March 3, 2015
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
03/03/2015
All
back issues of "From the Desk..." can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
colleagues. We have a "box" at the end of the
newsletter for your convenience.
See you next week...) |
ITEX Wins Lawsuit Against Global Links Corp & BXI Trade Exchange
On February 11, 2015, the United States District Court for the
District of Nevada granted ITEX summary judgment on its false and
misleading advertising claims against Global Links Corp and BXI
Trade Exchange Inc., for violation of the federal Lanham Act.
The Lanham Act states that any person who uses in commerce
any false or misleading description or representation of fact, which
is likely to cause confusion or mistake as to the affiliation,
connection, origin, or association by such entity with another
entity shall be liable in a civil action. The federal
court issued a permanent injunction prohibiting the defendants from
disseminating any additional false or misleading statements that BXI
Trade Exchange is in any way affiliated with, related to, or the
successor-in-interest of the original BXI exchange business (founded
in 1960) and acquired by ITEX in 2005. Finding the
defendants' conduct to be "exceptional," the Court held as a matter
of law that no reasonable juror could find that the competitors'
false and misleading acts "were anything other than deliberate and
willful," and ordered the defendants to pay ITEX's attorneys’
fees for having to bring the false and misleading advertising
claims. The Court further concluded that the defendants'
adoption and use of the "BXI Trade Exchange, Inc." corporate name
and the "BXI" trademark indicated a deliberate intent to promote
confusion in the marketplace about the affiliation between
defendants and the business ITEX acquired.
To review the complete court order, click
this link.
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Regard New Vendors Pro-actively —
Thru Your Barter Glasses
When companies come calling on you, get in the habit of
responding in a different manner to their solicitations —by
asking for reciprocity. If you desire their products or services,
here's the approach to use. Explain that your company would like to
do business with them, if they in turn will consider working with
you on a barter arrangement. (Depending on the size of the
vendor you may want to be introduced to the sales manager, as the
salesperson might not have the authority to make such a decision.)
If this is an entrepreneurial company, the sales-rep may be the
owner. At the point when they show an interest in your suggestion,
you'll want to arrange a meeting where the two of you discuss the
merits of barter with your trade exchange representative.
Bottom-line: In essence, by asking a simple question you’ve changed
the dynamics of the relationship between a new vendor and your
company. At the same time, you've expanded your reciprocal
purchasing efforts.
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
Seven Facts To Breathe Life Into
Your Business
Just as there are facts of life that affect us personally, there
are facts of business life that affect us as entrepreneurs. Bill
McBean, author of the book The Facts of Business Life: What
Every Successful Business Owner Knows That You Don’t, shares
what he has learned over the course of a successful career to help
you avoid common mistakes. The following is an overview of
McBean's seven facts of business life, which he suggests will help
you to build a strong, lasting foundation for your business:
Fact 1: If you don't lead, no one will follow. Good
business leadership begins with defining the destination and
direction of your company and deciding how the business should look
and operate when it arrives. It also involves developing and
continuously improving on a set of skills in order to move your
business from where it is today to where you want it to be tomorrow.
Fact 2: If you don't control it, you don't own it. Control
is the owner's management reality. If you don't control your company
by defining key tasks and dictating how they must be handled, then
you don't truly own the business. Fact 3: Protecting
your company’s assets should be your first priority. Basically,
assets — which include both tangible and intangible assets —
are what power sales, profits, and growth. Not the other way around.
Fact 4: Planning is about preparing for the future, not
predicting it. Nobody knows what tomorrow, or next year,
will bring for your business. But you can make educated guesses
based on the most current, accurate information available, as well
as your own past experiences … and this should be an ongoing
process. Fact 5: If you don't market your business,
you won't have one. Maybe working to market and advertise
your product isn't your cup of tea. Or maybe you believe your
product is so great that it should speak for itself. If so, too bad —
you're going to have to do it anyway. The bottom line is, if people
don't know about your product, you won't be successful.
