by Bob Meyer, Editor of BarterNews
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From the desk
of Bob Meyer... 2/21/06
Accreditation & Training Programs
Back in 1989 the International
Reciprocal Trade Association (IRTA) noted that
people in the barter industry felt that with the
growth of the industry, and the increasing
sophistication of the business, there was a need for
an accreditation program for barter professionals.
IRTA, under the direction of board
member Steve Webster (www.alliancebarter.com),
explored whether such a program should be developed
and implemented. One that would identify and
acknowledge those barter professionals who met the
standards a quality accreditation program would
Subsequently such a program was
implemented. And I’m pleased to report interest in
the program is still intact—as noted below in a
subsequent article. Similarly, the National
Association of Trade Exchanges (NATE) offers an
accreditation program under the professionalism of
Although these programs are for
people now working within the barter industry, for
newcomers entering the barter business a
comprehensive training program is available from Tom
Online Technology Available
And as reported February 7, Gary
offers online accounting and processing services for
barter companies wishing to focus their energies on
marketing and trade brokering.
What Are They Doing Now?
Paul Suplizio, IRTA’s first Executive
Director (16 years) and a member of the IRTA Hall of
Fame, is busy these days in the venture capital
arena. He and his partners arrange face-to-face
meetings with the senior people of reputable private
equity sources. Any firm of significant size in
business 5 or more years—regardless of
geography—which seeks capital for expansion, private
placement of stock, sale of their company or
ownership interest, or for capitalizing a new branch
or department can contact Paul Suplizio or Allen
Lewin at (703) 820-7707 or e-mail:
Becker Addressing IRTA Europe Conference
The coming IRTA Europe International Barter Exchange Conference,
scheduled for March 24-26 in the Netherlands, will hear Ralf Becker
discuss the rise of local and regional complementary currency
networks. Becker, co-author of the study “Our Future
Economy—Sustainable Finance for the Wealth of People,” will also
share his thoughts on the important role that trade exchanges will
play in the future of the world economy.
Becker will compliment the Conference’s focus, “Reaching For The
Stars: Uniting People and Standards in a Cashless Trading World,” as
he is the coordinator and coach in the Regio Network, an
organization of approximately 50 regional complementary currency
initiatives in Germany and Austria.
Other presentations scheduled will include one on the World Travel
Exchange (WTEX), a vehicle trade exchange owners worldwide can use
to garner travel from other exchange owners. Plus a “How to Market
Your Exchange” session promises some innovations, as European
exchange owners share their strategies on marketing and techniques
promoting the concept of barter in Europe.
The event will be
held at the Hotel Haarlem Zuid. For further information and
registration contact Krista Vardabash via e-mail at
firstname.lastname@example.org, or go to
Trade Exchange Owners...
Then it’s time to
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industry! The Competitive Edge newsletter is a monthly, ready
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Would You Like To Make 2006 Your Greatest Year Ever?
Program Developer Steve Webster Teaching Certified Trade Broker (CTB)
IRTA Executive Director Krista Vardabash has announced that the
Certified Trade Broker (CTB) seminar and exam will be offered at
IRTA headquarters in Rochester (NY) on March 11, as well as in
Amsterdam at the IRTA Europe International Barter Conference on
Vardabash elaborated, “After announcing that the CTB would be
offered to attendees in Amsterdam, we received numerous calls asking
when the next test would be held in the United States.
“IRTA has always offered the CTB training and testing at our annual
conference in September, and will continue to do so. But because we
see a growing need for education of sound trade exchange practices,
IRTA will begin to offer our educational programs at more convenient
times and places for interested barter brokers.
“Even more special is that Steve Webster, the creator of the program
and a IRTA Hall of Fame member, will be teaching both CTB programs
in March. Webster not only developed this program, but maintains one
of the most respected exchange and broker networks in the business.”
There is an application and approval requirement to attend each
program. Exchanges with interested brokers should contact Krista
Vardabash at (585) 424-2940, or go to:
Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
There are many forms of secondary capital—which can be defined as
any financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70 free,
informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
Traditional Media’s Historical Dominance Threatened By Technology’s
A new ad spending study by Outsell Inc., an information industry
research firm in Burlingame (CA), recently surveyed 1,200
advertisers with a combined advertising budget of $2.4 billion
regarding their 2006 spending appetite.
