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January 31, 2017

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer.. 01/31/2017

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

We're All In The Relationship Business

Ask anyone who has been in business for a while, and they'll tell you how valuable their key customers are. And, after you get to know them better they'll candidly admit that without these key business relationships they'd probably be out of business.
That's because your business endeavors have only three ways to grow more revenues:

⇒ You can attract more customers.
⇒ You can generate more business from existing customers.
⇒ You can increase the size of the order — which means more revenue.
Think about it for a minute and you'll note that two of the three methods involve customer retention, not new customer acquisition.

In the accompanying box you'll see three examples of companies that realize the value and importance of developing and enhancing unique relationships with their clients.
They're not so busy looking for new markets to exploit or new products to introduce, that they don't spend enough time on strategies to keep existing customers in the fold. The key to developing excellent customer relationships is to focus on what’s most important:
♦ Are you doing all you can to promote customer loyalty in your everyday business operations?
♦ How much business is each customer doing with you?
♦ And, how many of your customers are referring new people to you?
A company's reputation is created at every point of contact. The system you operate in is most important. It consists of your advertising and communications, your telemarketing, plus your fulfillment capabilities whether they be mail-order or retail operations.
Your goal should be to make your customer's experience with you a satisfying one! Doing that will build a powerful relationship-based business. — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews/span>

Ten Words Never To Be Used In Customer Service
Customers came to you to solve their problem. Saying "no" is the same as sending them elsewhere.
Better: Yes.
•  Can’t.
Worse than "no." It implies you could do something, but you’re unable to.
Better: Can.
•  Impossible.
This is the same as "no" with an exclamation point. There is always a solution.
Better: Here’s how we can help…
•  Why?
Why questions carry a suspicious tone and do nothing to focus on the present.
Better: Help me understand…
•  What?
This response makes customers repeat themselves, and in worst case scenario your tone can imply you doubt them.
Better: Could you please repeat that?
•  Policy.
Customers see "policy" as a dodge.
Better: Our mission is...
•  Listen!
Interrupting a customer is NOT an effective way to get them to listen to you.
Better: I understand.
•  Wait.
Who wants to wait…for anything?
Better: Let’s move forward…
•  Wrong.
Blame never leads to solutions.
Better: Our solution is…
•  Should've.
It's always too late to "should've." Had they known they should've, then they would've. Deal with the present.
Better: Here's what can be done now….

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Experiencing Stress On The Job?

For people with jobs, times are tough with 77% claiming that at least one thing at the office is causing them stress. So says a poll released by private educational company Everest College.
Cause of stress:                       Percent:
Low pay                                   14%
Commute                                 11%
Workload                                  9%
Fear of losing job                      9%
Annoying coworkers                 8%
Job not chosen career              5%
Boss                                         5%
Poor work/life balance             5%
No advancement opportunity   4%
Poor working conditions           2%
Other                                        6%
Nothing stresses me                21%
Don’t know/refused                 2%


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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