Adopt Hard Line Business Strategy
a soft market that would normally create a buyers market, the airlines
are adopting a new "hard line" focus that's far different
than their past actions.
This new attitude
is a far cry from the airlines philosophy of a decade ago when they
competed fiercely for corporate accounts. The mentality today is to
avoid fare wars. Bottomline: the airlines are no longer freely floating
excessively attractive corporate deals.
Instead, yield management,
rational thinking and careful use of data have supplanted the relationship-oriented
approach. In fact, the airlines are canceling many smaller and under-performing
accounts, as well.
Could Play Greater Role
On the other side
of the coin, corporate clients are retrenching. Fed up with perceived
price gouging--business travelers paying top dollar versus the leisure
travelers--corporations are opting for other alternatives such as web-conferencing,
video-conferencing, and other emerging technologies that can reduce
their business trips.
carriers like Southwest Airlines have expanded considerably since the
last business downturn a decade ago, which provide added pressure on
the majors to keep prices in line.
What will all of
this mean for the barter industry? New opportunities to work out agreements
wherein both the airlines and corporate clients can justify working
at their marginal costs, through the barter middlemen.
Booming Again, But Nationwide Occupancy Down
levels at Las Vegas hotels are back to near-normal levels and "business
as usual" is predicted for most of 2002 and beyond. The hotels
are very aggressive on pricing and the contractual terms for meeting
planners are inflexible...it's back to the Las Vegas pre Sept. 11.
However hotel occupancy
in the U.S. has declined to 60.3% nationally, 3.4 percentage points
fewer than 2000 and the lowest since 1971, according to PricewaterhouseCoopers.
It's expected to be a very slow year for hotel development. As a result,
the environment is excellent for the barter industry which continues
to bring on new clients.
Funding Workshop Scheduled
companies wanting to explore the non-profit possibilities of charity
work, can get a much better idea of what's possible by attending a 3-day
workshop sponsored by the Foundation Marketing Institute.
All trade currencies
are accepted, and 100% payable, for the workshop. Clients can attend
as well, with payment done through the exchange. Scheduled for May
16-18 in Bradenton, Florida, more information can be obtained by
- ITEX Corporation
and Martin Kagan have reached a settlement, resolving all claims arising
from litigation matters related to the Martin Kagan and IBTEX cases.
require that all parties named in both cases execute "universal
releases" of all claims for any and all known or unknown current
or past claims. Kagan will receive a cash settlement and IBTEX will
receive trade and media credits allocated under the terms of the
Now, more than
ever, promoting barter will pay off. Trade exchange owners looking
for a proven way to motivate their client base and stimulate
more trading activity can obtain a copy of the 16-year-old, proven,
informational marketing tool: The Competitive Edge newsletter.
Edge is designed to be mailed or e-mailed to clients and prospects.
Now available in PDF (Acrobat) format.
email@example.com for a sample copy and details. (Be sure
to include your complete mailing address and phone number in your
a Harvard Business School professor and business historian, believes
the dark ethical cloud over business today has occurred only once
in the past...in 1929, just before the stock market crash.
is more than an accounting failure," he says. "It represents
a mentality of greed that we've all been part of."
For those who
like to barter using the "Zander Board" marketing sessions,
Spud Barrett is holding 3-day meetings/sessions in Oklahoma City
in May, July, September, and November. Call 813-996-3305 for further
government is paying off part of its foreign debt with a seaweed
extract called carrageenan, and fresh, frozen and canned tuna. It's
the first transaction under a renewed government drive to reduce
the country's ballooning foreign debt, through countertrade agreements,
while at the same time promoting Philippine exports.
It means that
costly foreign exchange reserves are not used up, as the tuna or
seaweed exporters will be paid by the government in pesos saving
on conversion expenses. Such efforts are concessionary between a
lending country and the Philippines, and often come about because
of the bigger geopolitical issues involved.
is taking place between the US and Japan. Washington has agreed
to assist Japan in its territorial row with Russia, in return for
Tokyo pressuring Iran on the issue of missile development.
desire for bargains showed in Wal-Mart's quarterly earnings. But
the company suggested that its growth in sales doesn't mean the
economy is rebounding yet, as shoppers aren't increasing their average
its food sales are fueling the company's growth, because it brings
in customers more frequently and bolsters the sale of general merchandise.
bartering its palm oil to bring in rice from India. Indonesia is
also wanting to barter coal to India in exchange for assistance
in setting up a 937-mile railway network.
was alive and well in Salt Lake City during the Olympics. One of
the fastest-selling souvenirs was headwear called Earbags. Made
of polar fleece, they were designed to snap in place over the ears.
of an ad budget, the Swedish manufacturer sponsored the Kenyan Ski
Team, whose sole contender came in nearly last in his cross country
race. The company also recruited a group of three dozen interns
from nearby Utah State University to circulate and snap Earbags
on Olympic visitors.
They also gave
security police Earbags to wear--so in essence they had walking billboards
at many of the venues! Consequently, Earbags were hard to keep in