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AM/FM Radio Continues To Have Major Impact

According to the latest study by Arbitron and Edison Media Research, AM/FM radio continues to have a big impact on people's lives. Nearly one in five consumers say radio impacts their lives, ranking second only to mobile phones (35 percent) as the audio platform/device that has the biggest impact on the lives of its users.

Other key findings from Radio's Digital Platforms 2007 study include:

  • Among all persons 12 and older who participated in the study, the average time spent listening to AM/FM radio per day was 2 hours, 37 minutes.
  • Those who use radio's newer digital platforms (online radio, satellite radio or audio podcast) listen to AM/FM 2 hours, 45 minutes a day.
  • 11% of the U.S. population (29 million) age 12 and older have listened to Internet radio in the past week.
  • 16% of persons age 18-34 and 14% of persons 18-49 have done so.
  • 30% of Americans age 12 and older own a portable MP3 player, up from 22% in 2006 and 14% in 2005.
  • 54% of those age 12-17 own a digital audio player.
  • 70% of Americans age 12 and older do not own an iPod/portable MP3 player, and 15% report the device has had no impact on radio listening.
  • 9% say they are listening less to over-the-air radio due to time spent with their iPod/portable MP3 player. 
  • 26% said they had heard or read about HD Radio in January 2007, compared to 14% a year earlier.
  • Only 6% said they were �very� interested in HD Radio.
  • Awareness of podcasting has jumped from 22% in 2006, to 37% in 2007.
Bill Rose, Senior VP Marketing at Arbitron, declared, �Broadcasters should promote the vitality of over-the-air radio. On a weekly basis, AM/FM radio is used by the overwhelming majority of Americans, and it continues to have a big impact on the lives of consumers.