February 11, 2014
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
world is better than it has ever been."
– Bill Gates
According to the world's richest man and renowned
philanthropist, "By almost any measure the world is better
than it's ever been. People are living longer, healthier
lives. Many nations that were aid recipients are now
self-sufficient. You might think that such striking progress
would be widely celebrated, but in fact, many people think
the world is getting worse."
To read Bill Gates interesting and informative take on
Facebook Forms Small Business Council
The world's largest social network has won over 1 million of
the smallest companies, which are regularly using Facebook
in their marketing efforts. In March, a dozen small - and
medium-size business representatives will attend Facebook's
Menlo Park headquarters for its first Small and Medium
Business Council meeting.
Facebook sees this market of small businesses as a potential
moneymaker, given that some 25 million active businesses are
on its site. Yet the lion's share of the business community
is not yet spending ad dollars on Facebook.
Digital Currencies Usage Will Grow In Poor Countries
Digital money (Bitcoin) has been getting a lot of ink in the
press for a variety of reasons. But the practical reason why
digital money usage will grow is because of low transaction
fees. In Kenya, for example, M-pesa is being used for almost
half of all transactions. Their low transaction costs are
great for the poor because they need to do financial
transactions with small amounts of money. Over the next few
years digital money will play a significant role in India
Earning Are Widest In 48 Years
The growing value of a college education (despite tuition
costs) is growing according to the latest findings. The Pew
Research Center says those without a bachelor’s degree in
today's economy are more likely to live in poverty and be
dissatisfied with their job, if not unemployed. Young adults
with just a high school diploma earned 62% of the typical
salary of a college graduate. This earnings gap between
young adults with and without college degrees is at the
widest level in 48 years.
Simple Ways To Show Your Customers You Care
Showing appreciation for your loyal customers can go a long
way toward cementing a positive relationship with them. A
couple of low cost ideas might include: making phone calls
to show your gratitude; forming a VIP club where you offer
incentives and discounts; acknowledging their contributions
on your website.
back issues of "From the Desk..." can be accessed by
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See you next week...)
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Do you remember when?
Barter Relied Upon To Move Massive $100 Billion Inventory
It's hard to imagine today, but back in 1991 the S&L banks in the
U.S. were in great trouble and had to be bailed out by Congress.
Lewis Seidman, chairman of the Resolution Trust Corp. (RTC), was the
man selected to solve the problem. It was his responsibility to
dispose of the bad loans, flawed junk bonds, and the myriad real
estate assets that made the S&L crisis the most expensive financial
debacle in our nation's history.
In BarterNews (issue 24)
we reported on how RTC used barter as the financing technique to
entice the nation's top eligible investors to get involved. It was
done through cash-flow financing, which enabled the investors to
trade on their expertise and credibility rather than upfront cash
Seidman moved 80% of the $100 billion hard-to-sell commercial real
estate and loans by trading large portfolios of assets; in exchange
accepting a share of the earnings (the cash-flow generated) from the
office rents, hotel revenues, and loan collections.
"It is, in effect, a partnership ... it puts us (the government) at
risk for longer. We'd prefer to get cash and walk away from the
properties," Seidman explained, "but the market isn't there to do
that." In short, he admitted that a barter-type arrangement was the
strategy necessary to move the assets that the government had been
unable to sell in the conventional manner.
Money-Making Reports Available From BarterNews
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic -- with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
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has not been listed.
Here's how to get on board:
make changes to your listing
The Olympic Creed
most important thing in the Olympic Games is not to win but to take
part. Just as the most important thing in life is not the triumph
but the struggle. The essential thing is not to have conquered but
to have fought well."
It's The Experience ...
The latest economic theory says we’re moving into an emerging
experience economy. This new model provides an escape from the
"commodification" trap, in which businesses are finding it
harder and harder to differentiate their products from others of
a similar nature.
Joe Pine and Jim Gilmore, co-authors of the book,
The Experience Economy:
Work Is Theatre & Every Business A Stage, contend the
economy's next competitive battleground lies not so much in
selling goods and services, but in staging experience! Beyond
altering the art of retail, they venture that the experience
economy could transform the entire practice of work.
Consider these staging possibilities:
interviewing becomes auditioning, casual Fridays become
chances for costuming, and hum-drum meetings are viewed as
guerrilla street theatre. In a full-blown experience economy,
they argue, businesses will benefit from the change.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
How To Hold Meetings That Produce
Here are five questions to ask when
you're invited to a meeting:
Where is the agenda?
A meeting without an agenda is like a
journey without a map...it will waste time. The agenda must
include most than just a list of topics. It should describe the
issue, the approach for resolving it, and a time-line.
What is the goal?
Is the chair seeking an agreement,
solution, or plan? Knowing the goal gives you a head start on
participating effectively. (Be cautious of meetings held just to
discuss something, they seldom accomplish anything.)
What is my role?
Make sure your participation adds value
to the meeting. If you're needed to work on only part of the
agenda, ask if you can attend only that part of the meeting.
Avoid meetings where you have a superficial role.
How should I prepare?
Make sure that you know about any
research, readings or surveys required to participate. Ask about
expectations for the other participants because this could
influence your preparation.
What should I bring?
Should you bring a laptop? Will you be asked to give a
presentation? Should you bring reports, data or other
information? Then ensure you have enough time to obtain the
tools and materials needed for effective participation.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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comments, questions, and observations.
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