February 2, 2010
by Bob Meyer, Editor of BarterNews
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IMS Barter Adds 22% More Hotels &
Resorts � Totaling 752
International Monetary Systems (OTCBB:ITNM), a worldwide leader in
business-to-business barter services, announced that it has added
165 hotels and resorts to its accommodations� roster during the past
faltering economy has put a damper on business and leisure travel,
leaving many hotels and resorts experiencing occupancy levels at
all-time lows. This wrinkle in the economy has opened up many doors
for barter opportunities throughout North America.
�The amount of hotels, resorts, and bed and breakfast establishments
in business has not changed dramatically. But consumer fear,
business budget and credit-line cuts, plus online price shopping
have diminished the days of rack-rate returns for the lodging
industry. IMS has seized this opportunity,� said Executive Vice
President John Strabley.
Since the beginning of the recessionary meltdown, IMS has added 22%
more hotels, resorts and lodging establishments to the list of
members accepting trade dollars as currency. This contradicts
information published recently by industry analyst Smith Travel
Research, which states: �The U.S. hotel industry posted a
double-digit drop in revenue per available room during 2009. The
metric fell 16.7% to $53.71, the largest year-end decrease of any of
the three key measurements.�
Since October of 2008, IMS has added 165 hotels and other resorts,
increasing the company�s hospitality base to 752 establishments.
more information see
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
how to get on board:
To make changes to your
For new listings
The following information was provided to BarterNews by the
International Reciprocal Trade Association�s Executive Director Ron
Improving Your Trade Exchange�s
This article describes a few of the revenue producing areas of your
IRTA and Universal Currency membership. You will find that
membership actually pays in the form of increased bottom line cash
Member Sales Via IRTA�s Web Site
Your IRTA membership listing at
provides worldwide referrals of potential clients directly to your
company. Businesses globally are clicking on and reviewing the newly
redesigned IRTA web site. Many of them will access the IRTA
membership list in order to locate a listed barter company near
their local area.
Each member is allotted a full-page of space on the IRTA site to
describe their services and make a first impression on a potential
client. To look at your space go to
on the Membership List and then on your company name. Virtually any
approved copy can be placed on your page including images, links,
etc. (For full details see contact info at end of article.)
gaining two or three clients from the IRTA web site during the year;
you could well cover cost of your IRTA membership dues.
After 31 years of industry service the IRTA logo has become the
Modern Trade and Barter Industry seal of approval. Only current
member companies that meet rigid IRTA standards and ethics are
authorized and allowed to display this logo.
Usage of the IRTA logo on your web site provides a foundation of
trust and marketplace recognition for your company, leading to
additional client confidence and additional membership sales.
Currency Supports Client & Membership Sales
IRTA owns and operates the Universal Currency program for its
members. Founded in 1997, UC is the global leader and largest
inter-barter exchange credit-clearing platform.
There are currently 1,250 listings on UC, including top notch barter
travel accommodations. Participation in UC provides your clients
access to goods and services around the world, positioning your
company as an integral part of the global modern trade and barter
Increasing Membership Sales
Open your laptop up to the UC web site on your sales calls, and show
your prospects the vast purchasing opportunities that are available
outside their immediate market. Explain how your connection with UC
provides a path for them to trade with over 150,000 businesses
Increasing Trade Volume
Consider allowing your high-value members to log onto
shop globally for new and exciting purchases only available through
Universal Currency. When UC helps your high-value clients use their
accounts for barter services, your exchange will experience
increased trade velocity and cash revenue that goes directly to your
company�s bottom-line profits.
further information on IRTA and UC go to
or call Ron Whitney, IRTA Executive Director, at (757) 393-2292.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Money-Making Reports Available From BarterNews
Ten Words Never To Be Used In
Customers came to you to solve their problem. Saying �no� is the
same as sending them elsewhere.
Worse than �no.� It implies you COULD do something, but you�re
The same as �no� with an exclamation point. There is always a
Better: Here�s how we can help...
Why questions carry a suspicious tone and do nothing to focus on the
Better: Help me understand...
Makes customers repeat themselves, and in worst case your tone can
imply you doubt them.
Better: Could you please repeat that?
Customers see �policy� as a dodge.
Better: Our mission is...
Interrupting a customer is NOT an effective way to get them to
listen to you.
Better: I understand.
Who wants to wait...for anything?
Better: Let�s move forward...
Blame never leads to solutions.
Better: Our solution is...
It�s always too late to �should�ve.� Had they known they should�ve,
then they would�ve. Deal with the present.
Better: Here�s what can be done now...
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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