January 31, 2017
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer..
01/31/2017
All
back issues of "From the Desk..." can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
colleagues. We have a "box" at the end of the
newsletter for your convenience.
See you next week...) |
We're All In The Relationship
Business
Ask anyone who has been in business for a while, and they'll
tell you how valuable their key customers are. And, after you
get to know them better they'll candidly admit that without
these key business relationships they'd probably be out of
business.
That's because your business endeavors have
only three ways to grow more revenues:
⇒ You can attract
more customers.
⇒ You can generate more business from
existing customers.
⇒ You can increase the size of the order —
which means more revenue.
Think about it for a minute
and you'll note that two of the three methods involve customer
retention, not new customer acquisition.
In
the accompanying box you'll see three examples of companies that
realize the value and importance of developing and enhancing
unique relationships with their clients.
They're not so
busy looking for new markets to exploit or new products to
introduce, that they don't spend enough time on strategies to
keep existing customers in the fold. The key to developing
excellent customer relationships is to focus on what’s most
important:
♦ Are you doing all
you can to promote customer loyalty in your everyday business
operations?
♦ How much business
is each customer doing with you?
♦ And, how many of your customers are referring new people to you?
A company's reputation is created at every point of
contact. The system you operate in is most important. It
consists of your advertising and communications, your
telemarketing, plus your fulfillment capabilities whether they
be mail-order or retail operations.
Your goal should be
to make your customer's experience with you a satisfying one!
Doing that will build a powerful relationship-based business.
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews/span>
Ten Words Never To Be Used In Customer Service
•
No.
Customers came to you to solve their problem. Saying "no" is
the same as sending them elsewhere.
Better: Yes.
•
Can’t.
Worse than "no." It implies you
could do something, but you’re unable to.
Better: Can.
•
Impossible.
This
is the same as "no" with an exclamation point. There is
always a solution.
Better: Here’s how we can
help…
• Why?
Why questions carry a suspicious
tone and do nothing to focus on the present.
Better: Help me understand…
• What?
This response makes customers
repeat themselves, and in worst case scenario your tone can
imply you doubt them.
Better: Could you please repeat
that?
• Policy.
Customers see "policy" as a
dodge.
Better: Our mission is...
• Listen!
Interrupting a customer is NOT
an effective way to get them to listen to you.
Better: I understand.
• Wait.
Who wants to wait…for
anything?
Better: Let’s move forward…
• Wrong.
Blame never leads to solutions.
Better: Our solution is…
• Should've.
It's always too late to
"should've." Had they known they should've, then they
would've. Deal with the present.
Better: Here's what can be done now….
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
Experiencing Stress On The Job?
For people with jobs, times are tough with 77% claiming
that at least one thing at the office is causing them
stress. So says a poll released by private educational
company Everest College.
Cause of stress:
Percent:
Low pay
14%
Commute
11%
Workload
9%
Fear of losing job
9%
Annoying coworkers
8%
Job not chosen career
5%
Boss
5%
Poor work/life balance
5%
No advancement opportunity 4%
Poor working conditions
2%
Other
6%
Nothing stresses me
21%
Don’t know/refused
2%
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How To Get More Sales In
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2016. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
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