February 19, 2013
by Bob Meyer, Editor of BarterNews
Want You To Know...When you sign up to receive the
FREE weekly Tuesday Report announcement your e-mail address
will never be sold, traded, or given to another party.
Note: We receive e-mails from people who have signed up
for the Tuesday Report, and then tell us they’re not
receiving our weekly announcement. In most cases this is because
they’re blocking unwanted e-mails.
ensure that our weekly Tuesday Report e-mail announcement
reaches your mail box, we suggest you add
to your address book or safe sender list.
If you are a frequent visitor to our site we suggest
you hit the “refresh” button from time to time as we add information
to our site several times a week.
From the desk of Bob Meyer...
Barter-Baron Passes On
Polish businessman Aleksander Gudzowaty, 74, the CEO of
barter-trade firm Bartimpex died in a Warsaw hospital on
February 14. He founded Bartimpex in 1992, a commodity
trading company, and in so doing leveraged his Russian
relationships. (At one time, he represented the entire
Polish textile industry in Moscow.)
He had vast experience in trade with the Middle East, and
Russia. He bartered foodstuffs and industrial products in
exchange for gas from Russia’s Gazprom. He was ranked ninth
on the list of the wealthiest Poles in 2008, with a fortune
of $3.8 billion. Forbes magazine named him as one of
the most influential people in Central and Eastern Europe.
Clinton Earns Big Money On Speaking Circuit
What do former presidents do upon retirement? Many put on
their speaking hats and earn a small fortune. That’s exactly
the path Bill Clinton has followed, and in the last ten
years he’s pocketed $89 million in speaking fees.
Years Has Passed, Has Anything Changed?
In our February 23, 2010, Tuesday Report lead story
we reported on “the biggest problem for small business
owners.” Guess what? It’s now three years later and the
biggest problem mentioned back then is still the biggest
problem. And — the intelligent embracement of barter is a
major step toward solving the problem!
To read the article,
Plaza Sells For A Song
Despite all of Donald Trump’s rhetoric over the years, he’s
had some real losers, too. Here’s one of them: Trump Plaza,
which he built in 1964 for $210 million, was sold for $20
million last week. At one time it was the boardwalk
centerpiece of Trump’s Atlantic City empire.
Immediate Actions To Take For Experiencing Identity Theft
According to the Law Enforcement News, these are the
numbers you always need to contact if you’re a victim of
Equifax: 800-525-6285 or
Experian (formerly TRW): 888-397-3742 or
Trans Union: 800-680-7289 or
Social Security Administration (fraud line): 800-269-0271
When identity is stolen, you also need to contact the IRS
for a “personal identity number.”
back issues of "From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
Exchange Members Who Voice Valid Concerns Are An Asset
When a member of a trade
exchange is disappointed with the exchange’s services or lack of
offerings, they will typically respond in one of two ways. They will
“vote” with their feet by exiting the exchange or they will stay put
and voice their concerns to management. Far too often within the
barter industry it’s feet over voice, according to industry
Culturally this is
understandable, as Americans prefer avoiding confrontation by moving
on, instead of voicing displeasures or concerns.
But there are problems
with a cult of members just exiting. First, a lot of time and effort
is expended in finding and educating these entrepreneurs. Moreover,
when the problems aren’t addressed, it entrenches the status quo.
And it doesn’t enrich the exchange in any way, long-term.
Yes, owners will have an
easier life if their members concerns are avoided. However exiting
members create mediocrity, and that reinforces the cycle of decline
within the individual barter network.
When a member with high
trading activity voices a valid concern, they will in fact be
helping the exchange’s ultimate objective — to be a better and
expansive business conduit. Preferably, management should embrace
their members’ concerns, in a unique way these concerns may be a
positive energizer for the trade exchange, as well as the commercial
The barter industry is
offering the marketplace an alternative currency of immense value,
but until it’s understood and used in a much greater degree the
continued building of a better infrastructure is a must.
I invite your thoughts:
BarterNews.com — World’s Largest
valuable articles, techniques, and strategies are found in the
following various barter categories:
Offset & Countertrade,
Community Barter, and
(The Barter Categories are found on the horizontal bar at the top —
3rd button from right.)
Barter Plays A Role
Between Major Hollywood Studios & Theatres
owners were happy to run the advertisements for upcoming movies on
the understanding that they drove box-office receipts and concession
stand sales. Studios paid to make the trailers and cinemas screened
them. Each movie came with two coming attractions attached, while
other trailers ran at the discretion of the theatre — often as a
result of lobbying by Hollywood marketers.
But theatre owners,
realizing the value of having Hollywood’s target audience already in
the theatre, have begun charging movie companies to run their
trailers. Now major studios are forging marketing partnerships with
theatres, in deals that cost $3 million to $6 million. The
transactions include benefits such as special advertising in lobbies
and on popcorn bags, along with preferential theatre placement.
doesn’t always change hands. One studio spends heavily advertising
on the theatre chain’s website with the expectation its trailers
will be treated better as a result.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Reconnecting With Lost
Accounts Can Pay Dividends
takes a considerable amount of time, effort, and money to get new
accounts. So when we lose them, it’s time to consider employing a
means to get them back.
over your records and analyze the good accounts you worked so hard
to obtain in the past. You succeeded in getting their business, and
then, for whatever reason, these accounts just couldn’t afford to
work with you on a cash basis.
Understandably, times change. So look for a way to rejuvenate these
valuable old accounts. After all you know each other, which will
make it easier to renew the relationship. Move forward by making a
new offer ... introduce them to the trade exchange concept, where
they can pay you in trade dollars.
When you add value to a business relationship by introducing barter,
you become an asset to the other party. You’re no longer just
another vendor. It’s the first step to normalizing the relationship.
Getting back those good former accounts can pay you big dividends.
Looking For A Dependable Auto?
The good news for car owners is that the 2013 J.D. Power and
Associates vehicle dependability study found that overall cars are
becoming more reliable. The study revealed that Lexus, Porsche,
Toyota, and Lincoln had the best scores. Other top scorers included
Buick, Mercedes-Benz, Honda and Acura.
Land Rover scored the worst, with owners of its vehicles reporting
problems at more than three times the rate of Lexus. The Dodge brand
was the second worst and Mitsubishi was third worst. Other low
scorers were Jeep, Volkswagen and Jaguar.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the “box” at the end of the
newsletter for the forwarding service.)
We welcome your
comments, questions, and observations.
Copyright BarterNews 2013. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.