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January 14, 2014

Written by Bob Meyer, Editor of BarterNews

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Barter Industry associations Moving Forward

(The following two articles are presented in the order that they were received.) 

IRTA Names Patty Weston Accounts/Project Manager & UC's Full-Time Broker

International Reciprocal Trade Association and Universal Currency are pleased to announce that Patty Weston has been retained on a full-time basis as UC's International Broker and the new position of Account and Project Manager for IRTA, as of January 2, 2014.

Patty's ten-plus years of broker and industry expertise will be critical in helping both IRTA and UC achieve their ambitious goals for the future. She has been with UC for over three years, and has attended the last four IRTA conventions in Pittsburgh, Mexico, Jamaica and Las Vegas.

IRTA's Executive Director Ron Whitney is thrilled with the expansion of Patty's role, "Patty has been a real asset to UC and IRTA over the last few years. I am delighted that she will be helping us in an even greater role going forward. UC and IRTA have experienced tremendous growth over the last seven years, and Patty will help us provide a higher level of member services while also pro-actively helping with the continued expansion of IRTA and UC."

Patty says she is up for the challenge and welcomes her new responsibilities, saying, "UC has been setting trading records but still has so much upside potential. I really look forward to working even more closely with every UC member, allowing them to maximize their UC trade volume. IRTA is pushing forward on so many fronts — I know I can help Ron make his and the global board’s goals a reality!"

To contact Patty, call 407-951-6797 or e-mail her at


NATE Welcomes Raye Fegan As New Full-Time BANC Broker

The National Association of Trade Exchanges (NATE) is excited to welcome Raye Fegan as the new full-time NATE Administrator and BANC Broker. From 2007 to 2013, she was the Senior Trade Broker for Southern Barter Exchange (SBX), handling goods, travel, and advertising on a daily basis. Raye played an active role in orchestrating the 2013 annual NATE Convention, which SBX hosted, receiving a leadership award from NATE for her efforts.

Raye attributes her success in the industry to Kenn Flemmons, the owner of SBX. She enjoyed working in Little Rock (AR) office, and developed lasting relationships with the brokers and owners of the exchanges she has worked with nationally.

Raye is looking forward to her new role with NATE as well as to renewing her relationships with the various trade exchanges. NATE/BANC is like an extended family and she is excited to help both the association and the BANC grow. 

Not only is Raye involved in her work, but she has also been active in a number of community groups such as The Band Booster for Daughters school where she served as president for two years. She served as president of the CASA Board of Directors for five years, having produced two of the largest fundraisers for CASA in the state of Kansas. Additionally, Raye has been active in her local Chamber of Commerce as well as in local political campaigns.

Since 1984, NATE has been helping trade exchanges across the United States grow into successful barter companies.  The NATE Board of Directors, consisting of trade exchange owners, is there to mentor new businesses. They bring with them a wealth of information, experience, and readiness to help new members be successful. 

NATE exists to promote, educate, and train fellow exchanges in the barter industry. The association is dedicated to helping independently owned and operated exchanges prosper, while upholding a formal standard of ethics and integrity used to maintain federal compliances and regulations.

Raye's office hours will be 9:00am - 5:00pm CST. She can be reached at (617) 763-3311 or

Money-Making Reports Available From BarterNews

Give Your Customers A Reason To Buy From You

Human nature is immutable. Words and rhetoric may change as do styles, but basically human beings react to the same stimuli today as they did hundreds of years ago. Madison Avenue realizes that desires and human nature are essentially the same. The advertising community also knows that people need to have reasons "why" they should buy beauty, wealth, or whatever. That's the reason they spend tens-of-billions of dollars every year on this convincing effort.

You must do the same! Regardless of the size of your company, the fundamental tenet remains — your company must give customers a reason to buy from you — not just tell them how great you are. Determine your unique selling position. Why should you be favored over your competitors in the marketplace? In other words, what's in it for your customer? What can you give them in terms of product, service, attention, and quality?

Why should they buy a product or service from you? This is really the critical function of marketing. Give your customers a reason. Once you've identified the reason, next you must articulate it convincingly. And then fully integrate it into everything you're doing your letters, stationary, ads, and sales calls. In short, everything you say and do. As a trader you're among the elite 3% who realize the powerful, unique selling proposition of barter!

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic -- with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


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10 Ways To Ensure 2014 Is Your Year For Positive Change

If you're ready to make 2013 the year opportunity knocks on your door, read on for a few of successful entrepreneur Vickie Milazzo's suggested action steps:

1) Go boldly after your biggest goals. When is the last time you set a goal and truly went after it? Milazzo encourages people to identify their "Big Things" — those goals that connect to their passionate vision. Then choose one to schedule their day around.

Be your own number one fan. If you don't announce your own achievements, you can bet that no one else is going to do it for you. With humility, make sure that you're keeping your name, your accomplishments, and your skill set in front of everyone.

