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ITM�s President Jody Merl Earns HSMAI�s Top 25 List

Jody Merl, president of Innovative Travel Marketing (ITM), has been named by the Hospitality Sales & Marketing Association International (HSMAI) as one of the �Top 25 Most Extraordinary Minds in Hospitality, Travel Sales and Marketing� for 2010. This recognition makes Merl the first ever barter expert to be on the list of honorees, who have habitually exemplified traits indicative of the best sales and marketing professionals in the hospitality, travel and tourism industries. The tribute took place during a private ceremony preceding the HSMAI Adrian Awards Gala on January 31 at the New York Marriott Marquis.

A prized asset of the industry that goes under the radar, Jody Merl effectively guides hotel and travel organizations to monetize their unsold rooms or airline seats, as a financially intelligent and critical part of an integrated marketing program. With the mantra �an empty room is a terrible thing to waste,� she has bolstered her clients� purchasing and marketing power � transforming available inventory into currency to dramatically expand marketing budgets, grow business, cover sales & marketing costs, or fund capital expenditures.

A 30-year veteran of the industry, Merl launched Innovative Travel Marketing in 1992 and has since made it the leading media planning and buying company for the hotel/travel industry that uses barter as a strategic financial tool. She and her company have literally recovered millions of dollars for her clients by monetizing and trading unsold room inventory that would have gone to waste, while passing on millions in cash savings and increased cash flow to bolster the bottom line. ITM�s media buying expertise supports hotel sales efforts and generates spectacular results that could not have otherwise been achieved.

Under her leadership, the firm�s customized barter advertising and marketing programs have proven highly successful for independent and chain-affiliated hotels and airlines worldwide. Merl has forged long-standing relationships with a wide range of customers such as Ian Schrager Hotels, Affinia Hotels, The Breakers Palm Beach, and destination spa The Lodge at Woodloch. All have greatly benefited from her barter advertising expertise, media placement strategies and merchandising services to increase occupancy, average rate and profit.

For more information phone 973-331-8171 or click here.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Facebook Currency Will Make Company A Fortune

Facebook, seeking to develop revenue streams beyond advertising is going to demand that all developers of games on their social networking service use its in-house credits-payment system, as of July 1, 2011.

Credits can be used to buy virtual goods and pay for other services in games that people play on Facebook. The company began testing the credits-payment system as a form of currency with some developers in 2009. They are now used in more than 350 applications from 150 developers, representing more than 70% of virtual goods� transactions volume on Facebook.

* * ANNOUNCEMENT * * 25 Years Of BarterNews Issues Now In Digital Format Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.

�         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

�         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here www.barternewsblog.com.

Bolster Your Cashflow By Substituting Cash Buys With Trade Purchases

Stripped of all the rhetoric of big plans, fancy financing schemes, and grandiose marketing ideas, the task of every business owner is very basic. Either build and maintain a positive cash flow or close the doors!  Although this point may be obvious to many, every year thousands of businesses officially file bankruptcy � and many more simply close their doors without formally filing.

Countless others continue to operate, but do so �on the edge,� wondering if they�ll be around next year. It�s a fact that many new business start-ups do not celebrate their fifth birthday. Peter Drucker, business expert & author of 30 business books, contends, �Any start-up business that doesn�t have a positive cash flow in 18 months is a phony business.�

What separates the �men� from the �boys� in the business world is management. And the greatest difference in management is not in brains, but in the ability to see what really matters. Push comes to shove when the daily on-going expenses are higher than planned, and the sales or collectibles are less than anticipated.

Under those circumstances, how can your company most efficiently increase its cash flow? Those in the know understand that it�s done by decreasing cash expenditures. That�s why working through a trade exchange makes sense.

By substituting cash buys with trade purchases, you save your company valuable cash. Which then can be placed in reserve to give you that needed cushion to get you over any unforeseen emergencies, provide you with greater security and peace of mind, be available for expansion needs, or make a great buy.

In short, focus on what really matters. Begin today building your cash flow!