January 22, 2008
by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Your Seat-belts For Impending Downturn
The coming recession may be worse than the other two serious
economic downturns that have hit the U.S. economy in the
past 25 years, according to The Wall Street Journal.
Three reasons why: the housing market is horrible, energy
prices are very high, and the job market is weakening.
Ultimate Sales University Promises Results
The CEO of the American Basketball Association (ABA) and
long time marketing whiz, Joe Newman, has put his passion
for quality training in reach of everyone at
China Soon To Be Largest Web Market
The total number of internet users in China soared 53% to
210 million at the end of 2007, up from 137 million at the
end of 2006. China is now just 5 million short of passing
Gift Card Sales Continue Dramatic Growth
Gift card sales totaled $97 billion in 2007, up from $83
billion in 2006, according to data from the Tower Group and
the New York Times.
Less attention by the media has been given to �breakage,�
which is the money retailers get when gift cards are not
used or leftover funds remain. Tower put breakage amount at
$7.8 billion for 2007.
Gender Differences On Entrepreneurship
Discover credit card�s survey of 1,000 small businesses
shows how different men and women are. In short, whether you
choose business ownership to have greater control or more
flexibility may depend on your sex.
Among female respondents, 32% wanted flexibility and 17%
wanted to be their own boss. Men were more evenly divided:
27% wanted to be their own boss and 24% sought flexibility.
Also, 39% of male business owners think women have an easier
time starting businesses, and 34% think men have it easier.
Among women, 20% of small-business owners think men have an
easier time starting businesses; 15% think women have it
New Vacation Booking Web Site
is a new vacation-booking web site for home, condo and cabin
rentals in North America, Central America and the Caribbean.
They�re offering a 10% discount on bookings made before
February 14, with a cap of $250 in savings per book. Use
promo code �BeyondHotels� during checkout.
All back issues of
"From the Desk...� can be accessed by
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See you next week. . .)
Trade Dollars Play Major Role In House Construction
Growing up and
working in Banks County (GA), Faythe Willis learned how to negotiate
a deal that didn�t necessarily involve money. �For years, we had a
catering business where we were always bartering,� she said.
And for the
past 20 years, Willis has put her horse-trading sense to work as an
employee of Tradebank, a company that connects business owners with
clients who want their services and have something to trade. In
August 2006, Willis became the owner of Tradebank of North Georgia,
based in Lawrenceville. Through the years with the company, she
stockpiled trade credits as part of her compensation.
members can swap their credits for goods and services they need. In
Willis� case, the need was for a new home.
months of negotiating deals on just about every aspect of the
project, Willis and her husband Jerry recently moved into their
three-bedroom, 2,600-square-foot, Mediterranean-style dream home on
3.5 acres of family-owned land in Gillsville.
�This was the
first house I ever built,� said Willis. �I got the idea for it
during a visit to Jekyll Island. We were sitting in a courtyard
surrounded by these arched openings, and I just loved the idea. So I
traded with an architect to come up with a similar plan.�
Willis built a
large portion of the house using the talents of roofers,
electricians and other construction experts who are part of the
Tradebank network. No money changed hands; instead, she used her
Tradebank credits for their services.
In the end,
the house was completed with Tradebank credits worth $116,000 as
well as $250,000 in traditional loans. Using the Tradebank network,
Willis estimates that she saved about $60,000 over what she would
have paid retail for the goods and services she acquired through
Here's a look
at the features she acquired in trade:
one-story tan stucco exterior is a wide wraparound verandah, floored
with stamped concrete pavers (traded). The double front doors open
directly into the living room, with a raised, glass-fronted
fireplace (traded), cream-colored vaulted ceiling and pale orange
walls. The concrete flooring, acid-stained to different colors, runs
throughout the main living areas.
