The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
February 8, 2000
In this week's report. . .
"This business-to-business barter is mind-blowing stuff."
The February issue of Business 2.0 had an extensive 4-page article titled, "Cash-Free Economy," which mentioned several barter companies but prominently focused on BarterTrust.com.
Giving the subject a big push forward were quotes from Mohan Sawhney, a professor of electronic commerce and technology at Northwestern University's Kellogg Graduate School of Management:
"Business-to-business barter is going to be massive. With the Internet it's inherently global...barter could change the face of global e-commerce, particularly if regulatory and exchange-rate issues are thought through...we're coming full circle back to barter. This stuff could be the death of currency, it's mind-blowing stuff."
Olympic Barter Deal Guarantees Valuable Brand Recognition For Tickets.com
Tickets.com of Costa Mesa (CA) has completed a very valuable trade with the Salt Lake City's 2002 Olympic Games. It's an exclusive deal that will give the fledgling company unparalleled exposure and build valuable brand recognition for them.
No money will change hands in the deal. Instead, the ticket retailer will provide all of the services related to ticket sales in exchange for promotional rights. The Salt Lake City Organizing Committee valued Tickets.com's services at $5 million to $10 million.
Experts on sports marketing say Tickets.com wins financially in the deal, as the promotional rights are far more valuable than the services the company will provide.
The deal marks the first time one company has been awarded the rights to sell all tickets to an Olympic event. About 800,000 tickets will be available for sale to the U.S. public beginning this fall.
TIP OF THE WEEK:
Use Some of Your Trade Dollars To Assist Your Most Valued Customers
Some very successful companies, members of trade exchanges, have helped their better customers do more business, because it comes back to them...in more business.
Airline Currency (Frequent Flier Miles) To Grow!
AOL Gets 5% Stake For Distribution
There's already 4 trillion airlines miles in the marketplace. (At 2 cents each, that's a $40 billion private currency in circulation.) Now that will increase in a big way as America Online (AOL) is developing an online loyalty program with American Airlines.
The new program, called AOL AAdvantage, will allow members to earn points by purchasing books, compact discs and other products from AOL's merchant partners. The consumers then will be able to redeem the points online to purchase more goodies, including American Airline tickets.
Under the agreement, members of American Airlines long-standing frequent flier program (American AAdvantage) will be able to spend earned miles with AOL's merchants, as well.
Providing the underlying technology for the new company, AOL AAdvantage, is Netcentives. In addition to having a powerful new program for increasing sales online, AOL is receiving a 5% stake in Netcentives as part of a multiyear agreement.
Here & There. . .
Under the agreement with BigVine, Andale auction sellers will now be able to list products and services on BigVine and leverage that value to obtain goods from other BigVine members. Sellers can then sell these items on other auction sites through the Andale auction management service.
We welcome your comments, questions, and observations.
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