cause. In leveraging their influence to serve the greater good, these companies endure in the hearts and minds of customers.

Today, smart businesses and their leaders are building brand equity by acting on their conscience. And in giving back, they�re realizing much more significant returns.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

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Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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