International
Monetary Systems (OTCBB:INLM) reports increases in sales volume and
revenue for December.
�
Trade volume for the
month exceeded $12.2 million, an increase of 4% over $11.7 million
in December of 2006. (Trade volume reported by sales only � just one
side of the transactions.)
�
Gross revenue billed
was $1.4 million, compared to $1.1 for December of last year, a 27%
increase.
�
New-client
enrollments also were strong with 249 new members joining the barter
network in December. This was an increase of 60% from the 155 new
members signed up in December of 2006.
The totals
listed above are taken from the company's internal records and have
not been audited.
For more information go to
www.internationalmonetary.com.
ITEX
CEO Likes What He Sees � Buys Part Of Blogging Company
ITEX
Corporation (OTCBB:ITEX) announced it was teaming with
MyTypes.com, an online
Seattle company, and had made an equity investment in the private
company.
Steven White,
chairman and CEO stated, �MyTypes has developed a very
customer-centric method to make business blogging easier and
friendlier. We are pleased to be able to make the benefits and
convenience of MyTypes' services available to our thousands of
members utilizing ITEX dollars.
�Blogging is
only a small part of how MyTypes will assist us. The ITEX
Marketplace will also be made available to the expanding MyTypes
business community, currently with more than 5,000 blogs and ranking
in the top 10 of major search engine placement for blog-related
keywords.�
He continued,
�We were so impressed with their team that ITEX also took a 15%
equity position in MyTypes. As part of our collaboration, two
MyTypes senior software engineers have been retained to work on our
in-house initiatives over the next three months. This should prove
to be a win-win situation for all parties.�
�ITEX and
MyTypes share a similar commitment to making the online marketplace
easy to use, and creating a positive and profitable business
community for small business,� said Vipin Singh, co-founder and CEO
of MyTypes.
�Just as ITEX
created a new and better way for small business to increase sales,
MyTypes has developed a powerful business blogging platform with
built-in promotion for better rankings in the search engines for its
business community. We�re really looking forward to proving our
value throughout the trading community and building the world�s
largest small-business community and online marketplace.�
Advertising Budgets Falling
Executives
have grown somewhat more pessimistic about their plans for
increasing the shares of their advertising budget for all media, but
some media�especially online�seem to be holding up better than
others.
The finding,
which comes from the latest wave of Advertiser Perceptions
twice-annual survey of advertisers and agency media buying
executives, indicates a marked drop in the percentage of ad
executives who expect their share of ad budgets to increase over the
next six months for all the media measured.
The worst hit
of all the media, not surprisingly, were broadcast media outlets.
Only 16% of ad executives expect radio�s share of spending to
increase over the next six months, down from 26% when Advertiser
Perceptions conducted a similar study last spring, and down from 19%
when it conducted it last year.
Optimism for
broadcast TV, meanwhile, dropped to 22% in this survey from 29% in
each of the last two surveys.
The most
recent study is based on the results of 2,047 ad executives who
completed an online survey in October and November 2007. The two
previous studies were conducted in April and May of 2007 and in
October and November of 2006.
Small Business Owners In Advertising Rut!
When it comes
to advertising, small businessowners are definitely in a
rut�sticking to traditional media, advertising in printed
directories (that are out-of-date before the ink dries!) Here�s the
scoop. . .
According to an
independent study commissioned by AT&T, the majority of
small-business owners see directory advertising as their most
effective marketing tool. The survey of 1,000 businesses with 25
employees or less, found that nearly two-thirds (63%) still
advertise in a printed directory.
In addition,
72% of those small businesses said they would spend the same amount
on printed directory advertising in the coming year; some (11%) said
they would spend more. And 19% said they would spend more next year
on newspaper and magazine ads, which were cited as the second-most
effective marketing tool by the small businesses.
While only
about 23% of the respondents said they currently use online
advertising (and two-thirds said they have their own web sites),
some 53% of them said they expected to buy online advertising
featuring video over the next two to three years, according to the
survey.
Obviously,
AT&T, which publishes the well-known Yellow Pages directory, has a
vested interest in the survey. But to eliminate bias, the company
contracted Western Wats Data Collection Agency in Utah to conduct
the survey.
The
small-businesses survey is intended to back up research from The
Kelsey Group, in which 61% of Americans say they still use a printed
directory to find local information. That survey found that 13% of
consumers used search engines to find local information, while 7%
used web directories.
The results of
both surveys show that businesses and consumers looking for local
information are still turning to the tried-and-true book. The top
five categories for directory searches are: restaurants, physicians,
auto parts suppliers, auto repair shops, and pizza.
According to
the survey, 20% said they expected to spend more on internet
directories, and 38% expected to spend more on internet banner ads.
When it comes to search-word marketing, 43% said they spent more
this year than last year, and 34% said they expected to increase
search-word spending next year
New Ad Insertion Technology Targeting Hotels Expands Market
Superwire (PINKSHEETS:SUPI)
has revealed a strategic alliance with Resort Media Group (RMG) of
California for digital ad insertion technology to the hospitality
industry. The initial agreement deploys systems in 25 hotels in
Texas, Arizona and California.
Under the
terms of the agreement, RMG will also market Superwire ad insertion
systems to the top 1500 hotels in major cities nationwide. This will
allow Superwire to provide 8 to 16 channels of digital ad insertion
on the most popular cable television networks (e.g., ESPN, CNN, TBS,
USA) to hotels such as Holiday Inn and Radisson.
RMG will
distribute easy-to-use flat panel TV interfaces for hotel travelers�
cameras, iPods, video games and other digital devices without having
to reach rear panel input jacks. The firm also offers applications
such as ad-supported hotel guides, video on demand (VOD), and
special TV-specific interface capabilities to provide controlled
access to content from the internet.
Once fully
installed, Superwire will be able to insert local, regional, and
national ads to the leisure traveler market. Richard Smith, Chairman
of Superwire, asserted, �This deployment will create new, valuable
advertising space in a market segment previously out of reach of our
advertisers.�
Cliff Hall,
President of RMG, added, �Today�s hotels need to be more competitive
by staying up with technology that enhances customer retention and
increased revenue. The combination of Superwire and RMG�s offerings
provide a way to increase revenue with minimal up-front investment.�
For additional
information visit
www.superwire.com.
Hotel
General Managers
Work With Audio/Visual
Vendor On Barter
Collect cash, as usual, from the guest accounts staying at
your facility that require the use of professional AV
services. And rather than shouldering your ongoing employee
costs, or your current vendor�s cash agreement for AV
services, here�s a much better alternative:
Work with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
trade dollars.)
Your hotel�s annual AV billings must be a minimum of
$200,000, and this offer is available only in the
continental United States.
For a confidential introduction contact Bob Meyer via
e-mail:
bmeyer@barternews.com.
Attention Trade Exchange Owners:
If your member hotel(s) have a minimum of 10,000 sq. feet of
meeting space and annual billings of at least $200,000 for
AV services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail. |
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