BarterNews Logo



Bob Meyer

Beyond The Limits Of Cash or Credit

Platinum Sponsors:

IMS Barter Logo

Fast Start Programs



Sponsors Menu

February 15, 2011

Written by Bob Meyer, Editor of BarterNews

We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party.

Please Note: We receive e-mails from people who have signed up for the Tuesday Report, and then tell us they’re not receiving our weekly announcement. In most cases this is because they’re blocking unwanted e-mails.

To ensure that our weekly Tuesday Report e-mail announcement reaches your mail box, we suggest you add to your address book or safe sender list.

If you are a frequent visitor to our site we suggest you hit the �refresh� button from time to time as we add information to our site several times a wee

From the desk of Bob Meyer... 02/152011

Olbermann New Spot Includes Barter Component

Keith Olbermann, who left MSNBC last month, will be hosting a new prime-time news and commentary show on public-affairs channel Current TV. Olbermann will assume the role of chief-news-officer of Current TV, taking an equity stake in the company which former Vice President Al Gore founded in 2005 with Joel Hyatt.

Magic Johnson To Head Media Company

Former basketball great Earvin �Magic� Johnson and Ron Burke�s Yucaipa Companies are investing in Vibe Holdings LLC, the parent company of Vibe magazine and the TV show �Soul Train.� The transaction will install Johnson as chairman of the media company. Johnson says the company will continue to look for opportunities to invest in African-American media.

Black-Owned Firms Show A 300% National Growth Rate

Entrepreneurship among blacks is expanding dramatically. The number of businesses owned by African-American men and women has grown by more than triple the overall national rate in recent years. The number of black-owned businesses jumped to 1.9 million, a 60% increase from 2002, according to the U.S. Census Bureau. (Overall, U.S. businesses grew by 18%.)

A Remarkable Statistic

Given the economic downturn of he last few years, it is quite surprising to learn that across the nation last year 28% of all the homes purchased were on an all-cash basis � no financing at all was used. This figure was supplied by the National Association of Realtors. When the trade group began tracking the measure in October 2008, the rate was 14%.

Anguilla Resort Gains National Exposure In Barter Deal

A reality show, �The Bachelor� was shot at Leandro Rizzuto�s CuisinArt Resort & Spa on the Caribbean island of Anguilla, thanks to a barter deal between the ABC reality show producers and the general manager of the 90-room resort. Free accommodations for the week were provided for the bachelor and the six remaining lady suitors, as well as the film crew.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

In Just A Few Minutes You Could Be Reading Your Favorite Issue Of BarterNews

All 64 Issues are now loadable �click here.

Marriott To Leave Timeshare Business

Three decades (28 years ago to be exact), Marriott International made the decision to enter the much-maligned timeshare industry. Marriott�s entrance, and sterling reputation did much to enhance and upgrade the industry. (Several other major players like Starwood Hotels and Wyndham Worldwide also followed them.)

Under the new exit plan, Marriott�s existing shareholders will own the new spin-off company; shares will become available by the end of the year. The new company has yet to be named and will control the management and the planning of timeshares properties, plus the unsold and under-construction properties.

Marriott�s timeshare business in 2010 had $1.2 billion in revenue, about 10.4% of the company�s total revenue.

Timeshare weeks are often traded on a direct basis by entrepreneurially-minded owners, as well as being offered through trade exchanges. The one- or two-week units themselves are also bartered.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Would you rather compete against a firm with no ad budget ... or one that spends excessively?

Sometimes we get so caught up in running a company, we forget the value of new customer development � the most important aspect of any business. One must constantly seek to widen the customer base. And the most effective way to do so is by informing everyone who can do business with your firm that they should.

The quickest way of getting this information to the largest universe of prospects is through advertising. Don�t regard advertising as just a �cost.� Because it�s more. It�s an investment in your company, and done property can move your firm into a dominant position in your marketplace. Effective advertising is not goodwill advertising, but advertising to create new business.

Which would you rather compete against, firms with little or no ad budget or firms that spend excessively to create new business? The answer is obvious. With an effective ad campaign you can make your company one that others are unable to compete against.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Keep In Mind People�s Habits When Making Decisions

There are certain things that we know about people, and it�s important to keep them in mind as you move forth with your business endeavors this coming year. So you don�t spin your wheels.

  • People change very slowly, and so do habits. If someone is used to picking up the phone to order a pizza, for example, getting that person to a computer for ordering one won�t be easy. If your big idea calls for people to change their normal habits, it will be a long, slow process � if it happens at all.

  • People are basically insecure. And they are especially nervous about anything they don�t understand. That�s why online banking has been slow to take hold, because people are reluctant to send their money into the electronic void.

  • People are social. That�s why they aren�t going to stop going to malls or doing things away from their computers, and that�s why your trade exchange mixers are successful.

  • People hate confusion. If your company has a web site remember this: if the site is very complex, you�re in for trouble. People won�t take the time to figure something out if it seems too difficult. Keep it simple. Make sure your site has the elegance of simplicity, or you�ll lose valuable customers.

Money-Making Reports Available From BarterNews


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the �box� at the end of the newsletter for the forwarding service.)

We welcome your comments, questions, and observations.

� Copyright BarterNews 2011. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.