February 3, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...02/03/2009
Historic Sportsman Lodge Closing, Venue For First Industry
The site of the first IATE (International Association of
Trade Exchanges) meeting of trade exchange owners is closing
its doors. IATE, now known as IRTA (International Reciprocal
Trade Association), held the barter industry�s initial
meeting at the Sportsman Lodge (Sherman Oaks) back in 1978.
The San Fernando Valley landmark is being replaced with an
More Price Drops for Real Estate Predicted
The January issue of the International Forecaster
newsletter projects home prices in the U.S. will drop
another 20% to 30%. They also predict inflation will
resurface in April, as the monetization by the government
begins hitting the markets.
President Of IRTA On The Road
David Wallach will be traveling to Seattle this week to
visit with IRTA members in the Northwest.
Have you seen the new ad by Hyundai? A good example of
�recession marketing.� Here�s their message: �Buy a new
Hyundai and if you lose your income in the next year, we�ll
let you return the car. We�re all in this together...and
we�ll get through it together.�
Here & There...
headquartered in Phoenix, recently opened an office in
Firestone, Colorado. Megan Johnson is managing the Colorado
light of today�s economy, TV stations are
pushing hard for all-barter deals that involve the station
only giving up a certain amount of ad time.
Business guru Tom Peters
says today�s business malaise has a bright spot. Companies
will see the value (and need) for everyone to be more
connected to optimize productivity. Developing people will
be critical. The best way to do that? Engage people, ask
them, �What do you think?�
back issues of �From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
IRTA Looks Forward After
Banner Year 2008
International Reciprocal Trade Association president, David Wallach,
believes the current worldwide economic downturn has presented the
modern trade and barter industry with a unique opportunity to
demonstrate to the business community how excess business capacities
and underperforming assets can be transformed into capitalization
and bottom line profits.
�The members of IRTA are uniquely positioned to lead the industry
into a new and unprecedented level of recognition and achievement,�
Wallach pointed out. �Applying modern trade and barter is one of the
solutions towards a path of worldwide economic recovery and job
IRTA members are reporting an increase in transactions in the 15% to
35% range; new membership sign-ups appear to track the same
percentages of increases. Moreover, barter is attracting an enormous
amount of attention from the media. As a result, the benefits of
commercial barter are quickly spreading globally.
2008 was a year of growth for IRTA, with a 35% increase in
membership. The 29th Annual International IRTA Convention at the
Westgate River Ranch was a smashing success attended by industry
members from all over the world.
IRTA�s goals for 2009 are in keeping with the industry�s increased
international awareness. Key goals include:
membership with 25 new members.
re-design and update the IRTA web site.
monthly IRTA & UC newsletters.
new and creative programs that add value for IRTA and UC members.
the 30th anniversary of IRTA with a hugely successful annual
convention in the fall of 2009.
International Reciprocal Trade Association (www.irta.com), is
a non-profit organization that self-regulates and provides standards
for member companies in the trade and barter industry.
Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
Amber Watson New UC
an effort to continue Universal Currency�s commitment to providing
professional ongoing brokerage services, Ron Whitney was pleased to
announce the addition of Amber Watson to the UC and IRTA
(International Reciprocal Trade Association) team. Amber will serve
as UC�s International Broker and assist IRTA with conferences and
Amber is a graduating senior attending Old Dominion University in
Norfolk, Virginia. She is currently finishing a major
in International Business, with a concentration on global affairs
and a minor in Spanish. In addition to her many academic
achievements, she is also the Executive President of the Epsilon
Lambda Chapter of Alpha Kappa Psi, a co-ed professional business
Originally from Houston, Amber has lived and traveled all around the
U.S. as a military brat. She enjoys studying different cultures,
traveling, as well as painting. After graduation, she plans to
obtain an MBA in International Affairs. She is looking forward to
establishing relationships with all IRTA and UC members in order to
enhance each member�s trading experience, while also helping the
association reach its operational goals.
Amber Watson's direct phone line is 757-337-6846.
Exchange Owners Can Earn Money On Their Members� Cash Purchases
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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Look For More Real
Estate Barter Transactions
Delhi-based AEZ Group has invited proposals from manufacturers and
suppliers of materials and equipment to barter their products � like
steel, aluminum, elevators, escalators and generator sets � in
exchange for taking ownership of property. The company has received
more than 100 inquiries so far.
According to CB Richard Ellis, a real estate consultancy, the trend
is bound to increase.
the barter deals to work, it�s necessary that the suppliers have
sufficient cash flow and, ideally, a long-term involvement with the
developers of the commercial space being traded.
Money-Making Reports Available From BarterNews
Sino Fibre & P2P Cash
Forge International Barter Platform
Chinese companies have agreed to jointly explore the business
opportunity for integrating the P2P Cash mobile commerce features
into an advanced international barter trading platform to be used by
Sino Fibre�s joint venture with the China Association of Medium and
Small Enterprises (CAMSE), to handle the barter exchange
transactions between the CAMSE members and/or other domestic and
international barter clients.
Sino Fibre and CAMSE have jointly established China Business Online
Company in China, which will be wholly funded by Sino Fibre and
CAMSE will provide the brand, plus government and member resources.
The joint venture will take advantage of advanced international
management practices to provide barter services for small and medium
sized Chinese enterprises.
Sino Fibre CEO Daniel McKinney commented, �P2P targets customers
from the world�s fastest growing countries where the majority of
mobile phones are sold � India, China, Philippines and Mexico. These
countries lack the widespread electronic banking and retail payment
infrastructures, and have extremely low credit card penetration and
�Our alliance will position us to gain a considerable share of this
segment in China with offerings that will enable processing of
virtual transactions on the Internet with a license of P2P�s
information go to
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The Growth and Use of
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Today�s New Age Of Possibility
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