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January 23 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...01/23/07

New York City Taxi Cabs Offer TV

Clear Channel Taxi Media; a division of Clear Channel Outdoor, and NBC universal have partnered to air entertainment and news content on New York City taxi cab monitors.

At least 5,000 taxis will air NY10, New York?s Taxi Entertainment Network, featuring exclusive content from WNBC, NBC News and NBC Entertainment.

Bank Focusing On New Affluent Market

Wachovia Corp. has hired 100 bankers this year for its private advisory banking unit, which was launched in 2003 and has since doubled in size.

The Charlotte (NC)-based bank is targeting doctors, lawyers, small-business owners, and other affluent customers who are steadily growing their wealth. People who have between $250,000 and $2 million in investable assets.

The affluent market has been growing steadily over the past several years according to research by Spectrem Group, a Chicago-based consulting firm. Affluent households, or those with a net worth of $500,000 or more, have grown from 9.1 million in 2002 to 14 million in 2005, according to the firm?s recently published report.

Within three years Wachovia expects to have over 1,000 banks working in its private advisory banking unit as it deepens its share of the affluent market on both coasts.

Here & There...

?         China and India, according to IBM Corp. Chairman/CEO Sam Palmisano, will be the epicenter of a massive economic and demographic shift.

?         Trade Shows have bounced back even as the Internet continues to penetrate business markets, as there is an increasing demand among business executives for the sort of face-to-face dialogue that trade shows can provide.

Current U.S. Listing Information...

ITEX Corporate Offices
3326 160th Ave. SE, #100
Bellevue, WA 98008
Ph: (425) 463-4000
Fax: (425) 463-4040

USA Barter Group
P.O. Box 33226
Cleveland, OH 44133
Ph: (440) 343-6328
Fax: (440) 230-9393

All back issues of "From the Desk...? can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a ?box? at the end of the newsletter for your convenience. See you next week. . .)

 ?What we have here is a failure to communicate!?

Years ago, one of the most visible people in the barter industry said the #1 reason why the industry wasn?t farther along in its development was due to a ?failure to communicate? by those in the business.

This realization was the genesis of The Competitive Edge newsletter, now into its 18th year of publication. Trade exchange owners who use this powerful marketing and promotional tool are never guilty of ?failing to communicate.?

As the owner of a trade exchange you must stay in front of your clients. Informing, educating, and inspiring them, because your clients? bartering is a relatively small percentage of their overall business. So if you don?t keep their interest and enthusiasm for trade at a high level, you lose.

Your primary aim, like all other businesses, is to get your clients coming back for more. Every extraordinary business (and every trade exchange owner who wants to be extraordinary) knows that the customer you have, is a lot less expensive to sell than the customer you don?t yet have!

Want to take your exchange to a higher level? Use The Competitive Edge newsletter in your operation?it ?sells? the many benefits of working through your trade exchange like nothing else!

To learn more about The Competitive Edge newsletter and how it can help build your trade exchange, click here.

Now You Can Stay Abreast Of What?s Happening In The Barter World On A Daily Basis

Now you can read the latest in the barter world on a daily  basis...every day new contacts, strategies, and techniques are included for you. The following is just a sample of the many articles that appeared in the BarterNews Daily Blog this past week.

+ Leverage Your Talents & Abilities With Barter

+ Barter Customers Can Be ?A? Customers

+ Products Bartered In Movies & TV

+ With Barter Assistance, 4,000 Dogs & Cats Have Homes

+ Barter?s Use Could Alter Global Travel Industry

+ Billions In Bartered Products Used To ?Buy? Valuable Shelf Space

+ Entrepreneurs Around The Globe Need Barter, A Secondary Form Of Capital

+ ITEX Franchising Value Growing

+ Five Sound Reasons Why Restaurants Should Barter

+ Orange County-ITEX Office Sold

To read these and many more articles click here.

?Money is not wealth, it is simply a tracking system.?

?Hazel Henderson, economist.

The following article is written by Hazel Henderson, an evolutionary economist, futurist, syndicated columnist, and consultant on sustainable development.

Fix the malfunctioning economic source code that is lurking in the hard drives of all our institutions, and in a lot of people's heads. That has been a thirty-year crusade for me getting people to understand that economics is not a science. It is politics in disguise.

