January 5, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...01/05/2010
First Quarter Spending Looks Positive
The Research firm ChangeWave says the first quarter of 2010
will see a surge in consumer spending, as consumer sentiment
and expectations have improved. Consumer electronics
purchases will be the most significant catalyst of the
improvement in buying activity.
Bottomline: The 90-day outlook is as positive and hopeful as
any we�ve seen over the last two years.
Give A Day, Get A Night
Sage Hospitality of offering volunteers free hotel stays or
50% discounts at all 53 Sage hotels. Through March 31,
people who complete eight hours of community service for a
registered 501 � 3 nonprofit organization and bring
documentation to the hotel can take advantage of the offer.
For more information visit
Gift Cards For Guns
In Los Angeles people lined up for the annual �gifts for
guns� program. This years program garnered 232 guns, all of
which will be destroyed. Supermarket and retail store
gift-cards were provided in the exchange program. (Since the
program has been underway there has been a drop in
Major Real Estate Developers Offered
Governors from states around the U.S. are contacting
executives at major companies to convince them to �stay put�
in the state, and for outsiders to relocate to the state.
In the barter-type packages offered are incentives
consisting of millions in low-interest loans, sales tax
relief, tax credits and outright grants for infrastructure
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
�Barter Points� For Cash
Online barter site
has announced the introduction of �barter points� into their
heretofore direct trade site. The points will provide traders
greater flexibility in finding and completing trades � especially
when there is a significant difference in the value of the items
Users will be able to purchase points at any time (one point equals
one dollar) and redeem them for cash. There will be no charge or
fees for the purchase of points, and a small charge for the transfer
or redemption of points.
Barterquest has partnered with PayPal to develop tailored
applications of its newest Adaptive Payments APIs to provide users
with easy and safe payment options.
secure payment feature will escrow points for a period of time after
their transfer. During that period they will be unavailable for use
in another trade and cannot be redeemed. If the sender of the points
disputes the trade within this period, the points will be held
pending a resolution of the dispute.
Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
SuperMedia Moves Forward
With SuperTradeExchange Network
Idearc Media, the Grapevine (TX)-based Verizon spin-off that
publishes Yellow Pages, emerged from a prearranged eleven month
Chapter 11 bankruptcy reorganization on Monday, January 4. Under the
reorganization they�re taking on a new name, SuperMedia (Nasdaq:SPMD).
SuperMedia aims to make up declining revenue from printed
directories by promoting its online Yellow Pages service, known as
They�re also running a direct-mail advertising unit called
SuperPagesDirect and a barter exchange network, called
SuperTradeExchange. The ITEX organization provides assistance and
barter accounting services for the SuperTradeExchange.
more information on SuperMedia
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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A Look Ahead To A Better
Entrepreneur Jay Goltz owns five small businesses in Chicago,
employing more than 100 people. Here are his insights and
perspectives for the coming year �
economy is going to get better, but it�s not going to bounce back
where you stand with your banker, not all banks are the same.
good bet that energy prices will continue to rise. It makes economic
sense to buy new equipment now because of rebates and tax credit
availability � and it�s good for the environment.
Advertising and marketing will continue to shift and change.
media is not a fad. It�s one of the public faces of your company.
rising health costs and new government regulations, hiring someone
has become an even more serious commitment. Understand the real
costs so you can make intelligent decisions.
those commitments is the cost of unemployment insurance. Many
business owners do not realize that it�s the business owner, not the
government, that bears most of the expense of unemployment
insurance. So make sure you understand how your state works.
areas of the country real estate costs have dropped substantially �
it�s a buyer�s market. If your lease is coming up, check around to
see what the market conditions are.
and growth harder to come by, it�s more important than ever to look
at your financial health. Monitor profit, cash flow, Ebita, debt to
equity, profit per employee, growth rate, and return on investment.
Money-Making Reports Available From BarterNews
What Propels Change?
Psychologists say change
normally occurs when there is a cataclysmic event, a clear vision of
where the change will lead, and a positive step taken in a new
direction. It also requires an understanding that change is a
process, not an event or a destination.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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