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February 5, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 02/05/2013

The Key To Super Achievement

Authors Camille Sweeney and Josh Gasfield interviewed dozens of superachievers and profiled their models in a new book titled, The Art of Doing: How Superachievers Do What They Do and How They Do It So Well.

The authors say that the most important thing that all superachievers shared was that they all had great self-awareness. They questioned themselves, and when superachievers hit an obstacle or a roadblock, they were able to pivot and get through. Instead of blaming someone else or making some minor tweaks, they really took a very careful look at their assumptions and biases, and that allowed them to reinvent themselves.

Delayed Retirement Now The Norm

The Conference Board surveyed 15,000 individuals and found that nearly two-thirds (62%) of Americans between the ages of 45 and 60 say they plan to delay retirement. That�s up from 42%, just two years ago.

The reasons include financial losses, layoffs, and income stagnation sustained during the recession and recovery.

Barter Business Opportunity In South Florida

Looking for existing barter network or seasoned barter professional to work with large regional chamber of commerce, along with and, to conquer the barter industry in South Florida.

Please call 954-485-3255.

Super-Rich Laker Fans Are Traders Too

A courtside seat to see the Los Angeles Lakers basketball team is a hot commodity in Los Angeles. For one season seat the cost is $116,000. Westwood One radio mogul Norman Pattiz has four courtside seats, located between the Lakers bench and the scorer�s table, that he�s owned these seats for 25 years.

Pattiz once temporarily traded two of his seats to billionaire Haim Saban in exchange for unlimited use of a private jet.

Barter + Career In Public Relations

An upcoming pubic relations job fair, where students are paying $80 each to attend an all-day �Real World� Career Fair February 22 in Atlanta, needs a dose of reality, according to a blog by O�Dwyers. They report on inside news of the public relations business, and recently pointed out the use of barter in that industry.

�Doing PR for a restaurant on a barter basis is one way to start a PR firm. Handle PR in return for meals, which cost the restaurant almost nothing. Plenty of things can be bartered including possibly cars, apartments, clothes, etc. Knock on doors, is our advice.

�Barter is a big but largely untold factor in the business world. Students who take unpaid internships are engaging in barter � exchanging their time and effort in return for a learning experience and a blurb on their resumes.�

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IRTA Launches New Robust Website For Redesigned Online Experience

(The following article was submitted by Ron Whitney, IRTA�s Executive Director.)

On February 1, 2013, the International Reciprocal Trade Association launched its new website ( The redesigned user-friendly site not only provides access to a wealth of barter industry news and information, but features member access for contributing news, articles and press releases, as well as managing their online subscription.

IRTA members are invited to participate in the launch of the new world-class information, networking, and industry news website today, to set-up their account as well as check the IRTA Member Directory information. Subscription can be activated by registering for an account at

While you are online, be sure to complete the checklist below to assure your ultimate online experience, as well as to make it easy for companies to find your exchange in the completely new online member directory. Also, be sure to add additional information about the services you offer, so as to reach a new audience of potential members and enhance your new member marketing.


  • Register for an IRTA website account.
  • Click on the Member Directory link and check your account details such as company name, address, phone and most important, your e-mail address.
  • On the Member Details page, check your company description and provide any updates.

Welcome to a new world of industry news, collaboration and business opportunities available only from IRTA!

(Ron Whitney, IRTA�s Executive Director can be contacted at � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

  Corporate Barter,

  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

  Community Barter, and

  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3rd button from right.)

ATX Community Barter Site Launched

The new ATX Community Barter site ( went live on Friday, February 1, 2013. After almost five years of �semi-retirement� from the barter business, Anna and Tom McDowell have developed an online barter program geared primarily to consumers and businesses which sell to consumers.

�I can�t tell you how many times during the nearly 30 years of owning American Trade Exchange, that we had to turn away people who contacted us wanting to barter,� shared Anna McDowell, ATX President. �Tom and I talked about the vast market that consumers represent as potential barter clients, and how someone, someday, needed to find a good way to get them involved. We think that day has come with the ATX Community Barter program.�

While ATX is not the first to develop an online consumer barter presence, they are the first to develop the program using �ATX Trade Dollars� � the same type of barter currency successfully used by commercial barter companies around the world. In addition to the unique use of trade dollars to simplify transacting trades, ATX has also gone through the legal process of being licensed to sell ATX Barter franchises (

�We are currently licensed in 37 states and will be adding more as time goes on,� noted Tom McDowell, Director of Franchise Sales for ATX. McDowell will call upon his 20+ years experience as the BarterTrainer, to train franchisees on how to run, manage, and sell the barter business.

According to McDowell, ATX will initially be offering franchise territories (determined by zip codes) to many of those entrepreneurs that he has trained in business-to-business (B2B) barter networks over the years. They also plan to offer the consumer barter program to select B2B trade exchange networks, ones in which their members would benefit from access to a new nationwide consumer network.

�Creating a site that was user-friendly and fast was the easy part. Developing the accounting and communication programs took more time than we expected,� explained Anna. �If we hadn�t been designing and developing barter software (Barter Solutions) for 30 years, I don�t know if we could have created the right platform for the consumer barter site.�

With CraigsList�s barter section getting over 250,000 listings a week, now is the perfect time to teach the public how to take advantage of all the opportunities barter provides.

For more information, contact Tom or Anna via e-mail at or, or phone 239-450-0816. (Complete details can also be found at the web sites in the above article.)

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

It�s A Low-Return World Now

Yes, it�s true � if you�re investing in bonds or CDs you will get a very low return on your money. Most of our readers, however, are entrepreneurs and have a different motivation. Like you, they�re relying on their own efforts and abilities in their pursuit of building a viable business. Such action is especially important these days with the historically low investment yields.

In conjunction with the building of your business, keep uppermost in your mind the value of focusing on one of the most profitable types of investments available � your bartering efforts. When you are doing business through your trade exchange, you�re acquiring other needed products and services at your low variable cost, which is one of the most efficient ways to push ahead financially.


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