February 15, 2011
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Olbermann New Spot Includes Barter Component
Olbermann, who left MSNBC last month, will be hosting a new
prime-time news and commentary show on public-affairs
channel Current TV. Olbermann will assume the role of
chief-news-officer of Current TV, taking an equity stake in
the company which former Vice President Al Gore founded in
2005 with Joel Hyatt.
Magic Johnson To Head Media Company
basketball great Earvin �Magic� Johnson and Ron Burke�s
Yucaipa Companies are investing in Vibe Holdings LLC, the
parent company of Vibe magazine and the TV show �Soul
Train.� The transaction will install Johnson as chairman of
the media company. Johnson says the company will continue to
look for opportunities to invest in African-American media.
Black-Owned Firms Show A 300% National Growth
Entrepreneurship among blacks is expanding dramatically. The
number of businesses owned by African-American men and women
has grown by more than triple the overall national rate in
recent years. The number of black-owned businesses jumped to
1.9 million, a 60% increase from 2002, according to the U.S.
Census Bureau. (Overall, U.S. businesses grew by 18%.)
A Remarkable Statistic
economic downturn of he last few years, it is quite
surprising to learn that across the nation last year 28% of
all the homes purchased were on an all-cash basis � no
financing at all was used. This figure was supplied by the
National Association of Realtors. When the trade group began
tracking the measure in October 2008, the rate was 14%.
Anguilla Resort Gains National Exposure In
show, �The Bachelor� was shot at Leandro Rizzuto�s CuisinArt
Resort & Spa on the Caribbean island of Anguilla, thanks to
a barter deal between the ABC reality show producers and the
general manager of the 90-room resort. Free accommodations
for the week were provided for the bachelor and the six
remaining lady suitors, as well as the film crew.
back issues of "From the Desk...� can be accessed by
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Marriott To Leave Timeshare Business
Three decades (28 years ago to be exact), Marriott International
made the decision to enter the much-maligned timeshare industry.
Marriott�s entrance, and sterling reputation did much to enhance and
upgrade the industry. (Several other major players like Starwood
Hotels and Wyndham Worldwide also followed them.)
Under the new exit plan, Marriott�s existing shareholders will own
the new spin-off company; shares will become available by the end of
the year. The new company has yet to be named and will control the
management and the planning of timeshares properties, plus the
unsold and under-construction properties.
Marriott�s timeshare business in 2010 had $1.2 billion in revenue,
about 10.4% of the company�s total revenue.
Timeshare weeks are often traded on a direct basis by
entrepreneurially-minded owners, as well as being offered through
trade exchanges. The one- or two-week units themselves are also
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Would you rather compete against a firm with no ad budget ... or one
that spends excessively?
Sometimes we get so caught up in running a company, we forget the
value of new customer development � the most important aspect of any
business. One must constantly seek to widen the customer base. And
the most effective way to do so is by informing everyone who can do
business with your firm that they should.
The quickest way of getting this information to the largest universe
of prospects is through advertising. Don�t regard advertising as
just a �cost.� Because it�s more. It�s an investment in your
company, and done property can move your firm into a dominant
position in your marketplace. Effective advertising is not goodwill
advertising, but advertising to create new business.
Which would you rather compete against, firms with little or no ad
budget or firms that spend excessively to create new business? The
answer is obvious. With an effective ad campaign you can make your
company one that others are unable to compete against.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Keep In Mind People�s Habits When Making Decisions
There are certain things that we know about people, and it�s
important to keep them in mind as you move forth with your business
endeavors this coming year. So you don�t spin your wheels.
People change very slowly, and so do habits. If someone
is used to picking up the phone to order a pizza, for example,
getting that person to a computer for ordering one won�t be
easy. If your big idea calls for people to change their normal
habits, it will be a long, slow process � if it happens at all.
People are basically insecure. And they are especially
nervous about anything they don�t understand. That�s why online
banking has been slow to take hold, because people are reluctant
to send their money into the electronic void.
People are social. That�s why they aren�t going to stop
going to malls or doing things away from their computers, and
that�s why your trade exchange mixers are successful.
People hate confusion. If your company has a web site
remember this: if the site is very complex, you�re in for
trouble. People won�t take the time to figure something out if
it seems too difficult. Keep it simple. Make sure your site has
the elegance of simplicity, or you�ll lose valuable customers.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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