Fact 6: The marketplace is a war zone. Every
company has competitors, and if it doesn't and it's successful, it
soon will. Successful owners know they have to fight not only to win
market share, but to retain it as well. That's why you must develop
a warrior mentality and maintain it for as long as you're at the
head of your business. Fact 7: You don't just have
to know the business you’re in; you have to know business. In
addition to knowing the inner workings and nuances of your
particular industry, you also need to understand the various aspects
of business as it is more broadly defined. That includes subjects
such as accounting, finance, business law, personnel issues and
more, plus how all of these impact each other and the decisions you
make.
Canadian and author Bill McBean is a
graduate of the University of Saskatchewan in Saskatoon, and Mount
Royal College in Calgary, Alberta, he began his career with General
Motors of Canada in 1976. He is currently general
partner of McBean Partners, a family-owned investment company,
partner and chair of Our-Mentors, a company that works with owners
to improve their businesses for long-term success, and Net Claims
Now, which provides companies in the restoration industry with
invoicing, accounts receivable collections, cash flow services,
business coaching, and business lead generation services.
(Advertisement)
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Hyper-Competitive Restaurant Industry
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2015. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
|
Please
Note: We receive e-mails from people who have signed up
for the Tuesday Report, and then tell us they’re not
receiving our weekly announcement. In most cases this is because
they’re blocking unwanted e-mails.
To
ensure that our weekly Tuesday Report e-mail announcement
reaches your mail box, we suggest you add
bmeyer@barternews.com
to your address book or safe sender list.
If you are a frequent visitor to our site we suggest
you hit the "refresh" button from time to time as we add information
to our site several times a week
From the desk of Bob Meyer...
02/24/2015
All
back issues of "From the Desk..." can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
colleagues. We have a "box" at the end of the
newsletter for your convenience.
See you next week...) |
Trade Exchange Members Voicing Valid Concerns Are Asset
When a member of a
trade exchange is disappointed with the exchange's services or lack of
offerings, they will typically respond in one of two ways. They will
"vote" with their feet by exiting the exchange or they will stay put and
voice their concerns to management. Far too often within the barter
industry it's feet over voice, according to industry statistics.
Culturally this is understandable, as Americans prefer avoiding
confrontation by moving on, instead of voicing displeasures or concerns.
But there are problems with a cult of members just exiting. First, a lot
of time and effort is expended in finding and educating these
entrepreneurs. Moreover, when the problems aren't addressed, it entrenches
the status quo. And it doesn't enrich the exchange in any way, long-term.
Yes, owners will have an easier life if their members concerns are
avoided. However exiting members create mediocrity, and that reinforces
the cycle of decline within the individual barter network. When a
member with high trading activity voices a valid concern, they will in
fact be helping the exchange's ultimate objective — to be a better
and expansive business conduit. Preferably, management should embrace
their members' concerns; in a unique way these concerns may be a positive
energizer for the trade exchange, as well as the commercial barter
industry. The barter industry is offering the marketplace an
alternative currency of immense value, but until it's understood and used
in a much greater degree the continued building of a better infrastructure
is a must.
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Reconnecting With Lost Accounts Can
Pay Dividends
It takes a considerable amount of time, effort, and money to get
new accounts. So when we lose them, it's time to consider employing
a means to get them back. Go over your records and analyze
the good accounts you worked so hard to obtain in the past. You
succeeded in getting their business, and then, for whatever reason,
these accounts just couldn't afford to work with you on a cash
basis. Understandably, times change. So look for a way to
rejuvenate these valuable old accounts. After all you know each
other, which will make it easier to renew the relationship. Move
forward by making a new offer … introduce them to the trade
exchange concept, where they can pay you in trade dollars.
When you add value to a business relationship by introducing barter,
you become an asset to the other party. You're no longer just
another vendor. It's the first step to normalizing the relationship.
