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February 25, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 02/25/2014

Marketing Changes To Expect This Year

An excellent article on programmatic buying and other changes in the marketplace can be found at Active International's website, www.activeinternational.com the world's largest corporate barter company. The article, published by CEO Magazine and authored by Active's Jim Porcarelli, is titled The Big Marketing Changes To Expect In 2014. Check it out on Active's website under "News."

Guaranteed Financing For Independent Hoteliers

Last week we ran this announcement. Unfortunately, the You Tube video didn't pick up.  So, if you are interested in learning more about "worry free FF&E, revenue guaranteed financing," contact Peter at prkt@ctex.com

NATE's 30th Annual Convention Coming In May

The National Association of Trade Exchanges (NATE) will be convening at the Double Tree Hotel in Orlando for its 30th annual convention, May 15-18.

The convention will include a CTB (certified trade broker) training program, availabilities for sponsorship, and vendor opportunities for displaying your merchandise.

For more information, contact Raye at 617-763-3311 or e-mail raye@natebarter.com

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)



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(Open letter from Steven White, CEO of ITEX Corporation)

ITEX, Bitcoin & Other Virtual Currencies — Good Or Bad For ITEX And The Barter Industry?

You may have heard or read about Bitcoin and other virtual currencies. I want to share a brief overview with you on how they may affect ITEX and the barter industry. Webster's dictionary definition of 'virtual' is: very close to being something without actually being it. That's a pretty good description of the ITEX dollar as it relates to U.S. and Canadian currencies. It is what Bitcoin and others work to achieve, albeit in a different way.

A brief history of Bitcoin: In 2009, Satoshi Nakamoto (unknown if this is his or her real name) released the first Bitcoin software. Bitcoin is known as an encrypted currency, managed peer-to-peer on an open source protocol; which means there is no centralized authority or headquarters. When launched, one Bitcoin was worth a fraction of 1 cent. The value of a Bitcoin this week was around $500.00. In the past 2-1/2 years, the 100 or so virtual currency startups have created a total value in circulation of almost $9 billion; 15 times more than the entire barter industry of approximately $600 million in circulation (which took 54 years to achieve).

ITEX recently partnered with Coinbase, the largest platform of merchants and consumers accepting Bitcoin as our wallet (or account) and processor for these payments. Started in June 2012, Coinbase has opened more than 970,000 accounts in order to 'process Bitcoin transactions and store its value.' That's more than 1,500 new accounts a day. Coinbase single-handedly has more than 10-times the number of clients than our entire industry of 80,000 members (which again took us 54 years to achieve) and they did this in 18 months. Extremely impressive growth!

Why is ITEX interested in the virtual currency industry? The answer is simple — to learn how they achieved phenomenal growth and user acceptance in just 4 years. Big money players, top economists and business titans are betting that virtual currencies are here to stay and will have a significant impact on how we pay for goods and services. Our ITEX dollar is a virtual currency, and we have aligned ourselves with this blossoming industry to create greater awareness of our marketplace and trading community; especially amongst the million strong virtual currency enthusiasts. We can learn how these companies achieved such incredible growth and try similar policies for ITEX.

Bottom Line: ITEX has positioned itself to be included in the 'virtual currency' industry, to benefit from the exceptional growth it is experiencing and to grow alongside these new entrepreneurs. Over the next several weeks we will continue to update you on several exciting initiatives.

Our culture of courage allows ITEX to lead by taking calculated risks, coupled with innovative thinking and solutions. By adapting to and embracing the virtual currency industry our goal is simple:

Registering new members into our trading community.

(Published by ITEX Corporation's CEO Steven White © 2014)

Money-Making Reports Available From BarterNews


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic -- with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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10 Ways To Ensure 2014 Is Your Year For Positive Change

If you're ready to make 2014 the year opportunity knocks on your door, read on for a few of successful entrepreneur Vickie Milazzo's suggested action steps:

1) Go boldly after your biggest goals. When is the last time you set a goal and truly went after it? Milazzo encourages people to identify their "Big Things" — those goals that connect to their passionate vision. Then choose one to schedule their day around.

Be your own number one fan. If you don't announce your own achievements, you can bet that no one else is going to do it for you. With humility, make sure that you're keeping your name, your accomplishments, and your skill set in front of everyone.

2) Don't under-price yourself. You'd love to ask for more money but frankly, you're afraid to. The economy still isn't great so I'd better lie low, you reason. This just seems like common sense. But settling for less than you're worth is a big mistake — even in the wake of the Great Recession. In my eyes and in the eyes of many other CEOs, job candidates actually lose credibility when they under-price themselves.

