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Bob Meyer

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January 26, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...01/26/2010

One Of Europe�s Fastest Growing Airlines Signs Barter Deal

Turkey�s national air carrier, Turkish Airlines, has become the official sponsor of Spanish football club FC Barcelona. Half of the sponsorship will be paid in a cash advance, and a barter agreement covers the remaining 50% of the 2-1/2 year agreement.

The barter agreement will include team flights and billboard advertising inside the Camp Nou soccer stadium.

Restaurant Owner, Savvy Businessman

A newly opened restaurant in Decatur (GA), the Iberian Pig, is astutely using barter in a most intelligent way. Thus keeping much needed cash in their pocket. Owner Federico Castellucci was able to barter a little less than 50% of the opening costs. Essentially, financing the opening through future sales � new business � which will be sent to his restaurant by the trade exchange he worked with. The new business (from members of the trade exchange) will be used to pay off the barter loans Castellucci obtained to cover his opening costs.

Barter Used To Shore Up Barbados Four Seasons

In a bid to salvage jobs, the government of Barbados has agreed to guarantee a $60 million loan from a Caribbean bank to help restart the luxury Four Seasons resort development on the tiny island. In return for the guarantee the government will end up with a 20% stake in the project.

United States Drops In Listings Of �Most Free� Economies

The United States is losing ground to its major competitors in the global marketplace, according to the 2010 Index of Economic Freedom, released by the Heritage Foundation. Canada now boasts North America�s most free economy. Here�s a list of the best free economies in the world in descending order:

1)  Hong Kong
2)  Singapore
3)  Australia
4)  New Zealand
5)  Ireland
6)  Switzerland
7)  Canada
8)  United States
9)  Denmark
10) Chile

Next Time Ask

Test your negotiating skills next time you need a camera or a computer. There�s so much competition in this field, all you need to say is �I�m going to check your competitor� and you could get 10% off, or more.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Global Economy Much Larger Than Reported

According to the United Nations organization, �uncounted barter deals� among nations of the world means one thing � our global economy is much larger than what�s reported by official government statistics.

For example�Pakistan and the Philippines have surplus commodities (Pakistan has rice, the Philippines has sugar). The two countries are working on a barter transaction that will avert any shortfall of these commodities for the two countries. Globally, countless countries follow similar strategies.

In fact, the United Nations has estimated that such bartered production exists outside of official money-based GNP (gross national product) sector of the world�s economies to the tune of nearly $16 trillion. That amount is simply missing from official global GDP figures of some $48 trillion.

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

What�s On Your Office Wall?

Although the term �mission statement� has been used to include all kinds of philosophical statements, for many companies the actual term simply describes what they do and what business they�re in. Following that are enabling or supporting ideals like values, principles or philosophies, which help to accomplish the mission statement�s goals.

Here are some suggestions for writing your own mission statement:

1) Keep the statement simple�not necessarily short, but simple.

You should have a clear, concise definition encompassing what your company does, how it does it, why it does it, and where it�s going in the future.

2) Allow company-wide input.

This way, everyone feels they have a hand in producing the document.

3) Outsiders can bring clarity and a fresh perspective to your statement writing process.

Write the statement in-house, using an outsider for perspective or to help steer around political swamps.

4) The wording and tone should reflect the company�s personality or what the company would like to be.

Mutual Life still uses the exact wording of its original statement written in 1888. The new, fast-moving General Electric uses only three words, and one of them is made up (boundaryless) to show innovation and a break from the old way of doing business.

5) Share the mission statement in as many creative ways as possible and in as many languages as necessary. Keep it in front of people constantly.

Southwest Airlines put their statement in boxes of Crackerjacks and gave them out to employees. Merck�s Declaration of Intent is an actual declaration, signed by all senior managers, framed and hung in all areas.

6) Continually challenge the mission statement, and judge employees by how well they adhere to its tenets. Management must say it and live it.

Many companies have short and long-term goals. This forces them to visit the statement constantly to see how they�re measuring up.

Other companies call for themselves to be the leader in the industry, and this pledge invites constant scrutiny of the mission statement.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Money-Making Reports Available From BarterNews

Here�s A Fun Incentive

Are you frustrated by incentive programs that reward the same �superstars� again and again? How can you get a group of salespeople involved in a friendly, fun, competition that combines selling skills with a little old-fashioned luck?

Give this a try. Every time a salesperson reports a sale, have a neutral person in the office draw at random from a deck of cards (you can use a double deck if necessary), and mail the card to the salesperson.

At the end of the campaign, the representative with the best poker hand wins the big prize � which you can acquire through your trade exchange!


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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