January 27, 2009
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...01/27/2009
Corporate Barter Firm Hires 35-Year TIME Inc. Veteran
ICON International, a corporate barter company, has
appointed Ed McCarrick, former President and Worldwide
Publisher of Time Group, to Executive VP of Account
Management and Media Partnerships.
Five Ways To “Get Free”
On their web site,
www.YesMagazine.com had an article titled, “Stand Up
To Corporate Power: Five Ways To Get Free.” One of the five
ways concerned money...
GOOD: Make sure your investments are socially responsible.
Put your cash in a local bank or credit union.
BETTER: Use a local currency system, or start one. Barter
for goods and services to get away from money altogether.
The Barter Network Reports 58% Growth
The Barter Network, founded in 2006 and located in Winter
Park (FL), reported their trade volume for 2008 was $1.8
million, an increase of 58% over $1.06 million in 2007.
Colorado Town Sets Up Barter System
The town of Hartsel (CO) has set up a barter-type system to
help the locals. One of the ways they work together is
through the impromptu food bank. When residents have extra
canned goods they make a donation, then when they need a
little help they get back some food.
back issues of “From the Desk...” can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a “box” at the end of the
newsletter for your convenience.
See you next week. . .)
What is Art4Barter?
(Antonio Puri and Henry
Bermudez are inviting you to the first exhibition of their
Art4Barter project. The following article was submitted by them.)
hit us that bartering may be the answer to bail us out of our
current crisis. Although artists have historically been bartering as
much as possible we feel it is more relevant now than ever before.
It can provide a solution to survival for so many of us and create a
new vision for society.
We propose, as a start, an exhibition of eleven exceptional artists
from diverse backgrounds, and will present their works for barter.
No works shall be sold for money but rather for services and goods.
The exact service or product that the artist requires will be on the
label next to their art.
example, if an artist were to ask for dental work or other medical
procedures in exchange for their art, or for a studio to work in,
etc., it will give the community an opportunity to barter for those
items that are missing from the artists’ lives.
irony is that art is missing from the lives of many people too,
because it is treated as a luxury item and not as an essential part
of our lives. This system will not only inspire people to trade with
artists, musicians, writers, dancers, and other creative minds, it
will also make society less judgmental about valuing different
services. When this becomes the norm, bartering will be a
respectable activity and will create relationships between people
from different trades.
Society will be able to provide opportunities to artists that were
inconceivable before this. In addition to being one of the greatest
human events in the beginning of the new millennium, we are also
expressing a change that the rest of humanity can participate in.
creating a vision of a new cultural standard, whereby people can get
through hard financial times by participating in a win-win
situation. This idea can spread to people from all societies of the
world, but we envision it will begin in our community of
Attention Trade Exchange Owners. . .It’s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry’s overall growth is anemic. Why? Maybe
it’s because we’re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there’s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let’s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this “cash only” focus and redirect their thinking
toward barter. Although most exchanges don’t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It’s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
Gift Cards For
(Submitted to BarterNews
Robert Hahl of Kilowatt Cards.)
Kilowatt Cards are gift cards that can be redeemed to pay for 10
kilowatt-hours of electricity in any residential utility account,
almost anywhere in the world. Electricity companies don’t accept
them, but they do at
www.kilowattcards.com and then send payments directly to the
power companies at the rate they normally charge home customers for
the same amount of electricity, including taxes and fees. These gift
cards are supported by the non-profit Kilowatt-Hour Card Corporation
Kilowatt Cards are backed by goods, not promises. They are issued in
exchange for assets (e.g. firewood, food stores) then held by a
non-profit corporation, and later sold to pay for electricity as the
cards are redeemed. They can be redeemed for electricity worldwide,
resulting in a store-of-value (goods) and medium-of-exchange
Because energy is needed to produce or to use all goods and services
today “the ability to consume electricity” is a meaningful
definition of wealth. While some people want gold and silver,
everybody wants light, heat or transportation. Kilowatt Cards show
that paper notes can be redeemed for something useful. But KHCC does
not produce or deliver the electricity; they only pay for it with
national currencies, supported by investments.
purpose of Kilowatt Cards is to promote stable commerce and reduce
the boom-bust financial cycle, by letting people save and lend their
wealth in a form which cannot be diminished by currency inflation.