2) Don't under-price yourself. You'd love to ask for more money but frankly, you're afraid to. The economy still isn't great so I'd better lie low, you reason. This just seems like common sense. But settling for less than you're worth is a big mistake — even in the wake of the Great Recession. In my eyes and in the eyes of many other CEOs, job candidates actually lose credibility when they underprice themselves.

3) Make sure you stand out. Many people get stuck in ruts at work because they become viewed as commodities. Commodities are easy to obtain and easy to replace. And that's certainly not how you want to be perceived at your job — whether you're an employee, a leader, or an entrepreneur. Do everything you can to ensure that you aren't seen as interchangeable or dispensable.

4) Network with big players. Generally, we tend to gravitate toward people who are similar to us: those who think similarly, who find similar things fun, and who are in similar walks of life. That's fine when it comes to your friendships, but you need to aim higher when it comes to networking. More than 60% of people find jobs through networking, for example, and you can bet that most of them didn't achieve this goal because they knew someone at the bottom of the pecking order.

5) Turn off cyberspace. There's no greater blow to productivity than breaking your concentration to reply to an e-mail as soon as it hits your inbox. Remember, no award will be handed out at the end of the day for the person who responded to the most e-mails the fastest. If you're doing nothing but responding to e-mail, you're bouncing around like a pinball.

6) Break the feel-good addiction. In today's world, we're constantly sabotaged by nonproductive energy wasters. There are emails to read. Facebook statuses to update. Receipts to locate for that already-late expense report. Dishes to be washed. Files to be organized. And on, and on, and on. These are the easy, albeit often unproductive, tasks that make us feel good. They may not get you any closer to accomplishing your greater goals, but at least you've checked a couple of things off your to-do list.

"Unfortunately," says Vickie Milazzo, "this addiction comes at a high price, because that cheap check-mark high is guaranteed to frustrate, overwhelm, and stress you out in the long term. By majoring in minor things, we never get to our big commitments. Breaking these addictions opens the door to achievement, because what you focus on is where you will yield results."

7) Set aside sacred "momentum time." Momentum time is precious time you are able to set aside for yourself each day, to work uninterrupted toward achieving your goals. To carve out time, examine every activity and decide how to eliminate it, delegate it, hire it out, or do it faster.

"If part of your day is rarely interrupted (such as early morning or late evening), reserve it for momentum time. Keep your momentum time sacred. Use phrases such as, 'I'll be available in one hour. What time after that works best?' Start your day with a two-hour uninterrupted chunk, and then gradually add more two-hour momentum sessions each day. Claim your momentum time and you'll find those lost hours you've been looking for."

8) Have confidence in your abilities. It's highly unlikely that you'll reach any goal you set for yourself if you don't believe with your whole heart that achieving it is possible. Among other things, you won't be confident enough to take calculated risks, if you don't believe that the limitations in front of you are surmountable. Anytime you find yourself entertaining doubts or trying to limit what you think is possible, remind yourself of your past successes. Let them infuse you with pride and bolster your resolve.

"Believing you can do it—whatever 'it' is—is 90 percent of the win," assures Milazzo. "When I walked into my first meeting with a potential client, my legs were literally shaking. I forced myself to remember that this attorney needed specialized knowledge that only I—a critical care nurse—could give him. I walked out of that meeting with my first client. Plus, I learned that when you expand what you're willing to believe about yourself, you can transform who you are and what your life looks like."

9) Surround yourself with mentors. There are two ways to develop the skills, habits, and mindsets that you'll need to achieve wicked success. The first is to go it alone and learn by trial and error in the school of hard knocks. The second (much smarter) path is to learn from others who have encountered and surmounted problems that are similar to your own. That being the case, surround yourself with as many mentors as possible and practice the skills they pass on to you.

10) Safeguard your momentum. Accept that you won't please everyone. Someone is bound to be unhappy about the changes you make to focus on your big things. A friend might get upset because you can no longer meet for lunch on Wednesdays. Your spouse might complain because you won't run his errands on a weekday.

"Bottom line, they'll get over it," says Milazzo. "Stop feeling guilty and stay true to your goals. Surround yourself with friends, family, and peers who support your vision. Discard all discouraging messages. These are your passions and goals, not anyone else's."

"You can't snap your fingers and suddenly become successful," admits Milazzo. "And the successful people you envy weren't able to do that either. They worked for it. They set big goals. They didn't settle for small-time achievements. Wicked success can be yours too, if you make the same big commitments."

Vickie Milazzo is the author of the New York Times bestseller Wicked Success Is Inside Every Woman. She shares the innovative success strategies that earned her a place on the Inc. magazine list of "Top 10 Entrepreneurs" and "Top 5000 Fastest-Growing Companies" in America.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

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