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January 20, 2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...01/20/2009

Palm Oil For Fertilizer

Malaysia will be trading crude palm oil for fertilizer components from North Korea. The same barter arrangement will be used in deals with Morocco, Jordan, Syria and Iran.

Barter Booming For New Zealand’s Bartercard

Paul Bolte, CEO of Bartercard New Zealand, says his 6,300 members are bartering more than ever. He reports $23.5 million in goods and services traded in December, a record-setting month. Bolte expects 2009 trading volume to hit $215 million.

BarterQuest Eyes New Marketplace

According to reports, BarterQuest has heard from so many farmers that they are looking into creating an online community for farmers where they could trade grain, equipment, harvesting efforts, et cetera. Farmers, historically, have cooperatively bartered with one another making for tight-knit communities.

Australia’s BBX Contemplates Expansion

BBX, an Australian-based trade exchange, has announced they will be opening eleven new franchises across the country in the coming months. The BBX franchises will open in five states, according to CEO Michael Touma.

All back issues of “From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


Announcements

Lee & Terry Brandfass To Appear On iTV’s Barter Channel

David Cooper, sales trainer extraordinaire and the founder of iTV Network’s Barter Channel, will be in Phoenix on Tuesday January 20 to interview two barter pioneers — Lee Brandfass and wife Terry, who have been in the commercial barter business since 1978.

They were early area directors for Mac McConnell’s Business Exchange (BX), and became ITEX franchisees in Tucson and Phoenix when ITEX acquired BX in 2005. They are presenly moving their headquarters into a brand new building—which they acquired on full trade.

The Brandfasses have hosted many regional meetings including the largest national BX convention. They also hosted IRTA’s 2001 International Barter Congress in Phoenix, which was one of the most highly attended and most profitable in IRTA’s history.

Terry served on the IRTA Board as the second women to do so. She also has been the recipient of the Paul St. Martin Outstanding Achievement Award, the Distinguished Service Award and numerous Barter Ambassador Awards. Both Lee and Terry have served on the Universal Currency Board for IRTA.

Don’t miss their interesting perspectives on the myths of barter and what they see as the barter industry’s future. The program will air live over the Internet at 3 p.m. CST on Tuesday, January 20, 2009. (Click here.)


How Trade Exchange Owners Can Earn Money On Their Members’ Cash Purchases (Click here.)


IRTA Modern Trade & Barter Video Now on UTube

The eight-and-a-half minute video presentation “How to profit from using your excess business capacity” was previewed and enthusiastically received by attendees at the September 2008 IRTA Barter Congress in Orlando, Florida. It is now available on UTube at http://video.google.pl/videoplay?docid=749044267549070133&hl=pl.

The video features interviews with actual business owners who explain how their businesses are profiting through the use of modern trade and barter along with full details on all phases of the process.

“Considering the worldwide economic crisis, timing could not be better for the general release of this video which, maps out a plan of action that will help businesses survive this downturn,” stated IRTA President David Wallach.

“Over the years many individual modern trade and barter companies have produced their own very fine video productions,” affirmed IRTA Executive Director Ron Whitney. “This offering represents a shared effort that will permit the industry, for the first time, to present a clear unified message.”

In 2008 as part of Operation Outreach the IRTA Global Board of Directors approved and funded the production of a video presentation in an effort to better educate the Business and Financial communities about the numerous benefits the industry has to offer.

The Operation Outreach program includes weekly press releases, an IRTA produced educational video presentation, and curriculum developed to be presented in business schools, colleges and universities.

The video production will be presented by IRTA member exchanges to local business groups, i.e., Rotary Clubs, Chambers of Commerce, and others. It may also be used by exchanges as a direct sales piece during one-on-one sale presentations. Worldwide, the production will be presented by industry leaders to larger business groups and conventions.

The International Reciprocal Trade Association, IRTA, is a non-profit organization committed to promoting just and equitable standards of practice and operation within the modern trade and barter industry.

Attention Trade Exchange Owners. . .It’s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry’s overall growth is anemic. Why? Maybe it’s because we’re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there’s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let’s face it, more cash business, not trade, is of paramount importance to your members. You must break through this “cash only” focus and redirect their thinking toward barter. Although most exchanges don’t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It’s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


MileHighSwap — Where You Can Barter Frequent Flyer Miles

A new web site aims to provide users with the ability to barter their frequent flyer miles for products, services and other miles. Plus you can also list items you'd like to exchange for an award ticket or specific number of miles.

The developers of the site compare milehighswap.com to eBay, except people are using frequent-flyer miles instead of cash for transactions.

Signing up and posting an item to barter is free, but it will cost $0.99 to contact another user about a possible exchange. If you sign-up for a subscription, you may contact as many users as you’d like for one monthly fee.

If your transaction includes a transfer of miles, you or the person you are trading with are responsible for paying the transfer fees imposed by the airlines. Or you can agree to split the fees, however you determine.

In general, it costs approximately $10 per 1,000 miles, plus a $25 to $30 service fee to transfer miles between accounts.

The web site is similar to LoyaltyMatch.com (where members can buy or trade award merchandise with members of other loyalty programs) and Points.com GPX (which allows members to exchange miles and points).

The difference is that MileHighSwap takes the idea one step further, allowing members to exchange miles or points for anything someone else wants to “sell.”

For more information see http://www.milehighswap.com.


* * ANNOUNCEMENT * *

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Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


·         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn’t listed see the forms on the lower left of the page. (Click here.)

·         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn’t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Barter On The Big Stage - Ships For Oil

The Brazilian government has suggested a barter deal to South Korea’s major shipbuilders and the state-run oil developer KNOC (Korea National Oil Corp).

The arrangement essentially has Korea, the world’s largest shipbuilders, providing Brazil with drill ships or floating production, storage, and offloading platforms in return for stakes in its oil fields in the Santos area, which KNOC would manage.

The barter plan was proposed by the South American nation when the two countries held summit talks in Brazil this past November.


Money-Making Reports Available From BarterNews


From BarterNews’ Archives 1997

Make Those Needed Improvements Now

This time of the year business historically slows down for contractors, and given today’s economic malaise it’s a great time to barter for needed services to fix up your property.

Because repairs don’t materially add to the value of your property or prolong its life, repairs are immediately deductible. And they would include the following:

      painting, both interior and exterior

      fixing leaks and repairing the damage they caused

      cleaning the exterior of a building (when the work doesn’t prolong the building’s life)

      patching a roof

      shoring up a foundation to prevent its collapse

      fixing the deteriorated surface of a sidewalk, driveway, or parking lot

There’s going to be a flurry of activity in this area, so don’t delay in contacting your trade exchange to see what you can get in the way of painting, plumbing, electrical and roof repairs. Then decide how you’ll handle the repairs for tax purposes.

If business is slow now, or you’re starting up and have no income, you may want to spread out the deductions to future years when you expect to be in a higher tax bracket as deductions would be worth more to you then. Most of the time, however, you’ll want to take the write-offs as fast as possible.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


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