January 12, 2016
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
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See you next week...)
Another Great Year For IRTA's Universal Currency!
In 2015 UC recorded over 11 million in
annual trading for the second consecutive year. With UC's new
customized software system, 2016 is expected to surpass 2015's
Patty Weston, UCs International Broker, observed,
"People are really taking to
the new software, it's easy to use and posting listings couldn’t be simpler and
The UC staff wishes to thank its
members for a fantastic year in 2015, and looks forward to helping
them make 2016 the best year ever for UC.
If you have any questions whatsoever about
the new software system, or UC in general, please contact Patty
Weston at firstname.lastname@example.org or at
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Time For Your Company's Annual Barter Check-Up!
Just as an annual physical check-up is a good idea for optimal
health, so is the idea for an annual look at your company's barter
efforts. For a few minutes of your time, the following tips will
give you valuable ways your trade exchange can help you make 2016 a
more profitable year. Test yourself by looking at how the last few
months have gone.
_ Yes _ No Have you
aggressively used your exchange this year to build new contacts and
enlarge your customer base?
you staying in touch with your trade exchange broker on a regular
basis to find out what’s new and available, as well as to
communicate your particular desires?
Have you analyzed your company's marginal cost of doing business?
(Day-to-day overhead is already covered by your regular cash
business. It is fixed, regardless of whether or not you barter.
Therefore, it shouldn't be used to figure the cost of your extra
_ No Do you treat
your barter customers as "A-list" clients because they make a
significant, very profitable contribution to your bottom line?
_ No Do you spend a minimum of 15 minutes a
day (90 minutes a week) thinking of ways to incorporate barter?
_ No Do you have a file or folder for
planning your barter sales and purchases?
Have you filled out your business work sheet? One column for
expenditures paid with cash, the second column for those acquired on
_ No Are you employing your
exchange's advertising and promotional help whenever possible?
(Remember, it's not what is advertised, but how often it is
_ No Are you using your
trade dollars for perks, incentives, bonuses, and special occasions
when showing your appreciation and recognition?
Are you using a trade purchase request form? It provides your
exchange with an authorized purchase order, so a salesman from the
exchange can confidently call on a non-member company and sell them
on joining the exchange with your business in hand.
No Do you suggest to your present vendors that
additional business be paid with trade dollars?
_ Yes_ No
When trying to crack a tough new account do you use the greatest
close there is? Tell them they don't have to pay you in cash.
Rather, show them how to save cash when buying your product or
service by joining your trade exchange.
_ Yes_ No
Have you reviewed your long standing accounts receivables? If
payments aren’t forthcoming, make arrangements to take products or
services as payment.
_ Yes_ No Have you
approached a long-overdue creditor with a creative solution to your
company's debt problem? Offer to pay your debt with trade dollars.
_ Yes_ No Finally, are you realistic in your
barter expectations? Since your barter business is usually from 3%
to 10% of your total gross sales, are you objectively looking at the
valuable service your exchange is providing your company?
Using your trade exchange efficiently and regularly can make this
year more profitable than ever!
Money-Making Reports Available From BarterNews
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2015. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.