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One Perspective:

Trade Exchange Members Who Voice Valid Concerns Are An Asset

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

�  Entrepreneur�s Corner,

�  Travel,

�  Media,

�  Trade Exchange,

�  Corporate Barter,

�  Offset & Countertrade,

�  Secondary Capital,

�  Real Estate,

�  Community Barter, and

�  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3^rd button from right.)

Barter Plays A Role Between Major Hollywood Studios & Theatres

Traditionally, theatre owners were happy to run the advertisements for upcoming movies on the understanding that they drove box-office receipts and concession stand sales. Studios paid to make the trailers and cinemas screened them. Each movie came with two coming attractions attached, while other trailers ran at the discretion of the theatre � often as a result of lobbying by Hollywood marketers.

But theatre owners, realizing the value of having Hollywood�s target audience already in the theatre, have begun charging movie companies to run their trailers. Now major studios are forging marketing partnerships with theatres, in deals that cost $3 million to $6 million. The transactions include benefits such as special advertising in lobbies and on popcorn bags, along with preferential theatre placement.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Reconnecting With Lost Accounts Can Pay Dividends

It takes a considerable amount of time, effort, and money to get new accounts. So when we lose them, it�s time to consider employing a means to get them back.

Go over your records and analyze the good accounts you worked so hard to obtain in the past. You succeeded in getting their business, and then, for whatever reason, these accounts just couldn�t afford to work with you on a cash basis.

Understandably, times change. So look for a way to rejuvenate these valuable old accounts. After all you know each other, which will make it easier to renew the relationship. Move forward by making a new offer ... introduce them to the trade exchange concept, where they can pay you in trade dollars.

When you add value to a business relationship by introducing barter, you become an asset to the other party. You�re no longer just another vendor. It�s the first step to normalizing the relationship. Getting back those good former accounts can pay you big dividends.