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January 15, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 01/15/2013

IRTA Completes Another Record Year

Annette Riggs, President of the International Reciprocal Trade Association, reports that 2012 was another productive year for IRTA and UC, as both organizations surpassed their numerous goals for the year.

Riggs says that IRTA and UC will continue to pro-actively advocate for both the barter and complementary currency sectors; she looks forward to another fruitful year in 2013 filled with creative new initiatives that will benefit members� business and the commercial barter industry in general.

For the complete story, click here.

ITEX Brokers Board Meet In Seattle

In a couple of days, on January 18, the Board of Directors of the ITEX Brokers Association (IBA) will be meeting in Bellevue (WA). The IBA Board is elected by its members and consists of seven members � two brokers from three regions and a president. The group initially gathers alone for a day, prior to the following day�s meeting with ITEX senior management.

For more info on ITEX, click here.  

Happy-Meal Toys Exchanged For Books

During 2013 and 2014, about 15 million non-fiction books will be provided to kids in England through the nation�s 1,200 McDonald restaurants. The reading literacy program will be promoted for five weeks at a time, over the two-year period. It�s estimated that only one in three children in England now have books in the home.

Global Media Ad Spending Hits $519 Billion

Media ad spending, worldwide, grew 5.4% to just under $519 billion in 2012. This growth rate is expected to continue at the same levels through 2016 topping out at $628 billion.

How To Shape Your Leadership & Corporate Culture

An excellent 43-page booklet, �Neuro-Networking: How Neuroscience Will Make You A Better Networker,� by Dave Kinnear is available on Kindle Press for $2.99. In the e-book, Kinnear explains how to build authentic networking relationships through trust. It can be ordered through

Changed U.S. Listing Information �

345 Owen Lane, #125
Waco, TX 76710
Ph: (800) 867-5552
Fax: (254) 772-5188

(Previously in Hewitt, TX.)

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Time For Your Company�s Annual Barter Check-Up!

Just as an annual physical check-up is a good idea for optimal health, so is the idea for an annual look at your company�s barter efforts. For a few minutes of your time, the following tips will give you valuable ways your trade exchange can help you make 2013 a more profitable year. Test yourself by looking at how the last few months have gone.

o Yes o No    Have you aggressively used your exchange this year to build new contacts and enlarge your customer base?

o Yes o No    Are you staying in touch with your trade exchange broker on a regular basis to find out what�s new and available, as well as to communicate your particular desires?

o Yes o No    Have you analyzed your company�s marginal cost of doing business? (Day-to-day overhead is already covered by your regular cash business. It is fixed, regardless of whether or not you barter. Therefore, it shouldn�t be used to figure the cost of your extra barter business.)

o Yes o No    Do you treat your barter customers as �A-list� clients because they make a significant, very profitable contribution to your bottom line?

o Yes o No    Do you spend a minimum of 15 minutes a day (90 minutes a week) thinking of ways to incorporate barter?

o Yes o No    Do you have a file or folder for planning your barter sales and purchases?

o Yes o No    Have you filled out your business work sheet? One column for expenditures paid with cash, the second column for those acquired on trade.

o Yes o No    Are you employing your exchange�s advertising and promotional help whenever possible? (Remember, it�s not what is advertised, but how often it is advertised.)

o Yes o No    Are you using your trade dollars for perks, incentives, bonuses, and special occasions when showing your appreciation and recognition?

o Yes o No    Are you using a trade purchase request form? It provides your exchange with an authorized purchase order, so a salesman from the exchange can confidently call on a new company (non-member) and sell them on joining the exchange with your business in hand.

o Yes o No    Do you suggest to your present vendors that additional business be paid with trade dollars?

o Yes o No    When trying to crack a tough new account do you use the greatest close there is? Tell them they don�t have to pay you in cash. Rather, show them how to save cash when buying your product or service by joining your trade exchange.

o Yes o No    Have you reviewed your long standing accounts receivables? If payments aren�t forthcoming, make arrangements to take products or services as payment.

o Yes o No    Have you approached a long-overdue creditor with a creative solution to your company�s debt problem? Offer to pay your debt with trade dollars.

o Yes o No    Finally, are you realistic in your barter expectations? Since your barter business is usually from 3% to 10% of your total gross sales, are you objectively looking at the valuable service your exchange is providing your company?

Using your trade exchange efficiently and regularly can make this year your most profitable ever!

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Barter Can Play An Important Role In The Building Of Your Assets

Both the value and the borrowing power of a typical business can be increased if the business owner takes action to increase cash-flow and reinforce its predictability. And barter can play a major role in the enhancement of business strategies.

If you�re so busy earning a living on a daily basis that you don�t take the time to focus on activities which can make your business more valuable, more predictable and more manageable, here are some suggestions.

It's important to think about the future sales price of your business and attracting the best buyers, now-while you have the luxury of time to increase its market value.

Today is the best time to begin developing and implementing the strategies needed to build the value of your business. It is the largest single asset on a typical entrepreneur�s personal balance sheet. Use these 10 strategies to increase your company�s market value. In almost every case barter can play an important role in maximizing the value of these strategies.

1. Constantly contain costs by acquiring needed products and services whenever possible at your lower marginal cost of doing business through barter.

2. Diversify your customer base by bringing in new business through your trade exchange.

3. Improve operating efficiencies by trading for equipment or services that increase company efficiency, i.e. computers, phone systems, fax machines, and other services.

4. Make the business more recession-resistant by continually broadening your base of customers. This can be achieved by sustained advertising, through the efforts and assistance of your trade exchange ... which then builds your company�s name and develops a stronger image in the marketplace.

5. Use working capital more productively by taking advantage of every trading opportunity. Replace cash purchases with barter purchases.

6. Encourage internal teamwork through the use of rewards, bonuses, and perks for employees ... all or which are available on trade.

7. Improve profit margins by trading at your marginal cost of doing business. Your barter or marginal cost of doing business does not include your fixed costs, as these are stable and covered by your on-going cash business.

8. Increase sales by developing new products or services. More barter sales mean more cash-flow, thus more money for research and development of new products and services.

9. Improve market share automatically when barter sales are obtained.

10. Emphasize non-cyclical products and services by balancing out the boom and bust cycles of the cash world. Adding barter to your arsenal is a counter-cyclical business strategy.


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Money-Making Reports Available From BarterNews

Services Costs Keep Increasing ... Another Reason For Using Trade

Many stories about deflationary prices have appeared in our nation�s newspapers and TV outlets. All of which leads a person to believe that everything is dropping in price. Not so.

Although big-ticket manufactured items are dropping a bit, what�s really more important for the entrepreneurial business owner is the cost of services used on a regular basis. And those prices are not dropping, they are increasing.

Luckily, many of these services are available through your trade exchange, where purchasing them on trade � at your barter cost � makes excellent sense in today�s tight economy.

Bottom-line: Focus your barter purchases on the increasingly costly services to get the most �bang� for your trade dollar!

How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


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