If electricity cards stay redeemable at face value they cannot loose
barter value as energy.
Traditional currencies have the attributes of being: (i) portable,
(ii) difficult to counterfeit, (iii) limited in supply, (iv)
non-perishable, and (v) easy to recognize. While electricity itself
meets none of these criteria, electrical capacity meets criteria
(ii) to (v), while paper cards representing payments for electricity
supply attribute (i).
Kilowatt Cards are gift cards not currency, but since they will pay
for anyone’s electricity, they are useful to barter for other things
— and as a store of value, worth a fixed amount of energy,
regardless of electricity prices.
They have fixed value because 10 kilowatt-hours is a physical
constant — a standard amount of work (in the scientific sense) that
one can evaluate intuitively: 10 kwh = 10,000 watt-hours, enough
energy to run a 100-watt light bulb for 100 hours (exactly), and
roughly enough to drive a Toyota Prius 25 miles. The typical price
for 10 kilowatt-hours is about US$1 to $3.
more information see
Exchange Owners Can Earn Money On Their Members’ Cash Purchases
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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Why Each Complaint Can
Impact 67 Potential Customers
survey sponsored by the Department of Consumer Affairs and General
Motors reveals that 70% of all customers never complain about
inferior goods or services. The 30% who do complain will hit the
streets sharing their tale with whomever they encounter. Whether
they evangelize for you or against you is determined by how you
handle their complaint.
According to Paul Timm, author of 50 Powerful Ways to Keep Your
Customers, if that customer remains unhappy, he or she will tell
eleven others about the bad experience. If especially horrific,
those eleven will then each tell five others, resulting in 67 people
buzzing about your incompetence.
the other hand, since studies also reveal that customers tell half
as many people of good experiences, if you satisfy this customer, he
or she will share your heroics with five others who will then each
sing your praises to two others impressing a total of 15 shoppers.
you getting the picture?
When Your Company Offers
To Barter You’re A “Two-Percenter!”
company’s unique selling proposition (USP) is that distinct and
appealing option that sets it apart from competitors, i.e. price,
quality, exclusivity, broad choice, etc. Now’s the time to
concentrate on your company’s uniqueness, that central theme upon
which you will build a distinct recognition in the marketplace.
you articulate it in a single paragraph of 50 words or less? Can
your staff and employees define it? What about your prospects and
customers? If you haven’t given it much thought up to now, chances
are good that your company is not realizing its full potential
Zero in on your USP — pinpoint what makes your organization unique,
different, and distinct from the others.
powerful way to expand your UPS is by incorporating barter into your
operation. It’s a benefit which sets you apart from your “me-too”
competitors. As a member of a trade exchange you’re not an ordinary
business owner, because less than 2% of the businesses in your city
belong to a trade exchange. (It’s generally estimated that 400,000
companies out of 21 million nationwide are members of commercial
It’s a big plus for making you unique and bringing in new customers
— incremental “extra” business that will enable you to expand your
customer base. It’s a USP worth embracing in these ever-growing
Money-Making Reports Available From BarterNews
From BarterNews’ Archives 1997
Make Those Needed Improvements Now
This time of the year business historically slows down for
contractors, and given today’s economic malaise it’s a great time to
barter for needed services to fix up your property.
Because repairs don’t materially add to the value of your property
or prolong its life, repairs are immediately deductible. And they
would include the following:
painting, both interior and exterior
fixing leaks and repairing the damage they caused
cleaning the exterior of a building (when the work doesn’t prolong
the building’s life)
patching a roof
shoring up a foundation to prevent its collapse
fixing the deteriorated surface of a sidewalk, driveway, or parking
There’s going to be a flurry of activity in this area, so don’t
delay in contacting your trade exchange to see what you can get in
the way of painting, plumbing, electrical and roof repairs. Then
decide how you’ll handle the repairs for tax purposes.
If business is slow now, or you’re starting up and have no income,
you may want to spread out the deductions to future years when you
expect to be in a higher tax bracket as deductions would be worth
more to you then. Most of the time, however, you’ll want to take the
write-offs as fast as possible.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of
Secondary Capital (New Money) Creates Unprecedented Wealth In
Today’s New Age Of Possibility
are many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
have 70 free, informative and inspiring, articles for you in our
“Secondary Capital Section.”
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
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