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January 5, 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 01/05/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)





Universal Truth For Attaining Greater Success In 2016

It is the entrepreneur's dream to idle away lazy afternoons on the white sands of a tropical beach. Success certainly affords, among other things, an excuse to relax and enjoy the fruits of one's labor. But as many dyed-in-the-wool entrepreneurs have discovered, there is only so much time you can spend fly fishing or lounging in a hammock before the urge to do something new begins gnawing deep down.

Soon enough, everything around you suggests a new or overlooked opportunity. Every cocktail napkin becomes a sketch-pad or whiteboard. Or that great idea, long stowed away, keeps you awake late at night.

Indeed, success also provides resources, credibility, experience and — most of all — the confidence to attempt things. The only thing harder for an entrepreneur to pass up than a good idea is that same idea coupled with the knowledge that "I'm good at doing this sort of thing."

Entrepreneurs, therefore, need no prodding or motivation to get up and try something new. They can't help it … it just happens. What is not so automatic is the notion of attempting something ambitious, relative to past accomplishments. If you're attempting something that doesn't make you feel at least a bit uncomfortable, then you probably aren't growing.

While you may be successful at completing a less-than-ambitious project, it will be a hollow victory. Worst of all, you will fall far short of your own potential.

Assuming you wish to continue growing during this lifetime, in whatever capacity you choose — skills, experiences, wealth, sophistication — then you must continuously push yourself. Whether it’s soloing in an aircraft, learning a new language or speaking in public, you must occasionally do something that is unfamiliar, difficult, or even scary.

If you've read similar articles, you probably need no explanation of the power of setting goals. What is not so well known is that a few of your goals should deliberately be very difficult.

In numerous studies, research has demonstrated that effort and performance are directly proportional to the goal's difficulty level, up to the point where the goal becomes no longer believable (at which point effort tends to cease altogether). But here's the clincher: Performance is maximized even when the goal is not achieved!

How is this possible? If you look closely, most things that people attempt are not truly binary. That is, they're neither measured as all-or-none nor as success versus failure, but instead are a matter of degree. While the goal may not be reached, performance was indisputably improved … and that is the key.

Research overwhelmingly suggests a new approach to goal setting — set very difficult goals for yourself and then recognize and reward partial success. It's better to earn 80% of a $1-million income goal, than to earn 100% of a $500,0000 goal. This can be hard to get used to for highly aggressive goal-setters who writhe in pain at the thought of failing to meet a goal by its deadline. But fear not.

The research also shows that failure to reach one’s goal is still highly motivating to people, especially when the goal was missed by a narrow margin. Reaching 80% of your goal stimulates you to try that much harder next time, and reinforces your overall belief in the goal's attainability.

True, there are bigger risks when attempting bigger things. But that's what pushes us to work harder, so as to minimize risk. How? Fear creates stress and that stress forces the mind to adapt, coming up with ever better approaches and solutions for minimizing the risk. That is what raises us to the next level of performance.


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Is Your Cash Flow Uneven? Try Factoring

Many businesses that have to pay bills, before customers pay their accounts, use factoring as a way to even-out the company's cash flow.

Factoring is when a company sells its accounts receivables to a third party (called a factor) at a discount, for an instant cash payment.
 
This option is useful to some fast-growing companies which outstrip their liens of credit, or new businesses that can't qualify for traditional financing, or those that want to pay their bills quickly to take advantage of discounts.
 
However factoring can be expensive. To begin with, you only get 75% to 90% of the value of your receivables. Then there is typically a 2% to 6% discount fee, plus if your receivable takes longer to pay that fee usually increases. Some factors will also tack on other charges, such as audit fees.
 
While factoring is certainly a possibility for some companies, it’s not the answer for everyone. Factors prefer working with firms that do at least $20,000 in monthly billings. Because a steady cash-flow stream is always desirable, it’s wise to spend some quality time with your trade broker to maximize the opportunities for paying as many of your bills on trade as possible.


Money-Making Reports Available From BarterNews


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

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Recruitment Wisdom

Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if they don't have the first, the other two will kill you.  Think about it, it's true. If you hire somebody without the first, you really want your employees to be dumb and lazy.

-Warren Buffet


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


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