three boys and was a slave to my home,� said Willis. �Here, I want
everyone to come and enjoy themselves and not worry about making a
By the arched
entry into the kitchen stands an antique hall table with mirror
(traded). The spacious kitchen has a long, wood breakfast bar with
tall chairs overlooking a double sink and pine work counters. The
area also includes a warming drawer, convection oven, double ovens
(all traded), a cooktop and hood vent and a second double sink under
the window. A wall-mounted gas fireplace (traded) has blowers that
send enough hot air into the room to keep it comfy.
living area, double doors open to the courtyard between the wings of
the house. A water feature with a clay urn (traded) and pond anchor
one wall; an outdoor fireplace (traded) and gas grill sit under a
covered area at the back. Doors from the courtyard open into a
garden shed on one side and the master bedroom on the other. The
space is cooled by ceiling fans with palm frond blades.
lets us shut down entire parts of the house when we�re not using
them,� said Willis.
One wing of
the house holds Willis� home office, with French doors leading to
the side porch and a diamond pattern in the concrete floor. The room
and an adjacent bedroom also has a built-in Murphy bed hidden behind
double wood doors, giving the space plenty of flexibility for guests
and grandkids. The guest baths have stucco surrounds in the showers
and ornate cabinetry below the sinks.
At the end of
the hall is the carpeted master, with a dramatic vaulted ceiling and
three arched windows looking out to the backyard. The glamorous bath
boasts a large spa tub, a tiled walk-in shower with a bench, granite
counter tops and mirrors over the double sinks decorated with iron
floral patterns. A pass-through from the master closet allows dirty
clothes to drop directly into the adjoining laundry room.
traded with contractors who did the roof and gutters, electrical
wiring, security system, and a sound system.
�We were very
creative about how we spent our money,� said Willis. �By being
careful, we were able to get a lot of upgrades that we wouldn�t have
been able to afford otherwise � such as onyx tile around the living
room fireplace, the stamped concrete, architectural roof shingles,
the double ovens, the warming drawer and convection oven. And all
along, I had a lot of fun doing it.�
Tradebank is a
cashless commerce system that connects business owners and
professionals with buyers and sellers.
(This story was reprinted from the
Atlanta Journal-Constitution, January 17, 2008, �The Home That
Barter Catalyst For Huge Oprah/Discovery Cable Network Deal
At BarterNews, we have been
contending for years that the �Best & Brightest� use barter in the
building of their wealth�here is another example of that message.
Communications and Oprah Winfrey have announced a deal where the
Discovery Health network will be bartered to Winfrey next year, and
become the Oprah Winfrey Network (OWN).
transaction involved Winfrey turning over half ownership of
web site with 6 million unique visitors a month) to Discovery, while
the communications company makes her chairman of the network which
is currently seen in 68 million homes. The two entities (Harpo
Production and Discovery) will be joint owners...50/50 in ownership
value of the deal? Hard to say at this point as Winfrey�s star power
will generate greater revenue from cable companies once she comes
aboard with her programming in mid 2009. But cable TV networks don�t
come cheap. When Microsoft invested in MSNBC back in 1996 it put up
$300 million for its half stake in a startup. (And Bill Gates is a
�media empire� includes:
Her top-rated TV talk
2. A satellite radio network (XM
3. A web site
4. TV movies made under her
5. Now the OWN TV Network (68
million potential viewers, with coverage in 2/3 of the nation�s
The focus of
the channel will be Oprah�s brand�to educate and inspire people to
live the best life they can. Some of Winfrey�s stable of regular
contributors could be expected to be part of the programming.
Winfrey�s current talk show, as well as rights to use of reruns, is
spoken for until the end of the 2010/2011 season.
Winfrey, she made an entry in her diary May 24, 1992, about an idea
for creating her own TV network...15 years later it�s a reality, and
barter once again was the catalyst for a huge deal.
has come true. She will now have the opportunity to do this 24-hours
a day on a platform that goes on forever.
