The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
January 15, 2002
Industry Continues To Evolve...
The growth and development of the commercial barter industry, particularly the trade exchange industry, continues onward despite the tribulations of the companies, well-funded by VC firms, that have tanked, i.e. All Business and Tradaq.
Here are a couple of examples which show enormous progress in the industry's ability to perform, as well as the all-important acceptance of trade dollars for valuable assets sellers are exchanging.
A recent real estate deal in the Southwest saw a $725,000 appraised home sell for a cash/blend purchase of $325,000 cash and $450,000 trade dollars.
And a savvy member of two trade exchanges--one located in the midwest and the other on the east coast--is busily constructing a million dollar home as well as a $1.5 million Bob's Big Boy restaurant, on full trade.
Such types of deals are significant accomplishments and simply were not possible to achieve decades ago, prior to the extensive growth of some of our industry's top trade exchanges. (Exchange owners from around the globe are invited to e-mail Bob Meyer at firstname.lastname@example.org with their stories, which we will share here.)
Formula One Racing Coming To American Radio
Available To Stations On A Barter Basis
The largest and most prestigious auto racing series in the world, the Formula One World Championship (consisting of 17 race events), will soon be heard on American radio beginning March 2002.
The U.S. Formula One Radio Network holds exclusive radio broadcast rights. Syndication of the Network will be handled by Chicago-based Creative Broadcast Consulting, and is available to stations on a barter basis, which includes local spot avails. For affiliation details call 800-743-1988, ext. 201.
Retail's Future Is In The Store, Not The Net
According to 1 to 1 Magazine, evidence shows that bricks-and-mortar stores are still the leading channel through which most consumers buy products...and analysts are backing that up.
Boston-based AMR published a report late last year entitled, "Retailers Must Make Their Stores Centers For Multichannel Commerce." The report argues that while consumers are increasingly moving toward channel bundling (using multiple channels to make a purchase decision), bricks-and-mortar stores are still the heart and soul of retail.
What's more, the energy expended on building online stores often far exceeds the scale of the channel. Figures from the U.S. Commerce Department show that $25.8 billion in online sales in 2000 accounted for less than 1%--0.8%to be exact--of all retail sales.
And even though AMR predicts that online retail sales will reach $100 billion by 2003, it will represent just 3% of all retail revenue.
However, analysts also say that retailers will increasingly rely on e-tailing to offer better, more personalized service, as well as to learn more about their customers' buying habits and product preferences, both online and off.
comes down to the fact that what works in the store
works well online. If you remember that it pays to
know your customer, and if you don't put the cart
before the horse with a lot of glitzy technology,
you'll do pretty well.
Here And There. . .
We welcome your comments, questions, and observations.
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