March 6, 2012
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
America�s Wealthy Losing Their Homes
Multi-million dollar homes are becoming more commonplace in
America�s foreclosure pipeline. According to RealtyTrac, our
nation�s wealthiest families are now losing their homes at a
faster rate than the rest of the country.
Out of all foreclosure activity, the share of foreclosure
activity on multi-million dollar properties � homes valued
at more than $2 million � jumped by 273% ( almost triple)
since 2007. Whereas more than 36,000 homes valued at $1
million or more were foreclosed on, or at least served with
a notice of default, last year. RealtyTrac anticipates that
number will rise in 2012.
To Find Cheapest Gas When Traveling
Before taking off on your next road trip, save cash by
knowing where to gas up along the way. Consider these three
You can also enter your start and finish address or city,
and your car�s make and model, for the approximate cost of
gas for the journey. Phone apps are available for both
CostToDrive and GasBuddy.
Areas Of The Country Showing Growth
Good news! The U.S. economy has started off the year with
higher retail sales, more jobs and growth in home sales, in
all 12 of its banking districts, as reported by the Federal
Insiders Selling Stock
The people running America�s listed companies (those
publicly-traded) are selling shares at the fastest pace
since May 2011, TrimTabs Investment Research disclosed.
Company insiders bought just $1 of stock for every $13 of
(Company insiders sold $6.8 billion of their companies�
shares in February.)
back issues of "From the Desk...� can be accessed by
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See you next week. . .)
Attendees Headed For Jamaica
September 13-16 will be the dates for the 33rd annual
International Reciprocal Trade Association�s (IRTA) worldwide
convention. The all-inclusive Sunset Jamaica Grande Resort and Spa
will he hosting the fall classic.
3-day registration package is now available online. Go to
for complete information.
Feeling Great About
Your Company Or Your Trade Exchange? Then Pass It On!
Many years ago, David Ogilvy, the famed advertising guru, was
lamenting the fact that his firm had grown to the incredible size of
350 people. At first, he thought that this was a huge problem. Then
it dawned on him that if each of those people were really excited to
be at Ogilvy, and if each of them had ten friends, there could be
3,500 people broadcasting positive messages about his firm.
Those 3,500 people would create powerful word-of-mouth goodwill at
cocktail parties and business meetings talking about Ogilvy. The
best way to make such connections, despite e-mail and cell phones,
is through good old-fashioned physical contact.
same applies to every member of a trade exchange. When you pass on
information about your exchange and others come aboard, you benefit
� because the greater the number of products and services available,
the more valuable your trade exchange becomes.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
You Get What You Give Back
Whether you�re a global powerhouse or a local non-profit, it can
never hurt to give. Here�s why building a philanthropic brand is
ultimately good for business.
Over the past four years, a study by Edelman has consistently shown
that corporate social responsibility (CSR) strengthens consumer
perceptions about brands. What�s more, the numbers even suggest a
connection between that good-will and the bottomline. Last year�s
results, for example, indicated more than 70% of U.S. consumers are
willing to buy from brands that support good causes, and 65%
worldwide say they trust socially responsible brands more than
While the obvious value of philanthropy is found in doing good for
others, the business advantages are becoming increasingly tangible.
By investing in social responsibility, brands are positioning
themselves to win loyal followers � and in turn, to drive their
financial objectives. It seems what goes around actually does come
course, launching a meaningful CSR program in any organization takes
careful thought and planning. Here are a few of the perks � along
with the potential pitfalls:
Keep It Real
It�s not enough for a business to simply declare its good
intentions. Brands must become actively involved in making their
communities and society better. Consumers can sniff out lip service
and window dressing, and they aren�t shy about blasting brands that
come off as insincere. At the very least, they�ll simply choose to
take their business elsewhere.
True advocacy happens at the nexus of integrity and inspiration.
Business leaders stand to gain the most when they choose causes that
not only support their corporate mission, but also mirror their
Community service and other initiatives can foster employee
retention by building camaraderie and boosting morale. And when it
comes to recruiting, there�s no better place to find like-minded
(i.e., equally selfless) candidates.
Volunteering gives businesspeople a rare opportunity to meet other
community leaders in a less formal setting � including potential
vendors, employees, mentors, clients, strategic partners and even
When businesses connect with their communities, people see them in a
new light. Suddenly, business leaders are seen as authentic,
concerned members of society. Corporations become more human, even
to the people who work there. And ultimately, it helps foster trust
among employees, customers and prospects.
(Almost) Instant Gratification
of the purest benefits to organized philanthropy is that it just
feels good. This can be especially true for businesses that don�t
always see the fruits of their labor. And while stacking cans at a
food bank or running a 5K might not seem as impactful as serving
food at a soup kitchen, it all provides a sense of accomplishment.
Plus it all makes a difference in the long run.
From Tory Burch to McDonald�s to Target, the greatest brands create
staying power by adopting and promoting a cause. In leveraging their
influence to serve the greater good, these companies endure in the
hearts and minds of customers.
Today, smart businesses and their leaders are building brand equity
by acting on their conscience. And in giving back, they�re realizing
much more significant returns.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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