3) Make sure you stand out. Many people get stuck in ruts at work because they become viewed as commodities. Commodities are easy to obtain and easy to replace. And that's certainly not how you want to be perceived at your job — whether you're an employee, a leader, or an entrepreneur. Do everything you can to ensure that you aren't seen as interchangeable or dispensable.

4) Network with big players. Generally, we tend to gravitate toward people who are similar to us: those who think similarly, who find similar things fun, and who are in similar walks of life. That's fine when it comes to your friendships, but you need to aim higher when it comes to networking. More than 60% of people find jobs through networking, for example, and you can bet that most of them didn't achieve this goal because they knew someone at the bottom of the pecking order.

5) Turn off cyberspace. There's no greater blow to productivity than breaking your concentration to reply to an e-mail as soon as it hits your inbox. Remember, no award will be handed out at the end of the day for the person who responded to the most e-mail the fastest. If you're doing nothing but responding to e-mail, you're bouncing around like a pinball.

6) Break the feel-good addiction. In today's world, we're constantly sabotaged by nonproductive energy wasters. There are e-mails to read. Facebook statuses to update. Receipts to locate for that already late expense report. Dishes to be washed. Files to be organized. And on, and on, and on. These are the easy, albeit often unproductive, tasks that make us feel good. They may not get you any closer to accomplishing your greater goals, but at least you've checked a couple of things off your to-do list.

"Unfortunately," says Vickie Milazzo, "this addiction comes at a high price, because that cheap check-mark high is guaranteed to frustrate, overwhelm, and stress you out in the long term. By majoring in minor things, we never get to our big commitments. Breaking these addictions opens the door to achievement, because what you focus on is where you will yield results."

7) Set aside sacred "momentum time." Momentum time is precious time you are able to set aside for yourself each day, to work uninterrupted toward achieving your goals. To carve out time, examine every activity and decide how to eliminate it, delegate it, hire it out, or do it faster.

"If part of your day is rarely interrupted (such as early morning or late evening), reserve it for momentum time. Keep your momentum time sacred. Use phrases such as, 'I'll be available in one hour. What time after that works best?' Start your day with a two-hour uninterrupted chunk, and then gradually add more two-hour momentum sessions each day. Claim your momentum time and you'll find those lost hours you've been looking for."

8) Have confidence in your abilities. It's highly unlikely that you'll reach any goal you set for yourself if you don't believe with your whole heart that achieving it is possible. Among other things, you won't be confident enough to take calculated risks, if you don't believe that the limitations in front of you are surmountable. Anytime you find yourself entertaining doubts or trying to limit what you think is possible, remind yourself of your past successes. Let them infuse you with pride and bolster your resolve.

"Believing you can do it — whatever 'it' is — is 90 percent of the win," assures Milazzo. "When I walked into my first meeting with a potential client, my legs were literally shaking. I forced myself to remember that this attorney needed specialized knowledge that only I — a critical care nurse — could give him. I walked out of that meeting with my first client. Plus, I learned that when you expand what you're willing to believe about yourself, you can transform who you are and what your life looks like."

9) Surround yourself with mentors. There are two ways to develop the skills, habits, and mindsets that you'll need to achieve wicked success. The first is to go it alone and learn by trial and error in the school of hard knocks. The second (much smarter) path is to learn from others who have encountered and surmounted problems that are similar to your own. That being the case, surround yourself with as many mentors as possible and practice the skills they pass on to you.

10) Safeguard your momentum. Accept that you won't please everyone. Someone is bound to be unhappy about the changes you make to focus on your big things. A friend might get upset because you can no longer meet for lunch on Wednesdays. Your spouse might complain because you won't run his errands on a weekday.

"Bottom line, they'll get over it," says Milazzo. "Stop feeling guilty and stay true to your goals. Surround yourself with friends, family, and peers who support your vision. Discard all discouraging messages. These are your passions and goals, not anyone else's."

"You can't snap your fingers and suddenly become successful," admits Milazzo. "And the successful people you envy weren’t able to do that either. They worked for it. They set big goals. They didn't settle for small-time achievements. Wicked success can be yours too, if you make the same big commitments."

Vickie Milazzo is the author of the New York Times bestseller Wicked Success Is Inside Every Woman. She shares the innovative success strategies that earned her a place on the Inc. Magazine list of "Top 10 Entrepreneurs" and "Top 5000 Fastest-Growing Companies" in America.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



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