February 26, 2013
by Bob Meyer, Editor of BarterNews
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The staff of BarterNews is
under the weather due to the flu, so we are providing you
with a look back of a year ago
From the desk of Bob Meyer...
Manhattan Law Office Offers Different Bonuses
Young lawyers in the law offices of Adam Leitman Bailey
enjoy a different perk than most � new suits and shoes from
Brooks Brothers as well as Saks. The goal, according to Mr.
Bailey, the firm�s namesake, is to help his young lawyers
step up their game in court. �It�s not about looking flashy,
it�s about being credible.�
Small-Business Loans From Starbucks
Starbucks has raised $7 million, and that amount has been
leveraged into $50 million in small business loans. A
partnership between Create Jobs for USA (donations taken at
Starbucks stores) and Opportunity Finance Network was
launched last November. For a $5 donation, an individual
receives an �Indivisible� wristband that is made in the
All money (100%) donated goes directly to community
development financial institutions in economically
distressed communities, according to a letter to U.S.
Treasury Secretary Timothy Geithner from Starbucks Chairman
Howard Schultz and Mark Pinsky of the Opportunity Finance
Thus far, the Create Jobs for USA campaign has provided 278
loans to small businesses in 31 states. In March and April,
the Create Jobs organization will introduce new corporate
partners that will donate money, sponsoring awareness
campaigns and outreach to their customers.
According to the public relations firm Edleman and their
2012 Trust Barometer, Americans trust technology the most
(80%) and bankers the least (35%). Other most-trusted
industries include: Food and beverage (72%), brewing/spirits
(67%), consumer packaged goods (67%), automotive (64%),
telecommunications (60%), energy (54%), pharmaceuticals
(52%), media (44%), and financial services (39%).
Convention Scheduled � Jamaica Will Be The Site
September 13-16 will be the dates for the 33rd
Annual International Reciprocal Trade Association�s (IRTA)
worldwide convention. The all-inclusive Sunset Jamaica
Grande Resort and Spa will he hosting the fall classic. More
details on the convention will be coming.
Show About Barter Filmed
A 30-minute show on barter, with individuals trading
products and services, has been made and recorded. It is now
being presented to various entities with the objective of
becoming a 13-week show. Further details will be reported
here when they become available.
Changed U.S. Listing Information ...
* 1125 Kildaire Farm Rd, #207
* Cary, NC 27511
(* denotes changes)
For more information
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
Infrastructure On The Rise
of the newer parts of the economy � far newer than the banking
industry and the securities (stock market) industry � is the
commercial barter industry. Trade exchanges provide liquidity for
hundreds-of-thousands of business owners around the country, as well
as around the globe. This liquidity is especially important for the
countless entrepreneurs who don�t have the capability to establish
credit lines with banks.
existence only five decades now, the barter industry�s significant
advancement is quite remarkable. The myriad of products and services
now available from local trade exchanges are far greater than many
realize. And through cooperative efforts with other exchanges around
the country, even more goods and services are available to you as
Your exchange provides you with a very valuable financial tool, just
waiting to be utilized. Which is why it�s important to set aside
some time for an in-depth exploration with your broker.
Getting the maximum from your bartering efforts is simple. It
requires focus, taking action, and then measuring it to see what
you�ve accomplished. By understanding these dynamics, you will find
that barter is the most rewarding business tool you can employ.
Insights For Healthy,
Productive Workplace In Challenging Economic Times
By Jim & Matt
question often looms: Why do we work? Perhaps it doesn�t really
matter why � we all have to work to some degree or another. Some
people work to live and others live to work. Some find a balance
between the two where one flows naturally and seamlessly into
another. We spend every day doing stuff and it turns out, oddly and
intuitively enough, that the people we encounter and work with
influence our experience at work as well.
colleagues, clients, peers and bosses, all of those we cross paths
with at work bear some weight on our satisfaction, productivity,
creativity and diligence for the little niches we may find or
Let�s look at how one of these groups affects each and every one of
us. Most of us have all had a boss at some point, and many of us may
be a boss or have been a boss in the past. In this case, we�ll
consider a �boss� as any position managerial, supervisory or
executive � someone who leads other people. Bosses are important in
that they lead others through experience, vision, and honored time.
all bosses are created equal, however, and there are certain trends
that make for better bosses. Forty years of combined experience �
one of us with 35 as a professional management consultant and the
other with 5 as a fresh and reflective worker � have uncovered prime
examples of good bosses. To enlighten the modern workplace and
workforce, here are five examples of good bosses (and they are not
1) The Listener
� a boss who will listen to and appreciate different points of view.
This boss hears and honors their employees� thoughts and
considerations respectfully, but with the caveat being they may or
may not put these ideas into action. The Listener listens to their
employees because they were hired for a reason. As such, they trust
their employees and value their input. Sometimes, they are even
dependent upon it. Listener, are good bosses because they encourage
insight beyond their own experience and vision, and because of their
employees input they are inspired and engaged.
2) The Empowerer
� a boss that lets employees run their own show and lets them learn
by making some mistakes.
a degree of trust and support, this boss cultivates leadership in
their team. Working together, they identify tasks and create a plan,
but let the employees decide how it actually gets done. The
Empowerer doesn�t delegate aimlessly, creating a sense of
subordination in their team, but rather engages employees from the
ground up in a focused manner.
Employees are inspired to take on leadership roles and collaborate
both with their boss and with others. These types of bosses are good
because they can simultaneously ignite productivity, personal
development, and satisfaction among their employees.
3) The Mentor
� a boss that teaches, coaches and guides.
