February 1, 2011
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
NATE Convention Coming In June
The National Association of Trade Exchanges (NATE) is
planning to hold it’s coming national convention this June
in Phoenix. Further details will be forthcoming.
For info on NATE
Google’s Retiring CEO Receives Barter-Type
Award Of $100 Million
Eric Schmidt’s decade of service to Google was acknowledged
as he shifts from the company’s CEO to chairman, where he
will work on external matters such as partnerships and
For his efforts Google awarded Schmidt a $100 million equity
award that includes stock and stock options. Schmidt
currently owns 9.2 million Google shares valued at nearly
Barter Media Baron Drops Price Of Equestrian
Metro Networks founder David Saperstein has cut the price of
his 125 acre equestrian estate by 34% down to $49.5 million.
The estate is in Simi Valley, about 40 miles Northwest of
For more on Saperstein’s business success
Ideas Worthy Of Your Time
“You only have to do a few things right in your life so long
as you don’t do too many things wrong.”
and financial sage
“Life is under no obligation to give us what we expect.”
Michael Vick Barters With Dealership
The Philadelphia Eagles’ Pro Bowl quarterback, Michael Vick,
appeared in a TV commercial for a Philadelphia car
dealership last month. His compensation was having the use
of a Nissan sport utility vehicle.
Media, Restaurants, Printing & Travel
Lee Anne Busman, founder of Barter Consultants International
back in 1999, says 40% of her trade exchange’s business
revolves around the four cornerstones of the barter business
— media, restaurants, printing and travel. The Atlanta-based
company reportedly does $1 million a month in the barter
back issues of "From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
ITM’s President Jody
Merl Earns HSMAI’s Top 25 List
Jody Merl, president of Innovative Travel Marketing (ITM), has been
named by the Hospitality Sales & Marketing Association International
(HSMAI) as one of the ‘Top 25 Most Extraordinary Minds in
Hospitality, Travel Sales and Marketing” for 2010. This recognition
makes Merl the first ever barter expert to be on the list of
honorees, who have habitually exemplified traits indicative of the
best sales and marketing professionals in the hospitality, travel
and tourism industries. The tribute took place during a private
ceremony preceding the HSMAI Adrian Awards Gala on January 31 at the
New York Marriott Marquis.
prized asset of the industry that goes under the radar, Jody Merl
effectively guides hotel and travel organizations to monetize their
unsold rooms or airline seats, as a financially intelligent and
critical part of an integrated marketing program. With the mantra
“an empty room is a terrible thing to waste,” she has bolstered her
clients’ purchasing and marketing power — transforming available
inventory into currency to dramatically expand marketing budgets,
grow business, cover sales & marketing costs, or fund capital
30-year veteran of the industry, Merl launched Innovative Travel
Marketing in 1992 and has since made it the leading media planning
and buying company for the hotel/travel industry that uses barter as
a strategic financial tool. She and her company have literally
recovered millions of dollars for her clients by monetizing and
trading unsold room inventory that would have gone to waste, while
passing on millions in cash savings and increased cash flow to
bolster the bottom line. ITM’s media buying expertise supports hotel
sales efforts and generates spectacular results that could not have
otherwise been achieved.
Under her leadership, the firm’s customized barter advertising and
marketing programs have proven highly successful for independent and
chain-affiliated hotels and airlines worldwide. Merl has forged
long-standing relationships with a wide range of customers such as
Ian Schrager Hotels, Affinia Hotels, The Breakers Palm Beach, and
destination spa The Lodge at Woodloch. All have greatly benefited
from her barter advertising expertise, media placement strategies
and merchandising services to increase occupancy, average rate and
more information phone 973-331-8171 or
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Facebook Currency Will
Make Company A Fortune
Facebook, seeking to
develop revenue streams beyond advertising is going to demand that
all developers of games on their social networking service use its
in-house credits-payment system, as of July 1, 2011.
Credits can be used
to buy virtual goods and pay for other services in games that people
play on Facebook. The company began testing the credits-payment
system as a form of currency with some developers in 2009. They are
now used in more than 350 applications from 150 developers,
representing more than 70% of virtual goods’ transactions volume on
Facebook users can
buy credits with a credit card — which cost $1 for a set of 10 —
from mobile phones, through gift cards sold at grocery stores and
convenience stores, as well as by using eBay’s PayPal payment
service. Facebook takes a 30% cut on sales of credits, compared to
eBay’s PayPal which take 3% of all transactions.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Bolster Your Cashflow By
Substituting Cash Buys With Trade Purchases
Stripped of all the rhetoric of big plans, fancy financing schemes,
and grandiose marketing ideas, the task of every business owner is
very basic. Either build and maintain a positive cash flow or close
the doors! Although this point may be obvious to many, every
year thousands of businesses officially file bankruptcy — and many
more simply close their doors without formally filing.
Countless others continue to operate, but do so “on the edge,”
wondering if they’ll be around next year. It’s a fact that many new
business start-ups do not celebrate their fifth birthday. Peter
Drucker, business expert & author of 30 business books, contends,
“Any start-up business that doesn’t have a positive cash flow in 18
months is a phony business.”
What separates the “men” from the “boys” in the business world is
management. And the greatest difference in management is not in
brains, but in the ability to see what really matters. Push comes to
shove when the daily on-going expenses are higher than planned, and
the sales or collectibles are less than anticipated.
Under those circumstances, how can your company most efficiently
increase its cash flow? Those in the know understand that it’s done
by decreasing cash expenditures. That’s why working through a trade
exchange makes sense.
substituting cash buys with trade purchases, you save your company
valuable cash. Which then can be placed in reserve to give you that
needed cushion to get you over any unforeseen emergencies, provide
you with greater security and peace of mind, be available for
expansion needs, or make a great buy.
short, focus on what really matters. Begin today building your cash
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
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click through to our Global List
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