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January 5, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...01/05/2010

First Quarter Spending Looks Positive

The Research firm ChangeWave says the first quarter of 2010 will see a surge in consumer spending, as consumer sentiment and expectations have improved. Consumer electronics purchases will be the most significant catalyst of the improvement in buying activity.

Bottomline: The 90-day outlook is as positive and hopeful as any we�ve seen over the last two years.

Give A Day, Get A Night

Sage Hospitality of offering volunteers free hotel stays or 50% discounts at all 53 Sage hotels. Through March 31, people who complete eight hours of community service for a registered 501 � 3 nonprofit organization and bring documentation to the hotel can take advantage of the offer.

For more information visit www.giveadaygetanight.com.

Gift Cards For Guns

In Los Angeles people lined up for the annual �gifts for guns� program. This years program garnered 232 guns, all of which will be destroyed. Supermarket and retail store gift-cards were provided in the exchange program. (Since the program has been underway there has been a drop in homicides.)

Major Real Estate Developers Offered Barter-Type Deals

Governors from states around the U.S. are contacting executives at major companies to convince them to �stay put� in the state, and for outsiders to relocate to the state.

In the barter-type packages offered are incentives consisting of millions in low-interest loans, sales tax relief, tax credits and outright grants for infrastructure improvements.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


BarterQuest Redeems �Barter Points� For Cash

Online barter site Barterquest.com has announced the introduction of �barter points� into their heretofore direct trade site. The points will provide traders greater flexibility in finding and completing trades � especially when there is a significant difference in the value of the items being traded.

Users will be able to purchase points at any time (one point equals one dollar) and redeem them for cash. There will be no charge or fees for the purchase of points, and a small charge for the transfer or redemption of points.

Barterquest has partnered with PayPal to develop tailored applications of its newest Adaptive Payments APIs to provide users with easy and safe payment options.

A secure payment feature will escrow points for a period of time after their transfer. During that period they will be unavailable for use in another trade and cannot be redeemed. If the sender of the points disputes the trade within this period, the points will be held pending a resolution of the dispute.

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


SuperMedia Moves Forward With SuperTradeExchange Network

Idearc Media, the Grapevine (TX)-based Verizon spin-off that publishes Yellow Pages, emerged from a prearranged eleven month Chapter 11 bankruptcy reorganization on Monday, January 4. Under the reorganization they�re taking on a new name, SuperMedia (Nasdaq:SPMD).

SuperMedia aims to make up declining revenue from printed directories by promoting its online Yellow Pages service, known as www.superpages.com.

They�re also running a direct-mail advertising unit called SuperPagesDirect and a barter exchange network, called SuperTradeExchange. The ITEX organization provides assistance and barter accounting services for the SuperTradeExchange.

For more information on SuperMedia click here

for SuperTradeExchange click here.

* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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A Look Ahead To A Better Year

Entrepreneur Jay Goltz owns five small businesses in Chicago, employing more than 100 people. Here are his insights and perspectives for the coming year �

         The economy is going to get better, but it�s not going to bounce back entirely.

         Find out where you stand with your banker, not all banks are the same.

         It�s a good bet that energy prices will continue to rise. It makes economic sense to buy new equipment now because of rebates and tax credit availability � and it�s good for the environment.

         Advertising and marketing will continue to shift and change.

         Social media is not a fad. It�s one of the public faces of your company.

         Between rising health costs and new government regulations, hiring someone has become an even more serious commitment. Understand the real costs so you can make intelligent decisions.

         One of those commitments is the cost of unemployment insurance. Many business owners do not realize that it�s the business owner, not the government, that bears most of the expense of unemployment insurance. So make sure you understand how your state works.

         In many areas of the country real estate costs have dropped substantially � it�s a buyer�s market. If your lease is coming up, check around to see what the market conditions are.

         With debt and growth harder to come by, it�s more important than ever to look at your financial health. Monitor profit, cash flow, Ebita, debt to equity, profit per employee, growth rate, and return on investment.

Money-Making Reports Available From BarterNews

What Propels Change?

Psychologists say change normally occurs when there is a cataclysmic event, a clear vision of where the change will lead, and a positive step taken in a new direction. It also requires an understanding that change is a process, not an event or a destination.


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