Marketing Association Expands Marketing Definition
Marketing Association has redefined the word �marketing,� to reflect
its broader role in society. The new definition reads: �Marketing is
the activity, set of institutions and processes for creating,
communicating, delivering and exchanging offerings that have value
for customers, clients, partners, and society at large.�
definition stated: �Marketing is an organizational function and a
set of processes for creating, communicating, and delivering value
to customers and for managing customer relationships in ways that
benefit the organization and its stakeholders.�
Association revisits the definition for marketing every five years
in a disciplined effort to reflect on the state of the marketing
Universal Truth For Attaining Greater Success In 2008
It is the
entrepreneur�s dream to idle away lazy afternoons on the white
sands of a tropical beach. Success certainly affords, among
other things, an excuse to relax and enjoy the fruits of one�s
labor. But as many dyed-in-the-wool entrepreneurs have
discovered, there is only so much time you can spend fly fishing
or lounging in a hammock before the urge to do something new
begins gnawing deep down.
everything around you suggests a new or overlooked opportunity.
Every cocktail napkin becomes a sketch-pad or whiteboard. Or that
great idea, long stowed away, keeps you awake late at night.
success also provides resources, credibility, experience and�most of
all�the confidence to attempt things. The only thing harder for an
entrepreneur to pass up than a good idea, is that same idea coupled
with the knowledge that �I�m good at doing this sort of thing.�
therefore, need no prodding or motivation to get up and try
something new. They can�t help it...it just happens. What is not so
automatic is the notion of attempting something ambitious, relative
to your past accomplishments. If you�re attempting something that
doesn�t make you feel at least a bit uncomfortable, then you
probably aren�t growing.
While you may
be successful at completing a less-than-ambitious project, it will
be a hollow victory. Worst of all, you will fall far short of your
wish to continue growing during this lifetime, in whatever capacity
you choose�skills, experiences, wealth, sophistication, etc.�then
you must continuously push yourself. Whether it�s soloing in an
aircraft, learning a new language or speaking in public, you must
occasionally do something that is unfamiliar, difficult, or even
If you've read
similar articles, you probably need no explanation of the power of
setting goals. What is not so well-known is that a few of your goals
should deliberately be very difficult.
studies, research has demonstrated that effort and performance are
directly proportional to the goal�s difficulty level, up to the
point where the goal becomes no longer believable (at which point
effort tends to cease altogether).
But here's the
clincher: Performance is maximized even when the goal is not
How is this
possible? If you look closely, most things that people attempt are
not truly binary. That is, they�re neither measured as all-or-none
nor as success versus failure, but instead are a matter of degree.
While the goal may not be reached, performance was indisputably
improved...and that is the key.
overwhelmingly suggests a new approach to goal-setting�set very
difficult goals for yourself and then recognize and reward partial
success. It�s better to earn 80% of a $1-million income goal, than
to earn 100% of a $500,0000 goal. This can be hard to get used to
for highly aggressive, goal-setters who writhe in pain at the
thought of failing to meet a goal by its deadline. But fear not.
also shows that failure to reach one�s goal is still highly
motivating to people, especially when the goal was missed by a
narrow margin. Reaching 80% of your goal stimulates you to try that
much harder next time, and reinforces your overall belief in the
are bigger risks when attempting bigger things. But that�s what
pushes us to work harder, so as to minimize risk. How? Fear creates
stress and that stress forces the mind to adapt, coming up with ever
better approaches and solutions for minimizing the risk. That is
what raises us to the next level of performance.
(Reprinted with permission,
Work With Audio/Visual
Vendor On Barter
Collect cash, as usual, from the guest accounts staying at
your facility that require the use of professional AV
services. And rather than shouldering your ongoing employee
costs, or your current vendor�s cash agreement for AV
services, here�s a much better alternative:
Work with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
Your hotel�s annual AV billings must be a minimum of
$200,000, and this offer is available only in the
continental United States.
For a confidential introduction contact Bob Meyer via
Attention Trade Exchange Owners:
If your member hotel(s) have a minimum of 10,000 sq. feet of
meeting space and annual billings of at least $200,000 for
AV services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today�s New Age Of Possibility
many forms of secondary capital�which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our �Secondary
Capital Section.� Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
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