What is encouraging is that the politics of money is now becoming visible all over the world, thanks to the Internet. I have been following barter groups, global exchange trading systems, and local currencies, and use them as a leading indicator of how dysfunctional central banks work.

What is happening now is that people can see more and more clearly that we need to redesign money. We cannot leave economists in charge of money anymore, because most of them work for financial organizations.

The problem is to shift from economics to multidisciplinary systems models, and my first experience with that was being an advisor in the ?70s to the Office of Technology Assessment. My crusade then was getting the economists out of the picture...because we needed to have models and scorecards of different disciplines and different metrics rather than all of the economic ones, which are based on money.

The extraordinary thing to me is that money is illusory. Money is not wealth, it is simply a tracking system. Now we can have pure information based exchanges, and people all over are getting this now. Whether it is Craigslist or eBay or, people are forming clubs and lending money to each other without needing banks.

I see this as the greatest underlying paradigm shift of all. The last piece of the puzzle is to get people to understand that this global financial system is still making it hard for cities to operate.

IRTA Board Member Selected For IRS Advisory Group

The International Reciprocal Trade Association is proud to announce that board member and secretary, Ron Whitney of Barter Network Inc. in Chadds Ford (PA), was recently appointed to serve on the Information Reporting Program Advisory Committee. IRPAC is a group appointed by the commissioner of the Internal Revenue Service (IRS) that advises the IRS on information reporting issues of mutual concern to the private sector and the federal government. 

Whitney has been a long time advocate of addressing the applicability of IRS?s current back-up withholding requirements for missing or incorrect SSNs/TINS and B-Notice letters that are placed on the commercial barter industry.

He achieved a personal business triumph when he received an abatement letter in March of 2005 from a tax specialist with the IRS which agreed with his assertion that it is impossible for a barter exchange to comply with Publication 1281 backup withholding requirements.

Whitney was named the liaison for IRTA?s involvement in the IRS Partnership Outreach Program in 2006. In January that year he attended the IRS Stakeholders Reception in Washington (DC), presenting a position paper on the back-up withholding/B-Notice issue and its negative effect on the barter industry.

The position paper asserted that trade exchanges should be excluded from having to send Publication 1281 B-Notice back-up withholding letters to barter clients as a matter of fact and law. The Stakeholder Reception allowed Ron to meet and talk with IRS Commissioner Mark Everson, Small Business Commissioner Kevin Brown, Chief ?E? Officer Phyllis Grimes, and key members of IRPAC.

In April of 2006, IRTA received an invitation to nominate an individual to serve on the 2007 IRPAC, and chose to nominate Ron Whitney. Krista Vardabash, IRTA Executive Director enthused, ?I was pleased that Ron agreed to go through the rigorous selection process that the IRS demands of IRPAC candidates.

?IRTA is fortunate to have such a committed member, and certainly the industry stands to benefit from having a knowledgeable exchange owner working side-by-side with the IRS and other professionals from various sectors.?

About his appointment as member of IRPAC, Whitney reflected ?I?m honored to be selected to serve on IRPAC. I hope I can make a difference for small businesses in general, and the barter industry in specific.?

About IRPAC:

The Information Reporting Program Advisory Committee is composed of twenty-three members who represent various segments of the IRP community, from major national professional and trade associations to state tax agencies.

The Committee, divided into four subcommittees that align with the IRS Operating Divisions, works with IRS executives and the commissioner to provide recommendations on a wide range of information-reporting administration issues.

Membership is balanced to include representation from the taxpaying public, the tax professional community, and small and large businesses, state tax administration, and the payroll community.

Contact Krista Vardabash at (585) 424-2940 for more information.

Hotel General Managers

Here?s The Easiest $100,000 You?ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor?s cash agreement for AV services, here?s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel?s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant?s sales & profits. More-->


Our Web Site Has A Search Tool For You

Ever wondered if a certain topic, person, or organization has been written about on the web site? Now you can easily find out, as we?ve added a search tool. It will quickly give you the answer to your questions, in 3 easy steps that take about 12 seconds!

At the top right of the page, just under where you sign up for the Tuesday Report you will see a little Google box. It is where you can (1) type in the name of a subject, company, or person. Then (2) click the button to search the site, followed by (3) hitting the search button.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today?s New Age Of Possibility

There are many forms of secondary capital?which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our ?Secondary Capital Section.? Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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We welcome your comments, questions, and observations.
? Copyright BarterNews 2007. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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