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Bob Meyer

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February 3, 2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...02/03/2009

Historic Sportsman Lodge Closing, Venue For First Industry Meeting

The site of the first IATE (International Association of Trade Exchanges) meeting of trade exchange owners is closing its doors. IATE, now known as IRTA (International Reciprocal Trade Association), held the barter industry�s initial meeting at the Sportsman Lodge (Sherman Oaks) back in 1978. The San Fernando Valley landmark is being replaced with an upscale steakhouse.

More Price Drops for Real Estate Predicted

The January issue of the International Forecaster newsletter projects home prices in the U.S. will drop another 20% to 30%. They also predict inflation will resurface in April, as the monetization by the government begins hitting the markets.

President Of IRTA On The Road

David Wallach will be traveling to Seattle this week to visit with IRTA members in the Northwest.

Recession Marketing

Have you seen the new ad by Hyundai? A good example of �recession marketing.� Here�s their message: �Buy a new Hyundai and if you lose your income in the next year, we�ll let you return the car. We�re all in this together...and we�ll get through it together.�

Here & There...

         Premier Barter, headquartered in Phoenix, recently opened an office in Firestone, Colorado. Megan Johnson is managing the Colorado office.

         In light of today�s economy, TV stations are pushing hard for all-barter deals that involve the station only giving up a certain amount of ad time.

         Business guru Tom Peters says today�s business malaise has a bright spot. Companies will see the value (and need) for everyone to be more connected to optimize productivity. Developing people will be critical. The best way to do that? Engage people, ask them, �What do you think?�

All back issues of �From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IRTA Looks Forward After Banner Year 2008

International Reciprocal Trade Association president, David Wallach, believes the current worldwide economic downturn has presented the modern trade and barter industry with a unique opportunity to demonstrate to the business community how excess business capacities and underperforming assets can be transformed into capitalization and bottom line profits.

�The members of IRTA are uniquely positioned to lead the industry into a new and unprecedented level of recognition and achievement,� Wallach pointed out. �Applying modern trade and barter is one of the solutions towards a path of worldwide economic recovery and job creation.�

IRTA members are reporting an increase in transactions in the 15% to 35% range; new membership sign-ups appear to track the same percentages of increases. Moreover, barter is attracting an enormous amount of attention from the media. As a result, the benefits of commercial barter are quickly spreading globally.

2008 was a year of growth for IRTA, with a 35% increase in membership. The 29th Annual International IRTA Convention at the Westgate River Ranch was a smashing success attended by industry members from all over the world.       

IRTA�s goals for 2009 are in keeping with the industry�s increased international awareness. Key goals include:

           Increase membership with 25 new members.

           Completely re-design and update the IRTA web site.

           Provide monthly IRTA & UC newsletters.

         Initiate new and creative programs that add value for IRTA and UC members.

         Celebrate the 30th anniversary of IRTA with a hugely successful annual convention in the fall of 2009.

The International Reciprocal Trade Association (, is a non-profit organization that self-regulates and provides standards for member companies in the trade and barter industry.

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Amber Watson New UC Broker

In an effort to continue Universal Currency�s commitment to providing professional ongoing brokerage services, Ron Whitney was pleased to announce the addition of Amber Watson to the UC and IRTA (International Reciprocal Trade Association) team. Amber will serve as UC�s International Broker and assist IRTA with conferences and special projects.

Amber is a graduating senior attending Old Dominion University in Norfolk, Virginia. She is currently finishing a major in International Business, with a concentration on global affairs and a minor in Spanish. In addition to her many academic achievements, she is also the Executive President of the Epsilon Lambda Chapter of Alpha Kappa Psi, a co-ed professional business fraternity.

Originally from Houston, Amber has lived and traveled all around the U.S. as a military brat. She enjoys studying different cultures, traveling, as well as painting. After graduation, she plans to obtain an MBA in International Affairs. She is looking forward to establishing relationships with all IRTA and UC members in order to enhance each member�s trading experience, while also helping the association reach its operational goals.

Amber Watson's direct phone line is 757-337-6846.

How Trade Exchange Owners Can Earn Money On Their Members� Cash Purchases (Click here.)


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Look For More Real Estate Barter Transactions

New Delhi-based AEZ Group has invited proposals from manufacturers and suppliers of materials and equipment to barter their products � like steel, aluminum, elevators, escalators and generator sets � in exchange for taking ownership of property. The company has received more than 100 inquiries so far.

According to CB Richard Ellis, a real estate consultancy, the trend is bound to increase.

For the barter deals to work, it�s necessary that the suppliers have sufficient cash flow and, ideally, a long-term involvement with the developers of the commercial space being traded.

Money-Making Reports Available From BarterNews

Sino Fibre & P2P Cash Forge International Barter Platform

Two Chinese companies have agreed to jointly explore the business opportunity for integrating the P2P Cash mobile commerce features into an advanced international barter trading platform to be used by Sino Fibre�s joint venture with the China Association of Medium and Small Enterprises (CAMSE), to handle the barter exchange transactions between the CAMSE members and/or other domestic and international barter clients.

Sino Fibre and CAMSE have jointly established China Business Online Company in China, which will be wholly funded by Sino Fibre and CAMSE will provide the brand, plus government and member resources. The joint venture will take advantage of advanced international management practices to provide barter services for small and medium sized Chinese enterprises.

Sino Fibre CEO Daniel McKinney commented, �P2P targets customers from the world�s fastest growing countries where the majority of mobile phones are sold � India, China, Philippines and Mexico. These countries lack the widespread electronic banking and retail payment infrastructures, and have extremely low credit card penetration and usage levels.

�Our alliance will position us to gain a considerable share of this segment in China with offerings that will enable processing of virtual transactions on the Internet with a license of P2P�s patent-pending software.�

For information go to and


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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