BarterNews Logo

949-831-0607

E-mail: bmeyer@barternews.com
 

Bob Meyer
 

Beyond The Limits Of Cash or Credit

Platinum Sponsors:
 

IMS Barter Logo


Fast Start Programs

Mentor Capital
 

HOME

Sponsors Menu




Google
Web www.barternews.com

Arbitron Launches More Accurate Measurement For Radio Audiences

Arbitron, the leading provider of radio ratings, is moving beyond their paper diary record-keeping days, by offering radio advertisers a more accurate way to measure their audience. The New York company currently bases its audience estimates on paper-and-pencil record keeping by a selected group of listeners.

This summer a 50-city rollout of its �Portable People Meter.� It is a small device that can clip onto a belt, and will provide the most accurate measurement yet of which radio stations people listen to and for how long.

The People Meter automatically notes everything its wearer listens to in the course of a day, using encoding technology to recognize which radio station, or even which retailer�s in-store music, a listener heard.

Clear Channel Follows Suit

Similarly, Clear Channel Communications has announced they will test a new radio measurement device in its Houston market, a step toward putting Arbitron�s monopoly in radio audience measurement at risk. The new device is a mobile-phone based system developed by The Media Audit, a business of International Demographics of Houston, in partnership with Paris-based Ipsos. The system works by giving participants devices called Smart Cell Phones that track radio listening by picking up an encoded signal.

Although radio advertising was flat at $20 billion last year, radio executives argue that if advertisers understood how much radio people listen to, they would use the medium more.

about us | about b meyer | from the desk of  | contact us | issues | back issues | consulting services | entrepreneurs package | Competitve Edge | FastStart | order | classified advertising | affiliates | banner ads | first time visitors | travel section | media section | trade exchange section | corporate barter section | countertrade section | secondary capital section real estate section | trade exchange news 2006 | trade exchange news 2005 | marketplace | community barter section | restaurant & entertainment section | USA barter companies | global barter companies | trade exchange owners | sponsors | tuesday report | 2011 Tuesday Reports | 2010 Tuesday Reports | 2009 Tuesday Reports | 2008 Tuesday Reports | 2007 Tuesday Reports | 2006 Tuesday Reports | 2005 Tuesday Reports | 2004 Tuesday Reports | 2003 Tuesday Reports | 2002 Tuesday Reports | 2001 Tuesday Reports | 2000 Tuesday Reports | 1999 Tuesday Reports