by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Luxury Home Prices Declining In
California...With Some Exceptions !
Luxury home prices in California, the nation’s most
expensive real estate market, fell for the first time in two
years as potential buyers hold out for lower prices. Yet,
there is always an exception to the rule!
Actors Courteney Cox Arquette of “Friends” fame and husband
David Arquette, who stars in “In Case of Emergency”
purchased the four-bedroom, 5,500-square-foot house with 80
feet of beach frontage six years ago for $10 million. It’s
now on the market for $33.5 million..
Wade Cook Convicted
Wade Cook, a taxi-driver turned investment adviser, was
popular in the mid-to late-1990s for his financial seminars.
Last week he was convicted of evading taxes on more than
$8.9 million he made selling stock and tax advice in his
best-selling books, tapes and CDs.
Business School Rates U.S. Most Innovative
A ranking by Insead, a business school based near Paris with
campuses there and in Singapore, said the U.S. is by far the
world’s most innovative nation. Germany was a distant
second. The United Arab Emirates, ranked 14th, was the only
country in the top 15 that wasn’t European, Asian or North
Innovation is important because successful economies won’t
continue to rely on trying to wring more returns from
today’s goods, services and processes.
Trump, Trading On His Name, Scores Big In
Donald Trump is expected to pocket $70 million in the recent
sales of 464 new Waikiki Beach condos...income totaled $700
million in just nine hours. Trump, trading on his name, gets
a nice cut of the gross sales while his outside partners
shoulder the financial risk.
Current U.S. Listing Information...
International Credit Reserve Exchange
8061 Watson Road, #131
Webster Groves, MO 63119
Ph: (314) 962-9222
Fax: (314) 962-2518
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"From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
Billy Beane Likes Larry
Beane, renowned for building one of baseball’s most
successful teams on a shoestring budget, will now test his
business acumen by joining the board of NetSuite, a rising
Silicon Valley company backed by software mogul and Oracle
co-founder Larry Ellison.
will remain the Oakland A’s general manager, a job that has
attracted more attention since his book, Moneyball: The
Art of Winning an Unfair Game.
appointment represents a public relations coup for NetSuite,
an internet-based maker of business management software that
is preparing for an initial public stock offering this year.
Undoubtedly Beane will be rewarded handsomely by
“getting-in” prior to the public offering, since holding
pre-IPO stock could well enable him to hit a grand-slam!
said he was drawn to NetSuite because of the Ellison
connection, as well as the company’s unorthodox approach of
selling online subscriptions to complex software programs,
instead of distributing them on discs that must be installed
on computer hard drives.
Not only has Ellison scored exceptionally well in other IPO
situations like this, but the returns generated by one of
NetSuite’s biggest rivals, Salesforce.com, have been
significant. And that will certainly be a favorable factor
in the coming initial public stock offering.
Law-Of-Reciprocity Key To Trade Exchange Success
Every trade exchange owner in the world
should not only be aware of the law-of-reciprocity, but
using it, in the operation of their business.
Trade exchange owners are invited to
for more information on how you can become “the exchange of
choice” in your area. When e-mailing Bob Meyer, put “Law of
Reciprocity” in the subject line.
Entrepreneur Completes Job
For Pharmaceutical Company, Pocketing $229 Million
a success story about a former employee of one of the
world’s large drug companies that reconfirms the power of
persistence and entrepreneurialism.
$600 billion drug industry, major companies are under
intense pressure to make hefty profits. So they shy away
from the long shots, which is what Novartis did when it gave
up on a blood-pressure drug (aliskiren) in the mid-1990s.
the company decided it wasn’t economical to continue the
expensive research, Alice Huxley, a 49-year-old who had a
doctorate in biochemistry, and who had been working on the
drug’s research, quit her job at Novartis.
Believing she could solve the chemical riddles that would
lead to a blockbuster success, Huxley struck a deal with
Novartis to set up her own company and take rights to the
drug with her. Novartis’s own start-up venture fund gave Dr.
Huxley $3 million in seed capital, for her new company
Speedel Holding, reserving the right to buy the drug back.
Eventually Dr. Huxley and her staff solved the chemical
riddles, and her company went public in 2005. Her 22% stake
is now worth $229 million. Speedel Holding is presently
looking for other experimental medicines to buy, hoping to
repeat the success story.
New Measurement System
Offers Audience Data To Advertisers
integrated audience measurement system, the first of its
kind able to report real commercial data on the number of
people likely to see a given ad, has been developed by the
Traffic Audit Bureau (TAB).
new system, being implemented in phases, will provide
comprehensive measures of both pedestrian and vehicular
audiences with a complete rollout scheduled by third quarter
Despite being the oldest form of media, outdoor is changing
with the times, and is one of only two media (the other
being the Internet) currently exhibiting growth at a time
when questions are being raised about the measurement of
audience delivery in other media.
now, researchers have been limited to reporting on a
person's opportunity to see a certain ad, but this latest
approach employs visibility, or “eyes on,” tracking to give
advertisers a much more accurate assessment.
assess how many people are likely to see their message, be
it driving by a giant billboard or walking past a transit
shelter. The system will also report on audience
demographics for outdoor advertising in over 200 markets.
is a change we have actively been working on for some time,”
said TAB President & CEO Joe Philport. “We sprang into
action amidst concerns that existing outdoor measurement
methods needed upgrading to keep pace with the demand for
greater accountability. We are surpassing all other
media...with a comprehensive system that provides a solid
foundation for future measurement.”
part of the first phase that is now under way, the TAB has
contracted with MediaMark Research (MRI) to initiate 4,200
detailed travel surveys in five markets—Chicago,
Philadelphia, Atlanta, Dallas and San Francisco—using
face-to-face computer-assisted personal interviews.
will also conduct nearly 50,000 surveys to collect
information about general travel patterns in a total of 15
markets. These high-quality techniques will be used to
gather comprehensive trip information, including routes
taken, mode of transportation, and purpose of each trip.
This study will also incorporate a viable approach to
measurement of pedestrian audiences.
Following a competitive search process that included
proposals from several leading companies from around the
world, MRI, Telmar, GfK Custom Research, and Transearch were
among those selected to work with the TAB on this project.
will design and execute the travel surveys, while GfK Custom
Research North America will conduct the research, Telmar
will provide modeling and analytic expertise, and Transearch
will be responsible for conducting the pedestrian component
of the study.
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
Our Web Site Has A Search Tool For You
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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