February 9, 2016
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
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SAVE This Date!
The National Association of Trade Exchanges has announced the
date of their 32nd annual convention as May 1 thru 3, 2015 at the
Tropicana, Las Vegas. More details will follow when they become
Give Your Customers A Reason To Buy From You
Human nature is immutable. Words and rhetoric may change as do
styles, but basically human beings react to the same stimuli today
as they did hundreds of years ago. Madison Avenue realizes that
desires and human nature are essentially the same. The advertising
community also knows that people need to have "reasons why" they
should buy beauty, wealth, or whatever. That’s the reason they spend
tens-of-billions of dollars every year on this convincing effort.
Regardless of the size of your company, the fundamental tenet
remains — your company must give customers a reason to buy from
you, not just tell them how great you are. Determine your unique
selling position. Why should you be favored over your competitors in
the marketplace? In other words, what's in it for your customer?
What can you give them in terms of product, service, attention, and
Once you've identified the reason, you must
articulate it convincingly. And then fully integrate it into
everything you’re doing — your letters, stationary, ads, and sales
calls. In short, everything you say and do. As a trade exchange
member, you’re among the elite 3% who realize the powerful, unique
selling proposition of barter.
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Peer Marketing Can Solve Major Concerns
As a typical small-business owner, your membership in a strong
well-run trade exchange can go far in solving three of your top four
♦ Shortage of skilled labor.
♦ Cash-flow difficulties.
One sure way to heighten your chances of survival is
to be aware and cognizant of both your assets and purchasing power.
Certainly your products and/or services are a good portion of your
wealth. As a trade exchange member, greater development of business
is guaranteed when marketing and trading products and services with
one another. Don't let those assets lie dormant. It is never too
late to concentrate fully on utilizing them.
Money-Making Reports Available From BarterNews
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
Network With Decision Makers!
Every member of your trade exchange is
either the president of a company or corporation, a business
owner, or a professional person just like you.
It's a great way to network with
decision makers. Winners who think, talk, and act like you do.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
Interconnected Barter Relationships Constitute Strong Infrastructure
When establishing an ongoing barter purchasing arrangement, it is
necessary to be cognizant of your supplier's needs. For example, if
you require $12,000 worth of a company's services on trade yearly,
you must guarantee them this amount of steady business — without
fail — because they expect it and rely on it.
To cement the
relationship further, members of your staff should become familiar
with theirs to assure smooth interaction and goodwill between the
two firms. With the above in place, the final consideration to be
discussed with your supplier is the implementation of a cooperative
effort regarding their spending appetite within the trade exchange.
You and your supplier
must both realize that the viability of your ongoing relationship
revolves around their ability to spend the $12,000 you provide, as
well as other business derived through the exchange.
therefore behooves you (as well as the trade exchange) to assist
your supplier in establishing their own long-term relationships with
various exchange members. Because when such relationships are in
place, there is less likelihood of running amok down the road.
Such planning is taking place nationwide, as astute business owners
realize that strategic barter relationships transpose into greater
profits for their companies. Furthermore, such alliances create a
much stronger trade exchange, as these interconnected agreements
constitute an infrastructure of enormous strength within the
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2015. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.