February 9, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...02/09/2010
Consumers Cut Back On Borrowing
Americans have reduced their borrowing for 11 months in a
row. The Fed said it was the first time consumer borrowing —
before adjusting for inflation — had fallen for that long a
period, since it began keeping track in 1943.
Since its peak in July 2008, consumer credit has fallen by
$125 billion as households put their balance sheets in
The New Economic Reality For American Workers
According to The Wall Street Journal, there’s a new
economic condition in America. Today 20% to 23% of U.S.
workers are operating as consultants, freelancers, free
agents, contractors or micropreneurs. And current
projections see that number continually rising in coming
Business Owners Relying On Credit-Card
A new survey by the National Small Business Association
reports that 59% of respondents said they had used
credit-card financing for their businesses in the past
twelve months, up from 49% who said they had done so in a
December 2008 poll.
Asset-Based Lending Also Growing
Asset-based lending, once considered a last-resort finance
option, has become a popular choice for companies that don’t
have credit ratings, a track record, or patience to pursue
more traditional sources. (Asset-based lenders focus on
collateral, rather than credit-worthiness.)
The Commercial Finance Association, an industry trade group,
said asset-based lending, excluding mortgages, swelled by
8.3% to almost $600 billion in 2008. The association is
still gathering data on 2009, but preliminary surveys show
double-digit percentage increases in lending.
British Pub Bartering With Patrons
Drinkers at a Lincolnshire pub can now barter for their
pints. The owner of the pub sees it as a way for his
independent operation to compete with special offers at the
larger chain bars, since he can’t compete on prices.
Carrots, dead partridges, dishwashing, and offers to help
clean and decorate the pub have been among the bartered
Current U.S. Listing Information
North Louisiana Trade Exchange
PO Box 15254
Monroe, LA 71207
Ph: (318) 327-7555
Fax: (318) 327-7555
back issues of "From the Desk...” can be accessed by
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See you next week. . .)
Famed NY Steakhouse Places Full-Page
Ad Offering Bartered Meals
Smith & Wallensky ran a full-page ad in the February 3 issue of the
New York Times offering to trade steaks (meals at their
renowned establishment) for diners’ stock certificates, at their
restaurant on Third Avenue.
Diners can present original stock certificates from any NYSE or
NASDAQ listed stock. Smith & Wallensky draws patrons such as
billionaire investor Warren Buffett, as well as many Wall Street
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Keeping Track Of
restaurant groups in New York are keeping pace with their customers’
needs through diner response cards. Be Our Guest (which operates six
restaurants in Manhattan) and Aquilon Restaurants (which runs five),
gain instant feed-back through response cards that accompany each
These cards encourage comments and critiques of each restaurant,
plus enable customers to keep abreast of special events. “We benefit
a lot from it,” said Chris Paraskevaides, general manager for Be Our
Guest. “In this business unhappy customers don’t complain, they just
don’t come back. The response cards give us an opportunity to
formally apologize by mail and retain a guest.”
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Rental Income On Your
Second Home Is Tax-Free . . . Sometimes
goal of owning a vacation home may be to have a place where you can
escape the nuisances and worries of daily life...like traffic, work
and taxes. But vacation-home owners who are counting on tax
deductions to help subsidize summer retreats should take some time
each year to reacquaint themselves with the tax rules governing
you rent out your home no more than 14 days a year, you get a simple
break. Any rental income you collect is tax-free — you don’t even
have to report the income. In addition to the tax exemption, you’ll
be eligible to deduct mortgage interest and property taxes on your
second home. But you won’t be eligible for any additional
deductions, such as rental-related expenses like utilities,
maintenance and depreciation.
Money-Making Reports Available From BarterNews
Three Reasons Why Your
Trade Exchange Membership Is Valuable!
1) Lowers Your Customer
Your cost for customer
acquisition in the barter marketplace, when working through your
trade exchange, is lower than in the cash marketplace. Unlike the
cash world, where you have to hunt and pay for every lead or sale
through the expenditure of time, effort and money, your barter
business is “pushed” to you through the efforts of the exchange and
your trade broker.
2) Greater Customer
Mail order catalog
consultant Jack Schmid says that 50% of first-time buyers never come
back for a second (catalog) purchase. Ouch! In the barter world the
percentage of first-time buyers returning is much, much higher. Why?
Simply because everyone operates in their own best interests.
And the trade exchange
system rewards one for doing business in this manner, i.e. buying
products and services at one’s “barter cost.” It’s always the best
and most economical way to make a purchase. So a trade client is
more of a “core customer” than a cash paying customer. They’ll
continue frequenting your establishment, if all things are equal.
3) Ever Increasing
The real measure of a
healthy business lies in the strength, depth, and length of its
relationships with its core customers. Satisfied barter customers
will go out of their way to continually do business with you —
buying more as well as placing larger orders.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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