“What we have here is a failure to communicate!”
one of the most visible people in the barter industry said the #1
reason why the industry wasn’t farther along in its development was
due to a “failure to communicate” by those in the business.
realization was the genesis of The Competitive Edge
newsletter, now into its 18th year of publication. Trade exchange
owners who use this powerful marketing and promotional tool are
never guilty of “failing to communicate.”
As the owner
of a trade exchange you must stay in front of your clients.
Informing, educating, and inspiring them, because your clients’
bartering is a relatively small percentage of their overall
business. So if you don’t keep their interest and enthusiasm for
trade at a high level, you lose.
aim, like all other businesses, is to get your clients coming back
for more. Every extraordinary business (and every trade exchange
owner who wants to be extraordinary) knows that the customer you
have, is a lot less expensive to sell than the customer you don’t
Want to take
your exchange to a higher level? Use The Competitive Edge
newsletter in your operation—it “sells” the many benefits of working
through your trade exchange like nothing else!
more about The Competitive Edge newsletter and how it can help build
your trade exchange, click
Now You Can Stay Abreast Of
What’s Happening In The Barter World On A Daily
Now you can
read the latest in the barter world on a daily basis...every day
new contacts, strategies, and techniques are included for you. The
following is just a sample of the many articles that appeared in the
BarterNews Daily Blog this past week.
Your Talents & Abilities With Barter
Customers Can Be “A” Customers
Bartered In Movies & TV
Barter Assistance, 4,000 Dogs & Cats Have Homes
Use Could Alter Global Travel Industry
In Bartered Products Used To “Buy” Valuable Shelf Space
Entrepreneurs Around The Globe Need Barter, A Secondary Form Of
Franchising Value Growing
+ Five Sound
Reasons Why Restaurants Should Barter
County-ITEX Office Sold
these and many more articles
“Money is not wealth, it is simply a tracking system.”
—Hazel Henderson, economist.
The following article is written by
Hazel Henderson, an evolutionary economist, futurist, syndicated
columnist, and consultant on sustainable development.
Fix the malfunctioning economic source code that is lurking in the
hard drives of all our institutions, and in a lot of people's heads.
That has been a thirty-year crusade for me getting people to
understand that economics is not a science. It is politics in
encouraging is that the politics of money is now becoming visible
all over the world, thanks to the Internet. I have been following
barter groups, global exchange trading systems, and local
currencies, and use them as a leading indicator of how dysfunctional
central banks work.
happening now is that people can see more and more clearly that we
need to redesign money. We cannot leave economists in charge of
money anymore, because most of them work for financial
The problem is
to shift from economics to multidisciplinary systems models, and my
first experience with that was being an advisor in the ‘70s to the
Office of Technology Assessment. My crusade then was getting the
economists out of the picture...because we needed to have models and
scorecards of different disciplines and different metrics rather
than all of the economic ones, which are based on money.
extraordinary thing to me is that money is illusory. Money is not
wealth, it is simply a tracking system. Now we can have pure
information based exchanges, and people all over are getting this
now. Whether it is Craigslist or eBay or
people are forming clubs and lending money to each other without
I see this as
the greatest underlying paradigm shift of all. The last piece of the
puzzle is to get people to understand that this global financial
system is still making it hard for cities to operate.
Board Member Selected For IRS Advisory Group
The International Reciprocal Trade Association is proud to announce
that board member and secretary, Ron Whitney of Barter Network Inc.
in Chadds Ford (PA), was recently appointed to serve on the
Information Reporting Program Advisory Committee. IRPAC is a group
appointed by the commissioner of the Internal Revenue Service (IRS)
that advises the IRS on information reporting issues of mutual
concern to the private sector and the federal government.
Whitney has been a long time advocate of addressing the
applicability of IRS’s current back-up withholding requirements for
missing or incorrect SSNs/TINS and B-Notice letters that are placed
on the commercial barter industry.
He achieved a personal business triumph when he received an
abatement letter in March of 2005 from a tax specialist with the IRS
which agreed with his assertion that it is impossible for a barter
exchange to comply with Publication 1281 backup withholding
Whitney was named the liaison for IRTA’s involvement in the IRS
Partnership Outreach Program in 2006. In January that year he
attended the IRS Stakeholders Reception in Washington (DC),
presenting a position paper on the back-up withholding/B-Notice
issue and its negative effect on the barter industry.
The position paper asserted that trade exchanges should be excluded
from having to send Publication 1281 B-Notice back-up withholding
letters to barter clients as a matter of fact and law. The
Stakeholder Reception allowed Ron to meet and talk with IRS
Commissioner Mark Everson, Small Business Commissioner Kevin Brown,
Chief “E” Officer Phyllis Grimes, and key members of IRPAC.
In April of 2006, IRTA received an invitation to nominate an
individual to serve on the 2007 IRPAC, and chose to nominate Ron
Whitney. Krista Vardabash, IRTA Executive Director enthused, “I was
pleased that Ron agreed to go through the rigorous selection process
that the IRS demands of IRPAC candidates.
“IRTA is fortunate to have such a committed member, and certainly
the industry stands to benefit from having a knowledgeable exchange
owner working side-by-side with the IRS and other professionals from
About his appointment as member of IRPAC, Whitney reflected “I’m
honored to be selected to serve on IRPAC. I hope I can make a
difference for small businesses in general, and the barter industry
The Information Reporting Program Advisory Committee is composed of
twenty-three members who represent various segments of the IRP
community, from major national professional and trade associations
to state tax agencies.
The Committee, divided into four subcommittees that align with the
IRS Operating Divisions, works with IRS executives and the
commissioner to provide recommendations on a wide range of
information-reporting administration issues.
Membership is balanced to include representation from the taxpaying
public, the tax professional community, and small and large
businesses, state tax administration, and the payroll community.
Contact Krista Vardabash at (585) 424-2940 for more information.
The Easiest $100,000 You’ll Ever
Bring To The Bottomline!
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor’s cash agreement for AV services,
here’s a much better alternative:
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel’s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
confidential introduction contact Bob Meyer via e-mail:
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
Our Web Site Has A Search Tool For You
wondered if a certain topic, person, or organization has been
written about on the Barternews.com web site? Now you can easily
find out, as we’ve added a search tool. It will quickly give you the
answer to your questions, in 3 easy steps that take about 12
At the top
right of the page, just under where you sign up for the Tuesday
Report you will see a little Google box. It is where you can (1)
type in the name of a subject, company, or person. Then (2) click
the button www.barternews.com to search the site, followed by (3)
hitting the search button.
The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
many forms of secondary capital—which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the “box” at the end of the
newsletter for the forwarding service.)
We welcome your
comments, questions, and observations.
Copyright BarterNews 2007. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.