February 5, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
The Key To Super Achievement
Authors Camille Sweeney and Josh Gasfield interviewed dozens
of superachievers and profiled their models in a new book
titled, The Art of Doing: How Superachievers Do What They
Do and How They Do It So Well.
The authors say that the most important thing that all
superachievers shared was that they all had great
self-awareness. They questioned themselves, and when
superachievers hit an obstacle or a roadblock, they were
able to pivot and get through. Instead of blaming someone
else or making some minor tweaks, they really took a very
careful look at their assumptions and biases, and that
allowed them to reinvent themselves.
Delayed Retirement Now The Norm
The Conference Board surveyed 15,000 individuals and found
that nearly two-thirds (62%) of Americans between the ages
of 45 and 60 say they plan to delay retirement. That�s up
from 42%, just two years ago.
The reasons include financial losses, layoffs, and income
stagnation sustained during the recession and recovery.
Barter Business Opportunity In South Florida
Looking for existing barter network or seasoned barter
professional to work with large regional chamber of
commerce, along with BarterR.com and Barter.us, to conquer
the barter industry in South Florida.
Please call 954-485-3255.
Super-Rich Laker Fans Are Traders Too
A courtside seat to see the Los Angeles Lakers basketball
team is a hot commodity in Los Angeles. For one season seat
the cost is $116,000. Westwood One radio mogul Norman Pattiz
has four courtside seats, located between the Lakers bench
and the scorer�s table, that he�s owned these seats for 25
Pattiz once temporarily traded two of his seats to
billionaire Haim Saban in exchange for unlimited use of a
Barter + Career In Public Relations
An upcoming pubic relations job fair, where students are
paying $80 each to attend an all-day �Real World� Career
Fair February 22 in Atlanta, needs a dose of reality,
according to a blog by O�Dwyers. They report on inside news
of the public relations business, and recently pointed out
the use of barter in that industry.
�Doing PR for a restaurant on a barter basis is one way to
start a PR firm. Handle PR in return for meals, which cost
the restaurant almost nothing. Plenty of things can be
bartered including possibly cars, apartments, clothes, etc.
Knock on doors, is our advice.
�Barter is a big but largely untold factor in the business
world. Students who take unpaid internships are engaging in
barter � exchanging their time and effort in return for a
learning experience and a blurb on their resumes.�
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
IRTA Launches New Robust
Website For Redesigned Online Experience
article was submitted by Ron Whitney, IRTA�s Executive Director.)
On February 1, 2013, the
International Reciprocal Trade Association launched its new website
The redesigned user-friendly site not only provides access to a
wealth of barter industry news and information, but features member
access for contributing news, articles and press releases, as well
as managing their online subscription.
IRTA members are invited
to participate in the launch of the new world-class information,
networking, and industry news website today, to set-up their account
as well as check the IRTA Member Directory information. Subscription
can be activated by registering for an account at IRTA.com.
While you are online, be
sure to complete the checklist below to assure your ultimate online
experience, as well as to make it easy for companies to find your
exchange in the completely new online member directory. Also, be
sure to add additional information about the services you offer, so
as to reach a new audience of potential members and enhance your new
Register for an IRTA
Click on the Member
Directory link and check your account details such as company
name, address, phone and most important, your e-mail address.
On the Member
Details page, check your company description and provide any
Welcome to a new world
of industry news, collaboration and business opportunities available
only from IRTA!
Whitney, IRTA�s Executive Director can be contacted at
BarterNews.com � World�s Largest
valuable articles, techniques, and strategies are found in the
following various barter categories:
Offset & Countertrade,
Community Barter, and
(The Barter Categories are found on the horizontal bar at the top �
3rd button from right.)
ATX Community Barter
new ATX Community Barter site (www.atxbarter.com)
went live on Friday, February 1, 2013. After almost five years of
�semi-retirement� from the barter business, Anna and Tom McDowell
have developed an online barter program geared primarily to
consumers and businesses which sell to consumers.
can�t tell you how many times during the nearly 30 years of owning
American Trade Exchange, that we had to turn away people who
contacted us wanting to barter,� shared Anna McDowell, ATX
President. �Tom and I talked about the vast market that consumers
represent as potential barter clients, and how someone, someday,
needed to find a good way to get them involved. We think that day
has come with the ATX Community Barter program.�
While ATX is not the first to develop an online consumer barter
presence, they are the first to develop the program using �ATX Trade
Dollars� � the same type of barter currency successfully used by
commercial barter companies around the world. In addition to the
unique use of trade dollars to simplify transacting trades, ATX has
also gone through the legal process of being licensed to sell ATX
Barter franchises (www.barterfranchise.com).
are currently licensed in 37 states and will be adding more as time
goes on,� noted Tom McDowell, Director of Franchise Sales for ATX.
McDowell will call upon his 20+ years experience as the
BarterTrainer, to train franchisees on how to run, manage, and sell
the barter business.
According to McDowell, ATX will initially be offering franchise
territories (determined by zip codes) to many of those entrepreneurs
that he has trained in business-to-business (B2B) barter networks
over the years. They also plan to offer the consumer barter program
to select B2B trade exchange networks, ones in which their members
would benefit from access to a new nationwide consumer network.
�Creating a site that was user-friendly and fast was the easy part.
Developing the accounting and communication programs took more time
than we expected,� explained Anna. �If we hadn�t been designing and
developing barter software (Barter Solutions) for 30 years, I don�t
know if we could have created the right platform for the consumer
With CraigsList�s barter section getting over 250,000 listings a
week, now is the perfect time to teach the public how to take
advantage of all the opportunities barter provides.
more information, contact Tom or Anna via e-mail at
firstname.lastname@example.org, or phone 239-450-0816. (Complete details can
also be found at the web sites in the above article.)
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
It�s A Low-Return World
Yes, it�s true � if you�re investing in bonds or CDs you will get a
very low return on your money. Most of our readers, however, are
entrepreneurs and have a different motivation. Like you, they�re
relying on their own efforts and abilities in their pursuit of
building a viable business. Such action is especially important
these days with the historically low investment yields.
conjunction with the building of your business, keep uppermost in
your mind the value of focusing on one of the most profitable types
of investments available � your bartering efforts. When you are
doing business through your trade exchange, you�re acquiring other
needed products and services at your low variable cost, which is one
of the most efficient ways to push ahead financially.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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