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January 20, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 01/20/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

Universal Currency (UC) Receives Positive IRS Ruling

The International Reciprocal Trade Association's global inter-exchange trading platform, Universal Clearinghouse Inc (UC), received a Private Letter Ruling (PLR) from the IRS on January 8, 2015, stating that:

"UC does not have a reporting requirement under Section 6045 of the Internal Revenue Code with regard to transactions in which it acts in its capacity as the clearinghouse between two barter exchanges to effect sales on behalf of their respective clients."

The IRS's letter confirms that UC is not required to issue 1099B's, because UC acts as a clearinghouse for transactions in which the UC exchange members' selling clients have already received a 1099B from their respective UC member exchange. If UC were to 1099B a UC transaction between UC member exchanges, it would result in unnecessary double IRS 1099B reporting of the same transaction. 

While IRS PLR decisions apply only to the party that requested the PLR, private letter rulings are customarily used by both taxpayers and the government for guidance.

IRTA requires that all IRTA exchange members comply with IRS 1099B reporting requirements. In this instance, the guidance IRTA has derived from UC's PLR confirms IRTA's long held position that barter exchanges do not have to submit 1099B's in direct-reciprocation situations since both barter exchange participants in such an arrangement are in fact acting "as the clearinghouse between two barter exchanges to effect sales on behalf of their respective clients."  

To read the entire IRS Private Letter Ruling, click here.
To read UC’s submission letter, click here.
 For questions regarding this matter, contact IRTA’s Executive Director Ron Whitney at or 757-393-2292. — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

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Time For Your Company's Annual Barter Check-Up!

Just as an annual physical check-up is a good idea for optimal health, so is the idea for an annual look at your company's barter efforts. For a few minutes of your time, the following tips will give you valuable ways your trade exchange can help you make 2015 a more profitable year. Test yourself by looking at how the last few months have gone.
Yes or No   
Have you aggressively used your exchange this year to build new contacts and enlarge your customer base?
Yes or No    
Are you staying in touch with your trade exchange broker on a regular basis to find out what's new and available, as well as to communicate your particular desires?
Yes or No    
Have you analyzed your company’s marginal cost of doing business? (Day-to-day overhead is already covered by your regular cash business. It is fixed, regardless of whether or not you barter. Therefore, it shouldn't be used to figure the cost of your extra barter business.)
Yes or No   
Do you treat your barter customers as "A-list" clients because they make a significant, very profitable contribution to your bottom line?
Yes or No   
Do you spend a minimum of 15 minutes a day (90 minutes a week) thinking of ways to incorporate barter?
Yes or No   
Do you have a file or folder for planning your barter sales and purchases?
Yes or No   
Have you filled out your business work sheet? One column for expenditures paid with cash, the second column for those acquired on trade.
Yes or No   
Are you employing your exchange's advertising and promotional help whenever possible? (Remember, it's not what is advertised, but how often it is advertised.)
Yes or No   
Are you using your trade dollars for perks, incentives, bonuses, and special occasions when showing your appreciation and recognition?
Yes or No   
Are you using a trade purchase request form? It provides your exchange with an authorized purchase order, so a salesman from the exchange can confidently call on a non-member company and sell them on joining the exchange with your business in hand.
Yes or No   
Do you suggest to your present vendors that additional business be paid with trade dollars?
Yes or No   
When trying to crack a tough new account do you use the greatest close there is? Tell them they don't have to pay you in cash. Rather, show them how to save cash when buying your product or service by joining your trade exchange.
Yes or No   
Have you reviewed your long standing accounts receivables? If payments aren't forthcoming, make arrangements to take products or services as payment.
Yes or No   
Have you approached a long-overdue creditor with a creative solution to your company's debt problem? Offer to pay your debt with trade dollars.
Yes or No   
Finally, are you realistic in your barter expectations? Since your barter business is usually from 3% to 10% of your total gross sales, are you objectively looking at the valuable service your exchange is providing your company?
Using your trade exchange efficiently and regularly can make this year more profitable than ever!

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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10 Strategies For Building Your Company’s Value

Both the value and the borrowing power of a typical business can be increased if the business owner takes action to increase cash-flow and reinforce its predictability. And barter can play a major role in the enhancement of business strategies.
If you're so busy earning a living on a daily basis that you don't take the time to focus on activities that can make your business more valuable, more predictable and more manageable, here are some suggestions.
It's important to think about the future sales price of your business and attracting the best buyers, now-while you have the luxury of time to increase its market value.
Today is the best time to begin developing and implementing the strategies needed to build the value of your business. It is the largest single asset on a typical entrepreneur's personal balance sheet. Use these 10 strategies to increase your company’s market value. In almost every case barter can play an important role in maximizing the value of these strategies.
1. Constantly contain costs by acquiring needed products and services whenever possible at your lower marginal cost of doing business through barter.
2. Diversify your customer base by bringing in new business through your trade exchange.
3. Improve operating efficiencies by trading for equipment or services that increase company efficiency, i.e. computers, phone systems, fax machines, and other services.
4. Make the business more recession-resistant by continually broadening your base of customers. This can be achieved by sustained advertising, through the efforts and assistance of your trade exchange, which then builds your company's name and develops a stronger image in the marketplace.
5. Use working capital more productively by taking advantage of every trading opportunity. Replace cash purchases with barter purchases.
6. Encourage internal teamwork through the use of rewards, bonuses, and perks for employees ... all or which are available on trade.
7. Improve profit margins by trading at your marginal cost of doing business. Your barter or marginal cost of doing business does not include your fixed costs, as these are stable and covered by your on-going cash business.
8. Increase sales by developing new products or services. More barter sales mean more cash-flow, thus more money for research and development of new products and services.
9. Improve market share automatically when barter sales are obtained.

10. Emphasize non-cyclical products and services by balancing out the boom and bust cycles of the cash world. Adding barter to your arsenal is a counter-cyclical business strategy.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

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