BarterNews Logo

949-831-0607

E-mail: bmeyer@barternews.com
 

Bob Meyer
 

Beyond The Limits Of Cash or Credit

Platinum Sponsors:
 

IMS Barter Logo


Fast Start Programs

Mentor Capital
 

HOME

Sponsors Menu




Google
Web www.barternews.com
February 17, 2009

Written by Bob Meyer, Editor of BarterNews

We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party.


Please Note: We receive e-mails from people who have signed up for the Tuesday Report, and then tell us they’re not receiving our weekly announcement. In most cases this is because they’re blocking unwanted e-mails.

To ensure that our weekly Tuesday Report e-mail announcement reaches your mail box, we suggest you add bmeyer@barternews.com to your address book or safe sender list.

If you are a frequent visitor to our site we suggest you hit the �refresh� button from time to time as we add information to our site several times a week.


From the desk of Bob Meyer...02/17/2009

Restaurants Barter For Giant Pumpkins

Restaurants in Elk Grove (CA) traded a meal for six to obtain giant pumpkins during the California Giant Pumpkin Forum on February 7. The giant pumpkins are used for decoration. The largest pumpkins will weigh from 700 to 900 pounds.

These giant pumpkins produce 500 to 600 seeds...the highest price ever paid for a single seed was $200.00

Durango People Looking To Connect Barter �Dots�

In Durango (CO) a recently formed La Plata Skills Trade Collective, a local time bank, is looking to galvanize the local community while strengthening community ties. It�s a way, say the organizers, for people with skills and equipment to come together and connect the dots.

�Hours� are earned in performing work for others and then the �hours� currency is spent for the services of other time bank participants. Currently a web site is being built for the new collective.

New Online Barter Communities

Barter Buddies is now open for business. There is no charge for the first three months, then a small annual fee is needed thereafter ... http://www.barterbuddies.co.uk.

A Toronto-based bartering community for Canadians is now operative. Members can barter their items or skills with the option to balance an uneven trade transaction with cash ... http://www.swapsity.ca.

Google Finds �Media Business� Tougher Than Expected

Google has closed both their print (placing ads in newspapers) and radio services within the last month. A company spokesperson said the projects were closed because they didn�t have the impact the company hoped for.

(The move was a blow to Clear Channel Communications as they were a major partner in the media efforts. In 2007, Google signed a high-profile deal to sell a guaranteed portion of ad inventory on more than 675 radio stations owned by Clear Channel.)

All back issues of �From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


Bartercard Seeing Many More Big Ticket Items

 

Planes, castles, boats and Rolls-Royces � are starting to turn up for sale in trade exchanges such as Bartercard. It is a sign of the times.

 

�When we started in 1991, we described barter as a recession buster,� recalled Wayne Sharpe, founder of Bartercard, the largest barter exchange in the world. In this 21st century recession, barter has come into its own. Sharpe, chairman and chief executive of Bartercard International, jokes that he now has enough aircraft to start an airline on barter.

 

More seriously, he says it is time to set up a specialist division to deal with aircraft sales and leasing. The man behind the implementation of these aircraft deals is none other than Laurie Muir who heads up the Bartercard Pattaya office, but whose experience with Bartercard started some 12 years ago as their Global Marketing Manager.

 

�We are acting as broker for 15 aircraft on our books on behalf of an international aircraft leasing company, financiers and airlines,� Muir noted. Among the planes is a fleet of five Boeing 737-800s, until recently leased to an Asian regional airline. The airline returned the fleet to the leasing company as financial problems started to bite.

 

�These planes are available on seven-year leases,� Muir affirmed.

The upper asking price is $520,000 in cash and $82,000 a month in trade dollars. (Large airlines will be able to negotiate the price down.)

 

Sharpe and his team are talking to three British airlines that have shown interest in taking over the leases for these planes. �This is work in progress. But I hope that we could close the deal by the end of February. It will require a lot of innovative thinking at board level to close the transaction.

 

�Some well-capitalized airlines are still expanding. They are taking the opportunity in the downturn to take over routes abandoned by their competitors. And in Europe, irrespective of the economic climate, there are still a lot of people who travel for business or leisure.�

 

Muir revealed that they also have two brand-new Airbus A320 planes, right from the factory. These are soon to be mortgage-in-possession sales as the airlines canceled the orders. The asking price for the A320-232 is US$55-$60 million depending on cabin configuration and engine type.

 

Normally, it takes two years to take delivery of a new Airbus plane, but these planes are ready now, so this also makes it very attractive to airlines. The price for these aircraft is negotiable, according to Muir, and most of the planes listed with Bartercard will be sold or leased with a 20% barter component.

 

Wayne Sharpe explained that companies, including airlines, use their trade dollars as credit to offset operating expenses. For instance, airlines use barter and cash to provide uniforms or accommodation for crew or obtain wines for in-flight catering and so on. Airline tickets are a keenly sought-after commodity among barter traders. �I can say that the biggest demand is for travel, because a lot of businesses are not prepared to pay cash for travel,� he declared. Packaged holidays are also popular.

