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February 9, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 02/09/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)




SAVE This Date!

The National Association of Trade Exchanges has announced the date of their 32nd annual convention as May 1 thru 3, 2015 at the Tropicana, Las Vegas. More details will follow when they become available.


Give Your Customers A Reason To Buy From You

Human nature is immutable. Words and rhetoric may change as do styles, but basically human beings react to the same stimuli today as they did hundreds of years ago. Madison Avenue realizes that desires and human nature are essentially the same. The advertising community also knows that people need to have "reasons why" they should buy beauty, wealth, or whatever. That’s the reason they spend tens-of-billions of dollars every year on this convincing effort.
 
Regardless of the size of your company, the fundamental tenet remains — your company must give customers a reason to buy from you, not just tell them how great you are. Determine your unique selling position. Why should you be favored over your competitors in the marketplace? In other words, what's in it for your customer? What can you give them in terms of product, service, attention, and quality?
 
Once you've identified the reason, you must articulate it convincingly. And then fully integrate it into everything you’re doing — your letters, stationary, ads, and sales calls. In short, everything you say and do. As a trade exchange member, you’re among the elite 3% who realize the powerful, unique selling proposition of barter.


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Peer Marketing Can Solve Major Concerns

As a typical small-business owner, your membership in a strong well-run trade exchange can go far in solving three of your top four major concerns:
 
♦ Shortage of skilled labor.
 
♦ Increased competition.
 
♦ Cash-flow difficulties.
 
♦ Controlling costs.

One sure way to heighten your chances of survival is to be aware and cognizant of both your assets and purchasing power. Certainly your products and/or services are a good portion of your wealth. As a trade exchange member, greater development of business is guaranteed when marketing and trading products and services with one another. Don't let those assets lie dormant. It is never too late to concentrate fully on utilizing them.


Money-Making Reports Available From BarterNews


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT/b> * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here




Network With Decision Makers!

Every member of your trade exchange is either the president of a company or corporation, a business owner, or a professional person just like you.

It's a great way to network with decision makers. Winners who think, talk, and act like you do.




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Interconnected Barter Relationships Constitute Strong Infrastructure

When establishing an ongoing barter purchasing arrangement, it is necessary to be cognizant of your supplier's needs. For example, if you require $12,000 worth of a company's services on trade yearly, you must guarantee them this amount of steady business — without fail — because they expect it and rely on it.
 
To cement the relationship further, members of your staff should become familiar with theirs to assure smooth interaction and goodwill between the two firms. With the above in place, the final consideration to be discussed with your supplier is the implementation of a cooperative effort regarding their spending appetite within the trade exchange.
 
You and your supplier must both realize that the viability of your ongoing relationship revolves around their ability to spend the $12,000 you provide, as well as other business derived through the exchange.
 
It therefore behooves you (as well as the trade exchange) to assist your supplier in establishing their own long-term relationships with various exchange members. Because when such relationships are in place, there is less likelihood of running amok down the road.

Such planning is taking place nationwide, as astute business owners realize that strategic barter relationships transpose into greater profits for their companies. Furthermore, such alliances create a much stronger trade exchange, as these interconnected agreements constitute an infrastructure of enormous strength within the business community.



The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

Copyright BarterNews 2015. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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