Lee & Terry Brandfass To Appear On iTV’s Barter Channel
David Cooper, sales trainer extraordinaire and the founder of iTV
Network’s Barter Channel, will be in Phoenix on Tuesday January 20
to interview two barter pioneers — Lee Brandfass and wife Terry, who
have been in the commercial barter business since 1978.
were early area directors for Mac McConnell’s Business Exchange
(BX), and became ITEX franchisees in Tucson and Phoenix when ITEX
acquired BX in 2005. They are presenly moving their headquarters
into a brand new building—which they acquired on full trade.
The Brandfasses have hosted many regional meetings including the
largest national BX convention. They also hosted IRTA’s 2001
International Barter Congress in Phoenix, which was one of the most
highly attended and most profitable in IRTA’s history.
Terry served on the IRTA Board as the second women to do so. She
also has been the recipient of the Paul St. Martin Outstanding
Achievement Award, the Distinguished Service Award and numerous
Barter Ambassador Awards. Both Lee and Terry have served on the
Universal Currency Board for IRTA.
Don’t miss their interesting perspectives on the myths of barter and
what they see as the barter industry’s future. The program will air
live over the Internet at 3 p.m. CST on Tuesday, January 20, 2009. (Click
Exchange Owners Can Earn Money On Their Members’ Cash Purchases
IRTA Modern Trade & Barter Video Now
The eight-and-a-half minute video presentation “How to profit from
using your excess business capacity” was previewed and
enthusiastically received by attendees at the September 2008 IRTA
Barter Congress in Orlando, Florida. It is now available on UTube at
The video features interviews with actual business owners who
explain how their businesses are profiting through the use of modern
trade and barter along with full details on all phases of the
“Considering the worldwide economic crisis, timing could not be
better for the general release of this video which, maps out a plan
of action that will help businesses survive this downturn,” stated
IRTA President David Wallach.
“Over the years many individual modern trade and barter companies
have produced their own very fine video productions,” affirmed IRTA
Executive Director Ron Whitney. “This offering represents a shared
effort that will permit the industry, for the first time, to present
a clear unified message.”
In 2008 as part of Operation Outreach the IRTA Global Board of
Directors approved and funded the production of a video presentation
in an effort to better educate the Business and Financial
communities about the numerous benefits the industry has to offer.
The Operation Outreach program includes weekly press releases, an
IRTA produced educational video presentation, and curriculum
developed to be presented in business schools, colleges and
The video production will be presented by IRTA member exchanges to
local business groups, i.e., Rotary Clubs, Chambers of Commerce, and
others. It may also be used by exchanges as a direct sales piece
during one-on-one sale presentations. Worldwide, the production will
be presented by industry leaders to larger business groups and
International Reciprocal Trade Association, IRTA, is a non-profit
organization committed to promoting just and equitable standards of
practice and operation within the modern trade and barter industry.
Attention Trade Exchange Owners. . .It’s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry’s overall growth is anemic. Why? Maybe
it’s because we’re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there’s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let’s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this “cash only” focus and redirect their thinking
toward barter. Although most exchanges don’t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It’s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
MileHighSwap — Where You Can Barter Frequent Flyer Miles
new web site aims to provide users with
the ability to barter their frequent flyer miles for products,
services and other miles. Plus you can also list items you'd like to
exchange for an award ticket or specific number of miles.
The developers of the site compare
milehighswap.com to eBay, except people are using frequent-flyer
miles instead of cash for transactions.
Signing up and posting an item to barter is free, but it will cost
$0.99 to contact another user about a possible exchange. If you
sign-up for a subscription, you may contact as many users as you’d
like for one monthly fee.
If your transaction includes a transfer of miles, you or the person
you are trading with are responsible for paying the transfer fees
imposed by the airlines. Or you can agree to split the fees, however
In general, it costs approximately $10 per 1,000 miles, plus a $25
to $30 service fee to transfer miles between accounts.
The web site is similar to
LoyaltyMatch.com (where members can buy or trade award
merchandise with members of other loyalty programs) and
(which allows members to exchange miles and points).
The difference is that MileHighSwap takes the idea one step further,
allowing members to exchange miles or points for anything someone
else wants to “sell.”
For more information see