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February 19, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 02/19/2013

Polish Barter-Baron Passes On

Polish businessman Aleksander Gudzowaty, 74, the CEO of barter-trade firm Bartimpex died in a Warsaw hospital on February 14. He founded Bartimpex in 1992, a commodity trading company, and in so doing leveraged his Russian relationships. (At one time, he represented the entire Polish textile industry in Moscow.)

He had vast experience in trade with the Middle East, and Russia. He bartered foodstuffs and industrial products in exchange for gas from Russia’s Gazprom. He was ranked ninth on the list of the wealthiest Poles in 2008, with a fortune of $3.8 billion. Forbes magazine named him as one of the most influential people in Central and Eastern Europe.

Clinton Earns Big Money On Speaking Circuit

What do former presidents do upon retirement? Many put on their speaking hats and earn a small fortune. That’s exactly the path Bill Clinton has followed, and in the last ten years he’s pocketed $89 million in speaking fees.

Three Years Has Passed, Has Anything Changed?

In our February 23, 2010, Tuesday Report lead story we reported on “the biggest problem for small business owners.” Guess what? It’s now three years later and the biggest problem mentioned back then is still the biggest problem. And — the intelligent embracement of barter is a major step toward solving the problem!

To read the article, click here

Trump Plaza Sells For A Song

Despite all of Donald Trump’s rhetoric over the years, he’s had some real losers, too. Here’s one of them: Trump Plaza, which he built in 1964 for $210 million, was sold for $20 million last week. At one time it was the boardwalk centerpiece of Trump’s Atlantic City empire. 

Immediate Actions To Take For Experiencing Identity Theft

According to the Law Enforcement News, these are the numbers you always need to contact if you’re a victim of stolen identity.

Equifax: 800-525-6285 or www.equifax.com

Experian (formerly TRW): 888-397-3742 or www.experian.com

Trans Union: 800-680-7289 or www.transunion.com

Social Security Administration (fraud line): 800-269-0271

When identity is stolen, you also need to contact the IRS for a “personal identity number.”

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)



One Perspective:

Trade Exchange Members Who Voice Valid Concerns Are An Asset

When a member of a trade exchange is disappointed with the exchange’s services or lack of offerings, they will typically respond in one of two ways. They will “vote” with their feet by exiting the exchange or they will stay put and voice their concerns to management. Far too often within the barter industry it’s feet over voice, according to industry statistics.

Culturally this is understandable, as Americans prefer avoiding confrontation by moving on, instead of voicing displeasures or concerns.

But there are problems with a cult of members just exiting. First, a lot of time and effort is expended in finding and educating these entrepreneurs. Moreover, when the problems aren’t addressed, it entrenches the status quo. And it doesn’t enrich the exchange in any way, long-term.

Yes, owners will have an easier life if their members concerns are avoided. However exiting members create mediocrity, and that reinforces the cycle of decline within the individual barter network.

When a member with high trading activity voices a valid concern, they will in fact be helping the exchange’s ultimate objective — to be a better and expansive business conduit. Preferably, management should embrace their members’ concerns, in a unique way these concerns may be a positive energizer for the trade exchange, as well as the commercial barter industry.

The barter industry is offering the marketplace an alternative currency of immense value, but until it’s understood and used in a much greater degree the continued building of a better infrastructure is a must.

I invite your thoughts: bmeyer@barternews.com.


BarterNews.com — World’s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

Ř  Entrepreneur’s Corner,

Ř  Travel,

Ř  Media,

Ř  Trade Exchange,

Ř  Corporate Barter,

Ř  Offset & Countertrade,

Ř  Secondary Capital,

Ř  Real Estate,

Ř  Community Barter, and

Ř  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top — 3rd button from right.)


Barter Plays A Role Between Major Hollywood Studios & Theatres

Traditionally, theatre owners were happy to run the advertisements for upcoming movies on the understanding that they drove box-office receipts and concession stand sales. Studios paid to make the trailers and cinemas screened them. Each movie came with two coming attractions attached, while other trailers ran at the discretion of the theatre — often as a result of lobbying by Hollywood marketers.

But theatre owners, realizing the value of having Hollywood’s target audience already in the theatre, have begun charging movie companies to run their trailers. Now major studios are forging marketing partnerships with theatres, in deals that cost $3 million to $6 million. The transactions include benefits such as special advertising in lobbies and on popcorn bags, along with preferential theatre placement.

Cash doesn’t always change hands. One studio spends heavily advertising on the theatre chain’s website with the expectation its trailers will be treated better as a result.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Reconnecting With Lost Accounts Can Pay Dividends

It takes a considerable amount of time, effort, and money to get new accounts. So when we lose them, it’s time to consider employing a means to get them back.

Go over your records and analyze the good accounts you worked so hard to obtain in the past. You succeeded in getting their business, and then, for whatever reason, these accounts just couldn’t afford to work with you on a cash basis.

Understandably, times change. So look for a way to rejuvenate these valuable old accounts. After all you know each other, which will make it easier to renew the relationship. Move forward by making a new offer ... introduce them to the trade exchange concept, where they can pay you in trade dollars.

When you add value to a business relationship by introducing barter, you become an asset to the other party. You’re no longer just another vendor. It’s the first step to normalizing the relationship. Getting back those good former accounts can pay you big dividends.


* * ANNOUNCEMENT * *

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Looking For A Dependable Auto?

The good news for car owners is that the 2013 J.D. Power and Associates vehicle dependability study found that overall cars are becoming more reliable. The study revealed that Lexus, Porsche, Toyota, and Lincoln had the best scores. Other top scorers included Buick, Mercedes-Benz, Honda and Acura.

Land Rover scored the worst, with owners of its vehicles reporting problems at more than three times the rate of Lexus. The Dodge brand was the second worst and Mitsubishi was third worst. Other low scorers were Jeep, Volkswagen and Jaguar.


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