Their findings showed:
print and broadcast companies will take in more ad revenue, they
will lose share to the Googles and Yahoos.
advertising spending is projected to surge 19%, and search engine ad
on print ads is projected to grow an estimated 2%, and spending on
radio and TV ads 2.4%.
Outsell estimated the Internet is now used by 80% of advertisers, a
broader adoption rate than is generally acknowledged, and projected
a 90% adoption rate by 2008. (Some of this online advertising, of
course, is flowing to traditional media companies. . .often through
deals with search engines that place ads on their web sites.)
The bottom line is
that advertisers have little interest in what type media they use,
as long as it works. Therefore the real challenge for the media
industry is to continue to find new business models.
Travel Can Save Your Marriage
According to Lenore Terr, medical doctor and clinical professor at
the University of California-San Francisco, an important enemy of
any relationship is boredom—being boring, thinking your partner is
boring, and boringly plodding on.
That’s where play comes in. When you play, you cease being boring to
one another claims Terr, author of Beyond
Love and Work: Why Adults Need To Play.
Terr says the tremendous advantage of travel is that you can play,
and you have all day long to enjoy it. Plus you just might come to
recognize how much marriage and travel have in common.
Leon Kass, M.D. and co-author of a book on courting and marriage,
says that travel is almost always an adventure, and married life is
like a grand adventure in that you’ve chosen somebody to accompany
you on the journey that is your life.
So contact your
barter company for your travel needs and keep your marriage alive
Barter Programming Utilized By Independent TV-Syndicator
J.C. Whitted is an independent television syndicator with a pair of
30-minute home-improvement TV programs, “Your New House” and “Your
House and Home,” which he busily markets to stations across the
country from his rustic home outside Corvallis, Oregon.
He has a high-speed Internet connection to monitor the Nielsen
ratings, allowing him to see how his shows stalk up against the
competition, as well as software to keep track of his conversations
with station managers and program directors. Yet the most important
tool of Whitted’s is his telephone, which he uses to interact
personally with his contacts at the TV stations.
There are two important considerations in the syndicating of his
programming: Coverage, national advertisers insist on having 70% of
the country covered by the show (so it’s crucial to be on the air in
major markets), and station count (of the 211 television markets in
the U.S., Whitted is in 140 of them).
The stations don’t pay to carry his home-improvement shows. .
.they’re handled on a barter arrangement wherein the station and
Whitted each get half of a program’s seven minutes of commercial
time. The stations sell their time to local advertisers, while
Whitted packages the aggregate time from his 140 markets and sells
it to national advertisers.
Whitted also sells 10-second promo spots at the end of the program,
and is always on the lookout for a host sponsor wanting its name to
appear on every episode of the show.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
His Barter Currency—Chicken!
What do ambitious entrepreneurs do when they have little or no
money? They use what they have to get what they need. Which is
exactly what Dave Thomas, founder of Wendy’s restaurants, did when
he was just starting out.
Fresh out of the army, the 21-year-old Thomas went to work at a
struggling Ohio restaurant, Hobby Houses in Columbus. The frustrated
owner felt his situation was hopeless, and made an uncommon barter
offer to the hard-working young man—meet certain financial goals and
I’ll trade you 40% ownership in my four money-losing stores. Where
others saw problems Thomas saw opportunity, and snapped up the
The year was 1953, and Thomas felt the major under-appreciated asset
was the recent agreement the owner had made with a little known Col.
Harland Sanders, who founded Kentucky Fried Chicken. He immediately
pared down the 100 item menu, focusing on selling the specially
prepared fried chicken. He even changed the name from Hobby Ranch
House to Col. Sanders Kentucky Fried Chicken.
Because he had no money with which to advertise, the astute Thomas
began making barter arrangements for needed promotion of the
restaurant. He used his chicken as currency to acquire the bartered
Years later, Thomas
became famous after deciding to open up a restaurant that served
only fresh ground beef. Today his Wendy’s restaurant chain totals
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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