February 7, 2012
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Barter Deal Provides Graffiti Artist Enormous
David Choe, a graffiti artist, was hired to paint murals on
the walls of Facebook�s Palo Alto office in 2005; instead of
taking cash as a payment he accepted several hundred stock
options. Due to Facebook�s coming IPO, those options when
converted into shares could be worth more than $200 million,
according to news reports.
Gallup Poll Finds 72% of Adults Worry About
A recent Gallup poll showed that 72% of those surveyed
(1,011 adults), fear the economy will get worse rather than
better in the coming year. Some 57% worry they will outlive
their money after they retire. And 51% believe the value of
their homes will not increase. Gallup said American worries
are at the highest levels in 20 years.
Staples Offering Small-Business Owners
Some 52% of small-business owners contend they would
advertise if they had the money, according to a Staples led
survey. Now Staples is taking action by offering five
$50,000 awards in local TV advertising. Small-businesses can
enter to win the contest by submitting a 15-second video
about their company on
Other findings from the Staples survey:
is the average advertising budget for small businesses in
changed their sales and marketing efforts as a direct result
of the U.S. economy
nontraditional media to advertise
More Barter Deals ...
Tiger Woods has bartered for equity in Fuse Science in
exchange for his endorsement. (Fuse Sciences specializes in
sports nutrition and energy categories.) Signage on Woods�
golf bag will be emblazoned with the phrase, �Powered By
A similar barter agreement between rap artist Curtis
Jackson, known as 50-Cent, and Vitaminwater took place a
while ago. The stock he received subsequently made him a
wealthy man � when he cashed out after Vitaminwater was sold
to Coca Cola.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
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The Future Is Unknowable
� So Plan Accordingly!
Gallup poll showed that nearly 25% of people in their 50s and 60s
(those closest to retirement) are now considering pushing back their
retirement. Why the change?
answer is that the nation�s economic uncertainty will lead to a less
comfortable retirement than they�d originally planned. And for good
reason � people are living longer and will consistently need more
and more money for their later years.
Which is why every business owner should be seriously working with
their trade exchange broker, with the express purpose of looking to
replace ongoing cash purchases with trade purchases. That extra cash
saved can then be pushed into your retirement portfolio.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
What Motivates Your
the 26 million American small business owners, more and more appear
to be motivated by lifestyle rather than money. That�s the finding
of John Warrillow, president of a Toronto-based research company
specializing in the small business market.
Lifestyle entrepreneurs are identified in three ways ... if you see
yourself as a mountain climber, you�re driven to increase sales, and
you achieve outstanding business success. According to Warrillow,
you represent just 2% of the small business owners.
Whereas 24% of you see yourselves as freedom fighters seeking mainly
independence and the opportunity to work when you want, where you
want, and for whom you want. (These owners would include parents who
want to work from their home.)
Finally, 74% are identified as a craftsperson. These business owners
want to do a particular type of work, and do it well.
Interestingly, Warrillow�s findings parallel a 1998 Louis Harris &
Associates survey that showed nine-out-of-ten entrepreneurs were
prompted by the desire for independence.
What Three Things Are
The �Hardest� In The World?
Those hard items are diamonds, steel, and knowing oneself. Our focus
is going to be on the third one, by offering three steps for getting
started on the road to self-awareness:
a positive statement about yourself�who you are and the positive
things that stand out most about you.
writing the three goals you�d most like to achieve the next six
months, the next three years, and the next ten years.
it. Briefly and specifically write down how you will know when
you�ve achieved your goals.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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