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February 1, 2011

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 02/01/2011

NATE Convention Coming In June

The National Association of Trade Exchanges (NATE) is planning to hold it�s coming national convention this June in Phoenix. Further details will be forthcoming.

For info on NATE click here. (

Google�s Retiring CEO Receives Barter-Type Award Of $100 Million

Eric Schmidt�s decade of service to Google was acknowledged as he shifts from the company�s CEO to chairman, where he will work on external matters such as partnerships and government relationships.

For his efforts Google awarded Schmidt a $100 million equity award that includes stock and stock options. Schmidt currently owns 9.2 million Google shares valued at nearly $5.8 billion.

Barter Media Baron Drops Price Of Equestrian Estate

Metro Networks founder David Saperstein has cut the price of his 125 acre equestrian estate by 34% down to $49.5 million. The estate is in Simi Valley, about 40 miles Northwest of Los Angeles.

For more on Saperstein�s business success click here.

Ideas Worthy Of Your Time

�You only have to do a few things right in your life so long as you don�t do too many things wrong.�

�Warren Buffett, American investor
and financial sage

�Life is under no obligation to give us what we expect.�

�Margaret Mitchell, American author

Michael Vick Barters With Dealership

The Philadelphia Eagles� Pro Bowl quarterback, Michael Vick, appeared in a TV commercial for a Philadelphia car dealership last month. His compensation was having the use of a Nissan sport utility vehicle.

Media, Restaurants, Printing & Travel

Lee Anne Busman, founder of Barter Consultants International back in 1999, says 40% of her trade exchange�s business revolves around the four cornerstones of the barter business � media, restaurants, printing and travel. The Atlanta-based company reportedly does $1 million a month in the barter business.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

ITM�s President Jody Merl Earns HSMAI�s Top 25 List

Jody Merl, president of Innovative Travel Marketing (ITM), has been named by the Hospitality Sales & Marketing Association International (HSMAI) as one of the �Top 25 Most Extraordinary Minds in Hospitality, Travel Sales and Marketing� for 2010. This recognition makes Merl the first ever barter expert to be on the list of honorees, who have habitually exemplified traits indicative of the best sales and marketing professionals in the hospitality, travel and tourism industries. The tribute took place during a private ceremony preceding the HSMAI Adrian Awards Gala on January 31 at the New York Marriott Marquis.

A prized asset of the industry that goes under the radar, Jody Merl effectively guides hotel and travel organizations to monetize their unsold rooms or airline seats, as a financially intelligent and critical part of an integrated marketing program. With the mantra �an empty room is a terrible thing to waste,� she has bolstered her clients� purchasing and marketing power � transforming available inventory into currency to dramatically expand marketing budgets, grow business, cover sales & marketing costs, or fund capital expenditures.

A 30-year veteran of the industry, Merl launched Innovative Travel Marketing in 1992 and has since made it the leading media planning and buying company for the hotel/travel industry that uses barter as a strategic financial tool. She and her company have literally recovered millions of dollars for her clients by monetizing and trading unsold room inventory that would have gone to waste, while passing on millions in cash savings and increased cash flow to bolster the bottom line. ITM�s media buying expertise supports hotel sales efforts and generates spectacular results that could not have otherwise been achieved.

Under her leadership, the firm�s customized barter advertising and marketing programs have proven highly successful for independent and chain-affiliated hotels and airlines worldwide. Merl has forged long-standing relationships with a wide range of customers such as Ian Schrager Hotels, Affinia Hotels, The Breakers Palm Beach, and destination spa The Lodge at Woodloch. All have greatly benefited from her barter advertising expertise, media placement strategies and merchandising services to increase occupancy, average rate and profit.

For more information phone 973-331-8171 or click here.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Facebook Currency Will Make Company A Fortune

Facebook, seeking to develop revenue streams beyond advertising is going to demand that all developers of games on their social networking service use its in-house credits-payment system, as of July 1, 2011.

Credits can be used to buy virtual goods and pay for other services in games that people play on Facebook. The company began testing the credits-payment system as a form of currency with some developers in 2009. They are now used in more than 350 applications from 150 developers, representing more than 70% of virtual goods� transactions volume on Facebook.

Facebook users can buy credits with a credit card � which cost $1 for a set of 10 � from mobile phones, through gift cards sold at grocery stores and convenience stores, as well as by using eBay�s PayPal payment service. Facebook takes a 30% cut on sales of credits, compared to eBay�s PayPal which take 3% of all transactions.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Bolster Your Cashflow By Substituting Cash Buys With Trade Purchases

Stripped of all the rhetoric of big plans, fancy financing schemes, and grandiose marketing ideas, the task of every business owner is very basic. Either build and maintain a positive cash flow or close the doors!  Although this point may be obvious to many, every year thousands of businesses officially file bankruptcy � and many more simply close their doors without formally filing.

Countless others continue to operate, but do so �on the edge,� wondering if they�ll be around next year. It�s a fact that many new business start-ups do not celebrate their fifth birthday. Peter Drucker, business expert & author of 30 business books, contends, �Any start-up business that doesn�t have a positive cash flow in 18 months is a phony business.�

What separates the �men� from the �boys� in the business world is management. And the greatest difference in management is not in brains, but in the ability to see what really matters. Push comes to shove when the daily on-going expenses are higher than planned, and the sales or collectibles are less than anticipated.

Under those circumstances, how can your company most efficiently increase its cash flow? Those in the know understand that it�s done by decreasing cash expenditures. That�s why working through a trade exchange makes sense.

By substituting cash buys with trade purchases, you save your company valuable cash. Which then can be placed in reserve to give you that needed cushion to get you over any unforeseen emergencies, provide you with greater security and peace of mind, be available for expansion needs, or make a great buy.

In short, focus on what really matters. Begin today building your cash flow!

Money-Making Reports Available From BarterNews


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Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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