 

�We are being offered a lot of opportunities as more companies start to look at barter as an alternative way of doing business. We are seeing varied and unique transactions.�


Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


From BarterNews Archives:

Creative Barter Arrangement Was Beginning To Paxson�s Home Shopping Network

At age sixty-two year, Lowell Paxson of Home Shopping Network fame (now Florida-based Paxson Communications) had assembled a group of 55 TV stations...with a value of $400 million.

His enormous success, like many, began with a barter assist.

Paxson grew up in Rochester (NY) and spent 30 years in radio�as a disk jockey, salesman, general manager and owner of small-town stations. Paxson was still struggling to make ends meet when he stumbled onto a creative barter breakthrough.

An appliance-store owner who owed the station $1,000 couldn�t pay his bill, so Paxson took 112 electric can openers in lieu of payment. The next morning Paxson went on the air and sold them all for $9.95 each. Thus was born the Suncoast International Bargainers Club, a radio shopping show that migrated after Paxson leased a channel from a local cable operator. That did it!

Home Shopping Network (HSN) at its peak sold $1 billion a year of downscale goods, like imitation diamonds and porcelain plates. In 1991 Paxson sold HSN, and ever since has been buying TV stations.


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Tell A Friend About Our Blog

Our biggest compliments are if you recommend us. Feel free to forward any page to a friend. Thank you for your support!

There are currently 1182 posts and 179 comments contained within 21 categories on our blog. We trust you�ll find them worthwhile, and value your feedback.

Click here www.barternewsblog.com.


Affluent Baby Boomers Changing Their Ways

The fourth annual survey of 60-year-old baby boomers conducted by Oakland manager Bell Investment Advisors found that more than half of these boomers are changing their plans, compared to just 25% making changes a year ago.

Almost 66% of those changing plans have decided to add another five years to their working lives. Nearly half of those surveyed have changed their investments, and almost 75% have cut spending.

It�s important to keep in mind that these people have money to spend. The affluent �Boomers at 60� study surveys about 500 boomers with investable assets around $1 million.

Boomers� Newfound Frugality Will Have Broad Implications

Boomers loss of wealth in their homes and investment portfolios has them focusing on their own retirement needs. Gone are these boomers� expectations from just two years ago that they would be supporting both their parents and adult children. Now these boomers are more concerned with putting on their own �oxygen masks� before helping others.

The current economic situation is a wake-up call for investors at 60 to get a clear retirement plan that incorporates a sound investment strategy which includes:

1)         Those saving for retirement should have a long-term, written plan to help ease the emotion that comes with paper losses in the stock market.

2)         Given the historical growth and inflation protection offered by equities, now may not be the time to flee the stock market.

3)         It�s critical to keep in mind that when one reduces investment risk, you also reduce the upside potential to rebuild wealth. Boomers who choose to wait for a market recovery before reinvesting will miss early gains.

4)         Of course, there�s another camp that believes that severe deflation will occur as the boomers cut their profligate spending. (Such would trigger lower earnings and lower share prices.)

A key question will be whether boomers spending less is simply a recessionary phenomenon or a long-term change in behavior.


Money-Making Reports Available From BarterNews


SkyAuction Works With Green Globe To Certify Hotels & Resorts

 

Green Globe International (OTCBB:GGLB), the worldwide owner of the Green Globe brand, has announced an alliance with SkyAuction, a leading travel auction marketplace, as part of its certification program for hotels and resort properties.

 

Starting on February 1, 2009, clients of the Green Globe/Green Certifications program were offered the option of paying for the cost of certification with room nights as a barter arrangement through SkyAuction.com. The payment arrangement is being made available to broaden the availability of certification to a larger number of properties who desire certification.

 

SkyAuction.com, a travel auction marketplace, secures excess travel inventory from leading airlines, hotels, resorts, cruise lines and tour operators, and then packages it into online auctions that typically start at $1 with no reserve price. Excess travel inventory consists of structural over-capacity such as off-season hotel rooms, cruise cabins, and airline seats that travel providers know well in advance are likely to go unsold.

 

Consumers with flexible travel plans can browse the $1 auctions and bid only as much as they are willing to pay for the offered travel packages.

 

Guido Bauer, CEO of Green Certifications and Vice President of Global Sales for Green Globe International, commented, �We are pleased to have established this alliance with SkyAuction and believe that it will have an immediate impact on the number of hotels that join the Green Globe/Green Certification program. It is important for us to provide options for potential clients who seek the prestigious Green Globe certification, and this is just another example of our customer oriented approach.�

 

Green Certifications and Green Globe International recently partnered to deliver the Green Globe/Green Certifications program to identify compliance with internationally accepted green, sustainability standards to tourism properties and businesses.

 

Since initiating the dual certification program, Green Certifications, under the direction of Mr. Bauer and in cooperation with the Green Globe International management team, has initiated sales and marketing efforts in North, Central and South America, the Caribbean, and Europe, the first regions targeted under the partnership. The first clients for the dual Green Globe/Green Certifications program have been signed in the Caribbean and the United States.

 

For more information on Green Globe see www.greenglobeint.com.

 

For more information on SkyAuction go to www.skyauction.com/company/overview.do.


(Advertisement)

How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->

 


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the �box� at the end of the newsletter for the forwarding service.)



We welcome your comments, questions, and observations.
� Copyright BarterNews 2009. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.