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January 12, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 01/12/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)





Another Great Year For IRTA's Universal Currency!

In 2015 UC recorded over 11 million in annual trading for the second consecutive year. With UC's new customized software system, 2016 is expected to surpass 2015's impressive numbers.

Patty Weston, UCs International Broker, observed, "People are really taking to the new software, it's easy to use and posting listings couldn’t be simpler and quicker."

The UC staff wishes to thank its members for a fantastic year in 2015, and looks forward to helping them make 2016 the best year ever for UC.

If you have any questions whatsoever about the new software system, or UC in general, please contact Patty Weston at patty@irta.com or at 407-951-6797.

IRTA


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Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Time For Your Company's Annual Barter Check-Up!

Just as an annual physical check-up is a good idea for optimal health, so is the idea for an annual look at your company's barter efforts. For a few minutes of your time, the following tips will give you valuable ways your trade exchange can help you make 2016 a more profitable year. Test yourself by looking at how the last few months have gone.
 
_ Yes _ No    Have you aggressively used your exchange this year to build new contacts and enlarge your customer base?
 
_ Yes _No    Are you staying in touch with your trade exchange broker on a regular basis to find out what’s new and available, as well as to communicate your particular desires?
 
_ Yes _No    Have you analyzed your company's marginal cost of doing business? (Day-to-day overhead is already covered by your regular cash business. It is fixed, regardless of whether or not you barter. Therefore, it shouldn't be used to figure the cost of your extra barter business.)
 
_ Yes _ No    Do you treat your barter customers as "A-list" clients because they make a significant, very profitable contribution to your bottom line?
 
_ Yes _ No    Do you spend a minimum of 15 minutes a day (90 minutes a week) thinking of ways to incorporate barter?
 
_ Yes _ No    Do you have a file or folder for planning your barter sales and purchases?
 
_ Yes _ No    Have you filled out your business work sheet? One column for expenditures paid with cash, the second column for those acquired on trade.
 
_ Yes _ No    Are you employing your exchange's advertising and promotional help whenever possible? (Remember, it's not what is advertised, but how often it is advertised.)
 
_ Yes _ No    Are you using your trade dollars for perks, incentives, bonuses, and special occasions when showing your appreciation and recognition?
 
_ Yes _ No    Are you using a trade purchase request form? It provides your exchange with an authorized purchase order, so a salesman from the exchange can confidently call on a non-member company and sell them on joining the exchange with your business in hand.
 
_ Yes _ No    Do you suggest to your present vendors that additional business be paid with trade dollars?
 
_ Yes_ No    When trying to crack a tough new account do you use the greatest close there is? Tell them they don't have to pay you in cash. Rather, show them how to save cash when buying your product or service by joining your trade exchange.
 
_ Yes_ No    Have you reviewed your long standing accounts receivables? If payments aren’t forthcoming, make arrangements to take products or services as payment.
 
_ Yes_ No    Have you approached a long-overdue creditor with a creative solution to your company's debt problem? Offer to pay your debt with trade dollars.
 
_ Yes_ No    Finally, are you realistic in your barter expectations? Since your barter business is usually from 3% to 10% of your total gross sales, are you objectively looking at the valuable service your exchange is providing your company?
 
Using your trade exchange efficiently and regularly can make this year more profitable than ever!


Money-Making Reports Available From BarterNews


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT/b> * *

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Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



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