Getting back those good former accounts can pay you big dividends.
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
The Power of Writing Down What You
Want
What do you really want? With our busy lives and the stress of
working, making a living, caring for others, and getting older,
things can get out of control and really take a toll. If you feel
like you are on cruise control to nowhere is there any way for you
to stop? Two unlikely partners, Gene Moynihan, a retired
NYPD officer with a psychotherapy practice helping first responders
deal with the dark side of their profession (suicidal thoughts,
substance abuse, PTSD, depression, marital discord), and Dick Quis,
a retired CPA who has endured 16 surgeries including three tangles
with cancer and a major heart attack, have published a timely book
that captures the most powerful and simple technique there is to
change your life. You start each day by getting out a piece
of paper, and writing down what you want to happen. Their
new book, Thinking Anew, explains how writing goals down
can be the simplest and most powerful thing you can do to get
yourself moving towards your goals, regain your direction and your
confidence, and place you in control over what happens to you.
"It may sound like a simple thing to do," says Quis, "but when you
try it and experience the rewards, you will really see the profound
changes that you can bring about for yourself." "Far too
many people have forgotten the incredible coping skills and power
they were born with, especially their ability to create," says
Moynihan. "Just watch a child learn new skills and you will quickly
realize that you have lost touch with those remarkable talents.
Children decide what they want and they just do it. They don't feel
fear and they don't hesitate. They are spontaneous and just dive
into what they are doing." Writing down what your intentions
are each day focuses your mind on what you want. The act of writing
helps you achieve clarity and frees your mind to use your
imagination. You decide what is important and you put away what is
not. Your subconscious mind then goes to work and helps you achieve
what you want for the entire rest of the day. Your actions
are triggered and guided by your decision to write down what is
important. You get the maximum power by being specific and even by
setting a deadline. Here are some examples about how to phrase what
you write down. If you want to lose weight,
write down:
- I will identify the people and events that sabotage my food
strategy and I will record what they are and when they happen.
- Writing down what I eat helps me consume fewer calories and
salt. I will keep an accurate record of everything I ate today.
- Instead of soda, I will take two cans of tomato juice with
me to drink: one in the morning and one in the afternoon.
- I will set my watch alarm to go off every two hours, and I
will get out of my chair and walk for fifteen minutes each time
it goes off. I will walk up and down the stairs instead of
taking the elevator.
- I will walk to work and home every day this week. I will
walk two miles each day.
If you want to change how you behave around people,
write down:
- I will not get angry. I will forgive everyone for
everything.
- The perfect outcome for today is for me to go home happy.
- I will not jump to conclusions. I will listen and think
before I talk. I will work through possibilities.
- I will notice what people do to help me. I will recognize it
and say thank you every time I see it.
If you want to make
more money, write down:
- I will call ten people today. I will call five people in the
morning and five people in the afternoon.
- I will follow up every call with an email. I will offer
ideas that keep the conversations going every time.
- No matter what happens, I have the courage and the ability
to try again tomorrow.
If you want to make up with your spouse, write down:
- I will apologize to my wife. By noon I will send my wife an
email and say, "I'm sorry. You were right. I was wrong".
- I will get a card and write down "I love you. Please forgive
me. I want another chance." I will pick up flowers on the way
home and give them to her with the note.
If you are facing a
big challenge today, write this down:
- Yes, I can do it! Yes, I can do it! Yes, I can do it! Yes, I
can do it! Yes, I can do it!
- Write: "Yes, I can do it" five times, each morning, every
day for a week, and watch what happens.
Writing down what you want specifically helps you make miracles
happen. Miracles can and do happen and they often happen when you
simply decide to write down what it is you really want to make
happen. So get out a piece of paper or a notepad; then, each
morning as you start your day, write down what you want. The rest
comes easily.
(Advertisement)
How To Get More Sales In
Hyper-Competitive Restaurant Industry
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
More-->
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2015. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
|
|