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February 7, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 02/07/2012

Barter Deal Provides Graffiti Artist Enormous Riches

David Choe, a graffiti artist, was hired to paint murals on the walls of Facebook’s Palo Alto office in 2005; instead of taking cash as a payment he accepted several hundred stock options. Due to Facebook’s coming IPO, those options when converted into shares could be worth more than $200 million, according to news reports.

Gallup Poll Finds 72% of Adults Worry About Worsening Economy

A recent Gallup poll showed that 72% of those surveyed (1,011 adults), fear the economy will get worse rather than better in the coming year. Some 57% worry they will outlive their money after they retire. And 51% believe the value of their homes will not increase. Gallup said American worries are at the highest levels in 20 years.

Staples Offering Small-Business Owners Advertising Money

Some 52% of small-business owners contend they would advertise if they had the money, according to a Staples led survey. Now Staples is taking action by offering five $50,000 awards in local TV advertising. Small-businesses can enter to win the contest by submitting a 15-second video about their company on facebook.com/staples.

Other findings from the Staples survey:

·         $2,000 is the average advertising budget for small businesses in 2012

·         60% changed their sales and marketing efforts as a direct result of the U.S. economy

·         29% use nontraditional media to advertise

More Barter Deals ...

Tiger Woods has bartered for equity in Fuse Science in exchange for his endorsement. (Fuse Sciences specializes in sports nutrition and energy categories.) Signage on Woods’ golf bag will be emblazoned with the phrase, “Powered By Fuse Science.”

A similar barter agreement between rap artist Curtis Jackson, known as 50-Cent, and Vitaminwater took place a while ago. The stock he received subsequently made him a wealthy man — when he cashed out after Vitaminwater was sold to Coca Cola.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


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The Future Is Unknowable — So Plan Accordingly!

A Gallup poll showed that nearly 25% of people in their 50s and 60s (those closest to retirement) are now considering pushing back their retirement. Why the change?

The answer is that the nation’s economic uncertainty will lead to a less comfortable retirement than they’d originally planned. And for good reason — people are living longer and will consistently need more and more money for their later years.

Which is why every business owner should be seriously working with their trade exchange broker, with the express purpose of looking to replace ongoing cash purchases with trade purchases. That extra cash saved can then be pushed into your retirement portfolio.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


What Motivates Your Entrepreneurial Spirit?

Of the 26 million American small business owners, more and more appear to be motivated by lifestyle rather than money. That’s the finding of John Warrillow, president of a Toronto-based research company specializing in the small business market.

Lifestyle entrepreneurs are identified in three ways ... if you see yourself as a mountain climber, you’re driven to increase sales, and you achieve outstanding business success. According to Warrillow, you represent just 2% of the small business owners.

Whereas 24% of you see yourselves as freedom fighters seeking mainly independence and the opportunity to work when you want, where you want, and for whom you want. (These owners would include parents who want to work from their home.)

Finally, 74% are identified as a craftsperson. These business owners want to do a particular type of work, and do it well.

Interestingly, Warrillow’s findings parallel a 1998 Louis Harris & Associates survey that showed nine-out-of-ten entrepreneurs were prompted by the desire for independence.


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


What Three Things Are The “Hardest” In The World?

Those hard items are diamonds, steel, and knowing oneself. Our focus is going to be on the third one, by offering three steps for getting started on the road to self-awareness:

·         Write down a positive statement about yourself—who you are and the positive things that stand out most about you.

·         Put into writing the three goals you’d most like to achieve the next six months, the next three years, and the next ten years.

·         Measure it. Briefly and specifically write down how you will know when you’ve achieved your goals.


Money-Making Reports Available From BarterNews


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the “box” at the end of the newsletter for the forwarding service.)


We welcome your comments, questions, and observations.

© Copyright BarterNews 2012. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.
 

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