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Bob Meyer

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February 2, 2010

Written by Bob Meyer, Editor of BarterNews

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IMS Barter Adds 22% More Hotels &
Resorts � Totaling 752

International Monetary Systems (OTCBB:ITNM), a worldwide leader in business-to-business barter services, announced that it has added 165 hotels and resorts to its accommodations� roster during the past fifteen months.

The faltering economy has put a damper on business and leisure travel, leaving many hotels and resorts experiencing occupancy levels at all-time lows. This wrinkle in the economy has opened up many doors for barter opportunities throughout North America.

�The amount of hotels, resorts, and bed and breakfast establishments in business has not changed dramatically. But consumer fear, business budget and credit-line cuts, plus online price shopping have diminished the days of rack-rate returns for the lodging industry. IMS has seized this opportunity,� said Executive Vice President John Strabley.

Since the beginning of the recessionary meltdown, IMS has added 22% more hotels, resorts and lodging establishments to the list of members accepting trade dollars as currency. This contradicts information published recently by industry analyst Smith Travel Research, which states: �The U.S. hotel industry posted a double-digit drop in revenue per available room during 2009. The metric fell 16.7% to $53.71, the largest year-end decrease of any of the three key measurements.�

Since October of 2008, IMS has added 165 hotels and other resorts, increasing the company�s hospitality base to 752 establishments.

For more information see click here.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

The following information was provided to BarterNews by the International Reciprocal Trade Association�s Executive Director Ron Whitney.

Improving Your Trade Exchange�s
Bottom Line

This article describes a few of the revenue producing areas of your IRTA and Universal Currency membership. You will find that membership actually pays in the form of increased bottom line cash profits.

Client & Member Sales Via IRTA�s Web Site

Your IRTA membership listing at provides worldwide referrals of potential clients directly to your company. Businesses globally are clicking on and reviewing the newly redesigned IRTA web site. Many of them will access the IRTA membership list in order to locate a listed barter company near their local area.

Each member is allotted a full-page of space on the IRTA site to describe their services and make a first impression on a potential client. To look at your space go to click on the Membership List and then on your company name. Virtually any approved copy can be placed on your page including images, links, etc. (For full details see contact info at end of article.)

By gaining two or three clients from the IRTA web site during the year; you could well cover cost of your IRTA membership dues.

IRTA Logo Usage

After 31 years of industry service the IRTA logo has become the Modern Trade and Barter Industry seal of approval. Only current member companies that meet rigid IRTA standards and ethics are authorized and allowed to display this logo.

Usage of the IRTA logo on your web site provides a foundation of trust and marketplace recognition for your company, leading to additional client confidence and additional membership sales.

Universal Currency Supports Client & Membership Sales

IRTA owns and operates the Universal Currency program for its members. Founded in 1997, UC is the global leader and largest inter-barter exchange credit-clearing platform.

There are currently 1,250 listings on UC, including top notch barter travel accommodations. Participation in UC provides your clients access to goods and services around the world, positioning your company as an integral part of the global modern trade and barter community.

Increasing Membership Sales

Open your laptop up to the UC web site on your sales calls, and show your prospects the vast purchasing opportunities that are available outside their immediate market. Explain how your connection with UC provides a path for them to trade with over 150,000 businesses worldwide.

Increasing Trade Volume

Consider allowing your high-value members to log onto and shop globally for new and exciting purchases only available through Universal Currency. When UC helps your high-value clients use their accounts for barter services, your exchange will experience increased trade velocity and cash revenue that goes directly to your company�s bottom-line profits.

For further information on IRTA and UC go to, or call Ron Whitney, IRTA Executive Director, at (757) 393-2292.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Money-Making Reports Available From BarterNews

Ten Words Never To Be Used In Customer Service

Customers came to you to solve their problem. Saying �no� is the same as sending them elsewhere.

Better: Yes.

Worse than �no.� It implies you COULD do something, but you�re unable to.

Better: Can.

The same as �no� with an exclamation point. There is always a solution.

Better: Here�s how we can help...

Why questions carry a suspicious tone and do nothing to focus on the present.

Better: Help me understand...

Makes customers repeat themselves, and in worst case your tone can imply you doubt them.

Better: Could you please repeat that?

Customers see �policy� as a dodge.

Better: Our mission is...

Interrupting a customer is NOT an effective way to get them to listen to you.

Better: I understand.

Who wants to wait...for anything?

Better: Let�s move forward...

Blame never leads to solutions.

Better: Our solution is...


It�s always too late to �should�ve.� Had they known they should�ve, then they would�ve. Deal with the present.

Better: Here�s what can be done now...


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Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


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