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February 27, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...02/27/07

Luxury Home Prices Declining In California...With Some Exceptions !

Luxury home prices in California, the nation’s most expensive real estate market, fell for the first time in two years as potential buyers hold out for lower prices. Yet, there is always an exception to the rule!

Actors Courteney Cox Arquette of “Friends” fame and husband David Arquette, who stars in “In Case of Emergency” purchased the four-bedroom, 5,500-square-foot house with 80 feet of beach frontage six years ago for $10 million. It’s now on the market for $33.5 million..

Wade Cook Convicted

Wade Cook, a taxi-driver turned investment adviser, was popular in the mid-to late-1990s for his financial seminars. Last week he was convicted of evading taxes on more than $8.9 million he made selling stock and tax advice in his best-selling books, tapes and CDs.

European Business School Rates U.S. Most Innovative

A ranking by Insead, a business school based near Paris with campuses there and in Singapore, said the U.S. is by far the world’s most innovative nation. Germany was a distant second. The United Arab Emirates, ranked 14th, was the only country in the top 15 that wasn’t European, Asian or North American.

Innovation is important because successful economies won’t continue to rely on trying to wring more returns from today’s goods, services and processes.

Trump, Trading On His Name, Scores Big In Hawaii

Donald Trump is expected to pocket $70 million in the recent sales of 464 new Waikiki Beach condos...income totaled $700 million in just nine hours. Trump, trading on his name, gets a nice cut of the gross sales while his outside partners shoulder the financial risk.

Current U.S. Listing Information...

International Credit Reserve Exchange
8061 Watson Road, #131
Webster Groves, MO 63119
Ph: (314) 962-9222
Fax: (314) 962-2518
E-mail: traderal@icre.cc
www.icre.cc

All back issues of “From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience.)

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)

Billy Beane Likes Larry Ellison Connection

Billy Beane, renowned for building one of baseball’s most successful teams on a shoestring budget, will now test his business acumen by joining the board of NetSuite, a rising Silicon Valley company backed by software mogul and Oracle co-founder Larry Ellison.

Beane will remain the Oakland A’s general manager, a job that has attracted more attention since his book, Moneyball: The Art of Winning an Unfair Game.

His appointment represents a public relations coup for NetSuite, an internet-based maker of business management software that is preparing for an initial public stock offering this year. Undoubtedly Beane will be rewarded handsomely by “getting-in” prior to the public offering, since holding pre-IPO stock could well enable him to hit a grand-slam!

Beane said he was drawn to NetSuite because of the Ellison connection, as well as the company’s unorthodox approach of selling online subscriptions to complex software programs, instead of distributing them on discs that must be installed on computer hard drives.

Not only has Ellison scored exceptionally well in other IPO situations like this, but the returns generated by one of NetSuite’s biggest rivals, Salesforce.com, have been significant. And that will certainly be a favorable factor in the coming initial public stock offering.

Universal Law-Of-Reciprocity Key To Trade Exchange Success

Every trade exchange owner in the world should not only be aware of the law-of-reciprocity, but using it, in the operation of their business.

Trade exchange owners are invited to e-mail bmeyer@barternews.com for more information on how you can become “the exchange of choice” in your area. When e-mailing Bob Meyer, put “Law of Reciprocity” in the subject line.


Entrepreneur Completes Job For Pharmaceutical Company, Pocketing $229 Million

Here’s a success story about a former employee of one of the world’s large drug companies that reconfirms the power of persistence and entrepreneurialism.

In the $600 billion drug industry, major companies are under intense pressure to make hefty profits. So they shy away from the long shots, which is what Novartis did when it gave up on a blood-pressure drug (aliskiren) in the mid-1990s.

When the company decided it wasn’t economical to continue the expensive research, Alice Huxley, a 49-year-old who had a doctorate in biochemistry, and who had been working on the drug’s research, quit her job at Novartis.

Believing she could solve the chemical riddles that would lead to a blockbuster success, Huxley struck a deal with Novartis to set up her own company and take rights to the drug with her. Novartis’s own start-up venture fund gave Dr. Huxley $3 million in seed capital, for her new company Speedel Holding, reserving the right to buy the drug back.

Eventually Dr. Huxley and her staff solved the chemical riddles, and her company went public in 2005. Her 22% stake is now worth $229 million. Speedel Holding is presently looking for other experimental medicines to buy, hoping to repeat the success story.


New Measurement System Offers Audience Data To Advertisers

An integrated audience measurement system, the first of its kind able to report real commercial data on the number of people likely to see a given ad, has been developed by the Traffic Audit Bureau (TAB).

The new system, being implemented in phases, will provide comprehensive measures of both pedestrian and vehicular audiences with a complete rollout scheduled by third quarter 2008.

Despite being the oldest form of media, outdoor is changing with the times, and is one of only two media (the other being the Internet) currently exhibiting growth at a time when questions are being raised about the measurement of audience delivery in other media.

Until now, researchers have been limited to reporting on a person's opportunity to see a certain ad, but this latest approach employs visibility, or “eyes on,” tracking to give advertisers a much more accurate assessment.

It may assess how many people are likely to see their message, be it driving by a giant billboard or walking past a transit shelter. The system will also report on audience demographics for outdoor advertising in over 200 markets.

“This is a change we have actively been working on for some time,” said TAB President & CEO Joe Philport. “We sprang into action amidst concerns that existing outdoor measurement methods needed upgrading to keep pace with the demand for greater accountability. We are surpassing all other media...with a comprehensive system that provides a solid foundation for future measurement.”

As part of the first phase that is now under way, the TAB has contracted with MediaMark Research (MRI) to initiate 4,200 detailed travel surveys in five markets—Chicago, Philadelphia, Atlanta, Dallas and San Francisco—using face-to-face computer-assisted personal interviews.

MRI will also conduct nearly 50,000 surveys to collect information about general travel patterns in a total of 15 markets. These high-quality techniques will be used to gather comprehensive trip information, including routes taken, mode of transportation, and purpose of each trip. This study will also incorporate a viable approach to measurement of pedestrian audiences.

Following a competitive search process that included proposals from several leading companies from around the world, MRI, Telmar, GfK Custom Research, and Transearch were among those selected to work with the TAB on this project.

MRI will design and execute the travel surveys, while GfK Custom Research North America will conduct the research, Telmar will provide modeling and analytic expertise, and Transearch will be responsible for conducting the pedestrian component of the study.


Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

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