The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
January 16, 2001
Active International Introduces ActivePoints Rewards Program
First Loyalty Program Available in Corporate Barter Industry
Active International, the world's largest corporate trading company has announced the launch of a customer affinity program. It's designed to reward its corporate trading clients for using the trade credits they've received through trading.
The program, called ActivePoints, is the first of its kind in the corporate barter industry. Clients will be awarded ActivePoints, using a procedure similar to that of airline frequent flyer programs, redeemable for a wide variety of merchandise and travel products.
Active is offering this program through a partnership with affinity program provider, perks.com. Established in 1998, perks.com creates customized web-based incentive and loyalty marketing programs for a wide variety of prominent companies.
The ActivePoints Program can be accessed online through Active's corporate web site, www.activeinternational.com. All Active clients can review their ActivePoints accounts, as well as browse through the rewards at each program level. Categories include electronics, home furnishings, jewelry, and travel packages.
Icon Launches New Program With "Save The Children"
Corporate barter company ICON International has launched a program in partnership with Save the Children, a non-profit international organization that helps disadvantaged children and families in more than 40 countries.
The purpose of the program is to help companies alleviate the problems and expenses associated with excess commercial real estate assets, while at the same time benefiting the Save the Children association.
Under the terms of the partnership, ICON will use its asset management expertise to turn companies' commercial real-estate donations into tangible dollars for Save the Children programs.
If a company chooses to participate in the program, its real estate will be contributed to a special-purpose LLC rather than to Save the Children. The organization receives a security rather than the actual real estate.
ICON's contribution to the LLC is to provide capital and management expertise, including financing all costs associated with carrying, holding, and developing (if necessary) the real estate until sold.
Demand For Entrepreneurs Who Barter Their Expertise Will Continue With Changing Economy
According to corporate and securities attorneys with Foley & Lardner (a company with more than 900 attorneys practicing in 15 offices in the U.S. and affiliated offices in Europe and Asia), entrepreneurs will have to learn to deal with the changing economy.
"Owners of emerging growth companies must accept the fact that business and funding sequences in capital markets are cyclical, and then put that reality to work to their own advantage," stressed Martin Traber, head of Foley & Lardner's in Florida.
He said that although there may be a constant number of dollars "in play," their deployment changes. And the successful business owners will be those who understand the changes, positioning their businesses accordingly.
A "down market" (best defined as one with more limited harvesting strategies), more extended "hold times," and lower "pre-money" valuations will affect three levels of entrepreneurs:
Here And There. . .
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