This boss doesn�t necessarily need to be older, but a tad wiser or
simply just willing to share. They seek to understand their
employees� experiences and identify which ones need or want
mentoring. The relationship with their employees is constructive,
meaning both criticism and praise are offered with the intentions of
growing the employees set of skills.
offer to mentor is either explicitly offered or subtly developed
over time. The goal is both in current interest and looking towards
the future, always geared to enhance the employees� skills. Mentors
are good bosses because they ensure a future for the employee and
the company, while inspiring immediate productivity and engagement.
4) The Cool Dude (or Dudette)
� a boss that has fun and lets their employees have fun.
This boss maintains a certain aura of authority while creating a
likable and lively atmosphere. They let their employees enjoy their
time at work and find time for small diversions, within the confines
that the job still gets done � and done well.
those instances, this boss rewards their employees with time off or
special workplace events within the realm of a respectable workplace
culture. Cool Dudes or Dudettes are good bosses because they
understand that all employees are people, that all people need some
kind of fun, and that happy employees are healthy, productive and
5) The Creator
� a boss who inspires invention and creativity.
This boss pushes the limits of their employees to ignite innovation.
They challenge intellect and question the status quo, so that new
products and ideas are developed from within. The Creator embodies
the spirit of imagination and is never overly demanding. Creativity
and invention come from a unique mindset, so this boss correctly
identifies those in their team that are keen to this way of
thinking. As such, Creators are good bosses because they are
motivational and collaborative.
These five bosses, or rather their respective characteristics,
exemplify what makes for healthy leadership within organizations.
While many bosses may embody some or even all of these
characteristics, the best ones are able to reflect upon their own
natural inclinations and experiences, leveraging their assets and
helping overcome areas of weakness.
Common trends amongst these five good bosses make for a great boss
as well � collaborative, communicative, engaging, and inspirational.
Our new co-generational world is crying out for leaders � of all
ages and generations.
Jim Finkelstein is a
leader of people in business, with over 34 years of consulting and
corporate experience. He has specialized in business and people
strategy, motivation and reward, and organizational assessment,
development, communications and transformation.
His experience includes
a partnership in a Big Five firm, CEO of a professional services
firm, corporate executive for Fortune 500 companies, and
entrepreneur of his current company FutureSense.
For more information go to:
Exchange Members Who Voice Valid Concerns Are An Asset
When a member of a trade
exchange is disappointed with the exchange�s services or lack of
offerings, they will typically respond in one of two ways. They will
�vote� with their feet by exiting the exchange or they will stay put
and voice their concerns to management. Far too often within the
barter industry it�s feet over voice, according to industry
Culturally this is
understandable, as Americans prefer avoiding confrontation by moving
on, instead of voicing displeasures or concerns.
But there are problems
with a cult of members just exiting. First, a lot of time and effort
is expended in finding and educating these entrepreneurs. Moreover,
when the problems aren�t addressed, it entrenches the status quo.
And it doesn�t enrich the exchange in any way, long-term.
Yes, owners will have an
easier life if their members concerns are avoided. However exiting
members create mediocrity, and that reinforces the cycle of decline
within the individual barter network.
When a member with high
trading activity voices a valid concern, they will in fact be
helping the exchange�s ultimate objective � to be a better and
expansive business conduit. Preferably, management should embrace
their members� concerns, in a unique way these concerns may be a
positive energizer for the trade exchange, as well as the commercial
The barter industry is
offering the marketplace an alternative currency of immense value,
but until it�s understood and used in a much greater degree the
continued building of a better infrastructure is a must.
I invite your thoughts:
BarterNews.com � World�s Largest
valuable articles, techniques, and strategies are found in the
following various barter categories:
Offset & Countertrade,
Community Barter, and
(The Barter Categories are found on the horizontal bar at the top �
3rd button from right.)
Barter Plays A Role
Between Major Hollywood Studios & Theatres
owners were happy to run the advertisements for upcoming movies on
the understanding that they drove box-office receipts and concession
stand sales. Studios paid to make the trailers and cinemas screened
them. Each movie came with two coming attractions attached, while
other trailers ran at the discretion of the theatre � often as a
result of lobbying by Hollywood marketers.
But theatre owners,
realizing the value of having Hollywood�s target audience already in
the theatre, have begun charging movie companies to run their
trailers. Now major studios are forging marketing partnerships with
theatres, in deals that cost $3 million to $6 million. The
transactions include benefits such as special advertising in lobbies
and on popcorn bags, along with preferential theatre placement.
doesn�t always change hands. One studio spends heavily advertising
on the theatre chain�s website with the expectation its trailers
will be treated better as a result.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Reconnecting With Lost
Accounts Can Pay Dividends
takes a considerable amount of time, effort, and money to get new
accounts. So when we lose them, it�s time to consider employing a
means to get them back.
over your records and analyze the good accounts you worked so hard
to obtain in the past. You succeeded in getting their business, and
then, for whatever reason, these accounts just couldn�t afford to
work with you on a cash basis.
Understandably, times change. So look for a way to rejuvenate these
valuable old accounts. After all you know each other, which will
make it easier to renew the relationship. Move forward by making a
new offer ... introduce them to the trade exchange concept, where
they can pay you in trade dollars.
When you add value to a business relationship by introducing barter,
you become an asset to the other party. You�re no longer just
another vendor. It�s the first step to normalizing the relationship.
Getting back those good former accounts can pay you big dividends.
Looking For A Dependable Auto?
The good news for car owners is that the 2013 J.D. Power and
Associates vehicle dependability study found that overall cars are
becoming more reliable. The study revealed that Lexus, Porsche,
Toyota, and Lincoln had the best scores. Other top scorers included
Buick, Mercedes-Benz, Honda and Acura.
Land Rover scored the worst, with owners of its vehicles reporting
problems at more than three times the rate of Lexus. The Dodge brand
was the second worst and Mitsubishi was third worst. Other low
scorers were Jeep, Volkswagen and Jaguar.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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