Barrett Exchange's National Marketing Session Scheduled For Las
Vegas,
March 19 - 21
Spud Barrett,
founder of the National Marketing Session, will be holding his next
3-day marketing session at the Boulder Station Hotel & Casino on
Monday March 19 through Wednesday March 21. Admission for the 3-day
event is $125. (Special group hotel room rates are available if
reservations are made prior to February 24.)
The National
Marketing Session is a professionally conducted session where an
exchange auction board is used to record offers and bids on
prominently displayed sheets of paper, referred to as boards.
Participants
may offer for trade or exchange anything of value, i.e. real estate,
vehicles, art, trade exchange credits, gem stones, jewelry,
restaurant and hotel scrip, etc.
Special Offer For
First-Time Attendees
Those
attending the National Marketing Session will be given an 87-page
?Barter, Trade And Exchange Manual? that goes into great detail
about the program, along with other beneficial information. This
instructional manual plus a $125 attendance certificate is available
to first-time attendees for $75.
For complete
details on the upcoming session see:
www.barrettexchange.com.
ANNOUNCEMENT !
Check out the new
BarterNews daily blog at www.barternewsblog.com
for new contacts, strategies and techniques.
Rentals.com America's Largest Paid Real Estate Rental Site
Primedia
Inc.'s (NYSE:PRM) consumer guides segment Consumer Source announced
its acquisition of
RentalHouses.com, America's second largest online marketplace
for small-unit rental properties, on February 6, 2007. Terms of the
transaction were not disclosed.
Effective
immediately, the apartment listings on Consumer Source's
RentalHouses.com,
HomeRentalAds.com (acquired June 2006),
RentClicks.com,
and
ApartmentGuide.com are accessible via the company's
Rentals.com web
site, which now carries an estimated 62% of all paid small-unit
rental listings on the Internet.
Small-unit
rental properties, which represent approximately 85% of the U.S.
apartment rental market, range from rental homes to complexes with
up to 50 units. Large-unit rental properties, which are served by
Consumer Source's market-leading Apartment Guide and
ApartmentGuide.com, are complexes with greater than 50 rental
units.
Rentals.com,
RentClicks.com,
RentalHouses.com,
HomeRentalAds.com, and
ApartmentGuide.com provide landlords, investors, and property
managers with efficient, easy-to-use tools to advertise rental
properties online. The company expects to roll out significant
improvements to its
Rentals.com site throughout the coming months.
Robert C.
Metz, Consumer Source's CEO, noted, ?Even with our strong leadership
position, with just 2% market penetration, our small unit business
provides another extraordinary growth opportunity.?
Primedia?s
properties comprise over 100 brands that connect buyers and sellers
through print publications, the Internet, events, merchandise and
video programs in two market segments:
--Enthusiast
Media is a special interest media company, with more than 75
magazines, 100 web sites, 70 events, two television programs, 400
branded products. Well-known brands include Motor Trend, Automobile,
Hot Rod, Snowboarder, Surfer,
Equine.com and
Wavewatch.com.
--Consumer
Source publishes and distributes free consumer guides (Apartment
Guide, Auto Guide, New Home Guide) in the U.S. through its
proprietary distribution network, DistribuTech, in more than 60,000
locations. It owns and operates
ApartmentGuide.com,
AutoGuide.com,
NewHomeGuide.com,
RentClicks.com
and
RentalHouses.com.
Google's First Year With DMarc Educational
As we reported
a year ago, Google purchased dMarc for $102 million with the
possibility of a payout totaling up to $1.13 billion...if certain
revenue targets were met.
The founders
of dMarc, Chad and Ryan Steelberg, have now left the company over
reports of growing tension between the company they founded and
Google's approaches to radio ad sales. One approach was
acquiring
unsold inventory from their 700 affiliated radio stations in
exchange for new equipment for. (Radio stations could also
depreciate equipment for additional tax savings.)
Google has
struggled to ramp up the quantity and quality (mostly ?remaindered?
low-value unsold air time) of inventory available through dMarc.
It?s rumored that Google is in talks with CBS Radio to acquire over
$1 billion in premium ad inventory.
Despite the tension filled year with dMarc, Google remains intent on
penetrating the traditional media ad business. Most significant is
the fact that dMarc?s digital ad placement system can also be used
in TV.
"What we have here is a failure to communicate!"
Years ago,
one of the most visible people in the barter industry said the #1
reason why the industry wasn't farther along in its development was
due to a "failure to communicate" by those in the business.
This
realization was the genesis of The Competitive Edge
newsletter, now into its 18th year of publication. Trade exchange
owners who use this powerful marketing and promotional tool are
never guilty of "failing to communicate."
As the owner
of a trade exchange you must stay in front of your clients.
Informing, educating, and inspiring them, because your clients'
bartering is a relatively small percentage of their overall
business. So if you don?t keep their interest and enthusiasm for
trade at a high level, you lose.
Your primary
aim, like all other businesses, is to get your clients coming back
for more. Every extraordinary business (and every trade exchange
owner who wants to be extraordinary) knows that the customer you
have, is a lot less expensive to sell than the customer you don?t
yet have!
Want to take
your exchange to a higher level? Use The Competitive Edge
newsletter in your operation?it ?sells? the many benefits of working
through your trade exchange like nothing else!
To learn
more about The Competitive Edge newsletter and how it can help build
your trade exchange, click
here.
Hotel
General Managers
Here's
The Easiest $100,000 You'll Ever
Bring To The Bottomline!
Collect
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor's cash agreement for AV services,
here's a much better alternative:
Work
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel's annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
For a
confidential introduction contact Bob Meyer via e-mail:
bmeyer@barternews.com.
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
If your
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail. |
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today?s New Age Of Possibility
There are
many forms of secondary capital?which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our ?Secondary
Capital Section.? Check it out...
www.barternews.com/secondary_capital.htm.
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